This role in summary
As leader of the Brand Marketing team, you will be responsible for the strategic commercial presence of our mass brands (Whirlpool, Maytag, KitchenAid, and Amana) throughout North America. Responsible for brand positioning, identity, and market activation, you will lead the teams responsible for setting the north stars of upstream innovation, launching products to market, driving corporate decisions based in consumer insights, and end-to-end integrated marketing plans inclusive of national and regional retailer shopper marketing. You will apply your strong track record of integrated marketing and familiarity with the process of turning research and insights into compelling brand strategy, to lead the creation of programs that drive value and sales for our customers, and continue to build the story of our brands for consumers.
Specifically, the Senior Director will:
- Define brand strategy & cross-brand/product desired consumer experience
- Utilize consumer research & insights to drive insightful marketing programs, validate consumer concepts, support consumer claims
- Creating breakthrough campaigns through all consumer and shopper touch-points including paid, owned and earned channels
- Drive brand purpose, social marketing and storytelling
- Lead the development and execution of integrated marketing campaigns across a range of channels, including digital, social media, PR, events, advertising, and in-store
- Manage and oversee the budget for our portfolio of brands, ensuring resources are allocated effectively to maximize ROI
- Oversees the portfolio brand strategy, planning, development and performance health of marketing campaigns and activities across a portfolio
- Lead Innovation pipeline development and drive innovation calendar development to include annual launch plan and execution
- Develop a strong partnership with our Consumer Insights team to drive a deep understanding of our target consumers to ensure the consumer is at the center of everything we do.
- Acts as a key contributor in the go-to-market process and implement standard marketing best practices, identify areas to streamline processes, and evolve ways of working
- Monitor and analyze brand health and performance metrics to continually optimize and improve marketing initiatives
- Partner with internal agency group WoW studios and external creative agencies to deliver best in class, award-winning work
- Lead and develop a large team of talented marketers, building a culture of high performance
Minimum Requirements:
The ideal candidate will possess the following qualifications:
- Bachelors Degree
- Minimum of 10 years of experience in Brand Marketing
- Minimum of 5 years of people leadership experience
- Direct responsibility and ownership of media budgets
- Experience building, leading, and motivating high-performing teams
- Experience driving results in a matrixed organization
Preferred Skills and Experiences:
- MBA
- Previous Brand or Product Marketing, Strategy and Planning or Account Management experience in an internal or agency role
Whirlpool Corporation
Related jobs:
Job Description
A documentary series is seeking a local sound engineer for a full-day shoot during an indie production tied to Essence Fest. The series highlights the journey of four men navigating the high-stakes world of music promotion, showcasing the raw highs, lows, and behind-the-scenes moments with some of the industry’s top artists. The content will be both emotionally resonant and technically engaging, requiring strong sound capture for intimate and dynamic scenes.
Job Responsibilities
-
Provide professional on-location audio recording for full-day shoot
-
Capture clean, balanced sound across multiple speakers in varied environments
-
Set up and manage multiple microphones (lav and boom) for interviews and b-roll
-
Collaborate with directors and producers to ensure optimal audio quality
-
Troubleshoot audio issues in real-time during the shoot
Requirements
-
Must be based in or able to work locally in New Orleans
-
Own equipment required: boom mic, minimum 4 lavalier mics, mixer, recorder
-
Prior experience with documentary or reality-style production preferred
-
Strong communication and teamwork skills
-
Punctual and prepared for a full 9am call time
Compensation
-
$600 for a full-day shoot
-
Independent contract opportunity with potential for future collaborations
Boom Operator for Cosmic Horror Student Film
Job Description
A student film production is seeking a Boom Operator for a three-day shoot on a cosmic horror short film. The project aims to create an unsettling, atmospheric experience and will require a sound technician comfortable working in an eerie, story-driven setting. All professional sound equipment will be provided on set.
Job Responsibilities
-
Operate boom microphone and manage sound equipment during filming
-
Collaborate with the director and sound team to ensure audio clarity
-
Monitor environmental sound and adjust mic placement accordingly
-
Ensure clean dialogue capture in both indoor and outdoor settings
Requirements
-
Experience with boom operation on film sets (student or professional)
-
Ability to work efficiently in a fast-paced, collaborative environment
-
Strong understanding of on-set audio workflow
-
Open to working on a student project with limited resources
Compensation
-
Rate negotiable based on experience
-
This is a low-budget student film; flexibility appreciated
-
All necessary equipment will be supplied
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities