This role in summary
As leader of the Brand Marketing team, you will be responsible for the strategic commercial presence of our mass brands (Whirlpool, Maytag, KitchenAid, and Amana) throughout North America. Responsible for brand positioning, identity, and market activation, you will lead the teams responsible for setting the north stars of upstream innovation, launching products to market, driving corporate decisions based in consumer insights, and end-to-end integrated marketing plans inclusive of national and regional retailer shopper marketing. You will apply your strong track record of integrated marketing and familiarity with the process of turning research and insights into compelling brand strategy, to lead the creation of programs that drive value and sales for our customers, and continue to build the story of our brands for consumers.
Specifically, the Senior Director will:
- Define brand strategy & cross-brand/product desired consumer experience
- Utilize consumer research & insights to drive insightful marketing programs, validate consumer concepts, support consumer claims
- Creating breakthrough campaigns through all consumer and shopper touch-points including paid, owned and earned channels
- Drive brand purpose, social marketing and storytelling
- Lead the development and execution of integrated marketing campaigns across a range of channels, including digital, social media, PR, events, advertising, and in-store
- Manage and oversee the budget for our portfolio of brands, ensuring resources are allocated effectively to maximize ROI
- Oversees the portfolio brand strategy, planning, development and performance health of marketing campaigns and activities across a portfolio
- Lead Innovation pipeline development and drive innovation calendar development to include annual launch plan and execution
- Develop a strong partnership with our Consumer Insights team to drive a deep understanding of our target consumers to ensure the consumer is at the center of everything we do.
- Acts as a key contributor in the go-to-market process and implement standard marketing best practices, identify areas to streamline processes, and evolve ways of working
- Monitor and analyze brand health and performance metrics to continually optimize and improve marketing initiatives
- Partner with internal agency group WoW studios and external creative agencies to deliver best in class, award-winning work
- Lead and develop a large team of talented marketers, building a culture of high performance
Minimum Requirements:
The ideal candidate will possess the following qualifications:
- Bachelors Degree
- Minimum of 10 years of experience in Brand Marketing
- Minimum of 5 years of people leadership experience
- Direct responsibility and ownership of media budgets
- Experience building, leading, and motivating high-performing teams
- Experience driving results in a matrixed organization
Preferred Skills and Experiences:
- MBA
- Previous Brand or Product Marketing, Strategy and Planning or Account Management experience in an internal or agency role
Whirlpool Corporation
Related jobs:
Camera Crew for Short Production Shoot
Job Description:
A small production is seeking a three-person camera crew for a short filming session. This project requires reliable crew members who can work efficiently, collaborate smoothly, and capture high-quality footage within a fast-paced environment. Ideal applicants should have experience operating camera equipment and working as part of a coordinated production team.
Job Responsibilities:
-
Film a short project over a 4–5 hour session
-
Operate cameras and support equipment as needed
-
Work collaboratively with the team to capture clean, usable footage
-
Follow direction from the production lead
-
Maintain professionalism and efficiency throughout the shoot
Requirements:
-
Three-person camera crew
-
Experience in filming or production preferred
-
Able to work collaboratively and take direction
-
Must be available for the scheduled shoot
Compensation:
-
Paid opportunity (rate provided upon selection)
Film Crew and Interns – Production Studio Hiring
Job Description
A growing film production studio is looking for passionate and talented individuals to join its creative team. This opportunity is open to both experienced professionals and aspiring interns eager to gain hands-on experience in film and media production. The studio is dedicated to producing high-quality content and seeks team members who are motivated, dependable, and collaborative.
Job Responsibilities
-
Collaborate with production teams on various film and media projects
-
Support departments including wardrobe, makeup, editing, and sound design
-
Assist in production logistics, coordination, and on-set preparation
-
Maintain a professional and positive attitude in a fast-paced creative environment
Requirements
-
Open to professionals and interns across all departments
-
Must be creative, reliable, and passionate about film production
-
Strong communication and teamwork skills required
-
Based in or able to work in Milwaukee, Wisconsin
-
Previous experience is a plus but not required for interns
Compensation
-
Paid and internship opportunities available
-
Hands-on experience working with a professional production team
-
Opportunity for growth within the studio’s expanding network
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities