Whirlpool Corporation

This role in summary

As leader of the Brand Marketing team, you will be responsible for the strategic commercial presence of our mass brands (Whirlpool, Maytag, KitchenAid, and Amana) throughout North America. Responsible for brand positioning, identity, and market activation, you will lead the teams responsible for setting the north stars of upstream innovation, launching products to market, driving corporate decisions based in consumer insights, and end-to-end integrated marketing plans inclusive of national and regional retailer shopper marketing. You will apply your strong track record of integrated marketing and familiarity with the process of turning research and insights into compelling brand strategy, to lead the creation of programs that drive value and sales for our customers, and continue to build the story of our brands for consumers.

Specifically, the Senior Director will:

• Define brand strategy & cross-brand/product desired consumer experience
• Utilize consumer research & insights to drive insightful marketing programs, validate consumer concepts, support consumer claims
• Creating breakthrough campaigns through all consumer and shopper touch-points including paid, owned and earned channels
• Drive brand purpose, social marketing and storytelling
• Lead the development and execution of integrated marketing campaigns across a range of channels, including digital, social media, PR, events, advertising, and in-store
• Manage and oversee the budget for our portfolio of brands, ensuring resources are allocated effectively to maximize ROI
• Oversees the portfolio brand strategy, planning, development and performance health of marketing campaigns and activities across a portfolio
• Lead Innovation pipeline development and drive innovation calendar development to include annual launch plan and execution
• Develop a strong partnership with our Consumer Insights team to drive a deep understanding of our target consumers to ensure the consumer is at the center of everything we do.
• Acts as a key contributor in the go-to-market process and implement standard marketing best practices, identify areas to streamline processes, and evolve ways of working
• Monitor and analyze brand health and performance metrics to continually optimize and improve marketing initiatives
• Partner with internal agency group WoW studios and external creative agencies to deliver best in class, award-winning work
• Lead and develop a large team of talented marketers, building a culture of high performance

Minimum Requirements:

The ideal candidate will possess the following qualifications:

• Bachelors Degree
• Minimum of 10 years of experience in Brand Marketing
• Minimum of 5 years of people leadership experience
• Direct responsibility and ownership of media budgets
• Experience building, leading, and motivating high-performing teams
• Experience driving results in a matrixed organization

Preferred Skills and Experiences:

• MBA
• Previous Brand or Product Marketing, Strategy and Planning or Account Management experience in an internal or agency role

Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees, and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and the Spirit of Winning propel our teams to excellence. Get to know us and see what it’s like to be part of a company that is in constant pursuit of improving life at home.

The team you will be a part of:

The Communications General team works on internal and external communications projects, including web site and intranet creation, management of media, public relations and press releases. Assists with the implementation of a strategic communications program to help build brand image.

This role in summary:

The Senior Communications Manager of Global Content will be a leading influence in the external content for a global company through website management and design/creation of high-profile reports, including the company Annual and Sustainability Reports. This leader will be responsible for multiple corporate websites, leading a global center of excellence for corporate style and content, and corporate design throughout the company. This role works closely with many stakeholders to define the latest on-trend and relevant content for corporate reports, external visuals and company websites. Additionally, this leader will be responsible for oversight of the employee intranet tool, video content and a small team.

Your responsibilities will include:

1.) Websites:

• Website design and development for corporate reputation team and communications.
• Ongoing content updates.
• Interface with legal team for privacy, consents and security.
• Technical expertise and liaison to host servers and IT departments.

2.) Annual Report and Sustainability Report:

• Design concepts for both reports.
• Write all non-financial content for Annual Report.
• Generate/collect images for both reports.
• Agency liaison.
• Press approvals for printed version of Annual Report.
• Guide design and user experience for interactive versions of Annual and Sustainability Reports.

3.) Global Visual Communications Center of Excellence:

• Lead a cross functional global team of subject matter experts for corporate design and style.
• Maintain visual standards, upkeep and continual enhancements to corporate style reflecting the corporate narrative and unifies global standards to scale design across the organization.
• Create ongoing assets for the corporate design system and toolbox.
• Annual benchmarking with companies with ‘portfolio of brands’.

Minimum requirements:

• Bachelor’s degree.
• 5+ years experience in graphic design.
• 5+ years experience in website development.
• 5+ years experience art direction in video and photography.

Preferred skills and experiences:

• Strong leadership skills, and experience leading a team.
• Detail oriented with critical follow-up.
• Stellar skills/experience editing and writing.
• Project management experience.

Additional information:

**Employees in this role can work a hybrid schedule of 3 days on-site and 2 days remote. This enables employees to come together to collaborate in-person and gives employees the added flexibility to work remotely.

Connect with us and learn more about Whirlpool Corporation. See what it’s like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Whirlpool Corporation