The Daily Memphian is seeking a Audience & Marketing Director with strong digital marketing skills who can enhance our audience reach, increase readership and build strong communities with readers and subscribers across various platforms. The Audience & Marketing Director will be responsible for developing and implementing marketing strategies designed to convert readers into subscribers, engage readers, achieve company revenue goals, and create an interactive relationship between the community and the company. The successful candidate will also be required to monitor and analyze analytics to develop effective marketing campaigns aligned with overall business goals.
Responsibilities
- Work closely with editorial staff to develop marketing campaigns aligned to achieving company goals
- Oversee and monitor social media and Google ad campaigns for editorial content and marketing initiatives
- Continually refine and manage custom audience segments using data from socials, ESP, Google Analytics, and other informative tools
- Oversee lead generation campaigns across Facebook, LinkedIn and Instagram to increase readership
- Oversee contests, polls, and events coordinated with ad sales and the editorial team
- Manage all marketing functions pertaining to in-person and virtual events as well as our business seminars
- Help expand brand awareness into new coverage areas via billboards, radio/TV ads, and other traditional media
- Provide monthly reports and updates to the management team with marketing strategy results and recommendations for improving performance
- Manage two employees and coordinate their efforts for all external communications with readers, subscribers and donors
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Qualifications
- 10+ years marketing experience, extensive digital marketing experience preferred
- Ability to work well with various teams, be innovative, creative and stay abreast of industry trends
- Proven leadership experience with direct reports and company stakeholders
- Experience with managing contacts and campaigns in large scale ESP
- Must be well versed in Facebook Ads Manager and Google Ads Manager
- Google Analytics experience a plus
- Microsoft Office skills required (Outlook, Word, Excel, PowerPoint)
The Daily Memphian
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