The Daily Memphian

The Daily Memphian is seeking a Audience & Marketing Director with strong digital marketing skills who can enhance our audience reach, increase readership and build strong communities with readers and subscribers across various platforms. The Audience & Marketing Director will be responsible for developing and implementing marketing strategies designed to convert readers into subscribers, engage readers, achieve company revenue goals, and create an interactive relationship between the community and the company. The successful candidate will also be required to monitor and analyze analytics to develop effective marketing campaigns aligned with overall business goals.

Responsibilities

• Work closely with editorial staff to develop marketing campaigns aligned to achieving company goals
• Oversee and monitor social media and Google ad campaigns for editorial content and marketing initiatives
• Continually refine and manage custom audience segments using data from socials, ESP, Google Analytics, and other informative tools
• Oversee lead generation campaigns across Facebook, LinkedIn and Instagram to increase readership
• Oversee contests, polls, and events coordinated with ad sales and the editorial team
• Manage all marketing functions pertaining to in-person and virtual events as well as our business seminars
• Help expand brand awareness into new coverage areas via billboards, radio/TV ads, and other traditional media
• Provide monthly reports and updates to the management team with marketing strategy results and recommendations for improving performance
• Manage two employees and coordinate their efforts for all external communications with readers, subscribers and donors

Qualifications

• 10+ years marketing experience, extensive digital marketing experience preferred
• Ability to work well with various teams, be innovative, creative and stay abreast of industry trends
• Proven leadership experience with direct reports and company stakeholders
• Experience with managing contacts and campaigns in large scale ESP
• Must be well versed in Facebook Ads Manager and Google Ads Manager
• Google Analytics experience a plus
• Microsoft Office skills required (Outlook, Word, Excel, PowerPoint)

The Daily Memphian

The Daily Memphian – which Politico called “One of the best local news sites in the country” – is seeking to add a digital director to join our newsroom. The digital director oversees our team of seven digital producers, who manage the flow of stories from reporters and editors to our site, including article copy, photos, social embeds, video and audio embeds, and much more.

The ideal candidate will have a deep understanding of journalism as well as SEO, social media optimization, and email newsletter management. The digital director reports to the editorial director and works very closely with the other section editors on staff.

The digital director also works hand-in-hand with our marketing and audience team to make sure our content reaches the most effective audiences. Our business model is subscription driven, not volume of traffic, and so the digital director must have a complex understanding of driving audience engagement.

The digital director also coordinates with our advertising director on the flow of advertisements through the site and our email newsletters. (Neither selling advertising nor managing the advertising reps is a part of the responsibility of the digital director position.)

An ability to analyze and digest our digital analytics is key, including metrics such as subscriber conversions, time on site, traffic sources, email open rates, and much more.

Experience with managing others is critical, especially in a fast-paced environment.

The Daily Memphian was launched as an online-only news source in September 2018 and is the go to source for local news in Memphis, including politics, business, sports, food and dining, arts and culture, neighborhood news, and more.

The Daily Memphian is one of the largest non-profit local newsrooms in America, with 40 full-time journalists and 20 regular contributors. We are a locally led, locally owned, fully independent online news site focused on all aspects of the Memphis area, from local government and sports to food, arts & culture, business, education, neighborhoods and much more. Our staff is more than 50% female and 25% people of color.

Learn more about The Daily Memphian here:

·  “One of the best local news sites in the country.” – Politico

·  “In Memphis, a lab experiment for local news.” – The Atlantic

·  “Ghost papers and news deserts: Will America ever get its local news back?” – The Washington Post

·  “The Daily Memphian’s model demands attention.”

– NiemanLab at Harvard

·  “Digital startups with strong financial backing are hitting key targets” – The Poynter Institute

·  “Reviving Local Media: The innovations helping publishers thrive in the age of digital” – Forbes

·  “Startups are pushing back against the rise of ‘news deserts’ and the pitfalls facing local journalism” – CNN: Reliable Sources Podcast

The Daily Memphian