Blend360 is seeking a skilled Marketing Technology Manager with CDP experience to join our team in Denver, CO.
Our company is a leading provider of data-driven marketing solutions and customer experience management services, with a focus on delivering measurable results for clients across various industries.
The Marketing Technology Manager will play a critical role in supporting the customer data platform environment and will be responsible for creating audience segments, collecting data signals, defining audiences, and sending them out to destinations.
Role Overview:
The Marketing Technology Manager role requires a candidate with strong technical expertise in operating a customer data platform, particularly with experience in proof-of-concept build-outs and business-focused audience definition.
The successful candidate will have experience working with Adobe Analytics and Journey Orchestrator (or Customer Analytics) to build and define requirements for the job.
Responsibilities:
· Operating the customer data platform and creating audience segments
· Collecting data signals and defining audiences
· Sending defined audiences to destinations
· Pulling customer-facing data into the customer data platform
· Working with IT and media teams to ensure proper integration of data
· Collaborating with the solution architect to design and implement solutions
· Building and defining requirements for Adobe Analytics and Journey Orchestrator (or Customer Analytics)
· Liaising with the systems integrator on the project, to ensure proper integration
Requirements:
· 3+ years of experience in customer data platform environments
· 3+ years of marketing experience
· 3+ years of CDP management experience
· Strong technical expertise in proof-of-concept build-outs
· Strong business focus and experience defining audiences
· Experience working with Adobe Analytics and Journey Orchestrator (or Customer Analytics)
· Ability to work with a solution architect to design and implement solutions
· Ability to work with IT and media teams to ensure proper integration of data
· Excellent communication skills, both verbal and written
Blend360 is an equal opportunity employer and does not discriminate based on race, color, religion, gender, age, national origin, disability, veteran status, sexual orientation, gender identity or any other protected class.
Blend360
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