Social Media Content Producer

Company Background

For over a century, friends and family, celebrities and athletes, world travelers and locals alike, have all flocked to Pebble Beach Resorts. This stunning slice of California’s Monterey Peninsula is a wondrous place that we are proud to share. Pebble Beach Company, headquartered in Pebble Beach, California, owns and operates the world-famous Pebble Beach Resorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay and Casa Palmero at Pebble Beach. The company also operates four renowned golf courses: Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, Del Monte Golf Course and the newest addition The Hay.

Its other famed properties include scenic 17-Mile Drive, The Spa at Pebble Beach, Pebble Beach Golf Academy & Practice Facility and Pebble Beach Equestrian Center. It annually hosts premier events such as the Pebble Beach Concours d’Elegance, AT&T Pebble Beach Pro-Am, TaylorMade Pebble Beach Invitational, Pebble Beach Food & Wine and PURE Insurance Championship Impacting The First Tee.

Job Summary

The Social Media Content Producer is responsible for the daily management of Pebble Beach Company’s social media accounts and paid digital advertising. In addition to concepting and producing visual content to tell the Pebble Beach story, this person will be responsible for the way the brand connects and communicates with consumers in the digital space.

Essential Duties & Responsibilities

• Community strategy and management on core platforms including Facebook, Instagram, LinkedIn, YouTube, and emerging platforms
• Plan, develop and create editorial calendar and publishing schedule for social content, promotions, and campaign activations
• Daily social media account moderation
• Use social media analytics to constantly optimize performance
• Develop processes and procedures to ensure projects are prioritized and delivered on time
• Develop, implement, and execute innovative social media strategies
• Familiarity in interacting with user generated content and repurposing content for brand needs
• Partner with and facilitate promotions and collaborations with resort operations, event marketing partners, and paid social influencers
• Oversee Community Management during special events (AT&T Pro-am, PBFW, Concours)
• Ongoing collaboration with digital marketing team to develop new and innovative content
• Work with entire marketing team and media agency team to build, launch, optimize and report on digital media campaigns
• Expand knowledge into the broader scope of digital media advertising technology and strategy
• Compile monthly social media and paid media activity reports
• Passion for creating content a must
• On-site content capture both independently and in concert with creative agency partners
• Expand knowledge into the broader scope of digital media advertising technology and strategy
• Compile monthly social media and paid media activity reports
• Have a passion for creating content a must
• On-site content capture both independently and in concert with creative agency partners

Required Skills

• Bachelor’s degree in Marketing or related field
• Minimum 2 years marketing experience and/or digital marketing; experience with hospitality and luxury brands a plus
• Strong understanding of digital and social media landscape
• Ability to interface easily with all levels of management and cross-functional teams
• Proficient in Word, Excel, and PowerPoint
• Experience with performance optimization and analysis tools, such as Google Analytics and Google Tag Manager
• Familiarity with all major social platforms and common tools needed to use them effectively
• Strong understanding of best practices, development, and algorithms in social media landscape
• Ability to operate as a social content curator of interesting and compelling content to share across communities
• Strong understanding of key social media KPIs, analysis and reporting
• Demonstrated experience managing paid advertising campaigns with experience optimizing paid social campaigns
• Experience using data to gather insights, experience optimizing messaging to increase campaign performance
• Proven track record of producing strong visual multimedia content

Desired Skills

• Affinity for Pebble Beach and/or golf
• Video content capture and editing a plus

Why Work For Pebble Beach Company

• Competitive Pay: Salary: $65,000 – $80,000/year plus bonus.
• Enjoy world-class health and wellness benefits. For Full Time employees, comprehensive medical, dental, vision, and life insurance is available. In addition, our Health and Wellness Center provides employees with unlimited access to a physician and medical team to tend to you and your family’s health needs free of cost.
• Prepare for your future. You will be eligible to participate in our 401(K) retirement program. Pebble Beach Company will match $.75 for every $1 you contribute to your 401(k), up to 6% of eligible compensation. In addition, the company will contribute an amount to your 401K each quarter based on your hours worked, along with a discretionary contribution at the end of each fiscal year.
• We encourage YOU to be our guest. You will receive discounts at all Pebble Beach restaurants, retail shops, and our Forbes Five Star Spa. In addition, Hotel discounts are also available during select seasons.
• Play our world-famous golf courses! Enjoy our Employee Golf Privileges including Employee Tee Times, Tournaments, and Company Club.
• Grow your career with Pebble Beach. We provide opportunities for ongoing learning and development, as well as promotions and transfers to advance your career.
• Lunch is on us. Enjoy a complimentary meal during your shift in our Employee Dining Room.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Pebble Beach Resorts