Product Manager – Mini and Compact Excavator

Overview

We are seeking an experienced and dynamic Product Manager to oversee our Mini Excavators product line in the North American market. In this role, you will be responsible for managing the machines, options, pricing, development plans, and new product initiatives. You will collaborate closely with sales and production teams, drive product development, define product strategies, and ensure successful product launches. The ideal candidate will have a strong technical background, exceptional communication skills, and a passion for delivering customer-centric solutions.

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Responsibilities

§ Oversee the current Mini Excavators product line in North America, including managing machines, options, pricing, development plans, and New Product Introduction (NPI) initiatives.

§ Provide support for sales and production introductions across our sales and dealer network, ensuring seamless product launches and customer satisfaction.

§ Drive new product development for the Mini Excavators line, actively participating in programs and taking ownership of the initiation and definition of new systems. Collaborate with the development team to create feature backlogs and develop product documentation such as user stories, use cases, logic flows, and functional specifications.

§ Guide product management activities, including product positioning, launches, technical sales support presentations, and dealer sales training for the Mini Excavators in North America.

§ Develop and maintain product strategy and roadmap for the Mini Excavators, aligning with market requirements, competitive landscape, product positioning, pricing, lifecycle, operations footprint, and product support plans.

§ Conduct Voice of Customer (VOC) and Voice of Business (VOB) activities to understand current and future market needs, translating them into ideas for new features or systems. Develop supporting business documentation, including business plans and functional specifications, to support the launch of New Product Development (NPD) projects.

§ Collaborate with dealers and customers to support pilot machine and design trials, acting as a liaison between the factory and dealers for NPD projects.

§ Visit customers and dealers to present products, build relationships, and gain insights into applications, requirements, and market trends.

§ Conduct research on industry conditions, product performance, and competitive activity. Build and leverage relationships with customers, sales and service personnel, and industry suppliers to gain expertise and effectively position our products. Prepare and deliver technical presentations at industry conferences.

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Qualifications

§ Bachelor’s degree in engineering, Marketing, or a related field.

§ Minimum of 8 years of experience in product development, product marketing, engineering, or other technical equipment roles, specifically in the North American market for hydraulic excavators.

§ Excellent communication and public speaking skills, with the ability to demonstrate confidence in material knowledge.

§ Technical aptitude and experience in market analysis, strategic planning, and equipment sales.

§ Ability to influence within a matrixed organization, collaborating effectively across cross-functional teams.

Comrise