Influencer Marketing Creative Analytics Director

About InfluenceLogic

InfluenceLogic is a performance-based influencer marketing agency focused on helping consumer brands develop meaningful sales channels by partnering with content creators on YouTube, Instagram, Podcasts, TikTok and more. The company launched in 2016, and is now responsible for some of the largest influencer marketing programs in the world. Today, InfluenceLogic purchases millions of dollars worth of influencer generated content a month from hundreds of social media influencers. InfluenceLogic is a team of 30+, headquartered in Phoenix, Arizona with a mostly virtual team around the country.

Job Overview

As the Creative Analytics Director, you will be responsible and accountable to deliver on our mission to help brands be better, faster, for all of the multitude of project work we do for new and legacy brands. Applicants should have experience being responsible for the creative output and business success of an account and have done it well.

You will also be expected to:

• Work alongside our internal stakeholders and external partners to develop creative strategies that lead to original ideas that solve business problems or create business opportunities;
• Be an original creative and strategic thinker and experienced in all mediums/channels. And also be excellent in craft;
• Analyze campaign marketing data including click-through rates, conversion rates, return on ad spend, and life-time value.
• Set the tone for the creative output of the accounts and projects you manage;
• Work with our brand teams on brand sales and brand pilot initiatives;
• Implement a combination of strategic, conceptual; and copywriting skills with the goals of increasing client success and InfluenceLogic profitability
• Inspire and embrace challenges and new ways of thinking
• Lead by example all who come in contact with InfluenceLogic, including internal creatives, and our many content creation projects
• Communicate and present creative insights to internal team and clients.

What we’re looking for:

• Experience working with Google ADH and Google Analytics environments
• Strong knowledge of attribution and control/exposed methodologies
• Exceptionally strong analytical skills, with an ability to translate data into actionable insights
• Proficiency in query languages such as SQL, R and other data mining tools a plus.
• Experience working with digital/social advertising environments
• Experience with AB and multivariate testing
• Excellent writing, grammar and proofreading skills and able to proofread one’s own work and catch/correct typos
• Can articulate — with specific metrics and analytics — successful campaigns they have worked on in the past
• Understand and have worked with various types of funnels including webinar funnels, challenge funnels, self-liquidating offer funnels, high ticket sales funnels, eCommerce ads & funnels and other visibility and brand awareness marketing for people in the digital marketing space
• A real people-person. You live for building relationships and thrive in interpersonal settings. You are genuinely happy in collaboration mode.
• An innate sense of accountability and effortless ability to take ownership of initiatives. Someone that will drive outcomes and meet expectations. You are not afraid to follow-up and give/take feedback.
• A critical thinker with a natural ability for thinking strategically, asking “why” and making business decisions. A true problem-solver.
• An organized individual that is able to help people of diverse skills and personalities stay organized and on track.
• A team player that is an asset to the agency, willing to work on internal initiatives, share knowledge and thought leadership in service of education and promoting agency expertise
• Advanced awareness of the psychology of advertising and the customer journey.
• Commitment to ongoing education and digital marketing training to stay on top of changes to Facebook regulations, strategies, and updates.
• You want to contribute versus just be given a to-do list. If you like to take ownership and responsibility, this job is for you!

Benefits:

While working with InfluenceLogic, you will gain access to the following benefits:

• Amazing compensation structure with zero chance of making less than $150,000/year, if you are successful
• Unlimited Personal Time Off
• Flexible work hours
• 100% remote work option
• Medical Insurance and 401k company offering from Day 1

InfluenceLogic