Live! Hospitality & Entertainment is bringing 62,000 square feet of best-in-class dining and entertainment to Dolphin Mall, Miami’s largest outlet shopping center, including an expansive 30,000 square foot outdoor plaza. Anchored by Sports & Social, one of the fastest growing restaurant entertainment concepts in the United States, the new outdoor plaza will create a community gathering space for live music, sports watch parties, family friendly events, cultural celebrations, food and beverage festivals and more.
Sports & Social, which can be found at the front door of professional sports stadiums, entertainment and lifestyle districts and world-class casino resorts, is a highly curated dining, entertainment, sports viewing and social concept by Live! Dining & Entertainment, a division of The Cordish Companies. Sports & Social at Dolphin Mall will offer an elevated menu of made-from-scratch game day favorites, curated cocktails, specialty drinks and local and national brews. Live music and entertainment will be featured throughout the week in addition to the region’s best sports-watching experiences made possible by premier game-day Sports Watch activations. Outfitted with state-of-the-art AV technology, the 15,000 square-foot space will offer an impressive LED display that allows for the simultaneous viewing of multiple games and sporting events.
Marketing Manager Responsibilities:
Event and Promotional Marketing
- Assist the General Managers with the development of marketing calendars, plans, budgets and event recaps for the venues’ events and promotions
- Assist the General Managers in the planning and execution of venue marketing and events
- Assist in identifying and developing of strategic layers for promotions and events
- Serve as the liaison between venues and the district in all marketing, promotions and events and ensuring communication is complete and thorough, as well as providing marketing direction at the venue level for district initiatives
- Execute and manage radio, digital and Connected TV advertising
- Initiate and manage all marketing request forms including PCFs, EventBrite requests, e-blasts, uniform orders, menu updates/reprints, signage, etc. and ensure all brand standards are adhered to
- Dispersion, tracking, organization of marketing collateral and promotional team
- Assist with venue press releases and media events
- Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues
- Coordinate and manage all photography and videography for events
- List our events on local calendar listings
Sales Building
- Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
- Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results
- Support lead generation efforts by setting up District and venues’ database online contests and sweepstakes and marketing support to drive conversions through paid social media and third party cross-promotions
- Oversee the District and its venues’ outreach programs and promotions including office, hotel, convention, alumni groups, rec leagues, influencers and other outreach programs
Social Media
- Oversee and approve all digital content and ensure messaging is on brand for the venues
- Execute all paid social media campaigns for the venues
- Track and analyze social media insights weekly and submit bi-weekly top performing content
- Execute sponsorship deliverables where it pertains to digital platforms including social media
Email Marketing
- Manage venues’ editorial calendars for broadcast newsletters and write email copy
- Execute and manage WiFi email campaigns and pre and post event email campaigns
Website
- Manage the website content via the content management system including but not limited to events, weekly promotions, menus, photo galleries, general info (contact info, store hours, FAQ, inquiry forms), news articles, etc.
Team, mentor and develop Sales & Marketing Coordinators
- Lead weekly meetings with team to talk through data collection, SMS campaign performance and social media content
Other responsibilities include
- Communicate with senior management regarding sales and marketing initiatives and performance
- Monitoring and updating Gather and community events calendars
Live! Hospitality & Entertainment
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