MarketPro has partnered with one of the nation’s leading outdoor lifestyle brands with designs that can be found on more than 30,000 products worldwide. Together we are looking for a dynamic Director of Brand Marketing to elevate the brand through multiple channels.
As the leader of the Brand, the Director is responsible for constructing brand strategy and building a small team responsible for defining and managing the company’s overall brand strategy, positioning, voice, and execution. This is a critical role for an experienced brand strategist who thrives on delivering big results in a fast-paced environment that includes brand creative, strategic leadership, content, experiential events, and partnerships. This individual will take the differentiated brand and grow unbridled brand enthusiasm and identify new and innovative ways to leverage the brand to engender loyalty that leads to business growth.
The successful candidate will have strong consumer brand building experience, a general manager mentality, a demonstrated creative and disruptive growth mindset, agile decision-making abilities, strong influence and cross functional team leadership skills, and effective stakeholder management abilities. He/she will own creating campaigns and experiences that build awareness and advocacy. The Director works collaboratively with leaders in marketing, strategy and licensing to ensure the brand story is reflected across all channels.
The right candidate understands both the qualitative and creative aspects of brand with the quantitative analysis necessary to justify the impact of brand spend on customer growth, awareness, consideration, share of voice, and customer sentiment.
Key responsibilities of this role include:
- Develop, communicate and maintain a unified brand story (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.
- Elevate and refine communications and brand design to increase awareness in all channels.
- Champion the ideation, development and launch of new products. Energize and motivate the organization around both near-term priorities and long-term strategies.
- Evaluate brand strategies, including brand positioning; consumer and competitive targets; pricing; and executional requirements to deliver performance goals.
- Partner closely with marketing and executive teams to develop a deep knowledge of the customer and target audience, effectiveness of marketing programs, and competitive landscape and opportunities.
- Develop differentiated creative and promotional strategies to expand opportunities, capitalizing on consumer trends and brand permissions.
- Create content strategies to enhance the customer journey based on business objectives, category focus, and audience segments across all channels (online/offline/social).
- Partner with cross functional teams to ensure that our customer, vendor, employee, and partnership touch points align with our brand strategy and support our messaging priorities.
- Inspire, review, and approve creative work that breaks through the clutter and reinforces the tenets of the brand and meets the needs of our customers.
- Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty.
- Design and coordinate integrated campaigns across channels.
- Develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, reach, and press.
- Build, lead, and mentor a top performing small team.
Candidate Requirements and Experience:
- Prospective candidates must be capable of working in a fast-moving, entrepreneurial environment where creativity, intuition and relationship management are important.
- Excellent organizational, ability to prioritize, excellent project management skills, and solid financial acumen
- BS degree in business, marketing, or a related field. Advanced degree is a plus
- 10+ years leading Brand Marketing
- 5+ years in B2C marketing
- 5+ years supervisory experience with internal staff and external vendors
- Excellent strategic vision, team leadership, and team development/mentoring skills
- Highly analytical and data-driven
- Demonstrated experience building a brand and managing creative expression
- Extraordinary storyteller with strong creative sensibilities and a passion for creative, brand and design
- Proven experience growing brand awareness with key identifiable metrics and reporting
- Excellent verbal and written communication
- Flexibility and nimbleness – no job being too small or too large
- Experience driving brand awareness and fostering brand loyalty and community engagement
- Proven ability to collaborate with all levels within the organization as a tactical and strategic partner, coach, and advisor.
MarketPro
Related jobs:
Women’s Board Assistant
Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.
Job Responsibilities
-
Provide administrative support to the Women’s Board team
-
Coordinate scheduling and communication with talent and clients
-
Maintain and update talent portfolios and records
-
Assist with bookings, contracts, and follow-ups
-
Handle general office duties as needed
Requirements
-
Strong organizational and multitasking skills
-
Excellent written and verbal communication abilities
-
Proficiency in office software and scheduling tools
-
Previous agency or entertainment industry experience preferred
Compensation
-
Competitive pay (details provided upon application)
Film Crew and Equipment Needed for Upcoming Production
Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.
Job Responsibilities
-
Provide and operate a fully equipped package truck for production needs
-
Work collaboratively with the production team to execute lighting, grip, and set requirements
-
Assist with setup, operation, and breakdown of production equipment
-
Ensure all gear is properly maintained and functioning throughout the shoot
-
Support all departments in meeting production deadlines and creative goals
Requirements
-
Experience as a gaffer, key grip, swing, or HMU on professional film sets
-
Access to necessary tools and gear for assigned role
-
Strong teamwork and communication skills
-
Ability to work in a fast-paced production environment
-
Reliable and punctual with a commitment to the project schedule
Compensation
-
Pay based on role and experience
-
Meals and on-set amenities provided
-
Networking opportunity with other industry professionals
Wardrobe Assistants – Freelance Opportunities
Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.
Job Responsibilities
-
Handle costume laundry, ensuring all pieces are clean and performance-ready
-
Perform repairs and minor alterations as needed
-
Maintain costume quality and organization throughout the contract
-
Collaborate with the production team to meet wardrobe needs efficiently
Requirements
-
Experience in costume or wardrobe management preferred
-
Ability to perform sewing, repairs, and alterations
-
Flexibility to work within an onboard schedule
-
Professional and detail-oriented approach to costume care
Compensation
-
Flexible onboard schedule
-
Contractor status (not crew)
-
Private cabin accommodation
-
No cruise duties, crew drills, or IPM requirements
Job Description
Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.
Job Responsibilities
Sound Recordist:
-
Record and monitor high-quality production sound during filming.
-
Operate boom microphones, lavaliers, and other audio equipment.
-
Maintain organized sound files and deliver daily backups.
-
Troubleshoot audio issues quickly and effectively.
Driving Production Assistant:
-
Safely transport crew, cast, and equipment between locations.
-
Assist with on-set tasks, including equipment setup and breakdown.
-
Support production team with errands, pickups, and deliveries.
-
Ensure production vehicles are clean, fueled, and ready for use.
Requirements
Sound Recordist:
-
Previous experience in documentary or commercial production.
-
Proficiency with professional audio gear and field mixers.
-
Strong attention to detail and ability to adapt to on-location challenges.
Driving Production Assistant:
-
Valid driver’s license with a clean driving record.
-
Previous on-set production experience preferred.
-
Ability to lift and move production equipment.
-
Strong work ethic, reliability, and problem-solving skills.
Compensation
-
Paid positions; rates to be discussed based on experience and role.
Marketing Coordinator – Team Socials
Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.
Job Responsibilities
-
Plan, create, and schedule high-impact social media content across multiple platforms.
-
Drive brand storytelling with fun, engaging, and unconventional ideas.
-
Collaborate with the creative team to bring unique fan experiences to life online.
-
Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.
-
Engage with the fan community to foster interaction and loyalty.
-
Maintain brand standards while experimenting with creative concepts.
Requirements
-
Proven passion for social media marketing and creative storytelling.
-
Strong understanding of trending social platforms and digital engagement strategies.
-
Ability to work under tight deadlines while maintaining high-quality output.
-
Collaborative spirit with excellent communication skills.
-
Self-driven, adaptable, and committed to pushing creative boundaries.
Compensation
-
Competitive pay, commensurate with experience.
-
Opportunity to work in a high-energy, innovative sports entertainment environment.
Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.
Job Responsibilities
-
Direct live broadcast services, including calling the show, operating switchers, and managing camera operations
-
Coordinate graphics, audio, and technical elements for a professional on-air presentation
-
Operate PTZ and remote cameras in both ENG and studio formats during live services
-
Frame and compose shots, perform smooth camera movements, and multitask during live direction
-
Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters
Requirements
-
Minimum 3 years of experience in live video production or camera operation
-
Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems
-
Strong leadership, communication, and multitasking skills under time-sensitive conditions
-
Physical stamina for extended standing and equipment operation, with excellent vision and hearing
-
Ability to troubleshoot and maintain high technical and creative standards
Compensation
-
Competitive pay based on experience
-
Up to $350 per service for Production Directors
-
Up to $300 per service for Camera Operators
Job Description
A creative production team is currently seeking skilled crew members for an interior design series filming a short run in early September. This is a paid opportunity supporting a small, agile team on location. Crew members will play an integral part in ensuring smooth operations for a fast-paced set environment.
Job Responsibilities
-
Operate FX9 camera for filming select scenes
-
Assist camera operators and manage equipment setup (Camera Assistant / DMT)
-
Provide hair and makeup services for the host (HMUA)
-
Support general production needs, pickups, and set preparation (Production Assistants)
Requirements
-
Must be available for 3–4 days between September 11th and 22nd
-
Production Assistants must have a valid driver’s license for crew pickups
-
Local or New York-based crew preferred for logistical convenience
-
Portfolio or CV required for consideration
Compensation
-
All roles are paid (rate details upon application)
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities