CBRE is the world’s largest commercial real estate services and investment firm with more than 75,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008. It also has been voted the industry’s top brand by the Lipsey Company for 16 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for five years in a row.
Global Workplace Solutions (GWS) is a division of CBRE which supports occupier clients of all sizes, through facilities management, project management, advisory and transaction services across the globe.
Communications Manager
The Communications Manager, GWS Local is responsible for the full complement of the UK GWS Local communications working directly with Global GWS Local & DCS Communications Lead and the UK GWS Local Divisional President. The position is primarily responsible for managing and delivering the communication strategy across the UK GWS Local business working with key leaders/stakeholders to translate messages into compelling employee and client engagement, messages and content.
Responsibilities
INTERNAL COMMUNICATIONS
– Own the development and ongoing maintenance UK GWS Local Communications plan and calendar, covering key media relations, client and internal communications for special projects and other business requirements
– Manage Divisional President Management Conference/Town Halls/Business Briefings
– Partner with UK GWS Local leadership across internal communication requirements covering country and divisional activity; providing guidance on key message development in-line with UK GWS Local strategy and direction, drafting content, editing and proofreading and distribution where required
– Collect submissions, prepare appropriate content, editing, proofreading, putting into template, and manage distribution where required across GWS and wider CBRE communications/newsletters
– Update UK GWS Local Intranet homepage with relevant content
EXTERNAL COMMUNICATIONS
– Support the development and roll-out of engaging, integrated multi-channel campaigns in line with an annual occupier research program; cascading outputs regionally/divisionally to internal & external audiences
– Work alongside the UK GWS Local sales team where required on strategic development external outputs
– Where required draft media statements and answer media inquires
– Be recognized as a specialist in delivery of communication solutions and an all-round project manager with excellent attention to detail
– Work alongside marketing and sales on the digital marketing strategy for GWS across, including web, Twitter, LinkedIn, etc.
– Support messaging where required at external client events
Person Specification
– A minimum of 4 year-education in a relevant field i.e. marketing, communication, public relation, economics or commerce (experience in property industry an advantage) or Professional Marketing Accreditation e.g. CIM/CMMP
– Experience in marketing/communications management in a service-related industry
– Presentation skills and ability to influence stakeholders
– Writing skills and ability to edit existing writing
Equal Opportunities
We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
CBRE Global Workplace Solutions (GWS)
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