Job Overview
We are looking for a Media Measurement and Attribution Manager to join our fast-growing influencer marketing agency team, to measure and evaluate the success of our marketing and media campaigns on performance-based marketing campaigns for our cornucopia of brand clients. Through hands-on campaign data analysis, this position will help define, measure and optimize ongoing marketing campaign performance and strategy development. Â The ideal candidate has intimate technical knowledge of major online marketing attribution systems and how to create and troubleshoot campaigns working across a multitude of systems.
This role will work to implement measurement solutions to understand the success of media in market and its incremental effect on the campaigns we are managing. The successful candidate will have experience in understanding marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across devices, campaigns, and platforms.Â
Responsibilities for a Media Measurement and Attribution Manager
- Work with internal technology teams and 3rd party vendors to build the best possible measurement solutions
- Build measurement frameworks across program, channel and campaign attribution
- Conduct in-depth evaluation of marketing programs to help derive insights and recommendations for future initiatives in a clear and easily digestible manner
- Report out on full funnel measurement and attribution
- Create baselines to help understand media effectiveness
- Work with the media agency to implement ongoing optimizations.
- Design and build visual tools to convert complex data into visually digestible information to empower our broader creator engagement team and brand management team
Qualifications for a Media Measurement and Attribution Manager
- Bachelor’s degree in a quantitative discipline. Masters level degree well regarded
- 5-7 years’ experience in advertising effectiveness with a focus on measurement and attribution
- Intimate and in depth experience with Impact Radius and HasOffers/Tune Platforms
- Experience working with digital media and 1st party data
- Experience working with Google ADH, Big Query and Google Analytics environments
- Strong knowledge of attribution and control/exposed methodologies
- Exceptionally strong analytical skills, with an ability to translate data into actionable insights
- Proficiency in query languages such as SQL, data mining tools a plus.
- Experience working with digital/social advertising environments
- Experience with AB and multivariate testing
- Deep understanding of organizing data across multiple data platforms
- Solid project management and organizations skills
- Ability to thrive in a fast-paced marketing environment
InfluenceLogic
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