Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite-Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence online, in-store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.
Position Overview:
This position is a key growth driver for the company and is responsible for re-igniting Littlest Pet Shop, one of the world’s most iconic collectibles brand which sold over 1 billion units in the 2000s. Key responsibilities include developing and executing the Brand’s global product and marketing strategy, go-to-market strategies and tool kits, collaborating with sales, product development, operations, digital marketing & marketing services, creative services and other cross-functional teams to achieve successful results that drive established revenue and P&L expectations annually.
This sought-after position requires a true self-starter with a keen pulse on today’s consumer across the globe, and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the consumer, strong leadership and relationship management skills are essential – along with storytelling, strategic thinking and project management abilities.
Responsibilities include but not limited to:
- Manage all functions of the global brand management discipline across cross-functional teams
- Create Line Plans and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing product specs, costing targets, margin requirements while delivering market-relevant product solutions
- Identify consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories
- Develop and lead global go-to-market strategies with turn-key solutions and toolkits; collaborate with key global market leads and distribution partners on effective localization of marketing plans
- Work with Digital Marketing team to develop and deliver paid content as well as collaborate on Social Media and PR plans driving awareness and on-going engagement with kids and kidult collectors
- Work closely with Digital Gaming/Experience partner ensuring physical and digital synergies throughout the development, pre-launch, launch and post-launch efforts
- Prepare product concept decks for presentation to Licensor while collaborating with Licensing Team on forecasts and potential new opportunities
- Collaborate with the Creative Services team to drive packaging, point-of-sale/merchandising materials and graphic design direction
- Manage Product Line information flow to sales team and key distribution partners, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks
- Work with global sales team and key distribution partners to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations. Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary
- Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations
- Manage all promotional and merchandising planning, collaborate with the Digital and Social Media marketing team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications
- Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning
- Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms
- Collaborate with digital and social media marketing and sales teams to ensure Brand is properly represented on e-commerce sites/accounts
Skills, knowledge and abilities:
- Bachelor’s degree or equivalent experience, preferably in Marketing
- Must have 8-10 years of relevant marketing/product management experience; 2-3 years in toys
- Experience and passion for social media communication and global go-to-market management
- Self-starter and can promote best practices for brand planning and management
- Proficient in forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases
- Proven experience in leading multiple strategic projects involving internal and external resources/partners
- Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process
- Must be able to demonstrate interest in toys and/or children’s entertainment products through professional or personal means
- Strong presentation, written and verbal skills; experience with Microsoft suite is required
- Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment.
- Easily adapt to shifts in priorities; ability to manage several projects concurrently
- Ability to work effectively across different teams, departments, and third parties
- Experience selling /presenting to retail buyers, Toy category experience preferred
- Experience in trade shows, product & lifestyle photography shoots, consumer insights
- Ability to travel, as needed
Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
Our office is in-person Monday through Thursday with the option to work from home on Friday.
OUR CORE VALUES!
- We Love Delivering WOW!
- Act with Integrity and Do the Right Thing.
- Inspire Passion for Creativity and Innovation.
- Be Disciplined to Create Lasting Impact.
- Play, Have Fun and Laugh Together.
- Embrace Humility.
- Pursue Growth and Learning.
- Hustle and Act with a Sense of Urgency.
- Commit to Excellence.
- Gratitude Keeps Us Grounded.
Basic Fun!
Related jobs:
Job Description
A seasonal event brand is hiring two outgoing sales staff to help run a vendor booth during the WEF (Wellington International) season. This is a fast-paced, customer-facing role ideal for someone who enjoys talking with riders, trainers, and owners, and feels confident representing products, starting conversations, and closing sales on-site.
Job Responsibilities
-
Greet attendees and be the friendly face of the booth.
-
Start conversations with riders/trainers/owners and answer basic product questions.
-
Demo products and help close sales on the spot.
-
Keep the booth looking clean, organized, and professional throughout the day.
-
Capture key questions/leads and share them with the team for follow-up.
-
Maintain a positive, professional presence during busy event hours.
Requirements
-
Comfortable working in an equestrian/event environment (hunter/jumper or sport horse background preferred).
-
Experience with vendor booths, event sales, or equestrian sales (preferred).
-
Confident, outgoing, and professional presentation.
-
Must be able to work locally and reliably in the Wellington/West Palm Beach area.
-
Ability to work a seasonal schedule with shared coverage (not necessarily every day).
Compensation Details
-
$20/hour
-
Up to $60/day travel stipend
-
Performance-based commission
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Job Description
A production company is seeking a Creative Video Producer to join its team and support the development, production, and delivery of high-quality video content. This role is ideal for a creative professional with strong storytelling skills, hands-on production experience, and the ability to manage projects from concept through final delivery. The ideal candidate is collaborative, detail-oriented, and passionate about visual storytelling.
Job Responsibilities
-
Develop and produce video content from pre-production through post-production.
-
Collaborate with creative teams, clients, and stakeholders to bring concepts to life.
-
Oversee shoots, including coordinating crews, equipment, and schedules.
-
Manage post-production workflows, including editing, revisions, and final delivery.
-
Ensure projects are completed on time, on budget, and aligned with creative goals.
-
Contribute creative ideas and solutions to enhance video storytelling and production quality.
Requirements
-
Proven experience as a video producer or in a similar production role.
-
Strong understanding of video production workflows, from planning to final edit.
-
Ability to manage multiple projects simultaneously while meeting deadlines.
-
Excellent communication, organizational, and problem-solving skills.
-
A portfolio demonstrating creative video production work.
Compensation Details
-
Compensation details are not listed in the provided posting (to be discussed during the hiring process).
Job Description
Hiring Check-In Staff and VIP Staff for a rooftop New Year’s Eve event. This is a paid event staffing opportunity for reliable, customer-focused talent who can assist with guest check-in and VIP operations, including escorting VIP guests and managing wristbands and table registration.
Job Responsibilities
-
Check in guests and assist with event entry flow
-
Hand out wristbands and confirm guest access
-
Manage VIP ropes and maintain VIP area organization
-
Escort VIP guests up the elevator to their assigned tables
-
Support VIP table registration and guest coordination
Requirements
-
Professional, reliable, and comfortable working in a fast-paced event environment
-
Strong communication and customer service skills
-
Must wear all-black semi-formal attire
-
Must be able to provide 3 recent photos (no filters), experience (if any), and contact information
Compensation
-
$30 per hour
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities