Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite-Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence online, in-store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.
Position Overview:
This position is a key growth driver for the company and is responsible for re-igniting Littlest Pet Shop, one of the world’s most iconic collectibles brand which sold over 1 billion units in the 2000s. Key responsibilities include developing and executing the Brand’s global product and marketing strategy, go-to-market strategies and tool kits, collaborating with sales, product development, operations, digital marketing & marketing services, creative services and other cross-functional teams to achieve successful results that drive established revenue and P&L expectations annually.
This sought-after position requires a true self-starter with a keen pulse on today’s consumer across the globe, and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the consumer, strong leadership and relationship management skills are essential – along with storytelling, strategic thinking and project management abilities.
Responsibilities include but not limited to:
- Manage all functions of the global brand management discipline across cross-functional teams
- Create Line Plans and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing product specs, costing targets, margin requirements while delivering market-relevant product solutions
- Identify consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories
- Develop and lead global go-to-market strategies with turn-key solutions and toolkits; collaborate with key global market leads and distribution partners on effective localization of marketing plans
- Work with Digital Marketing team to develop and deliver paid content as well as collaborate on Social Media and PR plans driving awareness and on-going engagement with kids and kidult collectors
- Work closely with Digital Gaming/Experience partner ensuring physical and digital synergies throughout the development, pre-launch, launch and post-launch efforts
- Prepare product concept decks for presentation to Licensor while collaborating with Licensing Team on forecasts and potential new opportunities
- Collaborate with the Creative Services team to drive packaging, point-of-sale/merchandising materials and graphic design direction
- Manage Product Line information flow to sales team and key distribution partners, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks
- Work with global sales team and key distribution partners to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations. Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary
- Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations
- Manage all promotional and merchandising planning, collaborate with the Digital and Social Media marketing team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications
- Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning
- Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms
- Collaborate with digital and social media marketing and sales teams to ensure Brand is properly represented on e-commerce sites/accounts
Skills, knowledge and abilities:
- Bachelor’s degree or equivalent experience, preferably in Marketing
- Must have 8-10 years of relevant marketing/product management experience; 2-3 years in toys
- Experience and passion for social media communication and global go-to-market management
- Self-starter and can promote best practices for brand planning and management
- Proficient in forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases
- Proven experience in leading multiple strategic projects involving internal and external resources/partners
- Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process
- Must be able to demonstrate interest in toys and/or children’s entertainment products through professional or personal means
- Strong presentation, written and verbal skills; experience with Microsoft suite is required
- Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment.
- Easily adapt to shifts in priorities; ability to manage several projects concurrently
- Ability to work effectively across different teams, departments, and third parties
- Experience selling /presenting to retail buyers, Toy category experience preferred
- Experience in trade shows, product & lifestyle photography shoots, consumer insights
- Ability to travel, as needed
Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
Our office is in-person Monday through Thursday with the option to work from home on Friday.
OUR CORE VALUES!
- We Love Delivering WOW!
- Act with Integrity and Do the Right Thing.
- Inspire Passion for Creativity and Innovation.
- Be Disciplined to Create Lasting Impact.
- Play, Have Fun and Laugh Together.
- Embrace Humility.
- Pursue Growth and Learning.
- Hustle and Act with a Sense of Urgency.
- Commit to Excellence.
- Gratitude Keeps Us Grounded.
Basic Fun!
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