Basic Fun!

Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite-Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence online, in-store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.

Position Overview:

This position is a key growth driver for the company responsible for cultivating and growing multiple key brands across four major toy categories (Girls, Preschool, Activities, and Collectibles). Key responsibilities include: developing and executing the Brand Strategies for the respective lines (across both Product and Marketing), acting as the global ambassador for the brands, and being the central point of all communication across multiple departments throughout the organization (inclusive of Sales, Product Development, Operations, Digital & Social Marketing, Creative Services/Packaging, and Finance). Expectation is that this role achieves the necessary results/metrics established to drive the expected revenue and P&L volume annually.

This sought-after position requires a true self-starter with a keen pulse on consumers’ needs/wants (both today and in the near future) and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the industry, strong leadership capabilities, and keen relationship management skills are essential – along with storytelling, strategic thinking, and project management skills.

Responsibilities include but are not limited to:

· Manage all functions of the global brand management process across various cross-functional teams.

• Key Functions include (but are not limited to):
• Line Plan Management – inclusive of its creation, daily maintenance, and reporting out of financials to Sr. Management team members.
• Product Development Management – assist in driving the development of each product (from concept to retail shelf), in partnership with the Product Development Team and overseas partners. Ensuring you are delivering market-relevant product solutions that possess a strong price/value proposition.
• Financial Management – ensuring all cost targets, quotes, financials, and margin requirements meet retail expectations (while meeting/exceeding Sr Management expectations).
• Brand Management – communicate to sales on a weekly basis all updates/changes to the product lines that impacts what they are selling in at retail; help Sales with sell in by being on the pulse of what is happening at retail and offering them solutions to fit a retailers needs; constantly auditing the brands execution on e-commerce sites to drive the highest visibility, engagement, and sales potential.
• Creative Management – collaborate with the Creative Services team to develop and execute impactful packaging and graphic design pieces, that engage consumers and drive sales.
• Act as the ultimate Brand/Product ambassador to both internal and external constituencies; demonstrating your leadership role by showing them you understand and know what they want.
• Develop and lead the execution of best-in-class global go-to-market strategies with turn-key solutions and assets that can be localized easily.
• Work with the Global Sales team to support key distribution channels in their markets with: custom initiatives and account specific plans (inclusive of products and promotions), in-store graphics, and more.
• Identify and recommend consumer-focused product solutions that hit on market trends, position us to win against competitors, and will drive incremental growth for the company.
• Collaborate with the Digital and Social Media Marketing team to execute all promotional activities/plans throughout the calendar year (inclusive of Public Relations, traditional media, and social/digital platforms).
• Create and present product concept decks to licensors for consideration.
• Work collaboratively with the licensing team to maintain communication with licensors; ensuring all brand planning and product development updates are communicated in a timely fashion.

Skills, knowledge and abilities:

• Bachelor’s Degree or equivalent experience, preferably in Marketing.
• Must have 8-10 years of relevant marketing, brand, or product management experience.
• Passionate individual who is a self-starter, constant learner, and natural leader.
• Proficient in forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases.
• Proven experience in leading multiple strategic projects involving internal and external resources/partners at the same time.
• Working knowledge of the product development process and manufacturing functions that go into bringing an item from concept to retail.
• Strong presentation, written, and verbal communication skills.
• Experience with Microsoft Suite is required.
• Highly organized and efficient; can thrive in a fast-paced and time-sensitive environment.
• Easily adapt to shifts in priorities; ability to manage several projects concurrently.
• Ability to work effectively across different teams, departments, and third parties.
• Experience selling /presenting to retail buyers; Toy category experience preferred.
• Experience in trade shows, product & lifestyle photography shoots, etc.
• Ability to travel, as needed.

Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.

Our office is in-person Monday through Thursday with the option to work from home on Friday.

OUR CORE VALUES!

1. We Love Delivering a “WOW!”
2. Act with Integrity and Do the Right Thing.
3. Inspire Passion for Creativity and Innovation.
4. Be Disciplined to Create Lasting Impact.
5. Play, Have Fun, and Laugh Together.
6. Embrace Humility.
7. Pursue Growth and Learning.
8. Hustle and Act with a Sense of Urgency.
9. Commit to Excellence.
10. Gratitude Keeps Us Grounded.

Basic Fun!

Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite-Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence online, in-store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.

Position Overview:

This position is a key growth driver for the company and is responsible for re-igniting Littlest Pet Shop, one of the world’s most iconic collectibles brand which sold over 1 billion units in the 2000s. Key responsibilities include developing and executing the Brand’s global product and marketing strategy, go-to-market strategies and tool kits, collaborating with sales, product development, operations, digital marketing & marketing services, creative services and other cross-functional teams to achieve successful results that drive established revenue and P&L expectations annually.

This sought-after position requires a true self-starter with a keen pulse on today’s consumer across the globe, and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the consumer, strong leadership and relationship management skills are essential – along with storytelling, strategic thinking and project management abilities.

Responsibilities include but not limited to:

• Manage all functions of the global brand management discipline across cross-functional teams
• Create Line Plans and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing product specs, costing targets, margin requirements while delivering market-relevant product solutions
• Identify consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories
• Develop and lead global go-to-market strategies with turn-key solutions and toolkits; collaborate with key global market leads and distribution partners on effective localization of marketing plans
• Work with Digital Marketing team to develop and deliver paid content as well as collaborate on Social Media and PR plans driving awareness and on-going engagement with kids and kidult collectors
• Work closely with Digital Gaming/Experience partner ensuring physical and digital synergies throughout the development, pre-launch, launch and post-launch efforts
• Prepare product concept decks for presentation to Licensor while collaborating with Licensing Team on forecasts and potential new opportunities
• Collaborate with the Creative Services team to drive packaging, point-of-sale/merchandising materials and graphic design direction
• Manage Product Line information flow to sales team and key distribution partners, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks
• Work with global sales team and key distribution partners to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations. Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary
• Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations
• Manage all promotional and merchandising planning, collaborate with the Digital and Social Media marketing team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications
• Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning
• Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms
• Collaborate with digital and social media marketing and sales teams to ensure Brand is properly represented on e-commerce sites/accounts

Skills, knowledge and abilities:

• Bachelor’s degree or equivalent experience, preferably in Marketing
• Must have 8-10 years of relevant marketing/product management experience; 2-3 years in toys
• Experience and passion for social media communication and global go-to-market management
• Self-starter and can promote best practices for brand planning and management
• Proficient in forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases
• Proven experience in leading multiple strategic projects involving internal and external resources/partners
• Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process
• Must be able to demonstrate interest in toys and/or children’s entertainment products through professional or personal means
• Strong presentation, written and verbal skills; experience with Microsoft suite is required
• Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment.
• Easily adapt to shifts in priorities; ability to manage several projects concurrently
• Ability to work effectively across different teams, departments, and third parties
• Experience selling /presenting to retail buyers, Toy category experience preferred
• Experience in trade shows, product & lifestyle photography shoots, consumer insights
• Ability to travel, as needed

Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.

Our office is in-person Monday through Thursday with the option to work from home on Friday.

OUR CORE VALUES!

1. We Love Delivering WOW!
2. Act with Integrity and Do the Right Thing.
3. Inspire Passion for Creativity and Innovation.
4. Be Disciplined to Create Lasting Impact.
5. Play, Have Fun and Laugh Together.
6. Embrace Humility.
7. Pursue Growth and Learning.
8. Hustle and Act with a Sense of Urgency.
9. Commit to Excellence.
10. Gratitude Keeps Us Grounded.

Basic Fun!

Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence on-line, in store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.

Position Overview:

In collaboration with the Vice President, Global Brand Marketing, this position is responsible for the development and successful execution of the Brand strategy for assigned product lines. This role is expected to be a business driver for the company. Having accountability for assigned Product Lines and brands, this individual will act as the hub for their select Product Lines / Brand(s) and collaborate with sales, product development, operations, digital marketing & marketing services, creative services and other cross-functional teams to achieve successful results.

Strong leadership and relationship management skills are essential – along with storytelling, strategic thinking and project management abilities.

Responsibilities include but not limited to:

• Manage all functions of the brand management discipline across cross-functional teams for assigned product line(s).
• With direction from Management, create Line Plans / Line Extension strategies and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing Product Specs, costing targets, margin requirements while delivering market-relevant product solutions that possess a strong price/value proposition.
• Identify and recommend consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories.
• Act as the Brand/Product ambassador to both internal and external constituencies for assigned product lines.
• Create reports and other materials to communicate updates and changes to product lines and Brand Decks throughout the product commercialization process.
• Collaborate with the creative services team to drive packaging and graphic design direction.
• Provide leadership to maintain the established visual personality and brandprint for all assigned Brands.
• Manage the flow of information and communications with product development and creative services teams and the Hong Kong office.
• Review and approve all product concepts and design samples.
• Manage Product Line information flow to sales team, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks.
• Work with global sales team to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations. Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary.
• Manage all promotional and merchandising planning, collaborate with marketing services team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications.
• Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning.
• Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms.
• Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations.
• Create and manage marketing plans, budgets and analysis for assigned product lines.
• Collaborate with digital and social media marketing and sales teams to ensure assigns product lines are properly represented on e-commerce sites/accounts.
• Prepare product concept Decks for presentation to Licensors for assigned Product Lines/Brands.
• Collaborate with licensing team to maintain communication with licensors. Work with licensors during brand planning and product development process.

Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.

Our office is in-person Monday through Thursday with the option to work from home on Friday.

Skills, knowledge and abilities:

• Bachelor’s degree or equivalent experience, preferably in Marketing.
• Must have 3-5 years of relevant marketing, brand or product management experience.
• Passionate individual who is a self-starter and can promote best practices for brand planning and management.
• Proven experience in leading multiple strategic projects involving internal and external resources/partners.
• Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process.
• Must be able to demonstrate interest in toys and/or children’s entertainment products through professional or personal means.
• Strong presentation, written and verbal communication skills; experience with Microsoft suite is required.
• Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment. Easily adapt to shifts in priorities; ability to manage several projects concurrently.
• Ability to work effectively across different teams, departments, and third parties.
• Experience selling /presenting to retail buyers, Toy category experience preferred.
• Experience in trade shows, product & lifestyle photography shoots, consumer insights.
• Ability to travel, as needed.

OUR CORE VALUES!

1. We Love Delivering WOW!
2. Act with Integrity and Do the Right Thing.
3. Inspire Passion for Creativity and Innovation.
4. Be Disciplined to Create Lasting Impact.
5. Play, Have Fun and Laugh Together.
6. Embrace Humility.
7. Pursue Growth and Learning.
8. Hustle and Act with a Sense of Urgency.
9. Commit to Excellence.
10. Gratitude Keeps Us Grounded.

Basic Fun!