Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite-Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence online, in-store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.
Position Overview:
This position is a key growth driver for the company responsible for cultivating and growing multiple key brands across four major toy categories (Girls, Preschool, Activities, and Collectibles). Key responsibilities include: developing and executing the Brand Strategies for the respective lines (across both Product and Marketing), acting as the global ambassador for the brands, and being the central point of all communication across multiple departments throughout the organization (inclusive of Sales, Product Development, Operations, Digital & Social Marketing, Creative Services/Packaging, and Finance). Expectation is that this role achieves the necessary results/metrics established to drive the expected revenue and P&L volume annually.
This sought-after position requires a true self-starter with a keen pulse on consumers’ needs/wants (both today and in the near future) and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the industry, strong leadership capabilities, and keen relationship management skills are essential – along with storytelling, strategic thinking, and project management skills.
Responsibilities include but are not limited to:
· Manage all functions of the global brand management process across various cross-functional teams.
- Key Functions include (but are not limited to):
- Line Plan Management – inclusive of its creation, daily maintenance, and reporting out of financials to Sr. Management team members.
- Product Development Management – assist in driving the development of each product (from concept to retail shelf), in partnership with the Product Development Team and overseas partners. Ensuring you are delivering market-relevant product solutions that possess a strong price/value proposition.
- Financial Management – ensuring all cost targets, quotes, financials, and margin requirements meet retail expectations (while meeting/exceeding Sr Management expectations).
- Brand Management – communicate to sales on a weekly basis all updates/changes to the product lines that impacts what they are selling in at retail; help Sales with sell in by being on the pulse of what is happening at retail and offering them solutions to fit a retailers needs; constantly auditing the brands execution on e-commerce sites to drive the highest visibility, engagement, and sales potential.
- Creative Management – collaborate with the Creative Services team to develop and execute impactful packaging and graphic design pieces, that engage consumers and drive sales.
- Act as the ultimate Brand/Product ambassador to both internal and external constituencies; demonstrating your leadership role by showing them you understand and know what they want.
- Develop and lead the execution of best-in-class global go-to-market strategies with turn-key solutions and assets that can be localized easily.
- Work with the Global Sales team to support key distribution channels in their markets with: custom initiatives and account specific plans (inclusive of products and promotions), in-store graphics, and more.
- Identify and recommend consumer-focused product solutions that hit on market trends, position us to win against competitors, and will drive incremental growth for the company.
- Collaborate with the Digital and Social Media Marketing team to execute all promotional activities/plans throughout the calendar year (inclusive of Public Relations, traditional media, and social/digital platforms).
- Create and present product concept decks to licensors for consideration.
- Work collaboratively with the licensing team to maintain communication with licensors; ensuring all brand planning and product development updates are communicated in a timely fashion.
Skills, knowledge and abilities:
- Bachelor’s Degree or equivalent experience, preferably in Marketing.
- Must have 8-10 years of relevant marketing, brand, or product management experience.
- Passionate individual who is a self-starter, constant learner, and natural leader.
- Proficient in forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases.
- Proven experience in leading multiple strategic projects involving internal and external resources/partners at the same time.
- Working knowledge of the product development process and manufacturing functions that go into bringing an item from concept to retail.
- Strong presentation, written, and verbal communication skills.
- Experience with Microsoft Suite is required.
- Highly organized and efficient; can thrive in a fast-paced and time-sensitive environment.
- Easily adapt to shifts in priorities; ability to manage several projects concurrently.
- Ability to work effectively across different teams, departments, and third parties.
- Experience selling /presenting to retail buyers; Toy category experience preferred.
- Experience in trade shows, product & lifestyle photography shoots, etc.
- Ability to travel, as needed.
Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
Our office is in-person Monday through Thursday with the option to work from home on Friday.
OUR CORE VALUES!
- We Love Delivering a “WOW!”
- Act with Integrity and Do the Right Thing.
- Inspire Passion for Creativity and Innovation.
- Be Disciplined to Create Lasting Impact.
- Play, Have Fun, and Laugh Together.
- Embrace Humility.
- Pursue Growth and Learning.
- Hustle and Act with a Sense of Urgency.
- Commit to Excellence.
- Gratitude Keeps Us Grounded.
Basic Fun!
Related jobs:
Job Description
A documentary series is seeking a local sound engineer for a full-day shoot during an indie production tied to Essence Fest. The series highlights the journey of four men navigating the high-stakes world of music promotion, showcasing the raw highs, lows, and behind-the-scenes moments with some of the industry’s top artists. The content will be both emotionally resonant and technically engaging, requiring strong sound capture for intimate and dynamic scenes.
Job Responsibilities
-
Provide professional on-location audio recording for full-day shoot
-
Capture clean, balanced sound across multiple speakers in varied environments
-
Set up and manage multiple microphones (lav and boom) for interviews and b-roll
-
Collaborate with directors and producers to ensure optimal audio quality
-
Troubleshoot audio issues in real-time during the shoot
Requirements
-
Must be based in or able to work locally in New Orleans
-
Own equipment required: boom mic, minimum 4 lavalier mics, mixer, recorder
-
Prior experience with documentary or reality-style production preferred
-
Strong communication and teamwork skills
-
Punctual and prepared for a full 9am call time
Compensation
-
$600 for a full-day shoot
-
Independent contract opportunity with potential for future collaborations
Boom Operator for Cosmic Horror Student Film
Job Description
A student film production is seeking a Boom Operator for a three-day shoot on a cosmic horror short film. The project aims to create an unsettling, atmospheric experience and will require a sound technician comfortable working in an eerie, story-driven setting. All professional sound equipment will be provided on set.
Job Responsibilities
-
Operate boom microphone and manage sound equipment during filming
-
Collaborate with the director and sound team to ensure audio clarity
-
Monitor environmental sound and adjust mic placement accordingly
-
Ensure clean dialogue capture in both indoor and outdoor settings
Requirements
-
Experience with boom operation on film sets (student or professional)
-
Ability to work efficiently in a fast-paced, collaborative environment
-
Strong understanding of on-set audio workflow
-
Open to working on a student project with limited resources
Compensation
-
Rate negotiable based on experience
-
This is a low-budget student film; flexibility appreciated
-
All necessary equipment will be supplied
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities