Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence on-line, in store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.
Position Overview:
In collaboration with the Vice President, Global Brand Marketing, this position is responsible for the development and successful execution of the Brand strategy for assigned product lines. This role is expected to be a business driver for the company. Having accountability for assigned Product Lines and brands, this individual will act as the hub for their select Product Lines / Brand(s) and collaborate with sales, product development, operations, digital marketing & marketing services, creative services and other cross-functional teams to achieve successful results.
Strong leadership and relationship management skills are essential – along with storytelling, strategic thinking and project management abilities.
Responsibilities include but not limited to:
- Manage all functions of the brand management discipline across cross-functional teams for assigned product line(s).
- With direction from Management, create Line Plans / Line Extension strategies and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing Product Specs, costing targets, margin requirements while delivering market-relevant product solutions that possess a strong price/value proposition.
- Identify and recommend consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories.
- Act as the Brand/Product ambassador to both internal and external constituencies for assigned product lines.
- Create reports and other materials to communicate updates and changes to product lines and Brand Decks throughout the product commercialization process.
- Collaborate with the creative services team to drive packaging and graphic design direction.
- Provide leadership to maintain the established visual personality and brandprint for all assigned Brands.
- Manage the flow of information and communications with product development and creative services teams and the Hong Kong office.
- Review and approve all product concepts and design samples.
- Manage Product Line information flow to sales team, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks.
- Work with global sales team to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations. Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary.
- Manage all promotional and merchandising planning, collaborate with marketing services team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications.
- Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning.
- Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms.
- Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations.
- Create and manage marketing plans, budgets and analysis for assigned product lines.
- Collaborate with digital and social media marketing and sales teams to ensure assigns product lines are properly represented on e-commerce sites/accounts.
- Prepare product concept Decks for presentation to Licensors for assigned Product Lines/Brands.
- Collaborate with licensing team to maintain communication with licensors. Work with licensors during brand planning and product development process.
Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
Our office is in-person Monday through Thursday with the option to work from home on Friday.
Skills, knowledge and abilities:
- Bachelor’s degree or equivalent experience, preferably in Marketing.
- Must have 3-5 years of relevant marketing, brand or product management experience.
- Passionate individual who is a self-starter and can promote best practices for brand planning and management.
- Proven experience in leading multiple strategic projects involving internal and external resources/partners.
- Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process.
- Must be able to demonstrate interest in toys and/or children’s entertainment products through professional or personal means.
- Strong presentation, written and verbal communication skills; experience with Microsoft suite is required.
- Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment. Easily adapt to shifts in priorities; ability to manage several projects concurrently.
- Ability to work effectively across different teams, departments, and third parties.
- Experience selling /presenting to retail buyers, Toy category experience preferred.
- Experience in trade shows, product & lifestyle photography shoots, consumer insights.
- Ability to travel, as needed.
OUR CORE VALUES!
- We Love Delivering WOW!
- Act with Integrity and Do the Right Thing.
- Inspire Passion for Creativity and Innovation.
- Be Disciplined to Create Lasting Impact.
- Play, Have Fun and Laugh Together.
- Embrace Humility.
- Pursue Growth and Learning.
- Hustle and Act with a Sense of Urgency.
- Commit to Excellence.
- Gratitude Keeps Us Grounded.
Basic Fun!
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