Reporting to the Director of Marketing, you will lead regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product consumption of current consumers and strengthen brand love. Sr. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Managers (BMMs) towards outstanding execution.
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RESPONSIBILITIES
Consumer Insights:
•Be the eyes, ears, and voice of the consumer, applying your understanding of regional insights, demographics, and psychographics to influence marketing plans
•Manage communication of consumer motivations, behavior, and business results to the regional marketing team
Product Marketing:
•Ideation and execution of National Occasion, Beverage Initiative and Consumer Activations at the Regional level
•Identify local Big Moments and execute national and regional plans
Wiring of Retail:
•Develop local retail programming opportunities that “fill in gaps” of national programming
•Lead retail activation strategy for priority customers within the region, acting on insights
Leadership & Management:
•Manage Brand Marketing budgets for the region while coaching BMMs and ensuring efficient & responsible Consumer Collecting spends
Advertising:
•Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met
•Work with the Santa Monica Advertising team and RBNA Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget
EXPERIENCE NEEDED
•5+ years of brand marketing experience
•Experience curating and implementing strategies in local markets
•Use insights and partner with accounts to build local programs that grow consumption
•Experience managing large successful teams and growing talent
•Experience managing budgets and working with traditional and non-traditional brand marketing strategies
Red Bull
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