Who we are
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
As the pioneer in golf, IMG was founded by Mark McCormack in 1960 following a gentleman’s agreement handshake between Mark and Arnold Palmer. This was the start of athlete representation as we know it today. Over the years IMG has extended into numerous sports but its roots are firmly set within Golf, and we are proud to have staged over 800 events since 1960. Our current portfolio includes some of the most exciting and prestigious tournaments in golf, including the Solheim Cup, Saudi International, The Open, Trust Golf Women’s Scottish Open, The Senior Open presented by Rolex, AIG Women’s Open, Alfred Dunhill Links Championship, Asian Tour International Series in Egypt, Morocco, Singapore and Korea, Chevron Championship, Honda Classic, PNC Championship, HSBC Women’s World Championship, Honda LPGA, Blue Bay LPGA, Buick LPGA, BMW Ladies Championship, HSBC WGC Champions, Swinging Skirts LPGA, Women’s Amateur Asia Pacific and Asian Amateur Championship.
Who we are looking for
We are hiring a driven, experience and passionate Senior Marketing Director to lead all aspects our Golf Division’s consumer, sponsorship and partnership marketing strategy and activity, globally. You’ll be responsible for direct and indirect revenue generating activity across our international portfolio of world-class golf events ensuring we maintain a significant competitive edge in a robust competitor landscape while helping to build brand affinity, attendance, and advocacy of our golf properties. The right candidate will help us grow the prestige, profile, and long-term positioning of each event, as well as support the long-term growth of the Division.
Responsibilities Include But Not Limited To
Brand & Marketing Strategy & Planning
- Working under our regional SVPs of Golf and as part of the wider marketing organisation you will drive and develop brand, consumer and partnership marketing strategies as part of our go-to-market process that establish and grow our live events.
- Working with cross-functional groups (including the analytics team, marketing team, event operations, sponsorship sales, PR, creative, ticketing, legal and finance) to create best-in-class marketing strategies and plans.
- Optimise, evolve, and fully integrate strategic marketing processes including partner objectives and rights integration, creative, content and GTM (go-to-market) processes.
- Provide industry insight and knowledge on wider trends and behaviour.
- Deliver, maintain, and evolve our brands’ strategies, identities and messaging recommending and executing brand enhancements and extensions where necessary.
Marketing Campaigns & Activity
Oversee the day-to-day delivery of all aspects of the marketing strategy and plan – not limited to, but including:
- Create and deliver event marketing strategies relevant to the property and market, including ticket modelling, tactical campaigns, audience segmentation and targets,
- Support the consumer and partnership marketing sales process, including B2B marketing, research creative processes
- Oversee the planning, management and delivery of all creative assets and content required before, during (on-site) and after our events ensuring a creative, efficient, story-telling team which rolls into our overall marketing approach for events, new business, and commercial opportunities.
- Provide support to Comms and PR teams to deliver PR narratives in line with agreed upon brand, partner and consumer objectives.
- Liaise with other internal business units to ensure alignment and efficiency across all departments.
- Manage performance monitoring, optimization and reporting of all marketing activity, and action adjustments where necessary to ensure optimization for maximum performance, reach, and return on investment.
- Work closely with internal and external stakeholders to ensure sponsor and partner marketing requirements are fulfilled.
- Oversee existing digital and social platforms and work with internal and external digital resources; identify new platforms and routes to market and integrate consumer-marketing strategy where relevant.
- Oversee and deliver outstanding on-site marketing efforts across owned channel content capture (photography, videography etc) consumer engagement and supporting sponsor activations.
- Deliver robust post-event reports that include management of the post event survey process, analysis of media value, campaign results and development of recommendations for the next cycle.
Financial Management:
- Maintain and optimize the marketing campaign budgets.
- Process any marketing related invoices which have been pre-approved.
Stakeholder Management:
- A core member of the golf team you will help us maintain strong relationships with partners and sponsors. You’ll attend, contribute to, and sometimes lead on these importance stakeholder meetings & relationships, assisting with coordination and delivery of presentations and proposals where required.
- Guide partner and sponsor account management and digital servicing of partners while being the voice of the consumer and marketing throughout.
- Liaise with and represent IMG when engaging with journalists, broadcasters, talent, suppliers, high net-worth individuals, fans, and supporters as required.
- Report and communicate wins, progress, and learnings to key stakeholders internally and externally, helping to continue to build the strong reputation of the golf division.
Business development:
- Identify and nurture key parties who could collaborate with golf to enhance our product and brands as well as identify opportunities to deliver additional revenue streams or NPD both across the IMG and Endeavor network and externally.
Leadership & Team Management:
- Grow and nurture a team of marketing managers, marketing R&R’s and designers), motivating them through tough periods and empowering them to establish themselves as go-to marketing experts in each region.
Key Results Areas
- Increase revenue for Golf portfolio of events with a focus on owned /at risk properties
- Grow the prestige, profile, and long-term positioning of each event in keeping with IMG’s position as a global, trusted and premium golf event management group
- Manage marketing spend within agreed budgets to maximizes stakeholder results
- Grow customer and sponsor retention within and across Events
- Provide tangible thought and action leadership across the Division and geographic regions – help build a learning organization with engage and knowledgeable consumer marketing teams.
You Will Have The Following Strengths
- Extensive experience in hands-on multichannel marketing, with proven success in customer segmentation, pricing and promotions, brand communication, digital media planning and analytics, and social platform and content marketing (organic and paid)
- Extensive experience leading change in a matrixed, geographically distributed organization with proven business results
- Experience in a senior executive level role
- Understanding of the Golf landscape
- Excellent contacts within marketing and PR agencies and media partners
- Brand management experience
- Technical understanding of digital acquisition techniques such as SEM, SEO, CRM, and emerging social targeting tools
- Working knowledge of revenue management and pricing, packaging and channel strategy
- Creative experience – oversight or practical
We’d Love If You Also Have These
- Established and effective leader with strong people management skills and ability to excel in a fast paced environment
- Working knowledge of MS Office software, including Word, Excel, Outlook and PowerPoint.
- Strong verbal and written communication skills
- Ability to build long lasting working relationships with internal and external stakeholders.
- Ability to self-direct and motivate and work with minimal supervision
- A strong team player that is flexible dependent on business demand
- Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines
- Strong organisational skills with the ability to multitask and prioritise
- Excellent copywriting skills
- Highly numeric, commercial disposition
Our Values:
- We are fueled by Persistence, adapting and seeking solutions in the face of challenges.
- We support and elevate diverse voices, promoting equity and Inclusion within our company, industries and community.
- We operate with a spirit of Entrepreneurialism, a willingness to take risks and mindset that is built to disrupt.
- We rely on Collaboration across our network to power culture and unite people around the world.
- We hold ourselves to the highest standards of Excellence in every aspect of our work, including how we interact with one another, our clients and our partners.
Working Conditions
- This is a permanent position.
- This role will be based at Chiswick Park, London.
- Working hours are 9:00 – 17:00, Monday to Friday
- Occasional travel and weekend work may be required
- Regular weekend work where you may be required to travel to events in line with the Golf portfolio.
- Outside of event travel there will be a requirement to travel abroad for meetings to capture content and consumer marketing activity.
Equal Opportunities Statement
IMG is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
IMG
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ABOUT TIDE
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally – we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
ABOUT THE ROLE:
As our Social Media and Content Manager you’ll manage and develop Tide’s social media programme, introducing our members to new products and helping them get the most out of the products they already hold. This role is focused on our UK and EU markets (France and Germany) and you will be responsible for managing a Senior Social Media Executive
Working closely with the Member Engagement Team, you’ll devise compelling social campaigns and engaging content to promote our diverse product offering that will deliver meaningful engagement with our Tide members. You’ll also be responsible for reporting on campaign results, and sharing these insights broadly across the teams.
Some of the things you’ll be doing:
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- Building strong relationships alongside other content colleagues (PR, acquisition teams, Member Support) to support singular approach and tone across all Tide content on social media platforms.
- Adapting content, creative approaches and and tone of voice as appropriate to different channels.
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WHAT WE ARE LOOKING FOR:
- You have a passion for marketing and social media in a scale-up, multi-location environment, and have 4+ yrs of relevant experience.
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WHAT YOU’LL GET IN RETURN:
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- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- Employee Assistance Programme
- 25 days holiday with the ability to buy extra days
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At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide’s Recruitment Privacy Notice.
Job Description
Seeking an experienced stilt walker for a live event performance. Producers are ideally looking for local performers who are confident, professional, and experienced in delivering engaging entertainment at public events.
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Perform as a stilt walker during a live event
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Proven experience as a stilt walker
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