Log InSign Up
HomeMarketing Director, USA Beauty

Marketing Director, USA Beauty

$$$

What we’re looking for:

This is an excellent opportunity for a seasoned marketer with experience in events, entertainment, hospitality or the beauty industry to join an exciting and growing portfolio of business-to-business tradeshows. Reporting to the Sr. Director of Marketing, this role is responsible for developing marketing strategies, leading a team and overseeing the execution of marketing campaigns for Premiere Shows, the largest series of professional beauty events in the United States. In partnership with the Sr Director of Marketing, strategy development and implementation will be aimed at driving beauty professionals and brands to participate in the events, in addition to cultivating a community of engaged professionals year-round. This person will need to be well versed in executing traditional and digital marketing methods to generate awareness, leads and conversions. An interest in experimenting with new immerging technologies and tactics will be a key to success. This role will also work with the leadership team to set team objectives and KPI’s for marketing programs that drive revenue for our portfolio of shows — while helping our customers and attendees engage in a rewarding experience at our events and beyond.

Role Accountability and Duties:

  • Regularly report to Sr. Director of Marketing and other key stakeholders as needed on marketing campaign and initiative results, effectiveness, and ROI
  • Working with Sr. Director, develop attendee and exhibitor marketing strategies with clear KPI’s to track success, and optimization as needed
  • Working with direct reports, create and execute multidimensional attendee marketing campaigns
  • Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; cross-collaborate with leadership with an aim to continually improve brand messaging and values.
  • Collaborating with sales to develop exhibitor marketing campaigns (including sponsorship) for acquisition, retention, and lapsed + lost customers. Execute campaigns with assistance from Marketing Coordinator
  • Leadership: Manage, champion and develop the Premiere Shows marketing team
  • Manage the marketing budget– planning, monitoring, and reconciliation
  • Set PR objectives that support the overall brand goals, oversee the strategies and implementation by PR agency
  • Collaborate with Creative Director and Programs Director on timelines and execution of design projects, such as Day of Show Program, Show Preview, event signage, etc.
  • Oversee Direct Mail program, including the analysis of mailing lists, quantities and continually measuring effectiveness of program
  • Work with Digital Marketing Manager to create and manage lead generation and nurturing programs for the different stages of the customer journey to move leads through the funnel
  • Develop strategic marketing partnerships with customers and key stakeholders to drive awareness and credibility for the Premiere brand, as well as maintain strong industry relations
  • Reporting and analysis: Ensure tracking and reporting on campaigns is delivered on schedule; manage post event analysis and report creation

Qualifications

  • 5-7 years proven work experience within the event or tradeshow marketing space
  • Experience creating and executing marketing campaigns utilizing offline, online, content and social media marketing strategies.
  • Writing Skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, and marketing campaigns
  • Demand generation – creation of marketing campaigns that generate leads and new opportunities
  • Leadership skills – demonstrated ability to make strategic and operational decisions to achieve goals and coach direct reports towards growth. Your effectiveness in keeping the team positively motivated is a must.
  • An entrepreneurial spirit and desire to take projects and run with them
  • Comfortable and enthusiastic interfacing with customers and media
  • Problem solving – you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
  • Out of the box thinking – You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
  • Data-Driven – ability to analyze data and create reports using this insight for key stakeholders
  • Proficiency in MS Office including Word, Excel, and PowerPoint is required.
  • Experience using Salesforce and Eloqua (including building campaigns for optimized automation) is highly desired
  • Experience in building or developing loyalty programs a plus
  • Interest or experience in the beauty industry is a plus
  • Self-motivated, collaborative, and high energy
  • Ability to travel 25%

Additional Information

What we offer:

  • Competitive Compensation Package
  • Access to LinkedIn Learning and other development/training opportunities
  • Health and Wellness Benefits (medical, dental, vision)
  • 401K and Matching
  • Generous PTO policy
  • Work-life balance

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Informa Markets

Related jobs:

Job Description:
An exciting opportunity for experienced film professionals to join a fast-paced production shooting in Atlanta this July. We’re building a full crew across all departments for a 25-page project filming over 5-6 days. This is a professional production offering competitive rates for qualified crew members.

Positions Available:

  • Camera Department (DP, Operators, ACs)

  • Grip & Electric (Gaffers, Best Boys, Technicians)

  • Sound Mixers & Boom Operators

  • Art Department (Production Designers, Set Decorators)

  • Hair/Makeup Artists

  • Production Assistants

  • Other key crew positions

Job Responsibilities:

  • Execute department-specific duties professionally

  • Work efficiently under tight production schedule

  • Collaborate with other departments

  • Maintain safety standards on set

Requirements:

  • 2+ years professional experience in your department

  • Full availability July 15-21 in Atlanta

  • Own necessary equipment/kits (where applicable)

  • Strong references from previous productions

Compensation & Benefits:

  • Competitive daily rates (based on position/experience)

  • Meals provided during shoot days

  • Professional working environment

  • IMDb credit

Job Description:
Project Casting is now hiring crew members for an upcoming short film shooting July 5th and 6th near Newtown in Bucks County, PA. The team is seeking a skilled boom operator/mixer and one or two production assistants to join this paid shoot.

Job Responsibilities:
• Boom Operator: Capture high-quality audio on set using boom equipment

• PA Roles: Support the crew with setup, logistics, and on-set coordination

• Collaborate with a small indie team in a fast-paced environment

Requirements:
• Must be available both July 5th and 6th

• Prior experience preferred but not required

• Local to Bucks County or able to commute to set location

• Reliable, communicative, and professional attitude

Compensation:
• Paid crew positions

• Network with other industry creatives on a collaborative production

• Gain valuable experience and credit on a short film project

Job Description:
A new set of three non-union scripted short series is now hiring Production Interns to join a growing, motivated team. This is a non-paid internship offering IMDb credit and craft services, ideal for emerging creatives seeking on-set experience and real industry exposure. Interns will contribute to various departments and support production from pre-production through wrap.

Job Responsibilities:

  • Assist core departments on set and during prep

  • Support day-to-day production needs based on assigned role

  • Collaborate with team members and respond to direction from department leads

  • Gain hands-on experience in film and TV production workflow

Open Internship Positions:

  • Casting

  • Locations Manager

  • Wardrobe / Costume

  • Script Supervisor

  • Production Assistant

  • Crafty PA

Requirements:

  • Set experience preferred but not required

  • Must be dependable, enthusiastic, and a team player

  • Eagerness to learn and contribute to a fast-paced production

  • Must be local or able to work where production is based

Compensation:

  • Unpaid

  • IMDb credit provided

  • Craft services included

Job Description:
A new indie thriller set between 1940–1970 is now hiring a full production crew in Atlanta. This period film is seeking skilled creatives and behind-the-scenes professionals to join a passionate filmmaking team. If you’re a film graduate or seasoned indie crew member, this is your chance to gain credits, contribute to an exciting historical project, and work with a driven director on a full-length feature.

Job Responsibilities:

  • Collaborate with the director to bring a scripted thriller period piece to life

  • Contribute to pre-production, on-set, and post-production phases

  • Help maintain historical authenticity in visuals, sound, and wardrobe

  • Commit to project timelines and deliver high-quality creative work

Open Positions:

  • Cinematographer

  • Producer

  • Sound Audio Technician

  • Production Assistant

  • Production Designer

  • Film (CGI) Editor

  • Costume Designer

  • Gaffer/Grip

  • Post-Marketing Specialist

Requirements:

  • Based in or able to work in Atlanta, GA

  • Demonstrated experience in your respective field or strong portfolio (film grads welcome)

  • Collaborative mindset and passion for independent filmmaking

Compensation:

  • Paid positions

  • Credit included

  • Meals and transportation provided (up to $150)

Job Description:
A Los Angeles-based production is now hiring experienced crew members for a series of upcoming vertical-format projects. If you have a strong background in vertical content and thrive in fast-paced creative environments, this is your opportunity to contribute to high-impact shoots with a flexible schedule.

The team is assembling for two production periods: late June to early July and again in late July to early August. Roles include both on-set and post-production positions.

Job Responsibilities:
June 27–July 8 (2–3 days within this range)

  • Photographer for BTS content and poster stills

Late July / Early August

  • Editor

  • DIT (Digital Imaging Technician)

  • Production Designer

  • Wardrobe Stylist

  • Script Supervisor

  • First Assistant Director (1st AD)

  • Second Assistant Director (2nd AD)

  • Unit Production Manager (UPM)

Requirements:

  • Proven experience in your respective role

  • Must have experience with vertical video formats

  • Based in or able to work in Los Angeles

  • Available during specified production windows

  • Ability to collaborate efficiently with a creative team under time-sensitive conditions

Compensation:

  • Paid; rates to be discussed upon application

  • Freelance / project-based hire

Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.

Job Responsibilities
• Support various departments across pre-production and production phases

• Collaborate with directors, producers, and crew to ensure smooth set operations

• Maintain professionalism and adaptability in a fast-paced film environment

• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)

Requirements
• Must be based in Los Angeles

• Must submit a resume with position specified in the subject line

• Positions needed include:

  • First AD

  • DIT

  • Catering

  • Locations

  • Craft Services

  • PAs

  • Hair and Makeup

  • Sound

  • Script Supervisors

  • Medics

  • Gaffers

  • Grips

• Experience in your role is highly preferred

Compensation
• Paid production opportunity

• Chance to build credits on a feature film

• Network with a professional production team

Job Description
A non-union micro short film is seeking professional crew members for a one-day shoot in Orlando, FL. This is a paid opportunity to join a passionate and collaborative set with a focus on quality production and creative execution. Crew members will also receive IMDb credit for their work.

Job Responsibilities

  • Camera Operator: Must provide and operate a personal 4K camera for all production needs

  • Sound Recordist/Boom Operator: Handle on-set audio recording and boom operation

  • Collaborate with the director and team to ensure smooth shoot execution

  • Arrive on time and prepared for a one-day shoot on July 13th

Requirements

  • Must be based in or able to work in Orlando, FL

  • Experience with film/short-form content preferred

  • Equipment-ready (applicable to camera role)

  • Dependable, team-oriented, and professional attitude

  • Available on July 13th for the full day

Compensation

  • Paid opportunity (rate TBD upon contact)

  • IMDb credit provided

Job Description
A vibrant and comedic 30-minute mockumentary pilot centered on the quirky staff of a fictional country club is currently in post-production. The team is seeking a talented Colorist and Sound Designer to bring the final polish to this fun, fast-paced project. This is a great opportunity for creatives who love character-driven comedy and want to help elevate a playful, narrative piece to broadcast-ready quality.

Job Responsibilities

  • Colorist:
    • Perform color correction and color grading to enhance mood and visual consistency
    • Collaborate with director/editor to maintain visual tone and comedic pacing
    • Deliver final color output optimized for various platforms

  • Sound Designer:
    • Design and mix sound elements including dialogue, ambient effects, and transitions
    • Ensure sound levels and quality are balanced throughout the episode
    • Add comedic sound cues and timing adjustments as needed

Requirements

  • Proven experience working on short films, pilots, or web series

  • Proficiency in industry-standard software (DaVinci Resolve, Pro Tools, etc.)

  • Strong sense of comedic timing and visual storytelling

  • Ability to work remotely or be based in Los Angeles

  • Availability starting early July

Compensation

  • Paid opportunity (rate based on experience)

  • Candidates should submit both their reel and rate for consideration

Job Description
The creative team behind the time-travel short PEGASUS is seeking passionate collaborators for a retro-themed pilot filming this fall in South Carolina. This is a non-paid, portfolio-building opportunity to join a studio-pitchable sci-fi production rooted in 1980s nostalgia. Ideal for creatives looking to gain on-set experience while helping bring a unique vision to life.

Job Responsibilities

Sound Mixer

  • Record high-quality audio during on-location shoots

  • Monitor sound levels and troubleshoot technical issues

  • Prior on-set experience preferred

Wardrobe Designer

  • Style cast members in authentic 1988 fashion

  • Source, adapt, or create retro garments to fit character profiles

  • Coordinate with director and art department for visual continuity

Requirements

  • Based in or able to work in South Carolina

  • Open to all experience levels, though experience is a plus

  • Must be collaborative, creative, and reliable

  • Enthusiasm for sci-fi storytelling and 1980s aesthetic preferred

Compensation

  • Unpaid (passion project)

  • Studio pitch exposure

  • Great for résumé and reel building

Job Description
A high-energy indie short film in the psycho thriller genre is seeking talented and passionate crew members for a production featuring high-profile leads. The shoot will take place in Atlanta, GA, and is open to local applicants only. If you’re ready to contribute your skills to a dark, gripping story with a powerful cast, this is your chance to be part of something cinematic and intense.

Positions Needed
• Director of Photography (own gear a major plus – women strongly encouraged to apply)

• Production Designer

• Costume Designer

• First Assistant Director

• Sound Mixer

• Set Production Assistants

Requirements
• Must be available for the full shoot: June 30 – July 3

• Local to Atlanta, GA

• Prior film set experience preferred for all roles

• Able to collaborate in a fast-paced, professional production environment

Compensation
• Paid (rate to be discussed upon application)

Job Description
A dynamic TV production is seeking a dedicated Production Coordinator to support a fast-paced shoot near Stamford, CT. This role involves a mix of in-office pre-production and on-location fieldwork. If you’re organized, communicative, and thrive in both office and outdoor environments, this is a fantastic opportunity to be part of a hands-on television production.

Job Responsibilities
• Coordinate logistics and scheduling for both pre-production and shoot phases

• Work closely with producers and crew to manage daily operations

• Ensure equipment, documents, and supplies are organized and delivered as needed

• Support outdoor rural shoots with field coordination and on-the-ground problem solving

Requirements
• Must be available from the week of June 16 through approximately August 10

• Able to work in-office in Stamford, CT for at least 3 days a week from June 16 to July 4 (2 days WFH)

• Fully available in the field from July 6 through August 10

• Experience coordinating rural outdoor shoots preferred

• Must be organized, proactive, and able to work independently in a fast-paced environment

Compensation
• Competitive pay based on experience

• 8-week commitment with hybrid and fieldwork flexibility

Job Description:
Join the creative team behind Something Greater, a hybrid drama/music video student thesis project by director Brett Kilheffer, featuring music from Josh Kain. This 8-minute short film blends cinematic storytelling with music video aesthetics and explores themes of redemption, addiction, fatherhood, and second chances.

The production takes place in the LA area and is looking for passionate, collaborative crew members interested in working on an emotionally resonant, visually rich student film.

Job Responsibilities:

  • Production Designer: Provide vision and create environments that reflect the mood and story.

  • BTS Photographer: Capture high-quality behind-the-scenes content.

  • Set Dresser: Help build and dress sets for each scene.

  • Grips: Assist with rigging, setup, and support for the camera and lighting departments.

  • Production Assistant (PA): Support all departments and help ensure smooth operations on set.

Requirements:

  • Availability from June 18 to 22

  • Based in or able to work locally in the LA area

  • Resume and/or reel required for Production Designer and BTS Photographer roles

  • Enthusiastic team player with a collaborative spirit

Compensation:

  • Copy/Credit/Meals

  • Unpaid (Student Thesis)

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
04-14-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!