Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
Job Summary Responsible for partnering with clients to identify their key brand objectives and is responsible for developing, concepting, writing, pitching, and selling a comprehensive 360 integrated campaigns implemented to solidify brand partnerships with our clients through creative strategies that drives media as well as creative spend. Leads by example in creative excellence, mentoring and challenging other staff members, and consistently drives the highest creative and financial opportunities, representing brands to internal and regional and cross-market clients. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.
Job Description
Core Responsibilities
Leads creative strategy for key accounts partnering with manager(s) when needed as well as guiding creative leads.
Uses their senior level as an influencer evangelizing the company value proposition promoting the business need for good creative leveraging their success as they partner with sales on higher revenue key accounts.
Has an advanced understanding and examples of successful integrated 360 campaigns.
Leads national and multi market level creative efforts.
Mentors creative leads in all business practices including 360 integrated campaigns.
Analyzes long-term perspective seeking out opportunities to leverage current practices and creative for clients to use beyond just a regional scope.
Exhibits leadership in all facets of the role; from working with sales leadership to guiding fellow teammates to higher and better creative. Uses persuasive communication with fellow staff members, clients, and sales to help move projects forward in a timely manner.
Represent company with sales leadership, or the region, in the manager’s place if necessary.
Has an authoritative voice on company offerings and promotes additional sale opportunities.
Works directly with manager as required to ensure issues are resolved in a timely and appropriate manner.
Leads local creative lead team by example with ability to adjust and adapt to internal and external shifts in industry, offering and embracing new solutions.
Conducts creative discovery sessions with vision to long term creative strategy.
Is a constant learner, demonstrating a continuous curiosity of industry trends, best practices, and thought provoking creative and then shares that knowledge with the team.
Understand of and adherence to all legal expectations with regards to copyright, rights clearance, vendor agreements, terms and conditions, and licensing.
Shows creative vision in all aspects of their job from client creative to company initiatives, from a proactive approach with sales to a business development mindset.
Develops concepts, creative briefs, writes scripts and directs the creative execution of TV and online advertising campaigns and assures seamless production of quality results.
Works with the sales staff in a business development capacity to communicate the strength of the company’s products and services to client prospects, and the importance of quality creative to a successful campaign.
Pitches advertising concepts and creative budgets to advertising clients.
Partners with internal and external creative vendor partners to produce commercials and online creative.
Manages budgets and timelines to ensure that productions are completed in adherence to deadlines and within budget.
Collaborates with the creative team and other departments to deliver optimal results for sales partners and advertising clients.
Maintains strong relationships with advertising clients by recommending creative tactics and strategies for long-term advertising campaigns.
Drives sales culture, motivates customer facing employees to sell and generates excitement around our products.
Creates ad hoc frontline material based on topics driven by business needs and product team.
Is curious and ambitious, constantly seeking to improve skills through research and experience.
Must be willing to travel around the region regularly for client meetings and other Mnemonic responsibilities in all sales offices.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team – make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what’s right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
Education
Bachelor’s Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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