POSITION SUMMARY
The Sr. Art Director will lead the creation of cutting-edge digital experiences that look and perform superbly across platforms while upholding the company’s brands.
ESSENTIAL FUNCTIONS
- Lead the creative development process and workflow, providing creative feedback, and ensuring business objectives are supported through high quality design.
- Work with business partners to assess project needs, developing strategies for digital/interactive programs. Follow through with effective design, problem solving, and creative solutions.
- Demonstrate the ability to work collaboratively in a fast paced environment, while managing multiple people and projects, and develop strong working relationships with internal and external partners.
- Maintain a productive, supportive environment for the Creative team, and provide both creative and technical expertise and leadership.
- Keep current with the quickly evolving digital universe and possessing enthusiasm for interfacing with internal business partners, creative peers and external agencies/vendors.
- Demonstrate a passion for strategic problem solving and utilizing a deep understanding of Web/digital design and usability to develop fully integrated campaigns.
- Help infuse the brand identity into corporate culture and office design – help us “live the brand.”
- Establish and document guidelines, while striving for process simplification.
- Possess a broad design skill set that includes: web design, email, social, mobile and other digital media types
- Direct and manage a high-volume digital design process, while adhering to schedules in a fast-paced environment
- Possess fluent understanding of current Web, email and interactive trends, technologies and best practices
- Demonstrate the ability to apply digital design best practices to ensure effective projects crafted to engage customers, build relationship and loyalty, inspire confidence, and drive sales
- Develop strong working relationships with internal and external partners. Team leadership skills and ability to work cross-functional teams
- Make decisions on a daily basis that ensure both efficiency and creative quality. Set expectations and standards (build a culture) for creative team attitude, behavior and teamwork
- Conceptualize and design traditional, online, and social media marketing campaigns for a variety of clients.
SKILLS & ABILITIES
It is expected that the Sr. Art Director will have the necessary skill-set and desire to work hands-on to complete design, art direction and creative production efforts as needed. Strong team player with enthusiasm, positive attitude and the willingness to do what it takes to get the job done, which may include extended hours when necessary to meet deadlines.
Education: Bachelor’s Degree (four year college or university); Must have a BFA, MFA preferred.
Experience:
- Seven-plus years’ experience within the design industry, preferably in an agency setting
- Portfolio demonstrating experience in consumer, business-to-business and direct response advertising in interactive, print, broadcast, online video, mobile and social media.
- Travel/Hospitality, Theme Parks/Attractions, Airlines, Luxury, Retail, Higher Education and B2B experience desired
- Strong digital background required
Computer Skills
- Extensive experience at an Expert level with InDesign, Photoshop, Illustrator, Flash, After Effects and FinalCut Pro required
- A strong understanding of technology and new media, including Mac OSX, iOS, Android and the PC work environment
- Firm understanding of interactive, social, mobile, and emerging media (development skills would be seen as a plus)
Earl Enterprises
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