Who are we?
Marks is a consumer experience agency creating engaging moments across the entire brand spectrum – from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behaviour, we are uniquely constructed to enable brands to win in an age of constant change.
A super-charged experience powerhouse – 700 people strong, with subject matter experts working collaboratively across 12 studios and 8 countries – we have helped some of the world’s biggest brands (Amazon, LEGO, PepsiCo, Target and AB InBev, to name a few) connect to their audiences and tackle the biggest challenges and opportunities of today’s consumer landscape.
About the team
The Marks Marcom team is our agile and talented agency-with-an-agency. They create smart, insight- driven omni-channel campaigns, programs, and content – bringing them to life across multiple touch-points and mediums, both digital and physical. A multidisciplinary group of problem-solvers, our team uncovers the truth behind client asks and needs, developing innovative and creative solutions that engage audiences, build brands, and drive sales.
About the Role
This position calls for a highly collaborative team member with a creative spark, sophisticated design abilities, strong communication skills, passion, and self-motivation. You will be tasked with thoughtful problem-solving that leads into high-caliber campaign concepts and executions, informed by a strategic framework and narrative –
As a Senior Art Director you not only develop the big idea, but also bring that idea to life across different touch-points and mediums – presenting and selling internally, and to clients, with passion and energy.
You have a keen design eye and hands-on prowess, matched only by your clever conceptual thinking that addresses client needs and business goals. You can shift seamlessly from creating big ideas to crafting high impact visual statements and conceptualizing and visualizing in motion. From social media to digital content, retail programs, traditional media and beyond, you help to set and maintain the quality bar for the creative product of the company at a level that is amongst the top tier within the industry.
You’ll work and consult with teams across our entire Marks ecosystem, on an exciting range of clients and categories, including toys, food & beverage, beer, wine, spirits, technology, personal care, beauty, retail, and many more.
On any given day you might
- Work with your creative team partners to develop overarching campaign ideas and narratives
- Develop overarching campaign visuals and design directions that bring your ideas to life.
- Create individual executions within an existing campaign – everything from OLV storyboards to social content, retail communications and more.
- Build and create compelling presentation decks to frame up and sell your creative ideas.
- Partner with our internal and external productions partners (designers, photographers, CGI, motion etc) to execute your creative vision.
- Actively participate in brainstorming sessions and internal reviews
- Keep up to date with the latest trends and innovations
The ideal person
- Lives and breathes marketing communications – gets excited to talk shop and always learn
- Is innately curious, has an insight into human behavior, and an instinct for popular culture
- Is a hands-on creative that loves to roll up their sleeves and get things done.
- Loves to think in motion – and understands the different ways, and challenges of creating motion content.
- Is embedded in the digital ecosystem, with an intuitive understanding of all its forms.
- Loves digging into problems and seeing beyond the “ask”
- Has an excitement for their discipline that is contagious – with compelling storytelling skills that captivate clients and internal partners alike.
- Is fascinated by the differences between digital and physical experiences – seeking out ways to combine the two worlds.
- Has experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys)
You Bring
- Degree or diploma in Graphic design/Advertising & Marketing, or related field
- 6+ years of experience in marketing communications
- Well-rounded portfolio showcasing excellent understanding of campaign development in different communication spaces, mediums and approaches – including print, digital, social content and motion
- Expert fluency in design software, especially Adobe Creative Cloud, Illustrator, Photoshop and InDesign. Fluency in Keynote/Powerpoint. Experience in after-effects, XD, Premiere a bonus!
Marks, part of SGS & Co
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Production
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Our Best Fit Candidate Would Have
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At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate’s educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.
Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.
Centric Brands is an Equal Opportunity Employer
Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.
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Job Description
What You’ll Do:
We’re looking for internet culture geeks, meme aficionados, TikTok natives, who love staying on top of the latest cultural phenomenon to inspire and create cool social content. We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a keen eye for framing and prop design. The ideal candidate will be adept at shooting high-quality content using both iPhone and DSLR cameras, with a mastery of lighting techniques. Additionally, they should have experience in video editing and photo retouching to ensure that the final product meets our brand standards.
You’ll work alongside social strategists and creatives to ensure quality and consistency with brand personality and ambitions. You will be the primary owner and creator of social content while also applying your expertise to incorporate the latest trends, filters, sounds, and formats into your approach. The work will range in application across organic social, paid campaigns, media activations, and beyond.
Who You Are
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- Hands on, get it done, make cool sh*t mentality.
- Collaborative and a team player
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- You have experience translating big ideas and brand campaigns into social content and/or leveraging social trends and insights to inform both.
- You’re interested in and understand Gen-Z culture.
Responsibilities
- Stay on top of ever-changing social media trends, pop culture references or other relevant conversations in the social space.
- Conceptualize, film, edit and otherwise create engaging content for various social platforms, including TikTok, Instagram, Facebook, Pinterest and more.
- Shoot high-quality video and stills using both iPhone and DSLR cameras, ensuring exceptional composition, lighting, and clarity.
- Collaborate closely with the creative team to develop content ideas and execute content pieces that are not only relevant, native to platform, but align with brand objectives and standards.
- Execute video editing and photo retouching.
- Manage and organize digital assets, including raw footage, photos, and edited files, to ensure efficient workflow and accessibility.
Qualifications
- 5-7 years of experience in video content creation for social media at a consumer-facing brand or agency or similar experience.
- Strong understanding of opportunities and limitations of all popular social platforms.
- A passion for staying updated on emerging trends in social media and digital content creation.
- Keen eye for design/art direction/leveraging props and styling.
- Collaborative work ethic.
- Experience creating various types of content from product shots to storytelling.
- Mid-level Experience shooting and lighting video content and still photography.
- Proficiency with photography and editing programs both in app and external (e.g., Photoshop, Premier Pro, After Effects, Lightroom, Capture One etc)
- Nice to have: Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.
- Comfortable in a fast-paced team environment, coordinating multiple projects simultaneously with hard deadlines.
- Demonstrated ability in adapting brand voices and visual identities to videos.
- Ability to manage projects from ideation to production, through post-production and delivery.
- Good presentation skills.
- Excellent communication and collaboration skills.
- Strong attention to detail.
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
“Compensation Range: $102,500 – $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 7/25/2024.
Job Location
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