Content and Influencer Marketing

The Content and Influencer Marketing Specialist/Manager will be in charge of developing social content, strategizing, producing copy, and creative for content calendars across multiple platforms. Working closely with the Director of Marketing, President, and agencies, this position is responsible for producing and managing ongoing social media content that aligns with each client’s strategy month over month.

About Sweetfin:

Our mission is to fuel life through freshness. Sweetfin is a healthful, Chef-driven, California-inspired poke and plant-based bowl concept that uses local produce, sustainable fish, and innovative ingredients. We strive to provide a culinary experience that is fresh, accessible, and naturally craveable. At Sweetfin, we take pride in how we treat our customers, our people, and our planet. To that end, we obsess over the details, from sustainable sourcing of high-quality ingredients to make sure that all of our menu items are made in-house, from scratch, daily.

Responsibilities:

•  Act as an in-house social media guru and lead strategies and counseling internal teams on how to effectively implement and leverage social media marketing
•  Able to shoot, film and edit photography and videography that can be utilized across multiple media platforms
•  Offer knowledge of social media algorithms and best practices to ensure proper strategy, scheduling, and fulfillment
•  Have a strong vision and POV for the direction and growth of the brand and vertical social channels
•  Develop relationships with influencers and build influencer campaigns around new products and initiatives
•  Organize and host “creator days” to build brand awareness amongst the creator community
•  Drive energy for the brand by developing and executing top-tier social campaigns and
• strategies
•  Serve as the project manager for all social media requests pertaining to all brand accounts and
• vertical social accounts
•  Liaise with management teams to request, schedule and post in a timely manner
•  Communicate progress and key information with relevant department heads so that we never
• miss a beat
•  Manage changes to the project scope and project schedule as needed 
•  Track and analyze analytics so that we can continue to sharpen our social media presence
•  Monitor emerging trends in social media technologies, tools, and applications so that we stay
• ahead of the curve
•  Work inside social media platforms to schedule, execute and analyze all social campaigns,
• accounts, and metrics
•  Perform other related duties as assigned

About The Ideal Candidate:

•  3-5+ years of experience in Social Media Marketing, Content Marketing, or Influencer Marketing
• Ability to create content
•  Must live and breathe everything on social media and be up-to-date on all social media trends
• on all platforms
•  Expert in all things Facebook, Instagram, Tik Tok
•  Has strong working knowledge of creative software
•  Passion for creativity and storytelling
• Has proven experience working with, building, and maintaining relationships with Creators and
• influencers
•  Has a proven working experience in project management and Social Media
• Has solid organizational skills including attention to detail and multitasking skills
•  Is a Go-Getter who can rely on their skill in prioritizing and organizing their workflow to
• coordinate multiple departments
•  Is dependable with the willingness to take the initiative to work collaboratively and with a
• sense of urgency
•  Is proactive and an independent problem solver!

What You Get:

•  Competitive salary
•  Flexible work environment
•  Medical, Dental, Vision
•  Professional development
• Career advancement opportunities
•  Of course, lots of Sweetfin! 

Sweetfin