OVERVIEW
The Director of PR and Influencer is responsible for owning strategy for global public relations agencies, influencer marketing and external partnerships. The ideal candidate will have a background in beauty, fashion, or related field — as well as deep experience in developing and executing local and international campaigns.
In this role, you will oversee strategy for paid and organic influencer marketing, including but not limited to negotiating contracts, developing long term strategies across all markets, briefing talent, and tracking and reporting on campaign performance. This role will also oversee all influencer events, mailers, and related touch points — managing each from ideation to completion.
Furthermore, you will own Summer Fridays’ public relations strategy across multiple markets in partnership with each local agency. You will understand the nuances of each market and be able to create campaigns that will drive the business in each respective locale.
RESPONSIBILITIES
- Oversee ideation and execution of all global influencer marketing campaigns (paid and organic) based upon global marketing calendar and channel objectives
- Manage all global public relations agencies, ensuring strategies are tailored to each market/retailer and to brand standards
- Manage the Assistant Manager, Influencer Marketing on all international sponsored content and micro-influencer campaigns
- Manage all influencer/editor mailers and in-kind giftings to support each respective brand objective — including but not limited to new product launches, core assortment, merchandise, and key marketing campaigns
- Lead all influencer event activations — from ideation to execution — ensuring objectives are met and activation is within budget
- Track and analyze campaign performance, providing insights to the broader marketing team monthly
- Manage contracts and invoicing for all sponsored content and public relations activities
- Manage and lead any brand or founder visits to marketÂ
- Lead trend research on Instagram and TikTok for future sponsored content
- Oversee ongoing identification and qualification of new influencer talent
- Identify and manage external partnership opportunities — including but not limited to co-branded partnerships and events in partnership with Brand Marketing
- Keep the team up-to-date on influencer trends — rising stars, emerging/best practices
- Identify areas of innovation in influencer marketing for the brand to test
- Collaborate with Brand Marketing, Social and Content team members on overall social media goals
- Oversee interns as needed
REQUIREMENTS
- 8+ years of experience in influencer marketing, public relations or talent management
- BA/BS degree in Communication, Marketing or similar field
- Familiarity with influencer and campaign measurement best practices
- Experience crafting creative briefs, negotiating contracts, and managing budgets
- Deep knowledge of social media channels (Instagram, TikTok, YouTube, etc.), trends and content development
- Understanding of influencers across international markets
- Understanding of key press and retailers across international markets
- Excellent verbal and written communication skills
- Ability to work on multiple projects with tight deadlines
- Highly organized, detail-oriented, and a problem solver
- Able to thrive in a fast-paced, startup environment
- Proficient in Keynote, Excel and Word
- Must be based in Los Angeles
Summer Fridays
Related jobs:
Casting Men, Women, Kids, and Babies for Digital Media Ads
Job Description:
A production company is seeking diverse talent for upcoming digital media ads. Roles are available for men of all ages, women aged 40-60+, kids (especially around age 7), and babies. Filming will take place in Los Angeles or remotely if you have experience with UGC (User-Generated Content). Adults should be comfortable delivering lines naturally to the camera, and kids/babies must have guardians available to manage shoot days.
Job Responsibilities:
- Deliver authentic, camera-ready performances in digital ad campaigns.
- Collaborate with the production team to bring the creative vision to life.
- (Adults) Speak confidently and naturally while delivering scripted or unscripted content.
- (Kids/Babies) Participate in scenes under the supervision of a guardian.
Requirements:
- Men: All ages.
- Women: Aged 40-60+.
- Kids: Focus on those around age 7.
- Babies: Must have a guardian available for shoot days.
- For UGC remote opportunities, candidates must have experience creating user-generated content and the ability to film high-quality material independently.
Compensation Details:
- Starting at $100/hour for all roles.
Casting Adults for Stranger Things Season 5 – Young Adults, General Adults, Hospitality Roles
Job Description:
The team behind Stranger Things 5 is seeking adults of all ethnicities and genders, ages 18+, to portray various roles, including young adults, general adults, and individuals in hospitality settings. This is your opportunity to be part of the final season of one of the most iconic series of our time.
Job Responsibilities:
- Perform assigned roles with professionalism and authenticity to match the tone and aesthetic of the show.
- Collaborate with the production team to fulfill specific scene requirements.
- Be open to minor styling adjustments, including haircuts, if required by production.
Requirements:
- Open to all ethnicities and genders, ages 18 and older.
- Comfortable with production styling, including haircuts if necessary.
- Must reside in or be willing to travel to Atlanta, GA, and surrounding areas.
- Flexible with wardrobe fittings if required.
Compensation Details:
- Rate: $150 for a 12-hour shoot.
- Fitting Bump: Additional $50 if applicable.
- Haircut Bump: Additional $20 if applicable.
Casting Female Little People for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking four charismatic female little people to appear in a high-energy hip-hop music video featuring a popular YouTuber/Streamer. This role calls for vibrant personalities to add excitement and uniqueness to the production.
Job Responsibilities:
- Appear as part of a group in a lively and dynamic scene for the music video.
- Collaborate with the production team to bring energy and authenticity to your role.
- Follow on-set directions to contribute to the creative vision of the project.
Requirements:
- Female, 18+ years old.
- Little person with a confident and engaging personality.
- Comfortable performing on camera in a high-paced production environment.
- Professional, reliable, and able to take direction well.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Charismatic Older Lady for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking a charismatic older woman to appear in a high-energy hip-hop music video featuring a popular YouTuber/Streamer. This unique role calls for someone with charm and personality to bring humor and authenticity to the production.
Job Responsibilities:
- Portray a fun and engaging character in a dynamic music video scene.
- Collaborate with the production team to deliver a performance that complements the creative vision.
- Follow on-set directions to ensure a seamless and impactful performance.
Requirements:
- Female, aged 60 or older.
- Must have a confident, lively personality that stands out on camera.
- Comfortable working in a fast-paced and energetic environment.
- Professional, reliable, and able to take direction effectively.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Obese Male Actor for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking a charismatic and confident obese male actor to appear in a high-profile hip-hop music video featuring a popular YouTuber/Streamer. This role requires a larger-than-life personality to bring a fun and unique element to the production.
Job Responsibilities:
- Portray a specific character in the music video, adding humor and charm to the scene.
- Collaborate with the production team to align your performance with the creative vision.
- Follow on-set directions to deliver a memorable and standout role.
Requirements:
- Male, 18+ years old, with a larger frame (obese).
- Must have confidence and a dynamic personality that stands out on camera.
- Comfortable performing in a fast-paced, energetic production environment.
- Prior acting or on-camera experience is a plus but not required.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Male Actor with Receding Hairline for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking a confident male actor with a receding hairline to appear in a high-profile hip-hop music video featuring a popular YouTuber/Streamer. This unique role calls for someone with charisma and a sense of humor who can bring personality to the production.
Job Responsibilities:
- Portray a specific character in the music video, adding humor or charm to the scene.
- Collaborate with the production team to ensure the role aligns with the creative vision.
- Follow on-set directions to deliver a standout performance.
Requirements:
- Male, 18+ years old, with a visible receding hairline.
- Comfortable on camera and able to bring personality to the role.
- Punctual, professional, and able to work well in a collaborative environment.
- Acting experience is a plus but not required.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Male Extras for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking four charismatic men to appear as extras in a high-profile hip-hop music video featuring a popular YouTuber/Streamer. This is a great opportunity to bring your personality and presence to a high-energy production.
Job Responsibilities:
- Appear as part of a group scene, enhancing the energy and authenticity of the music video.
- Follow on-set directions to blend seamlessly into the production.
- Maintain a professional and enthusiastic demeanor throughout the shoot.
Requirements:
- Male, 18+ years old.
- Open to all ethnicities and physical types.
- Comfortable working in a fast-paced environment and collaborating with a large cast and crew.
- Reliable, punctual, and professional.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Ripped Gym Instructor for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking a muscular, athletic individual to portray a gym instructor in a high-profile hip-hop music video featuring a popular YouTuber/Streamer. This role requires someone with a confident and commanding presence who can bring authenticity to the character.
Job Responsibilities:
- Portray a gym instructor in a dynamic and engaging music video scene.
- Display your physical fitness and perform basic actions typical of a gym instructor (e.g., demonstrating exercises or leading a class).
- Collaborate with the production team to enhance the visual appeal of the video.
- Follow on-set directions and maintain professionalism throughout the shoot.
Requirements:
- Male or female with a ripped, athletic physique.
- Must have a confident presence and comfortable portraying a gym instructor on camera.
- Previous acting or fitness-related experience is a plus but not required.
- Punctual, professional, and able to take direction effectively.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Stand-Up Comedians for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking three charismatic and funny stand-up comedians to add humor and personality to an exciting hip-hop music video featuring a popular YouTuber/Streamer. This is a unique opportunity for comedians to showcase their talent in a creative, high-energy production.
Job Responsibilities:
- Deliver comedic performance in scenes that complement the music video’s vibe.
- Showcase charisma and humor while collaborating with other performers and production staff.
- Adapt to on-set directions and adjust comedic timing as needed for the scene.
- Add personality and energy to the video to enhance its entertainment value.
Requirements:
- Experienced stand-up comedians with a strong stage presence.
- Must be confident, versatile, and quick-witted.
- Comfortable performing in front of cameras in a dynamic, fast-paced environment.
- Punctual, professional, and able to take on-set direction effectively.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Energetic Dancers for Hip-Hop Music Video
Job Description:
The SK Casting Agency is seeking six talented and energetic dancers to perform in a high-profile hip-hop music video featuring a popular YouTuber/Streamer. This is a fantastic opportunity for professional dancers to showcase their skills in a high-energy, visually stunning production.
Job Responsibilities:
- Perform choreographed dance routines with precision and energy.
- Bring charisma and stage presence to enhance the dynamic of the music video.
- Collaborate with choreographers, other dancers, and production staff to ensure a seamless performance.
- Follow on-set directions and adapt to any last-minute changes.
Requirements:
- Experienced dancers with a strong background in hip-hop or high-energy dance styles.
- Must be reliable, professional, and punctual.
- Ability to work well in a team and take direction from choreographers.
- Comfortable performing in a fast-paced, high-energy production environment.
Compensation Details:
- Competitive pay (details provided upon selection).
Casting Native American or Half Native American Girl for Lead Role in Feature Film
Job Description:
An exciting feature film is seeking a young actress aged 9-13 to portray Jillian, a Native American or half Native American/half White girl. Jillian is a fragile-looking but strong-spirited, wise, and witty character navigating a profound and courageous journey. This is a lead role that requires emotional depth and a vibrant personality to bring Jillian’s story to life.
Character Description:
Jillian is the daughter of Jack’s brother, Thomas. Living with liver disease, Jillian faces life courageously, understanding the value of living one day at a time. She is funny, straightforward, and emotionally mature beyond her years due to the hardships she’s faced, including the loss of her parents. Jillian forms special bonds with her family members, particularly her grandfather, her aunt Winnie, and her Uncle Jack, an alcoholic stand-up comedian.
Job Responsibilities:
- Portray the lead role of Jillian with authenticity, capturing her humor, strength, and wisdom.
- Collaborate with the director and production team to bring Jillian’s complex character to life.
- Convey emotional depth and nuanced expressions required for dramatic scenes.
- Maintain professionalism throughout the production process.
Requirements:
- Female, aged 9-13 years old.
- Native American or half Native American/half White ethnicity.
- Fragile-looking, small for her age but with a big personality and strong emotional presence.
- Comfortable working on a major film production.
- Submit a close-up and full-body photo, along with name, age, date of birth, and parent/guardian contact information.
Compensation Details:
- Paid lead role (details to be provided upon selection).
Casting Young Actors with Authentic Cornish Accents for New LGBTQIA+ TV Series
Job Description:
Allen & Payne Casting is seeking talented young actors based in London with authentic Cornish or West Country accents to join the core cast of a rehearsed read-through for an upcoming LGBTQIA+ TV series in development with Hat Trick Productions. This is an exciting opportunity to bring to life the voices of a fresh, diverse, and compelling story centered on friendships, identity, and the journey of young adulthood.
Roles Available:
- Lead Role (he/him):
- Trans masculine character (playing age: 17).
- The lead whose story is at the heart of the series as he navigates relationships, identity, and friendship.
- Accent: Cornwall.
- Ethnicity: Any.
- Supporting Roles (he/him, she/her):
- Male and female actors (playing age: 17).
- Members of the core friendship group, deeply connected to the lead character. These roles explore themes of sexuality, friendship, and the challenges of growing up.
- Accent: Cornwall.
- Ethnicity: Any.
Job Responsibilities:
- Attend rehearsals to prepare for the read-through.
- Collaborate with the creative team to portray the emotional depth and realism of the characters.
- Participate in a professional, rehearsed reading to bring the story to life for development purposes.
Requirements:
- Must be aged 18 or over.
- Must have an authentic Cornish or West Country accent.
- Actors based in London are preferred.
- Submit a recent headshot, your age, and a brief introduction about yourself and your connection to Cornwall or the Southwest.
Compensation Details:
- Paid opportunity (details to be discussed upon selection).
- Includes 2 days of rehearsal and 1 day of the read-through.