OVERVIEW
The Director of PR and Influencer is responsible for owning strategy for global public relations agencies, influencer marketing and external partnerships. The ideal candidate will have a background in beauty, fashion, or related field — as well as deep experience in developing and executing local and international campaigns.
In this role, you will oversee strategy for paid and organic influencer marketing, including but not limited to negotiating contracts, developing long term strategies across all markets, briefing talent, and tracking and reporting on campaign performance. This role will also oversee all influencer events, mailers, and related touch points — managing each from ideation to completion.
Furthermore, you will own Summer Fridays’ public relations strategy across multiple markets in partnership with each local agency. You will understand the nuances of each market and be able to create campaigns that will drive the business in each respective locale.
RESPONSIBILITIES
- Oversee ideation and execution of all global influencer marketing campaigns (paid and organic) based upon global marketing calendar and channel objectives
- Manage all global public relations agencies, ensuring strategies are tailored to each market/retailer and to brand standards
- Manage the Assistant Manager, Influencer Marketing on all international sponsored content and micro-influencer campaigns
- Manage all influencer/editor mailers and in-kind giftings to support each respective brand objective — including but not limited to new product launches, core assortment, merchandise, and key marketing campaigns
- Lead all influencer event activations — from ideation to execution — ensuring objectives are met and activation is within budget
- Track and analyze campaign performance, providing insights to the broader marketing team monthly
- Manage contracts and invoicing for all sponsored content and public relations activities
- Manage and lead any brand or founder visits to marketÂ
- Lead trend research on Instagram and TikTok for future sponsored content
- Oversee ongoing identification and qualification of new influencer talent
- Identify and manage external partnership opportunities — including but not limited to co-branded partnerships and events in partnership with Brand Marketing
- Keep the team up-to-date on influencer trends — rising stars, emerging/best practices
- Identify areas of innovation in influencer marketing for the brand to test
- Collaborate with Brand Marketing, Social and Content team members on overall social media goals
- Oversee interns as needed
REQUIREMENTS
- 8+ years of experience in influencer marketing, public relations or talent management
- BA/BS degree in Communication, Marketing or similar field
- Familiarity with influencer and campaign measurement best practices
- Experience crafting creative briefs, negotiating contracts, and managing budgets
- Deep knowledge of social media channels (Instagram, TikTok, YouTube, etc.), trends and content development
- Understanding of influencers across international markets
- Understanding of key press and retailers across international markets
- Excellent verbal and written communication skills
- Ability to work on multiple projects with tight deadlines
- Highly organized, detail-oriented, and a problem solver
- Able to thrive in a fast-paced, startup environment
- Proficient in Keynote, Excel and Word
- Must be based in Los Angeles
Summer Fridays
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POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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