OVERVIEW
The Director of PR and Influencer is responsible for owning strategy for global public relations agencies, influencer marketing and external partnerships. The ideal candidate will have a background in beauty, fashion, or related field — as well as deep experience in developing and executing local and international campaigns.
In this role, you will oversee strategy for paid and organic influencer marketing, including but not limited to negotiating contracts, developing long term strategies across all markets, briefing talent, and tracking and reporting on campaign performance. This role will also oversee all influencer events, mailers, and related touch points — managing each from ideation to completion.
Furthermore, you will own Summer Fridays’ public relations strategy across multiple markets in partnership with each local agency. You will understand the nuances of each market and be able to create campaigns that will drive the business in each respective locale.
RESPONSIBILITIES
- Oversee ideation and execution of all global influencer marketing campaigns (paid and organic) based upon global marketing calendar and channel objectives
- Manage all global public relations agencies, ensuring strategies are tailored to each market/retailer and to brand standards
- Manage the Assistant Manager, Influencer Marketing on all international sponsored content and micro-influencer campaigns
- Manage all influencer/editor mailers and in-kind giftings to support each respective brand objective — including but not limited to new product launches, core assortment, merchandise, and key marketing campaigns
- Lead all influencer event activations — from ideation to execution — ensuring objectives are met and activation is within budget
- Track and analyze campaign performance, providing insights to the broader marketing team monthly
- Manage contracts and invoicing for all sponsored content and public relations activities
- Manage and lead any brand or founder visits to market
- Lead trend research on Instagram and TikTok for future sponsored content
- Oversee ongoing identification and qualification of new influencer talent
- Identify and manage external partnership opportunities — including but not limited to co-branded partnerships and events in partnership with Brand Marketing
- Keep the team up-to-date on influencer trends — rising stars, emerging/best practices
- Identify areas of innovation in influencer marketing for the brand to test
- Collaborate with Brand Marketing, Social and Content team members on overall social media goals
- Oversee interns as needed
REQUIREMENTS
- 8+ years of experience in influencer marketing, public relations or talent management
- BA/BS degree in Communication, Marketing or similar field
- Familiarity with influencer and campaign measurement best practices
- Experience crafting creative briefs, negotiating contracts, and managing budgets
- Deep knowledge of social media channels (Instagram, TikTok, YouTube, etc.), trends and content development
- Understanding of influencers across international markets
- Understanding of key press and retailers across international markets
- Excellent verbal and written communication skills
- Ability to work on multiple projects with tight deadlines
- Highly organized, detail-oriented, and a problem solver
- Able to thrive in a fast-paced, startup environment
- Proficient in Keynote, Excel and Word
- Must be based in Los Angeles
Summer Fridays
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Studio Engineers for Feature Film
Job Description
A feature film is seeking talent to portray studio engineers in scenes set within a professional recording or production environment. Performers will help bring authenticity to the studio setting through natural reactions, focused energy, and believable on-camera presence.
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Portray studio engineers in background scenes
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Follow direction from the production team
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Maintain realistic interactions and reactions appropriate to a recording studio
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Support continuity needs across multiple takes
Requirements
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Men
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Ages 25–45
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All ethnicities
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Able to convincingly portray a studio engineer
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Must be able to work as a local hire
Compensation
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Rate provided upon booking
High School Students for Feature Film
Job Description
A feature film is seeking talent to portray high school students in classroom and school environment scenes. Performers should be able to authentically represent the look, energy, and demeanor of teenagers, contributing to a realistic and engaging school setting on screen.
Job Responsibilities
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Appear in background scenes as high school students
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Follow direction from the production team
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Provide natural reactions and interactions suitable for a school environment
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Maintain continuity and professionalism throughout filming
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Boys and girls
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Ages 14–20
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Able to convincingly portray high school students
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Open to all ethnicities
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Able to work as a local hire
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Rate provided upon booking
Nail Salon Customers for Feature Film
Job Description
A feature film is seeking women to portray nail salon customers in a fun, everyday environment. Talent will appear in casual scenes that help build the world of the story, adding authenticity and energy to the setting.
Job Responsibilities
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Portray a nail salon customer in background scenes
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Follow direction from the production team
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Provide natural reactions and interactions that feel true to a salon environment
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Maintain continuity and professionalism on set
Requirements
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Women, all ethnicities
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Ages 18+
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Comfortable appearing in a casual salon setting
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Able to work as a local hire
Compensation
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Rate provided upon booking
Young Actor for Lead Role in Short Film
Job Description
A short film is casting a young actor to portray a five-year-old girl in a powerful, emotionally driven story. This lead role requires a performer capable of conveying deep emotional range with minimal dialogue. The character embodies a wild, ethereal, and slightly feral energy, and the film explores themes of grief and childhood vulnerability.
Job Responsibilities
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Portray a five-year-old girl with strong emotional depth
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Deliver a compelling performance with minimal spoken lines
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Follow direction from the director to capture nuanced emotional beats
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Participate in callbacks and shoot dates as scheduled
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Actor age 9+
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Ability to play a 5-year-old believably
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Strong emotional range, particularly for themes related to grief
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Comfortable portraying expressive, instinctive, and raw childlike energy
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Able to work as a local hire in East L.A.
Compensation
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SAG short film production
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Rate provided upon booking
Bilingual Talent for Commercial and Lifestyle Projects
Job Description
A New York–based talent search is seeking charismatic bilingual performers fluent in Spanish and English for ongoing commercial, print, beauty, lifestyle, and digital campaigns. This opportunity is ideal for authentic storytellers who can represent the vibrant and diverse spirit of NYC. Talent should bring presence, energy, and a natural connection to the Latino community and culture.
Job Responsibilities
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Appear in various commercial and lifestyle productions
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Bring authentic personality and cultural resonance to each project
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Represent NYC’s diverse community with confidence and natural presence
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Collaborate with creative teams to deliver emotionally engaging content
Requirements
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Non-union
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Ages 18+
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Women: 5’4”–5’11”
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Men: 5’11”–6’3”
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Fluent in Spanish and English
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Must reside in NYC or the Tri-State area
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Comfortable working across multiple commercial and lifestyle mediums
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Rates vary by project
Recreational Swimmers for Health Supplement Commercial
Job Description
A health supplement commercial is seeking real women who are recreational swimmers and comfortable performing in a pool environment. Talent will participate in lifestyle and wellness-focused scenes that highlight confidence, vitality, and authentic swimming ability. This is a non-union project filming in Los Angeles with fittings scheduled prior to the shoot.
Job Responsibilities
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Appear in wellness-themed commercial scenes centered around swimming
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Perform light swimming or water-based movements as directed
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Participate in a scheduled fitting before the shoot
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Convey a natural, confident, and healthy on-camera presence
Requirements
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Women of all ethnicities
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Ages 30–60
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Recreational swimmers with comfort in the water
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Non-union talent
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Must work as a local hire in Los Angeles
Compensation
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Total: $4,750
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Fitting Rate: $250 for 8 hours
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Session Rate: $1,500 for 12 hours
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Buyout: $3,000
Salsa Dancers for Feature Film
Job Description
A feature film is seeking talented salsa dancers for an exciting salsa club scene filming in Atlanta, Georgia. This role requires strong dance ability, rhythm, and confidence on camera. Dancers will perform in a lively environment and contribute to the fun, energetic atmosphere of the scene.
Job Responsibilities
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Perform salsa dancing in a club-style environment
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Follow direction from the choreographer and production team
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Maintain continuity and energy through multiple takes
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Bring authentic salsa movement and personality to the scene
Requirements
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Ages 18+
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Must be able to genuinely dance salsa
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Comfortable performing in a high-energy club setting
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Able to work as a local hire in Atlanta
Compensation
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$110 for 10 hours
Asian Women for Fitness Mat Commercial
Job Description
A fitness-focused commercial is seeking fit and active Asian women to appear in promotional content for a new fitness mat product. Talent will perform light fitness movements and demonstrate the product on camera, showcasing energy, confidence, and an active lifestyle.
Job Responsibilities
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Demonstrate fitness mat usage in on-camera scenes
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Perform light exercises or poses as directed
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Maintain an energetic, healthy, and camera-ready presence
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Collaborate with the production team to achieve clean, dynamic visuals
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Asian women
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Ages 18–50
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Fit and active appearance
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Comfortable performing basic fitness movements
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$250 + 20% agency fee
Large and Muscular Men for National Sandwich Chain Commercial
Job Description
A major sandwich chain is casting large and muscular men for an energetic, fun commercial filming in Austin, Texas. Talent will appear in scripted scenes that highlight bold personality and strong on-camera presence. This project is ideal for men with standout size, charisma, and confidence who can bring humor and impact to a high-visibility campaign.
Job Responsibilities
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Perform in a commercial spot with strong on-camera presence
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Follow direction from the production and creative team
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Participate in a scheduled fitting prior to filming
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Deliver confident, expressive reactions and movements during scenes
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Very large and muscular men
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Ages 30+
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Must work as a local hire in Austin, TX
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Comfortable performing in a humorous commercial environment
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$822.30 (SAG scale)
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Residuals when the ad airs
Background and Crew Roles for Proof-of-Concept Short Film
Job Description
A proof-of-concept short film is seeking multiple background actors and crew members for filming in Mobile, Alabama. This project offers a valuable opportunity to gain hands-on experience while supporting an indie production. Roles include featured background characters, upscale event guests, and several entry-level and skilled crew positions. Talent and crew must be able to work as locals.
Job Responsibilities
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Participate in various on-camera background scenes
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Follow direction from the production team
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Maintain professionalism and continuity on set
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Support production needs (for applicable crew roles)
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Wheelchair Client: Male or female, ages 18–60; preferably has access to their own wheelchair
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Hotel/Event Guests: Male or female, ages 18–60; polished, upscale appearance; elegant wardrobe required
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Hair/Makeup + Wardrobe Crew: Assist with basic touch-ups and wardrobe finalization; experience preferred
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Lighting & Sound Assist: Support lighting and sound setup; ideal for those seeking entry-level production experience
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Set Dresser/Props Master: Detail-oriented; manage props and help dress locations to maintain continuity
Compensation
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Unpaid
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IMDb credit provided
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On-set snacks and drinks included
Female Pianist for Commercial Project
Job Description
A commercial production is seeking a skilled female pianist to portray a thoughtful, focused musician with a dedicated presence. Talent should possess elegant, meticulous technique and agile fingers, with the ability to deliver a convincing performance on camera. Makeup will be applied to simulate light eczema, and the pianist must be comfortable gently scratching on cue. This role includes travel options for non-local talent.
Job Responsibilities
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Perform piano playing on camera with precision and emotional depth
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Portray a pensive, dedicated musician in various scenes
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Participate in a virtual callback and on-set fitting
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Work with makeup artists applying light special-effects makeup
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Deliver consistent performance across multiple takes
Requirements
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Female pianist, approximately ages 40–50
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All ethnicities welcome
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Strong piano skills and confident performance ability
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No allergies to makeup products
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Comfortable with light acting elements
Compensation
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Session Fee: $700 for 12 hours
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Fitting Fee: $150 for 3 hours
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Usage Fee: $5,000 (if recognizable in final asset)
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Travel Fee (if applicable): $350 per day
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Down Day/Rehearsal (if applicable): $350 per day
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Per Diem (if applicable): $75 per day
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Renewal option available for up to 2 additional years at a 10% bump
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Agency Fee: +20% on all rates
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Production may provide flight, hotel, and transportation for non-local talent