OVERVIEW:
The Entertainment & Influencer Marketing Manager role, will be responsible for the brand’s Entertainment and Influencer Marketing Strategy outside of the Gymshark Sponsorship roster. This will involve creating and driving a successful strategy that supports Gymshark’s goals by utilizing influencers via inspirational & creative content and bring their communities into the Gymshark community. This role will also be responsible for supporting brand campaigns, product launches, growing the Gymshark community (new audiences) & creating new opportunities via Influencer partnerships. This role will know how to identify connect and negotiate with relevant talent aligned to the brand’s objectives and strategy(s).
Please note t his role can be based in Los Angeles, CA. You must also be authorized to work in the United States .
WHAT YOU’LL BE DOING:
- Develop & set the strategy and execution of the short term entertainment and influencer activations & ensuring It is clearly cascaded to the team & wider business.
- Work seamlessly with the Sponsorship, PR, Social & Brand teams to create and coordinate talent strategies that work across multiple channels.
- Keep abreast of emerging trends, technologies and talent.
- Proactively identify and drive opportunities to grow and expand the brand’s entertainment and influencer reach.
- Responsible for the annual entertainment & influencer marketing budget.
- Set up and manage ongoing reporting process to give visibility to content, ROI, social metrics & other KPIS.
- Responsible for building & utilizing data & insights by growing the entertainment and influencer database and ensuring this is kept up to date and GDPR compliant.
- Provide & oversee creative content solutions to support campaigns & new product launches – from concept to delivery.
Management and Support:
- Manage, support & develop the entertainment and influencer strategy in NA.
- Manage, develop, etc. one (1) Entertainment Associate Manager and one (1) Influencer Associate Manager
- Responsible for planning, managing and communicating cross functionally to ensure availability of head count necessary to accomplish departmental business results with support from the NA and global team(s).
Collaboration:
- Liaise with key stakeholders around the business – PR, Social, Sponsorship, Media, Trading, Insights, Commercial, Creative, Brand, Events, Finance & Legal.
- Manage department wide projects throughout the quarter and year.
- Collaborating with Insights to understand the social native within North America and build a strategy that will allow the brand to communicate with them as a result of the insights you gain.
- Collaborating with leadership to ensure Entertainment and Influencer Marketing is at the forefront of our brand strategy.
Analytics:
- Working with the insights team to develop industry leading data solutions & tools that will provide a clear value to the business from a content & influencer perspective.
- End of Month reporting, End of Quarter reporting, Earned Media Value, Activations Report, budget reports.
- Google analytics
- Tubular Labs
- Hype Auditor
- Social Blade
- Financial Planning
Other Duties:
- Create a long-term vision for the Entertainment and Influencer NA Marketing team.
- Travel will be required
- Flexibility of working hours (nights and weekends)
- Always push for ideas and be on top of the industry trends
- Drive the entertainment and influencer program forward as a whole
WHAT YOU’LL NEED:
- 5-7 years of experience in Entertainment and Influencer marketing is essential
- Proven experience working in an integrated agency environment with a solid understanding of Entertainment and Influencer Marketing
- Must have existing relationships within the entertainment and influencer industries
- Social media native – deep understanding in particular of Instagram, YouTube, Tik Tok, Twitch, Snapchat, etc
- You are inspired/passionate about the Gymshark brand
- You have a strong team ethic (this is not a 9-5)
- Can derive insight from data and comfortable manipulating and analysing data
- Experience in funnel management, conversion and analytics
- Experienced in building and maintaining strong relationships
- Experience working with influencers
- Ability to manage workflow
- Be able to manage several projects concurrently; excellent time management and organizational skills and results oriented
- Have excellent communications and networking skills
- An eye for talent and identifying rising stars
- Attention to detail
About Us.
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
At Gymshark we believe in the importance of investing in our employees through their physical, mental, and financial health along with being able to provide some fun and inclusive perks along the way.
This role has a salary range between $103,000-$123,000 annually depending on experience.
Part of our compensation package includes a discretionary annual company performance bonus. We are also able to offer our employees and their families a comprehensive medical, dental, and vision package. Gymshark provides company paid short-term and long-term disability insurance, life insurance, and our Sharks also receive a generous 401K match to help them save for their retirement.
Gymshark will continue to support our employees’ overall wellbeing through several perks including 30 days of paid time off (plus your birthday), transportation allowance, up to $900 reimbursement towards wellbeing purchases, and a 50% discount on all Gymshark items. We hope you consider joining our growing family in Downtown Denver, Colorado.
- All benefits are non-contractual, and Gymshark may amend, terminate, or enhance the benefits provided you and our other employees from time to time as it deems appropriate.
WE HIRE PEOPLE.
Real-life humans, each with their own unique set of thoughts, beliefs, cultures and identities with a background and body that is completely individual. Together, as unique individuals, we make Gymshark stronger.
If you’re reading this, you’re probably applying for or considering applying for a job with us, and we want you to know that Gymshark is an equal opportunity employer. For us, that means we always, and will always, strive to be as inclusive as possible in all aspects of employment and that we do not, and will not, tolerate discrimination of any kind.
Gymshark
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