Influencer Marketing Specialist

Are you energized by the idea of building and optimizing influencer relationships to reach, retain and engage customers for our playful, consumer lifestyle brand? If so, woom wants to speak to you! woom bikes is the largest and fastest-growing direct-to-consumer kids bike brand in the United States that is adored by parents and kids alike. Our sustainable and lightweight bikes have won awards and superfans all over the world and we are looking for a marketing superstar to join our team and help woom rise to the next level.

We are looking for an experienced, results-driven Influencer Marketing Specialist to help us scale and support our influencer, content creator, and ambassador relationships, from partner selection and contract negotiation to content planning and execution, with a focus on bringing these partnerships to life across Instagram, TikTok, YouTube, and in-person experiences.

Responsibilities:

• Identify, recruit, and manage relationships with influencers and content creators that align with the overall brand positioning & business goals
• Manage and build ambassador program for woom USA
• Maintain and track partner social platform campaigns: setting up our partners, reviewing content, creating campaign materials, tracking live dates, recording performance and coming up with post-campaign analysis
• Development of timelines, creative and brand briefs, and contracts to ensure seamless campaign execution
• Manage the influencer gifting process including product selection, order placements, product seeding budget, and liaising with warehouse teams to ensure timely delivery
• Support and foster long term relationships with existing woom influencer partner community
• Play a key role in establishing partnership guidelines for woom USA
• Collaborate cross-functionally to ensure influencer marketing supports key launches and is cohesive with multi-channel messaging
• Vet inbound opportunities from potential partners and monitor social for influencer mentions and tags
• On an as-needed basis, be onsite to assist with talent handling for live events

Preferred Qualifications:

• 3-5 years of experience with at least 1 year dedicated to influencer performance marketing
• Dedicated DTC e-commerce brand experience
• Interest in influencer + brand marketing with emphasis on building community
• Extremely strong written communication skills
• Drive to find innovative and effective ways to excite and engage influencers with a focus on scaling the program
• Creative, curious, organized, problem-solver, kind
• Familiar with/passionate about active families and/or cycling industry
• Deep understanding of the influencer landscape
• You have experience managing end-to-end influencer campaigns, whether that be at an agency or fast-paced consumer brand

Perks at woom bikes:

• A fully and forever hybrid work environment with extreme flexibility
• The opportunity to create a huge impact at a growing organization
• Unlimited PTO
• Performance bonus eligibility
• Rental of woom bikes for your immediate family
• Continuing education program through ACC and Simon Sinek’s “Inspire U”
• Health benefits
• Medical
• Dental and vision
• Short and long-term disability
• Term life and AD&D insurance
• Fun and collaborative work environment
• $500 home office stipend

“woom’s success as a company is the result of great teamwork and the skills and passion of our employees.”

Mathias Ihlenfeld, woom bikes USA’s CEO and owner.

woom