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A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR’s growth. This person will be the data and analytics expert within the organization. An individual contributor to start, this person will have the opportunity to build out PBR’s entire analytics function.
The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.
Essential Duties & Responsibilities:
- Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
- Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
- Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
- Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
- Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
- Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
- Prepare insights that drive decision making and support strategic planning
- Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
- Understand when people buy, what they buy, and where they buy
- Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
- Work alongside Sponsorship sales leaders to continually develop and update rate cards
- Assist in the valuation of broadcast rights and OTT opportunities
Knowledge, Skills & Abilities:
- 5+ years experience in data analytics, value measurement, and audience profiling
- Sports or live entertainment experience is a must
- Strong knowledge in statistics for data interpretation and modeling
- Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
- Exceptional verbal and written communication skills
- Team player with ability to work across divisions
- Ability to work effectively across functions, with minimal direction (self-starter)
- Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
- Comfortable within a high-paced, competitive environment
- Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth
Education & Formal Training:
- B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)
Working Conditions:
- Normal office hours Monday-Friday, with some evening and weekend work
- Travel to events and meetings up to 15% of the time
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Endeavor
This is a unique opportunity to manage a brand that speaks to hundreds of thousands of people daily. This person should be stoked at the idea of flexing their creative muscle to entertain, inform, and make our passionate fans/listeners/followers laugh. We are looking for someone who is creative, super detail oriented and up to speed on the latest trends and happenings.
We are specifically looking for someone who plays and watches pickleball!
Work directly with our CEO to learn the ropes of what it takes to build a media brand. This person will be responsible for creating/writing original content, managing our social media channels and staying on top of the latest news and happenings in pickleball.
You will lead and help shape and develop our brand voice!
Key Responsibilities
- Post daily across Twitter, IG, TT, FB, YT and more
- Write articles and blogs with analysis and information on pro and amateur pickleball’s most compelling narratives and storylines
- Identify compelling stories and content that will appeal to our audience and drive engagement
- Create original short-form content, memes, videos related to the latest in the world of pickleball
- Constantly monitor social media and other mediums to stay on top of and contribute to the most important conversations and topics
- Provide commentary on news and developments across the sport of pickleball and the pro pickleball landscape
- Identify key topics, data and news that will entertain/inform/educate our audience and work with graphic design team and video editors to produce high-performing social content
- Work with content team, writers, and operations to ensure that we are properly promoting our own initiatives (e.g. updates, events, product launches, news, announcements)
- Engage with our readers, followers, listeners and fans across all channels daily
- Monitor social analytics to identify high-performing content and improve our content strategy
- Monitor all social channels and implement strategies to boost engagement and drive growth
Qualifications
- Bachelor’s Degree
- 3+ years of previous work experience
- Experience with content creation, writing, reporting, or producing image/video content is a major plus
- Proficient in major social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.)
- Previous experience in media and content is a plus
- Ability to work and operate efficiently to meet quick turnarounds
- Extreme attention to detail to avoid common errors like typos, spelling mistakes and design flaws
- Willingness to “work” on weekends – you will watch pro pickleball and post updates
- Experience with copywriting
About Upswing Sports & The Dink
Upswing Sports is a portfolio of ventures related to racquet sports, with an emphasis on the fastest growing sport in the world, pickleball. Our cornerstone media property, The Dink, publishes daily content for 100s of thousands of followers, readers and listeners across its two newsletters, two podcasts, news website and expansive social media presence. Upswing Sports also engages in leagues, events, ecommerce and tech via its other ventures.
The Dink Pickleball
The Brand Strategy Manager maintains brand integrity across all marketing initiatives and communications, and manages a portfolio of brands under Turning Stone Enterprises. The position is responsible for development of an integrated marketing plan, effective campaign management, and KPI measurement that achieves market segment growth, incremental revenue and the strategic positioning of being the number one resort and entertainment property in Upstate New York.
The Brand Strategy Manager will also focus on team management and supervision, which responsibilities will extend beyond traditional marketing tasks to include leadership, guidance, and coordination of your team’s activities. This role offers an exciting opportunity to contribute to the organizations marketing initiatives and chart a rewarding career path in the vibrant field of marketing.
What we value:
- Positive team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
- We offer support for a successful journey, including hands-on training and opportunities to advance your career.
Why choose Turning Stone Enterprises?
- Paid time off
- Variety of schedules
- Tuition assistance
- Career-building professional development
- Discounts from dining to fuel to concerts
- Team Member appreciation events
- Quality healthcare and dental benefits
- A robust 401k retirement plan
- Dealer School
- Finance Scholarship Program
Your day-to-day as a Brand Strategy Manager with us:
- Working with the Director of Enterprise Marketing, develop and execute marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
- Plan and manage advertising and media executions on all paid and owned channels including but not limited to mainstream, digital and social streams.
- Work collaboratively with a team of marketing professionals to execute campaign tactics including promotional programs, digital communications, CRM and sales support.
- Actively oversee marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation. Serve as the point person on all governance of brand marketing priorities including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication and marketing hierarchy within brand portfolios for Turning Stone Enterprises as assigned.
- Serve as the point person on all governance of brand marketing priorities including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication and marketing
- Supervise and manage a team of marketing professionals including Brand Managers and Marketing Coordinators by fostering a collaborative and results-driven culture while establishing team goals and objectives aligned with the overall marketing and organizational strategy.
To be successful as a Brand Strategy Manager, you’ll need:
- Bachelor’s degree in Marketing, Business or related field.
- Minimum five years of working experience in advertising, brand strategy, marketing, project management or related field, preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.
- Preferably 1 year of supervisory experience.
- Must be able to obtain and maintain valid gaming license as required for Turning Stone Enterprises.
Who We Are:
We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, a recipient of the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.
Why You Will Appreciate Us:
We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.
Our commitment to work-life balance and family support is demonstrated through our team member assistance programs. You’ll also enjoy our paid time-off program, which includes paid holidays. At Turning Stone Enterprises, your wellness is a priority, and we offer various wellness programs to ensure you’re at your best.
In addition, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist team members in achieving their professional aspirations. Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we’ll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.
Turning Stone Enterprises
A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR’s growth. This person will be the data and analytics expert within the organization. An individual contributor to start, this person will have the opportunity to build out PBR’s entire analytics function.
The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.
Essential Duties & Responsibilities:
- Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
- Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
- Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
- Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
- Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
- Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
- Prepare insights that drive decision making and support strategic planning
- Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
- Understand when people buy, what they buy, and where they buy
- Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
- Work alongside Sponsorship sales leaders to continually develop and update rate cards
- Assist in the valuation of broadcast rights and OTT opportunities
Knowledge, Skills & Abilities:
- 5+ years experience in data analytics, value measurement, and audience profiling
- Sports or live entertainment experience is a must
- Strong knowledge in statistics for data interpretation and modeling
- Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
- Exceptional verbal and written communication skills
- Team player with ability to work across divisions
- Ability to work effectively across functions, with minimal direction (self-starter)
- Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
- Comfortable within a high-paced, competitive environment
- Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth
Education & Formal Training:
- B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)
Working Conditions:
- Normal office hours Monday-Friday, with some evening and weekend work
- Travel to events and meetings up to 15% of the time
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Endeavor
This Director of Marketing will lead all of marketing and social media strategy for an entertainment company. Conduct weekly in-person Marketing team meetings to review in-flight work efforts and plan for the week and month ahead.
- Analyze leads generated from bookece.com and from various marketing initiatives (Google Ads, paid social ads, online listings, Email Campaigns, etc.).
- Determine volume of leads converted to contracts and total abandoned.
- Review and plan for upcoming magazine ad and articles deadlines.
- Evaluate social media and web-based statistics from artist rollouts to connect associated website traffic and prospective client engagement through RFI completion. Identify top-performing videos to later share statistics and possible best practices with Artist Services.
- Conduct regular one-on-ones with individual members of the ECE Corporate Marketing Team.
- Seek general feedback from each team member and obtain updates on their respective tasks and job-related responsibilities.
- Assess Google Ads and Paid Social Campaign analytics with Digital Marketing Specialist to share ROI data, including traffic into the ECE website, lead creation, and contract conversion.
- Discuss engagement, social followers, and traffic directed to bookece.com from social media posts for all LOBs with the Creative Strategist.
- Evaluate videos created by the Digital Content Specialist to identify those that help inform and engage users, as well as bolster the sales tools available to our agents.
Insight Global
Zavaz Media Group is a media digital group focused on innovation, with 3 main agencies, an influencer marketing central, programmatic agency that works specialized for each company and esports and sports entertainment and gaming company, with operations at different countries such as Mexico, USA, Madrid, CAM, Colombia.
We are searching for your talent as Influencer Marketing Sales Manger
for New York (NOT TRADITIONAL MARKETING PROFILES) with the following functions:
Important:
5-6 years experience selling influencer marketing campaigns.
· Should live at Los Angeles, California
*Must have important contacts with big six agencies*
The perfect candidate should be used to work with sales goals.
· Will grow our business by developing and executing an aggressive client acquisition sales strategy focused on influencer marketing services
· Will identify client´s needs and close new businesses in new markets
· Will develop proposals and pitches from clients.
· Should be able to maintain strong relationships with existing clients
· Should be able to expand our services with other agencies
· Should be able to understand our competitors
· Should be able to adapt and work efficiently in a dynamic environment within a team.
Please send your cv to: [email protected]
ZAVAZ Media Group
Optomi, in partnership with a leader in the entertainment industry, is seeking a Product Manager to join their growing team.
What the right candidate will enjoy:
- The flexibility of a hybrid work schedule!
- Helping drive strategic initiatives across a growing company!
- Endless opportunities for growth and advancement!
- Be part of a collaborative, agile, innovative team!
Must haves:
- 5+ years of data product management experience or similar role instrumenting measurement solutions, managing data collection schemas or architecting relevant enterprise digital measurement solution or customer data platforms
- Proven track record partnering with Engineering teams to implement digital measurement solutions
- Polished communicator comfortable translating stakeholder needs into well-documented technical specifications.·Ability to review analytics implementation accuracy using Charles, Fiddler, or similar HTTP debugging proxy
- Expert handle on the rapidly evolving product analytics space
- Demonstrable analytical & problem-solving skills with ability to balance various priorities
- High-level of comfort building a roadmap and working within an agile, Jira-driven operating model
- Demonstrable expertise & passion for the Sports category with understanding of the digital media landscape
Nice to have:
- Advanced degree in computer science, information systems, software, or data science
- Experience in Product, Engineering or Solutions Architecture at industry leading product analytics or customer data platform organization
Optomi
Company Overview: Opening in Spring 2024 Planet Playskool & NERF Action Xperience will deliver dedicated unique and memorable experiences and create meaningful connections between our guests and the iconic Hasbro brands. We pride ourselves on offering engaging activities, immersive environments, and exceptional guest service. We are seeking a talented and creative individual to join our team as our Marketing Manager.
Job Overview: As the Cluster Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies to drive attendance, increase revenue, and enhance the overall guest experience. You will work closely with various departments to ensure alignment with business objectives and maintain brand consistency across all channels.
Key Responsibilities:
- Develop and execute strategic marketing plans to attract visitors, increase foot traffic, and drive ticket sales.
- Create compelling marketing campaigns, including advertising, promotions, and special events, to generate excitement and interest in the attraction.
- Collaborate with the creative team to produce high-quality marketing materials, including print ads, digital content, signage, and collateral.
- Utilize digital marketing channels effectively, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to reach target audiences and maximize ROI.
- Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and customer feedback, to identify areas for improvement and optimize campaign effectiveness.
- Manage relationships with external vendors, agencies, and partners to ensure deliverables are met on time and within budget.
- Oversee the attraction’s online presence, including website maintenance, content updates, and online reputation management.
- Coordinate with the sales team to develop promotional packages, group sales initiatives, and partnerships with local businesses and organizations.
- Stay informed about industry trends, market changes, and competitor activities to stay ahead of the curve and identify new opportunities for growth.
- Foster a positive and collaborative work environment, providing guidance, support, and mentorship to team members as needed.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s degree preferred).
• Proven experience in marketing management, with a minimum of 3 years in a similar role within the tourism, hospitality, or entertainment industry.
• Strong understanding of marketing principles, techniques, and best practices, with a focus on experiential marketing.
• Excellent analytical skills and proficiency in data analysis tools to measure and track marketing performance.
• Demonstrated ability to lead cross-functional teams, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Exceptional communication skills, both written and verbal, with the ability to articulate ideas clearly and persuasively.
• Creative thinker with a passion for innovation and a keen eye for detail.
• Proficiency in digital marketing platforms, CRM systems, and graphic design software is a plus.
• Flexibility to work evenings, weekends, and holidays as needed.
Benefits:
• Competitive salary commensurate with experience
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off
• Opportunities for professional development and career advancement
• Discounts on merchandise, food, and attractions
• Fun and inclusive work environment with supportive teammates
If you’re passionate about marketing and know how to create unforgettable experiences, we want to hear from you! Join us in shaping the future of our attractions and making lasting memories for guests of all ages. Apply now to embark on an exciting journey with Brite Management.Â
Brite Management LLC (Brite) is a leader in delivering location-based entertainment operations and world-class visitor experiences. With a commitment to creating memorable experiences and brand affinity and connections, Brite is the strategic operating partner for numerous global brand entities.Â
These include Planet Playskool, NERF Action Xperience, and Crayola Experience.Â
Led by a team of industry experts, Brite continues to be a sought-after operating partner for some of the most well-known and innovative brands and experiences globally.Â
For further information, please visit www.brite-management.comÂ
Brite Management
Cycle is a full-service creator marketing agency. We’re a longstanding leader in the influencer and content space, having executed award-winning, global programs with some of the biggest brands in the world. We serve as problem solvers for our clients, helping them grow their business through content and campaigns consumers love.
Cycle is a Wasserman company – learn more at www.cycle.media. Wasserman powers the business of sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, music artists, brands and properties, empowering them to shape culture and captivate audiences worldwide. Headquartered in Los Angeles, Wasserman operates globally across 27 countries and more than 62 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Cycle seeks a Manager with creator experience that understands the social landscape and has a passion for creators and culture. The right candidate will execute creator campaigns, manage project leads, and build meaningful client relationships. They will work closely with internal teams and clients to ensure a streamlined and effective execution of projects. They will use their experience and understanding of the digital space to deliver impactful creator campaigns, in line with schedule and budget. This role will be located in Los Angeles, CA.
This is a fantastic opportunity for someone who is extremely organized, process oriented, and self-starting. Successful candidates will be able to lead campaigns successfully from beginning to end. They should be passionate about the evolution of the brand-customer relationship and enthusiastic about all things digital and social. Most importantly, they should be curious to learn and willing to put themselves in uncomfortable positions, constantly striving to push the boundaries of what is possible.
Responsibilities:
- Execute successful creator and talent campaigns across various clients and verticals
- Serve as client and internal primary point of contact, leading kick-off calls and weekly status calls
- Source, vet, recommend, negotiate, and contract talent based on client KPIs and budgets
- Demonstrate ability to negotiate with talent and agents, including at the celebrity level
- Partner with internal teams to understand client objectives, strategies, and goals; provide guidance on creative and talent recommendations, pricing, and internal requirements
- Facilitate communication and action between all departments (Account, Creative, Strategy, Production, and Executive Leadership)
- Efficiently manage deliverables, timelines, and budgets
- Prepare and present project reporting and recap decks, analyzing performance relative to the campaign objectives and providing actionable recommendations based on performance data
- Competently price out deliverables for RFPs, including exclusivity and usage, that are customized for client priorities
- Provide clients with real-time organic and paid optimization recommendations
- Maintain in-depth knowledge of the changing social landscape and industry trends and technologies
- Proactively provide recommendations and solutions to client asks, questions or issues
- Establish strong and trusting client and talent relationships
Requirements
- 3-4+ years of account or project management experience, with experience in executing creator and talent campaigns
- Strong organizational and execution skills with the ability to work across multiple projects
- Strong communication skills with cross functional teams and senior clients
- Ability to fully own projects through strong attention to detail and creative problem-solving abilities
- In-depth knowledge of creator marketing space with focus on all social platforms (Instagram, Facebook, Twitter, TikTok, YouTube, and Snapchat)
- Must be self-motivated, driven and able to work independently as well as part of a team
- Excellent interpersonal skills and comfortable with client facing role
- Proven ability to proactively present strategic counsel to client team
- Unparalleled commitment to excellence — working non-standard hours when necessary, travel as required, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
- Must be open to traveling
- Passion for social media and creator marketing
- Tech experience a bonus
Base salary range: $70,000 – $95,000 plus bonus potential if applicable for role
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.
Cycle
Our Client, a multinational mass media and entertainment company, is looking for someone to join their team as a Marketing Manager!
***This is a hybrid 6-month contract position that takes place in LA***
What You Will Be Doing
- Work closely with the team to prepare all presentations and campaign documents for internal and external meetings.
- Reviews/ provide feedback on cable schedules ensuring they reflect the approved strategy including the approved media mix and timing.
- Ensures timely launch of campaigns (Trailer, Main Campaign, etc.) and flags any delays or concerns.
- Monitors deadlines document for linear and digital creative and flags any delays or concerns.
- Ensures Airtable is properly populated with necessary assets and due dates and that all needs are being addressed/ clearly communicated.
- Reviews digital plan details including audience targeting inputs and confirms all executions deliver on the media plan’s overall strategy.
- Tracks and evaluates performance media metrics with the agency and reviews with the team.
Required Skills & Experience
- Minimum 5 years of related experience, including on-set production experience
- Proven ability to create digital/multi-platform solutions and impactful brand narratives
- Ability to balance production needs with Client expectations; acting as primary liaison between the two
- Keen eye for detail, strong organizational skills, and the ability to communicate effectively across teams to ensure the successful execution of their media campaign
- Strong ability to anticipate and accommodate needs, requests and issues on the client, sales and production sides
- Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously
Motion Recruitment