This Director of Marketing will lead all of marketing and social media strategy for an entertainment company. Conduct weekly in-person Marketing team meetings to review in-flight work efforts and plan for the week and month ahead.
- Analyze leads generated from bookece.com and from various marketing initiatives (Google Ads, paid social ads, online listings, Email Campaigns, etc.).
- Determine volume of leads converted to contracts and total abandoned.
- Review and plan for upcoming magazine ad and articles deadlines.
- Evaluate social media and web-based statistics from artist rollouts to connect associated website traffic and prospective client engagement through RFI completion. Identify top-performing videos to later share statistics and possible best practices with Artist Services.
- Conduct regular one-on-ones with individual members of the ECE Corporate Marketing Team.
- Seek general feedback from each team member and obtain updates on their respective tasks and job-related responsibilities.
- Assess Google Ads and Paid Social Campaign analytics with Digital Marketing Specialist to share ROI data, including traffic into the ECE website, lead creation, and contract conversion.
- Discuss engagement, social followers, and traffic directed to bookece.com from social media posts for all LOBs with the Creative Strategist.
- Evaluate videos created by the Digital Content Specialist to identify those that help inform and engage users, as well as bolster the sales tools available to our agents.
Insight Global
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