Entertainment Careers Casting Calls and Auditions

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities to management, marketing, and leasing, which allows it to effectively control costs and maintain the quality of its properties. This position is based in West Covina, CA, but our company operates nationally, particularly in large regional malls. Marketing & Local Leasing Coordinator – Plaza West Covina As the Marketing and Leasing Coordinator, you will collaborate with and assist the Marketing & Business Development Manager with print and digital marketing, event planning, social media, community outreach, canvassing, and business development, as well as collaborate and assist the Local Leasing Manager with coordinating, supporting, managing local leasing efforts to exceed the expectations of center owners, tenants, and guests. Focus on programming and initiatives (events, digital and in-Center campaigns, etc.) for youth, families, artists, and seniors; strategically grow and enhance an omnichannel digital program (social media, email, video, SMS) with an emphasis on influencer and business development partnerships; and drive income. Your responsibilities as the Marketing & Local Leasing Coordinator will include: Marketing • Apply working knowledge of the area market. • Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales. • Assist in developing collateral pieces for Marketing and Local Leasing programs. • Source, create, and execute strategic digital media initiatives and content for all center digital elements and track and measure growth. • Coordinate seasonal and monthly special events and community relations programs. • Assist in public relations – drafting press releases, blog posts, media alerts, and emergency response. • Take photos, videos, etc., and write captions for robust digital programs and reporting. • Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary. • Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs. • Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales • Assist in all reporting, including event recaps and monthly sales reports, to obtain knowledge and insight into retailer sales and track key retailer and category trends • Create, coordinate, and install common area signage, visual vignettes, and window displays for vacant spaces. • Define, support, track, and achieve measurable results • Support Marketing & Business Development Manager Local Leasing • Assist with the ongoing temporary leasing of the Retail Merchandising Units (RMUs), kiosks, in-line store, and vending, including but not limited to lead generation, lead nurturing, sales presentations, and sales follow-up. • Assist with preparing contracts/agreements, renewals, and amendments. • Coordinate window displays and visual vignettes. • Assist Local Leasing tenants with visuals and merchandising within their spaces to maximize sales • Help prepare and adhere to the monthly and quarterly budget forecasts. • Assist with space turnover and tenant coordination duties. • Support Local Leasing Manager To succeed, you should have: • College degree required. • 2+ years of Marketing and/or related experience. • Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting • Ability to manage timelines of numerous projects simultaneously with attention to detail • Exceptional communication skills; clear, concise, and professional representation expected • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles. • Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution. • Be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings. Benefits: We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $64k -$66k, depending on experience, and an extensive benefits package, including paid time off, medical, dental, and vision benefits, and future growth opportunities within the company. Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture. To Apply: To respond to this opportunity, please submit your resume and cover letter to: [email protected] We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners

Position Summary

The Brand Director will be responsible for developing the marketing strategy for existing and new product variants within assigned portfolio. The scope of the role requires a broad and deep knowledge of all of the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, on-premise & influencer marketing, and innovation/new product development.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Lead strategic brand partnerships (sponsorships and experiential) to develop and deploy consumer and retail programs.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
• Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR
• Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
• External: Distributor Partners, Joint Venture Partners / Talent managers, Agency Partners: Advertising/Creative/Social Media/PR & Sponsorship activation and Experiential

Knowledge and Experience

• BS/BA degree in marketing or related field required (MBA a plus)
• Seven years plus of brand marketing or brand building experience preferably related to the Spirits Industry or FMCG.
• Skilled in developing and activating brand experiential platforms and sponsorships, with proven capability to convert them into consumer engagement and brand sales
• Experience in managing full mix for a dynamic lifestyle brand, with strong understanding of digital consumer engagement.
• Have managed a significant third-party relationship (e.g. brand owner, performing artist, or joint venture)
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs.
• Ability to lead and manage projects with cross-functional teams across the company and distributor network.

The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits

THE SUMMARY

We are growing and having fun doing it! Join us in supporting our award-winning brand and team of rock stars! The Marketing Manager will lead the marketing, digital and creative platforms. In alignment with the overarching brand strategy and corporate business objectives, they will create a meaningful position for the brand and its personality to increase consumer awareness and business expansion with both traditional and digital media campaigns. Has a strong background in digital marketing with a sense of brand vision and company direction.

THE BRAND

Osmosis Beauty is a disruptive skincare brand. We’ve created patented, exclusive skincare and wellness technology that holistically restores the skin to a youthful and toxin-free environment. Our results for aging, rosacea, blemish-prone skin, and more are second to none.

Our unique philosophy is based on analyzing the skin and body as a whole, treating skin conditions at the source to restore beauty and wellness. Osmosis provides the tools needed to create the ideal environment to encourage real results while teaching you the most important causes of skin decline to help guide prevention for the future.

Primary Duties and Responsibilities

• Establishes and implements design and format standards and processes to produce consistent and high-quality results, with a focus on digital marketing.
• Establishes and implements design and format standards and processes to produce consistent and high quality results.
• Owns documentation that keeps all creative projects on schedule and up-to-date, including copy edits, meeting notes, etc. Documents all creative approvals and decisions from meetings (packaging & creative marketing materials), and ensures understanding amongst the entire team and follow-through.
• Offers suggestions for projects based on resources and timelines; works with team members to determine direction to take, and sets up deadlines and next steps accordingly.
• Works closely with Sales and Marketing team members to ensure direction of marketing materials is consistent with brand strategy; communicates and works with team on content deadlines.
• Conceives and develops marketing communications material from brochures, sell sheets, counter cards, etc. Selects, arranges and oversees creation of art, photo, video, and layout design.
• Establishes consistent and clear email, ecommerce, digital advertising, social media campaigns.
• Manages and revises design timelines and estimates. Routes layouts, copy, proofs, and other project elements for approval and production. Collects all copy edits from involved team members.
• Proofs all printed materials for content and quality prior to production.
• Ensures all the brands key brand attributes are consistently and accurately reflected in all communication channels. Ensures plans and initiatives are in direct alignment of overall corporate goals as well as brand strategy goals and objectives.
• Translates brand into robust marketing plans that leverage all available media including social, digital, mobile, search, e-mail campaigns, etc.
• Articulates a clear vision and objective of integrated advertising campaigns and provides on-going strategic direction, ensuring accuracy of content and tonality.
• Reviews and approves all campaigns, evaluates creative content for print and digital. 

SKILLS/ABILITIES

• Excellent interpersonal, verbal and written communication skills.
• Ability to prioritize and execute tasks in a deadline-driven environment.
• Excellent organizational, planning, analytical and problem-solving skills.
• Uncompromising attention to detail.
• Ability to collaborate at all levels of the organization and across other functional areas.
• Proven track record of effectively interacting with senior management.
• Demonstrated ability to think creatively in terms of problem resolution and development of successful marketing strategies.

EDUCATION/EXPERIENCE

Bachelor’s degree in Marketing or closely related field.

Five+ years’ experience in a creative marketing role.

2+ years’ experience in a digital marketing role.

Osmosis Beauty

Job Title: Marketing Manager

Location: Hybrid Miami, FL ideal (could be open to remote within US)

Salary: Market Competitive Rates

The Work You’ll Do:

· Collaborate closely with internal teams including Marketing, Sales, Business Development, Customer Success and our phenomenal Salesforce admin

· Engage! You’ll be in constant conversation with your colleagues and our customers, learning everything you can about and the business problems our prospects are trying to solve.

· Develop and manage the execution of marketing campaigns aimed at driving awareness of and interest in our product

· Manage the strategy, execution, and reporting of integrated campaigns

· Anticipate and proactively engage with the product and sales teams to coordinate, communicate, and optimize the impact of demand generation marketing activities

· Develop and execute email nurture campaigns that will drive prospects down the sales funnel to a sales qualified opportunity (SQO)

· Evaluate and refine online demand generation strategies based on comprehensive analytics

· Track, evaluate, and optimize marketing spend on paid search, paid social, retargeting, direct media placements, and other paid lead generation campaigns

· Coordinate with the overall marketing team to help drive continual website conversion rate improvements

· Create regular reporting presentations that include KPI overviews and progress to lead generation and revenue targets

· Creating, implementing, managing and reporting on demand generation campaigns, setting KPI’s and continually monitoring their effectiveness

· Be ready to be involved in a wide range of projects aligned to the overall marketing plan

· Attend weekly sales meetings. bi-monthly Product Team updates, internal All Hands Meetings and events, as well as external events and meetings, i.e. User Group Sessions.

Skills & Requirements:

· 5-7 Years Professional work experience with digital marketing, including managing lead generation programs, website conversion strategy

· Proven success at managing PPC, SEO, email marketing, ABM, and social media programs to drive qualified leads

· Motivated to hit revenue goals, with demonstrated success in exceeding lead generation and revenue targets

· Superior communication skills (verbal and written)

· Organized and Detail Oriented

· Strong analytical and project management skills

· Firm grasp on new marketing tactics, with a drive for continuous learning.

· Flexible, with an ability to quickly adapt to change.

· Proficient with Hubspot and Salesforce, or similar software, and/or an interest to learn.

· Experience using Monday.com or another project management tool

Event / Trade Show Planning & Coordination

• Maintain ongoing tradeshow and event calendar
• Work with event vendors to understand deliverables and deadlines, and execute on deliverables for each event
• Develop ways to drive traffic to our booth
• Develop KBUG (know before you go) documentation and prep the team in advance of events to ensure a successful event
• Work with the marketing operations and sales teams for post-event follow-up > upload booth list, and set up Groove flows
• Track all costs associated with the events and be able to report on ROI

Organic Social Calendar

• Develop and maintain a social media content calendar to gain more awareness of the brand and followers
• Develop and execute daily organic posts on LinkedIn and bi-weekly organic posts on Reddit
• Monitor social platforms and respond to comments and posts where we are mentioned
• Report monthly analytics and develop strategies to increase number of followers, overall engagement, and net new leads from both paid and organic efforts

PR coordination

• Participate in weekly calls with agency or PR consultant
• Collect all assets for PR writers (customer quotes, product briefs, etc)
• Get sign off from internal stakeholders on Press Release
• Publish PR on website
• Share PR coverage / links with company and marketing team

Benjamin Douglas

Caron Products is a rapidly growing innovative laboratory equipment company delivering products into pharmaceutical, clinical, biotech, and academia markets.

We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on Product Marketing to join our marketing team.

You must have a love for understanding, diving into and building customer journeys, and as such will have an immediate and direct impact on key company-level growth.

The ideal candidate will have experience in crafting user journeys across multiple channels including email, as well as enjoys building the 1:1 communications experience that predicts and delivers on user needs at every stage.

As a Digital Marketing Specialist, you will play a critical role in driving the success of our products by developing and executing effective digital marketing strategies.

Your primary responsibility will be to create and implement product-focused marketing campaigns across various digital channels to increase brand awareness, generate leads, and drive conversions.

Responsibilities:

Develop and execute comprehensive digital marketing strategies with a strong emphasis on product marketing.

Conduct market research to understand target audience needs, behaviors, and trends related to the product.

Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.

Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.

Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication.

Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.

Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.

Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.

Implement marketing automation tools and strategies to nurture leads and facilitate personalized communication throughout the customer journey.

Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.

Lead Generation and Management:

Experience with lead generation tools to help capture and manage leads.

Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.

Product specific personalization and targeted messaging based on customer data and behavior.

Requirements:

An ideal candidate will have minimum 3 years’ experience successfully launching or been part of the team that successfully launched a physical product to a B2B audience.

Bachelor’s degree in Marketing, Business, or a related field.

Knowledge of digital marketing systems; must be proficient in HubSpot.

Proven experience in digital marketing, with a strong focus on product marketing.

In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.

Proficiency in utilizing marketing automation tools and CRM systems.

Strong analytical skills and ability to interpret data to drive actionable insights.

Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

Creative mindset with a passion for exploring innovative digital marketing strategies.

Strong attention to detail and commitment to delivering high-quality work.

B2B experience is a plus

Proven track record in developing & managing successful digital marketing sites

Caron Products

Our client, a marketing agency with a niche in the home services industry, is looking to add a new member to its leadership team!

Summary

The Digital Marketing Director is a member of the Company’s Leadership Team; responsible for setting up, implementing and managing the overall company’s digital marketing strategy. The director will lead and manage social media, email marketing, web development, PPC, SEO, dashboard, and other related technology services for the company. The Director is first and foremost a problem solver, reports directly to the president, and is a critical member of the leadership team responsible for representing the interests of the department.

The Director supports the company’s growth strategy through a balance of internal staff and external vendors. Additionally, the Director provides resources, training, and professional development opportunities for staff. This position manages and approves social media, email marketing, website development, production and maintenance, PPC/SEO budgets and strategies, all reporting through the dashboard, and future technology and digital tools. The director develops and manages internal department budgets to ensure timely delivery of quality products and services to clients and vendors.

Primary Responsibilities

1. Lead and manage digital marketing team of direct reports; providing work direction, feedback, quarterly check-ins, and annual reviews.
2. Support company’s growth strategy through identifying/engaging/managing a balance of internal staff and external vendor resources.
3. Act as a subject matter expert across all digital technology platforms and identify technology gaps. Research competition, investigate benchmarks and provide suggestions for improvement.
4. Lead multiple projects simultaneously in a fast-paced environment and oversee deliverables, including creating and managing timelines and budgets.
5. Collaborate in a timely manner with the production director, traffic coordinator, account managers, clients, and the digital technology team members on client objectives, marketing strategies/solutions, process approvals, and deliverables.
6. Ensure all clients’ brand standards are met across all mediums through regular work review and proofing of all the company’s social media accounts. Measure and manage all online content, e-commerce and websites. Troubleshoot and provide feedback to the digital marketing team.
7. Responsible for departmental planning and implementation of processes, procedures, initiatives, including communicating milestones, risks, issues, and monitoring quality for all project development.
8. Track SEO and Google Analytics data and make complex analysis.
9. Be ready and willing to jump in to provide hands-on assistance/coverage for team members. If the type or scope of work falls outside of their personal expertise, must have external resources ready to assist. May at times have direct responsibility.
10. Monitor expenses, labor efficiencies, and key performance indicators (KPIs) to meet cost standards.
11. Support human resources regarding recruitment and hiring, train/onboard new staff on job processes and procedures.

Knowledge, Skills and Abilities

1. A bachelor’s degree in Digital Marketing-related field.
2. 8-10+ years’ experience, preferable in digital marketing dedicated position for an in-house team or an agency; management experience required.
3. Experience managing a combination of internal and external resources.
4. Proactive, resourceful, organized, creative, as well as process and timeline-driven.
5. Excellent verbal and written communication skills.
6. Strong interpersonal skills to communicate with leadership, account managers, team members, clients, and business contacts.
7. Demonstrate experience with standard tools used in a WordPress environment, including experience with analytical tools (WordPress customization and related plugins, PHP, HTML, CSS, JavaScript, server administration, Semrush, Google Analytics, Facebook Business Manager, Mailchimp, and similar on demand software).
8. Proficient use of business software including Microsoft Office, Google, and project management platforms (e.g., Workzone).

PropelHIRES

FT/Direct Hire

$110k-$130k + bonus

Possible relocation available

Hybrid in West LA -3 days onsite

Our client a leading CPG/Food and Beverage company is looking for an Ecommerce Manager to run and optimize both front and backend operations for Amazon stores for some of their top brands. Seeking an experienced Amazon Ecommerce Manager to grow sales, drive insights, and build brand equity online.

Job Description

Manage all aspects of a portfolio of Amazon Vendor Central and Amazon Fresh accounts with the goal of growing revenue and profitability for each brand.

Identify opportunities to increase traffic and conversions using key word research, sales analytics and tracking tools.

Establish and manage regular account, PDP and brand store audits to ensure we are compliant, optimized and displaying correct and current representation of our products and brand strategy.

Align with the demand planning and supply teams to ensure that we’re always in stock, shipped on time and following Amazon’s EDI and processing requirements and regularly managing and minimizing chargebacks.

Collaborate across sales, brand, ecommerce, marketing and media to ensure consistency across platforms

Understand and track performance

Work cross functionally with the digital advertising team managing advertising strategy, campaign focus, targets, budgets and monitoring advertising effectiveness.

Work with the Brand and NPD team to launch new products and refresh PDP, A+ content, comparison tables and brand store.

Oversee the management of technical issues to manage performance and troubleshoot account and catalog issues with a sense of urgency.

Manage relationships with Amazon reps for information and support.

Keep current with Amazon policies, programs and market trends.

Qualifications

5 or more years of progressive experience in Amazon ecosystem a must. At least some experience on Vendor Central and / or Amazon Fresh preferred.

Amazon research and analytics tools are a must.

CPG food & beverage industry experience preferred.

Comprehensive knowledge of the retailer media landscape (search and programmatic) required; experience with Amazon Advertising preferred.

Experience with Helium10 and/or Jungle Scout

Bachelor’s Degree required; MBA or M.S. preferred.

Travel required approximately 10% of the time.

24 Seven Talent

A career at Sono Bello means being part of a dynamic and high-energy work environment, where each one of our team members can make a difference. We love what we do, and it shows. We are the national leader in providing cutting-edge, personalized body transformations. We believe everyone deserves to have their best body today and pursue their best life now.

We seek an Employer Brand Manager who will play a critical role in further connecting Sono Bello to the hearts and minds of our current and prospective employees. You will support the development of a clear employer brand. You will own and spearhead employer brand strategies focused on growing brand awareness across internal and external channels. The Employer Brand Manager will be responsible for developing and executing engaging marketing programs aligned with recruiting goals and a compelling talent narrative. You will also design new and/or support current internal employee communication programs.

The Employer Brand Manager will get to:

• Own key employer initiatives – from brainstorming and conception to planning, executing, and measuring – to drive brand awareness, engagement, and loyalty among our current and prospective employees.
• In collaboration with the Talent team, develop employer brand messaging that articulates our why and value proposition.
• Create and disseminate the talent brand story and leverage our origin story, developing content for various marketing channels (e.g., careers website, email, blog, etc.)
• Write engaging content to showcase the current employee experience, source stories, and develop thought leadership content.
• Work cross-functionally to deliver well-organized, timely, and successful internal/ external marketing campaigns.
• Create, uncover, and articulate personal and inspirational employee stories to support the employer brand.
• Leverage research and insights to identify or craft opportunities to support recruiting goals.
• Create tools, content, or presentations to build brand ambassadors.
• Collaborate with our Creative team to ensure the marketing and recruiting goals are aligned and on-brand.
• Collaborate with the Talent team on recruiting strategy, events, and materials.
• Understand the talent profiles for the organization and develop a robust employer branding strategy.
• Apply best practices and approaches from brand marketing, digital media, and communications to the Talent and HR teams.
• Promote and communicate the employee value proposition through various digital platforms.
• Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels.
• Develop campaigns to build brand affinity and advocacy amongst employees; help build a brand ambassador program.
• Monitor and measure the effectiveness of talent marketing campaigns on an ongoing basis to ensure maximum ROI and provide feedback on these results to stakeholders.

Your experience:

• Bachelor’s degree in Marketing, Communications Psychology, Behavioral Science, or related discipline.
• 5+ years of experience in marketing, brand, or advertising research and/or brand strategy
• Ready to share & implement best practices from a proven track record in a fast-growth brand marketing field.
• Experience in creating/ implementing enterprise-wide culture engagement initiatives/ programs.
• Integrated marketing experience – advertising, marketing, public relations, a plus
• Recruiting knowledge and employer brand experience is a must.
• Social media and content marketing experience
• Well-versed in using LinkedIn, Glassdoor, and Indeed
• Experience in managing website content and working with Google Analytics or similar tools.
• WordPress knowledge and experience, a plus
• High proficiency in English (both written and verbal)

Compensation:

At Sono Bello, we believe that our team members are the keys to our success. The compensation range for this role is $77,000 – $87,000, depending on experience.

Benefits:

Benefits Package including Medical, Dental, Vision, Life Insurance, 401K, EAP, PTO, and paid holidays.

Sono Bello

Job Summary: We are seeking an experienced and results-driven B2B Digital Marketing Manager to join our dynamic marketing team. As the B2B Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive lead generation, customer acquisition, and revenue growth for our B2B (business-to-business) products and services. You will play a crucial role in all aspects of digital marketing campaigns, including planning, implementation, optimization, and performance tracking. The ideal candidate should have a strong background in B2B marketing, exceptional digital marketing skills, and a deep understanding of the latest digital marketing trends and technologies.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience (5-8 years) in B2B digital marketing
• Solid understanding of B2B marketing principles, strategies, and tactics.
• Demonstrated expertise in managing and optimizing digital marketing channels, including email marketing, content marketing, SEO, SEM, social media, and display advertising.
• Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights to improve campaign performance and ROI.
• Experience with marketing automation platforms (Hubspot), CRM systems, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate complex ideas.
• Strong project management skills and the ability to multitask and prioritize effectively in a fast-paced environment.
• Self-motivated and results-driven, with a passion for staying updated with the latest digital marketing trends and best practices.
• Collaborative team player with excellent interpersonal skills and the ability to work cross-functionally with internal and external stakeholders.

Responsibilities:

• Develop and implement comprehensive B2B digital marketing strategies to enhance brand visibility, generate leads, and drive customer acquisition within the target market.
• Collaborate with internal stakeholders, including the sales team, product managers, and executives, to align digital marketing initiatives with business goals and objectives.
• Conduct market research to identify key trends, industry insights, and competitor analysis, utilizing the information to develop effective marketing campaigns and stay ahead of the competition.
• Plan, execute, and optimize digital campaigns across various channels, such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, content marketing, and display advertising.
• Monitor and analyze campaign performance using relevant metrics and tools, such as Google Analytics, marketing automation software, and CRM systems, to optimize campaigns and improve overall marketing effectiveness.
• Provide SEO, SEM, and strategic marketing recommendations based on analytics reviews and keyword rankings.
• Track and report spending and performance by channel, and share media strategies, goals, and outcomes with important internal stakeholders.
• Plan and implement effective lead generation campaigns to attract and convert prospects into qualified leads for the sales team.
• Implement and manage marketing automation tools (Hubspot) and lead nurturing programs to guide prospects through the buyer’s journey, maximizing conversion rates.
• Collaborate with the content team to develop compelling and relevant content for B2B audiences, including whitepapers, case studies, blog posts, webinars, and email newsletters.
• Implement lead nurturing strategies to convert leads into sales opportunities, leveraging marketing automation and email marketing techniques.
• Manage and optimize the company’s website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and conversion.
• Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing campaigns and provide regular reports and insights to the management team.
• Stay up-to-date with the latest industry trends, emerging technologies, and best practices in B2B digital marketing, and proactively recommend new strategies and tactics to drive continuous improvement.
• Manage relationships with external agencies, vendors, and partners to ensure the successful execution of digital marketing campaigns and projects.

Confidential

Marketing Manager

We’re building a powerful platform that drives customer loyalty

We’ve created a world-class digital loyalty and subscription platform that helps our clients connect and build loyalty with their customers. Around the world we work with leading convenience and foodservice retail brands such as Circle K and 7-Eleven.

Liquid Barcodes is headquartered in Norway and we also have offices in Spain and in the United States. We are a passionate global team and we have chosen Malaga in Spain as the centre of our platform development and quality assurance, as well as the hub for our customer success team that includes onboarding projects, customer operations and data analytics. In Cleveland we are building the US team to support our US customer base and growth agenda, with focus on Marketing, Sales and Customer Success.

The person we are looking for:

We’re looking for an experienced marketing professional to spearhead our brand positioning and product marketing. With your strategic mindset and experience you will shape our marketing initiatives to drive customer acquisition and growth.

Job Description:

You will lead our marketing efforts and be responsible for developing and implementing marketing strategies that drive brand awareness, customer acquisition, platform usage and revenue growth. You will be responsible for generating leads to our sales team through the ideation, creation and execution of strategic marketing initiatives and tactical marketing campaigns.

Responsibilities:

• Develop and execute comprehensive marketing strategies to promote our Subscription and Loyalty Platform to Convenience and Foodservice Retailers.
• Create and manage the marketing budget, ensuring optimal allocation of resources for maximum impact and marketing ROI.
• Conduct market research to identify key trends, customer needs, and competitive landscape to inform marketing strategies.
• Develop and maintain a deep understanding of the target audience, their pain points, and value propositions to effectively position our solution.
• Collaborate closely with cross-functional teams, including product management, sales, and customer success, to align marketing efforts and campaigns.
• Responsible for our website liquidbarcodes.com and our social media channels (LinkedIn most important)
• Develop and manage compelling content, messaging and collateral, including website, case studies, articles, ebooks, product sheets and other sales materials.
• Lead and oversee the implementation of digital marketing campaigns, including email marketing, social media, SEO, and paid advertising, to generate leads for sales and drive customer engagement together with customer success.
• Monitor and analyze marketing performance metrics, identify areas for improvement, and implement data-driven optimizations to drive revenue growth.
• Stay updated on industry trends and best practices in subscription and loyalty marketing, and leverage that knowledge to position our offering as a market leader.

The position is reporting to the CEO and General Manager Liquid Barcodes Inc.

Qualifications and skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Proven track record of success in relevant product marketing roles, ideally toward Convenience and Foodservice Retail sector.
• Strong understanding of subscription and loyalty programs, ideally with experience from relevant marketing software / platform solutions as a service.
• Demonstrated ability to develop and execute comprehensive marketing strategies that drive customer acquisition, revenue growth, and brand awareness.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate concepts to various audiences.
• Proficiency in digital marketing channels, including website, email marketing, social media, SEO, and paid advertising. We currently use WordPress and Mailchimp, however consider Hubspot (experience with Hubspot a plus).
• Strong analytical skills, with the ability to interpret data, derive actionable insights, and make data-driven decisions.
• Strong business understanding. Ability to translate key metrics and ROI model to powerful marketing messages.
• Solid team management skills, with the ability to inspire and motivate the team.

Liquid Barcodes