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Association Management Center seeks a Marketing Manager to join our Marketing Services team, an internal marketing agency focused on developing strategic marketing campaigns for AMC clients. The marketing manager leads marketing projects for multiple clients, including the Awards and Personalization Association (APA) and Council of Engineering and Scientific Society Executives (CESSE). The role requires brand strategies to advance revenue generating value, including attracting new members and audiences, as well as promoting partnership, sponsorship and advertising. Ideal candidates will have marketing, promotion and social media expertise, as well as being adept in managing multiple projects across all channels and the ability to track and measure the success of marketing tactics based on client performance or revenue goals.

Position Responsibilities:

• Collaborate with association client stakeholders to create marketing strategy to support revenue growth, customer engagement, and to enhance the brand, including for membership recruitment and retention to ensure messaging aligns with unique client value propositions.
• Develop marketing plans and an annual calendar to include messaging themes, timelines, mediums/channels and tactical execution areas.
• Manage multiple integrated marketing campaigns concurrently, including strategy, execution, and data analysis/reporting.
• Manage assigned client websites, providing timely content updates, identifying opportunities to utilize the website to meet strategic goals and maximizing SEO
• Ensure quality within a given campaign, including all collateral is professional and on-brand.
• Facilitate effective communication between client stakeholders and staff, meeting client needs, and ensuring expectations are consistent across all parties involved.
• Monitor project and budget status and regularly report to key stakeholders.
• Collaborate with creative team and association staff to development marketing collateral including monthly newsletters, social media campaigns, print or digital ads, press releases, brochures, postcards, annual reports, and other promotional pieces, etc.
• Ensure brand consistency across all marketing deliverables.
• Foster relationships with clients to ensure effective collaboration and create an environment where clients can have an active role in the process.
• Provide guidance to team members to build up the team and ensure the best possible work is being completed by all hands in a project.
• Coach, manage, train and develop direct reports.
• Create marketing plans based on broader marketing strategy around client products and services.
• Continually improve processes and systems to ensure efficient, high-quality, repeatable, and documented work.
• Set and meet realistic deadlines; foreseeing challenges and creating plans to address them.

Qualities:

• Knowledge of good content strategy practice across all channels including web, e-mail, social media, print, audiovisual, and advertisements.
• Proficiency with Microsoft and Adobe software, web content management systems, Google Analytics, email and social media marketing platforms, SEO tools.
• The ability to build and manage a project plan that is flexible and budget-conscious and allows pieces to move concurrently.
• Great interpersonal and leadership skills and the ability to solve conflicts and guide project team members.
• A working knowledge including but not limited to HTML and CSS, processes for both print and digital collateral, email writing and design, and data analytics and tracking.
• A high-level perspective with granular knowledge: this professional should understand all the moving parts involved in a given project enough to properly estimate effort involved and manage those pieces.
• Resource management skills, knowledge of what is needed and who can best deliver it.

Experience And Skills

• Bachelor’s degree in marketing.
• 5 years’ experience in a creative services agency, corporate, or association marketing environment including leading staff.
• Experience in account management, market research, marketing strategy and plan development, branding, analytics, events and product marketing, and budget management.
• Experience in content marketing, paid and organic search, email marketing campaigns, and writing and editing.
• Effective communication and collaboration skills, deadline oriented, flexible, and creative.

Association Management Center is an equal opportunity employer. We are committed to building a diverse team in which all employees are welcomed, valued and respected for their individual strengths, perspectives, and contributions.

Disclaimer The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

Association Management Center

The Hinkley Marketing team is a game changer. To say we are passionate about this company is an understatement. We are deeply passionate about infusing beauty and inspiration into everything we do, seamlessly aligning it with the Hinkley brand. Our team possesses a profound appreciation for both the written word and digital prowess, enabling us to craft compelling content across various media platforms. Being part of this dynamic group means becoming an enthusiastic Hinkley brand advocate with a keen eye for design and style. Furthermore, impeccable time management skills and the ability to deliver high volumes of work swiftly, all with a smile, are crucial when collaborating with this energetic and highly creative team.

At Hinkley, our mission is to create chic, innovative lighting that illuminates the special moments of life, from the hustle of day-to-day moments to the joyful glow of memorable occasions. We’ve been around a long time and learned a few things along the way… and one of the most important is that meaningful experiences with our products and our people are more important than business transactions. It’s the relationships that matter: with our customers, colleagues and partners. We call it ‘Life Aglow.’

This full-time role is based at Hinkley company headquarters in Avon Lake, OH. This position is NOT A FULLY REMOTE ROLE, it will require 4 days in office work but it does have the flexibility for up to 1 day per week remote.

Summary: The Director of Marketing will lead the cross-functional marketing process with a growth mindset. This role is responsible for the development, direction, and execution of all Hinkley’s marketing initiatives to support strategic goals and to increase brand awareness, qualified lead generation, and ensure profitability that meets or exceeds Hinkley’s budgeted sales goals. These efforts require expertise analyzing and understanding key business and marketing performance metrics and underlying drivers in addition to strong communications and project management skills. This role reports to the Executive Vice-President of Sales & Marketing.

Primary Tasks and Responsibilities

• Own the complete marketing process to deliver best-in-class marketing campaigns and activities.
• Ensure projects are properly mapped out, assigned, communicated and delivered in a timely manner.
• Collaborate with leadership team to understand business objectives and revenue goals to ensuring alignment with strategic objectives.
• Identifies marketing trends and insights; optimizes spend and performance based on the insights.
• Develops digital marketing strategy by studying economic indicators, trends and tracking changes in supply and demand to maximize future growth strategies and opportunities.
• Maintain a deep understanding and knowledge of our consumer – who are they, what are they like, what makes them buy our product. Identify current and future needs. Help find key insights about our consumers and competitors that impact our marketing.
• Oversees the marketing staff, providing direction and execution of all marketing content, including advertising (print and digital), sales literature, website presence, product marketing, social marketing, influencer partnerships, email marketing, videos, brand publications, trade shows, high impact visual merchandising projects, event planning, sales tools and public relations efforts for all of Hinkley.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Collaborates with internal teams to create landing pages and plan & run A/B testing, conversion testing and other experiments to optimize user experience.
• Measures and reports performance (ROI) of all digital marketing campaigns and assesses against goals and budgets.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Set direction and make recommendations for continuous improvement of marketing technology platforms. Participate in the selection and management of related vendors and agencies, as needed.
• Work with Creative Director to execute brand messaging strategy and standards to ensure brand mission and brand platform comes to life across all brand touchpoints.
• Develop and execute an ongoing content creation and promotion strategy. Coordinate with our content generators and users on the scope and direction of content creation.
• Set high level direction for our social media accounts. Works with team to design, build, and maintain our social media presence. Conduct social media audits to ensure best practices are being used.
• Coordinate with sales team to create marketing campaigns for trade, showroom, hospitality, eCom and landscape channels. Work with the team on lead qualification and marketing-to-sales handoff processes.
• Develop clear and measurable KPIs and goals, report progress regularly, communicate results, and re-incorporate results to improve future campaigns.
• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, Pinterest and so on.
• Act as the owner of our website performance, with a focus on optimizing for search and user experience. Analyze digital data to draw key recommendations around website optimization
• Build a high-performing cross-functional marketing function by ensuring proper hiring and selection. Coaches and leads team members by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results. Ensures strategy is understood and executed across the team.
• Adheres to Hinkley core values.

Supervision Exercised: Provide leadership and direction to Marketing Department, inclusive of Website Administration, Channel Marketing, Marketing Services and Brand Development.

Level and Type of Education Required

• Bachelor’s degree in Marketing, Design or Business required.
• MBA or graduate degree in related field preferred.

Related Work Experience Required

• 10+ years’ proven success of increasing responsibility in a digital marketing leadership role.
• 7+ years’ experience leading traditional marketing aspects for a highly visible brand (including traditional print, pitching advertising concepts, launching marketing campaigns and channel marketing support tools).

Necessary Specialized Training, Knowledge, Skill and Abilities

• Familiarity with the latest trends, technologies, and methodologies in direct digital marketing, content creation, and social media.
• Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization.
• Well-versed in developing customer-driven marketing strategies based on consumer insights, competitive landscape and brand knowledge.
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
• Thrives in an environment that is fast-paced, rapidly changing and customer service-oriented.
• Proficient in Microsoft Office products including Word, Excel, PowerPoint and Outlook.
• Hands-on experience with SEO/SEM, Google Analytics, Salsify, BizarreVoice and CRM software. NetSuite experience a plus.
• Working knowledge of user interface design, information architecture and web design procedures.
• Excellent verbal communication skills, able to interface with sales, product management and leadership with ease.
• Excellent relationship building skills and knows how to influence working teams and key partners.
• Superior presentation skills including handling complex business issues.
• Experience managing creative, media, and research agencies.
• Ability to lead, direct and mentor staff of marketing professionals.
• Strong project management, problem-solving, and analytical thinking skills.
• Maintains a positive, open and objective attitude.

Work Environment and Physical Requirements

The following descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in an office and perform in a corporate environment
• Occasionally asked to assist in tasks outside of office environment (i.e.: distribution center)
• Ability to sit for prolonged periods of time
• Ability to view computer screen and type on a keyboard
• Ability to see color, differences between colors, shades and brightness.
• Ability to converse over a telephone (hear, speak)

We are committed to providing a total reward package including a market-competitive salary, an annual performance bonus, and so much more! Our benefits package includes a 401(k) plan with generous company match, comprehensive health insurance, paid time off (PTO), paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts.

WHAT IS AT OUR CORE:

➢ Working as a professional family which cares about people

➢ Passion for growth and doing whatever it takes

➢ Empowering people to take action and try new things

➢ Common vision and goals

➢ Focus on the customer & end user

➢ Hinkley quality & brand really meaning something

➢ Honesty and integrity

➢ Enjoyment, fun, friendliness, life-work balance

Hinkley is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

Hinkley

THIS IS NOT A REMOTE/HYBRID JOB SO PLEASE ONLY APPLY IF YOU ARE WILLING TO WORK IN HOUSE.

Inno Supps is a rapidly growing supplement company and we are launching ecommerce apps and training platforms.

We are looking for 3 “Ecommerce Assistants” that understand and have experience in ecommerce, are excellent copywriters, skilled delegators, and great project managers.

This job has A LOT of room for growth, as we are very confident that this will be the #1 ecommerce training platform and apps to hit the market.

Day To Day Job Roles (not all will be fulfilled by one person, depending on their skillsets):

-Direct response copywriting for videos, landing pages, sales pages, upsells, and blogs

-Working with our development team to organize sales funnels from start to finish

-As we create daily videos, you will be helping facilitate the shoots and create supporting coursework to each module in the form of checklists, instructional

-Daily emails

-Daily blogs

-Social media posting

-Work with our media buying team to support and scale the company.

-Help delegate development and launches of our ecommerce apps with our dev team

and so much more!

I look forward to hearing back from you all and PLEASE ONLY APPLY IF YOU HAVE ECOMMERCE EXPERIENCE! This is not a beginner job.

Please email [email protected] with a letter detailing your experience, skillsets in ecommerce, work ethic, and why you think you are a great fit for this role.

Best Regards,

Kevin Gundersen

Inno Supps

Our client , is a water tech company looking for a Marketing Coordinator to join their time. Knowledgeable in PM Monday.com is a plus.

Fully onsite (non negotiable)

Located in City of Industry, CA

$60-75k DOE

Full time opportunity

Marketing Coordinator Overview:

As the Marketing Coordinator, you will be responsible for assisting with the development and implementation of digital marketing campaigns. This role may also support other strategic business development initiatives. The ideal candidate is incredibly detail-oriented, able to implement and improve processes and standards, and has a passion for organization.

Marketing Coordinator Responsibilities

• Help strategize and develop compelling content for SEO; drive traffic through paid ads, pay per click advertising, and social media ads
• Review first drafts for website/landing pages, emails, and PPC creative to ensure alignment with requirements
• Proofread marketing material for website/landing pages, emails, and print advertising
• Contribute to social media calendars
• Assist with all aspects of event planning, including venue selection, budgeting, and content management
• Drive project management for key marketing and brand-building initiatives
• Project manage tactics that build the brand image, such as PR Partnerships, print advertising and sponsored content
• Identify and propose internal/external ideas and initiatives to help promote the general awareness of the company brand.

Marketing Coordinator Qualifications

• Bachelor’s degree preferred
• 1-2 years’ experience
• Strong communication and organizational skills
• Proficient with Microsoft Office Suite
• Must be detail-oriented and deadline focused
• Knowledge of all social networking platforms

24 Seven Talent

If you are excited about being part of a dynamic, growth-oriented organization, have an entrepreneurial spirit and thrive on making a difference, come join the pladis Americas Marketing team!

With our mission to bring happiness to the world in every bite, pladis is poised to transform snacking by delivering category-leading growth across our portfolio of iconic brands, Flipz and Turtles.

The Brand Manager (BM) is responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the Turtles brand. The BM will be responsible for leading the development and execution of marketing strategy and tactics for the brand. The BM will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of the brand – including enhancing brand positioning and equity, managing the budget, launching innovation, and working cross functionally with Sales, Supply Chain, R&D, and Finance, as well as our agency partners to ensure annual business objectives are achieved or exceeded.

Key accountabilities & deliverables:

• Establish and lead development of strategy and execution of annual marketing plans, budget submissions and long term financial plans to achieve brand objectives;
• Drive the development of the long-term strategy for the brand (including brand objectives, integrated marketing plans, innovation, research and budgets) that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health;
• Lead cross functional team, including Trade Marketing, R&D, Supply Chain, Finance, and Sales, as brand owner in the development and execution of innovation, brand equity product launches, and seasonal executions;
• Lead business analytics (consumption, qual & quant research) to drive business objectives through being able to translate learnings and insights into actionable recommendations;
• Partner with R&D team to develop and execute 3-5 year NPD strategy to support overall brand objectives;
• Manage the brand P&Ls;
• Utilize strong communication and organization skills to build and manage project timelines with the cross functional team and external vendors to a deliver brand projects on time and effectively;
• Manage and lead external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy;
• Responsible for the development and management of an Associate Brand Manager

Skills & Experience Required:

• Proven analytical skills and ability to understand and consider media investment scenarios (e.g. media plans, ROI analyses, etc).
• Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, digital, social media, PR, community marketing, etc).
• Ability to motivate individuals/team in pursuit of common objective;
• Ability to understand, interact and work with variety of functional representatives and to elicit superior performance from them;
• Ability to manage performance/coach/supervise others;
• Ability to assess or analyze a situation and derive optimal path for action;
• Extremely strong self-management and organization skillset
• Ability to exhibit strategic-level thinking, looking at the “bigger picture”.
• Willingness to travel when required.
• Must exhibit a passion for the company’s vision, mission and values

Qualifications:

• MBA preferred with 3 years or more of experience in a Consumer Packaged Goods (CPG) OR BA/BS with 5 years of work experience in a similar role/function;

pladis Global

Reports to: Vice President of Development

Department: Development

Location: Twin Cities Area

FTE Status: Full-time, Exempt, Benefits Eligible

Salary range: $45,000 – $63,000

ABOUT JUNIOR ACHIEVEMENT NORTH (JA North)

The team at Junior Achievement North is committed to keeping students at the center of our work and fostering a learning environment that helps them reach their full potential. We empower students to build financial skills, explore exciting career paths, and develop an entrepreneurial mindset, as they become the leaders of tomorrow.

Our team consists of individuals who are innovative, collaborative, and dedicated to fulfilling our mission. We are focused on equitably serving K-12 students across our entire region of Minnesota, North Dakota, and western Wisconsin. As we deliver programming, we inspire students, support educators, and partner with communities. Our model builds experiential learning opportunities for students so they can creatively explore how lessons in the classroom can translate to life outside of school.

Along with being an equal opportunity employer, JA North offers a collaborative environment. We are committed to hiring diverse and multicultural staff and encourage applicants from under-represented backgrounds.

Job Overview:

This position will work closely with the Vice President of Development and the existing Marketing & Communications Manager to meet the dynamic needs of our team for both internal and external communications.

If you love to develop new content, refresh existing language, demonstrate impact, tell stories, and enhance an organization’s brand, this role is for you! It’s a fast paced and fun team that loves to continually improve and think creatively about communication strategy.

Primary Responsibilities:

• Content Creation and Copy Editing
• Developing key messages related to programs, events, fundraising, and general organizational impact is essential in this role. A mastery of creative and technical writing is foundational and attention to detail is a must for copy editing tasks.
• Content Design and Planning
• Graphic design skills are helpful, but not required. Keeping brand standards front and center while collaborating on designs and having an eye for editing communications pieces will enhance this role. Building content calendars to manage the communications flow and timeline is an integral part of this role.
• Communications and Marketing Strategy
• Work closely with the Vice President of Development and other leaders to build and support communications strategy. It is essential for this role to see the big picture while also executing daily projects. Being an active participant and listener in planning meetings is required to understand collateral needs and help build the best approach.
• Marketing Materials
• As Junior Achievement North seeks to build brand awareness, develop new partnerships, share program impact, and raise more resources, the role of marketing is critical. Help find new marketing opportunities, strengthen existing efforts, and create materials to deepen the organizational connection across the community.
• Social Media
• Creatively utilize to strengthen our social media presence. This will include content creation and planning, analytics, advertising/boosted posts, page promotion, cross-promotional engagement, etc.
• Website Management
• Ensure that website content and images are up to date and help the team streamline the site going forward. The ability to build new website content, refine existing pages, and assess the website needs will be crucial.
• Media Relations
• Think about ways to Junior Achievement North events, stories, and impact to media outlets to help boost public relations opportunities. Experience with crafting press releases and finding connections to media outlets is beneficial, but not required.

Qualifications:

• Excellent writing skills and a passion for storytelling
• Strong editing and copywriting skills
• Experience overseeing the design and production of communications materials.
• Ability to prioritize tasks while balancing multiple projects and deadlines.
• Excellent listening skills to understand the needs of the team.
• Proactive approach to project management and content development
• A collaborative approach to helping colleagues accomplish their goals.
• Flexibility and eagerness to learn.
• 3-5 years of communications/marketing experience
• Literacy in Microsoft Office
• COVID-19 vaccination strongly recommended.
• Other Preferred Qualities / Skills:

Comfort in Content Management Systems for website building and content editing.

Knowledge of Canva design program

Experience in Adobe Creative Suite, including Illustrator, InDesign, and Photoshop

Asset-based approach to language development as we seek to integrate our diversity, equity, and inclusion work across our entire organization.

Crafting of press releases and media connections

Experience utilizing email marketing platforms. Constant Contact is a plus.

PHYSICAL REQUIREMENTS: The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to: sit, walk, occasionally required to reach with hands and arms, continually required to communicate effectively with others, occasionally required to bend, lift, or climb, frequently required to lift, and carry light weights (25-50 pounds), and specific vision abilities include: close vision, distance vision, and ability to adjust or focus.

BACKGROUND CHECK: This position is subject to the successful completion of a background check / verification of educational credentials contained in resume.

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. This document does not create an employment contract implied or otherwise, other than an “at-will” relationship.

We encourage candidates with diverse experiences and backgrounds, Black, Indigenous and People of Color, LGBTQIA2S+ individuals, and unemployed persons to apply. Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Junior Achievement North we are most interested in finding the best candidate for the job and someone who is committed to our mission and values. We encourage you to apply, even if you don’t believe you meet every one of our qualifications described.

Summary of Employee Benefits offered:

Junior Achievement North provided COVERAGE

The following benefits are offered with 100% cost being paid by Junior Achievement North:

· Employee Life & Accidental Death Insurance

· Short-term Disability

COMBINATION COVERAGE

The following benefits are offered to eligible staff members with Junior Achievement North contributing toward cost.

· Medical Insurance

· Dental Insurance

· 401k Retirement Plan with a generous Junior Achievement North contribution of 3%

AVAILABLE COVERAGE

The following benefits are offered to eligible staff members at their own cost.

· Flexible Spending Account – Medical and Dependent Care

· Supplemental Life Insurance and Dependent Life Insurance

· Long-term Disability

· 403b Retirement Plan

THE IMPORTANCE OF WORK/LIFE BALANCE

At Junior Achievement North, we recognize the importance of work/life balance for our staff members, and we offer the following programs to support your work/life balance.

· Paid Time Off (PTO)

· Paid Volunteer Time Off (VTO)

· Paid Holidays

· Two Paid Breaks:

• 1-week Fiscal Year End Break
• 2-week Calendar Year End Break

· Flexible Fridays during the Summer Months

· Technology Cost reimbursements

Junior Achievement North

Senior Product Marketing Manager

Cync Software is looking for a Senior product marketer to join our Cync Software team to own and drive go-to-marketing initiatives and launches for our Cync Software Commercial Lending Software offerings. In this role, you will closely work with product management, sales, and advocacy to champion Cync Commercial lending Software Applications. This role will be a great fit for product marketers who can thrive in dynamic environments, are data-driven and eager to jump-in and get things done.

At Cync, we place value in our office culture – the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Cync can create a work-life harmony that best fits them.

What You’ll Do:

• Take a lead role in creating compelling, differentiated messaging and positioning for Cync Software Commercial Lending offerings.
• Leverage your banking, fintech and marketing expertise to create compelling content and assets that help our customer learn and choose Cync software solutions for their Commercial lending software needs.
• Develop assets, training and content that communicates the value proposition of Cync Software value proposition to the sales teams and enables them to win in the industry
• Work with product and marketing operations to measure success of product-led growth programs and feed those learnings into new launches and campaigns
• As the Senior Product Marketing Manager, you will be responsible for identifying potential customers and all aspects of marketing within our brand guidelines such as: literature, trade show support, campaign designs, social media, videos, etc. You will help examine the needs, wants, and purchasing patterns of our audience as well as keep an eye on how competitors present themselves.
• You will act as a point of contact, a source of information, and a go-between for multiple departments to convey information quickly and accurately to deliver campaigns in a timely manner for instant analysis.
• You will create and refine marketing lists for e-mail campaigns and generate leads through social media. As a result, you will be responsible for supplying the sales team with possible leads or for making presentations to groups that could be a good match for the brand

Qualifications

• 5+ years of product marketing, product management focused roles in B2B tech that demonstrates a comprehensive understanding of product marketing and all of their strategic components
• Excellent written, verbal, and visual communication skills with a passion for storytelling
• Strong understanding of pipeline generation activities with the ability to work with demand generation teams and plan campaigns
• Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
• Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion
• Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user
• It’s preferred that this candidate have experience in banking, financial services or fintech

Cync Software

ParentMap is hiring a Director, Marketing

(Work from home)

ParentMap is the Pacific Northwest’s leading media company for parents and caregivers, providing highly relevant, well-researched and entertaining content to families through various integrated publishing channels, including our award-winning news magazine, website, annual lecture series and community events.

The Director, Marketing is a results driven leadership position that directly impacts Parentmap’s strategic growth based on business goals. The Director, Marketing shows passion for parenting content with a genuine interest in parenting topics, and an understanding of this audience. The Director, Marketing plans digital marketing campaigns across multiple channels; creates and publishes written and visual content to support marketing initiatives; optimizes marketing channels to improve performance; and analyzes and communicates results to company leaders. The Director, Marketing is instrumental in setting the strategy and execution for Parentmap.com website development, eNews program, new digital products and analyzing metrics to drive traffic/audience acquisition initiatives and attain revenue growth objectives.  

Key responsibilities:

• Strategic Vision: develops long term audience engagement strategies for social media, email, events, ParentMap Brand, digital products and content marketing and influencer collaborations that drive business goals and align with company values and goals.
• Leadership: Sits on ParentMap’s leadership team to determine business goals, growth strategy, priorities and budgets.  Inspires and collaborates with team members to guide them to achieve audience engagement and marketing objectives.  Leads marketing team to execute against business goals with consistent management, goal setting, and reporting up and across teams. Identifies and recommends internal and external required resources to deliver Business Goals.
• Analytic Mindset: Uses data analytic tools to measure, report effectiveness and drive strategy of all marketinging campaigns and products to established goals, including audience engagement, growth opportunities, segmentation and revenue optimization, innovation, and application of emerging digital marketing trends.
• Content Strategy: Collaborate with content Managing Editor to develop compelling and relevant content strategies tailored to different audiences, platforms (i.e articles, videos, webinars etc).
• Marketing: In collaboration with Sales and Content, design and manage paid marketing campaigns for all products, including search, social media, email and display advertising to promote increased audience engagement, client spend, brand awareness and support business goals/ growth. 
• Tech-savviness: Lead ParentMap team in elevating and learning digital tools that can help analyze successes, engagement challenges, improve ParentMap’s website, automate workflow, and enhance platforms, and processes. Manage digital vendor relationships as well as digital product and website development projects.
• Innovation: Generate creative ideas to enhance product offerings, engage audience, promote client sales and build ParentMap’s brand.
• Digital Product Delivery: responsible for strategy, design and execution of digital products including email marketing program/platform logistics, all sponsorship programs, ad campaigns, ParentMap’s website  and new digital products, in conjunction with evaluating and implementing audience growth initiatives, subscriber database hygiene and segmentation, and platform/product iteration and development. 
• Brand Management: Ensure optimal brand and product positioning and increased perceived value of ParentMap’s brand with audience, clients, and partners.

Qualifications and success measures:

• BS/MS degree in marketing or a related field
• Proven experience leading/managing digital marketing strategies and programs
• Demonstrated experience managing a successful team
• Proven project management skills including planning complex projects including web development projects, assessing risks and opportunities, creating budgets, communicating with stakeholders, troubleshooting problems
• Self-starter, creative and highly motivated to implement marketing plans from conception through execution and analysis
• Solid understanding of all social media platforms and tools, Business/Ads Manager, email marketing platforms, GA4, Matomo and/ or similar product, Google Ad Manager, Google Tag Manager and standard project management tools
• Experience utilizing content management systems (Drupal/HTML experience is a major plus) 
• Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate them
• Solid copywriting and proofreading skills, with attention to grammar, voice and tone
• Exceptional analytical skills, with the ability to synthesize data to help inform decision-making processes 
• Strong attention to detail, organization and time-management skills with the ability to adapt quickly in a fast-paced business environment
• Conversant with the latest trends and best practices in digital, email and social media marketing
• Basic Adobe Photoshop skills a plus

Reports to:  Owner & Publisher

FLSA status: Exempt

Job status: Full time – 40  hours per week

Compensation: The salary range for this position is $80,000 – $110,000 per year based on qualifications, skills and experience. ParentMap offers benefit plans including health, vision and dental.  Employees will receive a vacation grant of two weeks after six months prorated according to hire date. Additional vacation time is granted according to years of employment. Employees will also receive 11 paid holidays over the course of the calendar year as well as Washington state–mandated time off for sick leave and personal obligations.

Job location:  Work-from-home position with monthly required meetings on Mercer Island.

To Apply:  Please submit a résumé and cover letter to [email protected], with Director, Marketing in the subject line. 

subject line. 

ParentMap

Summary: Manages and executes marketing campaigns by performing the following duties personally or through agencies or additional associates.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Oversee assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share.

Manage development and execution of promotional activities including print, electronic and digital media, direct mail, point-of-purchase displays, and signage.

Works closely with graphic artists, writers, and developers in the design and usability of marketing campaigns.

Manages development and execution of targeted marketing plans and budgets.

Guides development and execution of page creation and maintenance on harristeeter.com and engages with other departments to understand needs on the site.

Helps manage marketing budget.

Develops and manages marketing programs to promote and support the HT Fulfillment Centers, Pickup and 3rd Party Delivery, HT Plus membership program and other programs as assigned; including, but not limited to the following responsibilities:

Engage with Enterprise Fulfillment Center teams to understand best practices for marketing efforts, market research, and competitive landscape and communicate these details on a consistent basis.

Work with media agencies to coordinate tactics and execute media plan as budgeted. Measure impact of media plan and adjust accordingly throughout the year.

Coordinate program tracking process and communicate on a consistent basis with partners, HT Operations & Merchandising teams and vendors as needed.

Work with Merchandising and Marketing teams to develop and execute promotional plans and special offers focused on the Fulfillment center to drive loyalty from existing customers and gain new customer trial.

Lead the implementation of select local marketing programs throughout the year. Develop and activate partnerships in assigned markets; including program research, proposal solicitation, evaluation and negotiation of assets.

Responsible for the planning customer-facing dynamic email communications. Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails.

Execute mobile messaging, including text and push notifications including but not limited to, content development, QA, set-up and performance.

Execute targeted direct mail efforts, including but not limited to, content development, QA, set-up and performance.

Coordinate and execute lifecycle planning and apply to all targeting efforts to insure current and prospective customers are receiving the most appropriate offer, at the optimum time, via the preferred medium.

Work with IS team to coordinate targeted offer set-up.

Engage in daily interaction with Merchandising, Operations, Customer Relations, Communications, Marketing, Enterprise and Vendor partners to develop and communicate about marketing program details and content.

Develop knowledge of the VIC database structure, available analytical tools and new systems capabilities and use these skills to potentially support customer targeting efforts.

Develop knowledge of the current e-mail system, to potentially support efforts related to e-VIC, Fresh Catch, Wine, Superflag and other requested e-mail communication to customers and/or associates.

Conducts test programs to measure effectiveness of media, list, creative, and offer.

Tracks and analyzes results of test marketing programs and recommends programs to be expanded.

Negotiates contract terms with outside agencies and suppliers.

Communicates with outside vendors on ongoing campaigns.

Provides post-event reports, analysis, and regular status reports on marketing programs.

Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.

Communicates details of marketing programs to sales, customer service, operations, and other departments involved with taking and fulfilling orders.

Manage timelines and appreciate the importance of meeting deadlines in a dynamic and challenging environment.

Coordinate numerous projects simultaneously.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Four year college or university program certificate with a focus on Marketing, Advertising or e-Business; and seven to ten years related experience in Marketing, Advertising or e-Business; or equivalent combination of education and experience.

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Development software; Design software; Project Management software and Database software.

Certificates and Licenses:

No certifications needed

Supervisory Responsibilities:

This job has no direct supervisory responsibilities.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 25 pounds.Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus.While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl; talk or hear and taste or smell.

Harris Teeter

Why You Want to Work Here:

We are seeking a high-energy and detail-oriented Marketing and Communications Coordinator who can help coordinate and manage projects for social media, blog posts, marketing emails, and much, much more. We’re a growing team that strives for excellence, creativity, and fun. We have recently invested in new digital tools to help improve our content creation skills and continuously seek to educate ourselves on best practices in marketing. This is a great role to learn the ins and outs of how a marketing & communications team works and to build skills that will help you grow as you move forward in your career. You will receive guidance on best practices for marketing and project management in a marketing context.

Responsibilities of the Marketing and Communications Coordinator:

• Develop frequent, daily content for social media outlets and track their metrics and engagement
• Lead email marketing campaigns, brochures, flyers, and promotional collateral in coordination with the team
• Create regular posts for blogs and editorials
• Assist C- level executives with presentation edits and creation of infographics
• Develop content for other marketing/ communication assets as needed (web content, print pieces, newsletters, etc)
• Assist with story boarding and idea generation for podcasts and videos

Qualifications of the Marketing and Communications Coordinator:

• Bachelor’s degree from a four-year university or equivalent experience
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Ability to meet tight deadlines and thrive under pressure
• A desire to collaborate with team members and executives
• Excellent communication skills
• Outgoing personality
• Strong attention to detail and organizational skills

ROCS Grad Staffing