If you are excited about being part of a dynamic, growth-oriented organization, have an entrepreneurial spirit and thrive on making a difference, come join the pladis Americas Marketing team!
With our mission to bring happiness to the world in every bite, pladis is poised to transform snacking by delivering category-leading growth across our portfolio of iconic brands, Flipz and Turtles.
The Brand Manager (BM) is responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the Turtles brand. The BM will be responsible for leading the development and execution of marketing strategy and tactics for the brand. The BM will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of the brand – including enhancing brand positioning and equity, managing the budget, launching innovation, and working cross functionally with Sales, Supply Chain, R&D, and Finance, as well as our agency partners to ensure annual business objectives are achieved or exceeded.
Key accountabilities & deliverables:
- Establish and lead development of strategy and execution of annual marketing plans, budget submissions and long term financial plans to achieve brand objectives;
- Drive the development of the long-term strategy for the brand (including brand objectives, integrated marketing plans, innovation, research and budgets) that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health;
- Lead cross functional team, including Trade Marketing, R&D, Supply Chain, Finance, and Sales, as brand owner in the development and execution of innovation, brand equity product launches, and seasonal executions;
- Lead business analytics (consumption, qual & quant research) to drive business objectives through being able to translate learnings and insights into actionable recommendations;
- Partner with R&D team to develop and execute 3-5 year NPD strategy to support overall brand objectives;
- Manage the brand P&Ls;
- Utilize strong communication and organization skills to build and manage project timelines with the cross functional team and external vendors to a deliver brand projects on time and effectively;
- Manage and lead external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy;
- Responsible for the development and management of an Associate Brand Manager
Skills & Experience Required:
- Proven analytical skills and ability to understand and consider media investment scenarios (e.g. media plans, ROI analyses, etc).
- Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, digital, social media, PR, community marketing, etc).
- Ability to motivate individuals/team in pursuit of common objective;
- Ability to understand, interact and work with variety of functional representatives and to elicit superior performance from them;
- Ability to manage performance/coach/supervise others;
- Ability to assess or analyze a situation and derive optimal path for action;
- Extremely strong self-management and organization skillset
- Ability to exhibit strategic-level thinking, looking at the “bigger picture”.
- Willingness to travel when required.
- Must exhibit a passion for the company’s vision, mission and values
Qualifications:
- MBA preferred with 3 years or more of experience in a Consumer Packaged Goods (CPG) OR BA/BS with 5 years of work experience in a similar role/function;
pladis Global
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