Log InSign Up
HomeDirector of Marketing

Director of Marketing

$$$

The Hinkley Marketing team is a game changer. To say we are passionate about this company is an understatement. We are deeply passionate about infusing beauty and inspiration into everything we do, seamlessly aligning it with the Hinkley brand. Our team possesses a profound appreciation for both the written word and digital prowess, enabling us to craft compelling content across various media platforms. Being part of this dynamic group means becoming an enthusiastic Hinkley brand advocate with a keen eye for design and style. Furthermore, impeccable time management skills and the ability to deliver high volumes of work swiftly, all with a smile, are crucial when collaborating with this energetic and highly creative team.

At Hinkley, our mission is to create chic, innovative lighting that illuminates the special moments of life, from the hustle of day-to-day moments to the joyful glow of memorable occasions. We’ve been around a long time and learned a few things along the way… and one of the most important is that meaningful experiences with our products and our people are more important than business transactions. It’s the relationships that matter: with our customers, colleagues and partners. We call it ‘Life Aglow.’

This full-time role is based at Hinkley company headquarters in Avon Lake, OH. This position is NOT A FULLY REMOTE ROLE, it will require 4 days in office work but it does have the flexibility for up to 1 day per week remote.

Summary: The Director of Marketing will lead the cross-functional marketing process with a growth mindset. This role is responsible for the development, direction, and execution of all Hinkley’s marketing initiatives to support strategic goals and to increase brand awareness, qualified lead generation, and ensure profitability that meets or exceeds Hinkley’s budgeted sales goals. These efforts require expertise analyzing and understanding key business and marketing performance metrics and underlying drivers in addition to strong communications and project management skills. This role reports to the Executive Vice-President of Sales & Marketing.

Primary Tasks and Responsibilities

  • Own the complete marketing process to deliver best-in-class marketing campaigns and activities.
  • Ensure projects are properly mapped out, assigned, communicated and delivered in a timely manner.
  • Collaborate with leadership team to understand business objectives and revenue goals to ensuring alignment with strategic objectives.
  • Identifies marketing trends and insights; optimizes spend and performance based on the insights.
  • Develops digital marketing strategy by studying economic indicators, trends and tracking changes in supply and demand to maximize future growth strategies and opportunities.
  • Maintain a deep understanding and knowledge of our consumer – who are they, what are they like, what makes them buy our product. Identify current and future needs. Help find key insights about our consumers and competitors that impact our marketing.
  • Oversees the marketing staff, providing direction and execution of all marketing content, including advertising (print and digital), sales literature, website presence, product marketing, social marketing, influencer partnerships, email marketing, videos, brand publications, trade shows, high impact visual merchandising projects, event planning, sales tools and public relations efforts for all of Hinkley.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Collaborates with internal teams to create landing pages and plan & run A/B testing, conversion testing and other experiments to optimize user experience.
  • Measures and reports performance (ROI) of all digital marketing campaigns and assesses against goals and budgets.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Set direction and make recommendations for continuous improvement of marketing technology platforms. Participate in the selection and management of related vendors and agencies, as needed.
  • Work with Creative Director to execute brand messaging strategy and standards to ensure brand mission and brand platform comes to life across all brand touchpoints.
  • Develop and execute an ongoing content creation and promotion strategy. Coordinate with our content generators and users on the scope and direction of content creation.
  • Set high level direction for our social media accounts. Works with team to design, build, and maintain our social media presence. Conduct social media audits to ensure best practices are being used.
  • Coordinate with sales team to create marketing campaigns for trade, showroom, hospitality, eCom and landscape channels. Work with the team on lead qualification and marketing-to-sales handoff processes.
  • Develop clear and measurable KPIs and goals, report progress regularly, communicate results, and re-incorporate results to improve future campaigns.
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, Pinterest and so on.
  • Act as the owner of our website performance, with a focus on optimizing for search and user experience. Analyze digital data to draw key recommendations around website optimization
  • Build a high-performing cross-functional marketing function by ensuring proper hiring and selection. Coaches and leads team members by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results. Ensures strategy is understood and executed across the team.
  • Adheres to Hinkley core values.

Supervision Exercised: Provide leadership and direction to Marketing Department, inclusive of Website Administration, Channel Marketing, Marketing Services and Brand Development.

Level and Type of Education Required

  • Bachelor’s degree in Marketing, Design or Business required.
  • MBA or graduate degree in related field preferred.

Related Work Experience Required

  • 10+ years’ proven success of increasing responsibility in a digital marketing leadership role.
  • 7+ years’ experience leading traditional marketing aspects for a highly visible brand (including traditional print, pitching advertising concepts, launching marketing campaigns and channel marketing support tools).

Necessary Specialized Training, Knowledge, Skill and Abilities

  • Familiarity with the latest trends, technologies, and methodologies in direct digital marketing, content creation, and social media.
  • Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization.
  • Well-versed in developing customer-driven marketing strategies based on consumer insights, competitive landscape and brand knowledge.
  • Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
  • Thrives in an environment that is fast-paced, rapidly changing and customer service-oriented.
  • Proficient in Microsoft Office products including Word, Excel, PowerPoint and Outlook.
  • Hands-on experience with SEO/SEM, Google Analytics, Salsify, BizarreVoice and CRM software. NetSuite experience a plus.
  • Working knowledge of user interface design, information architecture and web design procedures.
  • Excellent verbal communication skills, able to interface with sales, product management and leadership with ease.
  • Excellent relationship building skills and knows how to influence working teams and key partners.
  • Superior presentation skills including handling complex business issues.
  • Experience managing creative, media, and research agencies.
  • Ability to lead, direct and mentor staff of marketing professionals.
  • Strong project management, problem-solving, and analytical thinking skills.
  • Maintains a positive, open and objective attitude.

Work Environment and Physical Requirements

The following descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to work in an office and perform in a corporate environment
  • Occasionally asked to assist in tasks outside of office environment (i.e.: distribution center)
  • Ability to sit for prolonged periods of time
  • Ability to view computer screen and type on a keyboard
  • Ability to see color, differences between colors, shades and brightness.
  • Ability to converse over a telephone (hear, speak)

We are committed to providing a total reward package including a market-competitive salary, an annual performance bonus, and so much more! Our benefits package includes a 401(k) plan with generous company match, comprehensive health insurance, paid time off (PTO), paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts.

WHAT IS AT OUR CORE:

➢ Working as a professional family which cares about people

➢ Passion for growth and doing whatever it takes

➢ Empowering people to take action and try new things

➢ Common vision and goals

➢ Focus on the customer & end user

➢ Hinkley quality & brand really meaning something

➢ Honesty and integrity

➢ Enjoyment, fun, friendliness, life-work balance

Hinkley is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

Hinkley

Related jobs:

Job Description
A high-octane action film with strong production value is seeking an experienced camera operator to join the crew. This project is a fast-paced, dynamic shoot requiring handheld expertise and familiarity with advanced cinema equipment.

Job Responsibilities

  • Operate the camera for action-packed sequences and dynamic scenes
  • Collaborate closely with the director and cinematography team to execute the creative vision
  • Capture handheld shots with precision and control
  • Ensure professional quality footage using the Red Raptor X camera

Requirements

  • Proven experience as a camera operator, particularly with handheld shooting
  • Strong technical knowledge of the Red Raptor X or similar cinema cameras
  • Ability to work collaboratively with a fast-paced production team
  • Availability for two weekends in late September

Compensation

  • Paid opportunity (rate discussed upon hire)
  • Work on a professional film production with industry-standard equipment
  • Gain experience on a high-energy, action-focused project

Women’s Board Assistant

Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.

Job Responsibilities

  • Provide administrative support to the Women’s Board team

  • Coordinate scheduling and communication with talent and clients

  • Maintain and update talent portfolios and records

  • Assist with bookings, contracts, and follow-ups

  • Handle general office duties as needed

Requirements

  • Strong organizational and multitasking skills

  • Excellent written and verbal communication abilities

  • Proficiency in office software and scheduling tools

  • Previous agency or entertainment industry experience preferred

Compensation

  • Competitive pay (details provided upon application)

Film Crew and Equipment Needed for Upcoming Production

Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.

Job Responsibilities

  • Provide and operate a fully equipped package truck for production needs

  • Work collaboratively with the production team to execute lighting, grip, and set requirements

  • Assist with setup, operation, and breakdown of production equipment

  • Ensure all gear is properly maintained and functioning throughout the shoot

  • Support all departments in meeting production deadlines and creative goals

Requirements

  • Experience as a gaffer, key grip, swing, or HMU on professional film sets

  • Access to necessary tools and gear for assigned role

  • Strong teamwork and communication skills

  • Ability to work in a fast-paced production environment

  • Reliable and punctual with a commitment to the project schedule

Compensation

  • Pay based on role and experience

  • Meals and on-set amenities provided

  • Networking opportunity with other industry professionals

Wardrobe Assistants – Freelance Opportunities

Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.

Job Responsibilities

  • Handle costume laundry, ensuring all pieces are clean and performance-ready

  • Perform repairs and minor alterations as needed

  • Maintain costume quality and organization throughout the contract

  • Collaborate with the production team to meet wardrobe needs efficiently

Requirements

  • Experience in costume or wardrobe management preferred

  • Ability to perform sewing, repairs, and alterations

  • Flexibility to work within an onboard schedule

  • Professional and detail-oriented approach to costume care

Compensation

  • Flexible onboard schedule

  • Contractor status (not crew)

  • Private cabin accommodation

  • No cruise duties, crew drills, or IPM requirements

Job Description

Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.


Job Responsibilities

Sound Recordist:

  • Record and monitor high-quality production sound during filming.

  • Operate boom microphones, lavaliers, and other audio equipment.

  • Maintain organized sound files and deliver daily backups.

  • Troubleshoot audio issues quickly and effectively.

Driving Production Assistant:

  • Safely transport crew, cast, and equipment between locations.

  • Assist with on-set tasks, including equipment setup and breakdown.

  • Support production team with errands, pickups, and deliveries.

  • Ensure production vehicles are clean, fueled, and ready for use.


Requirements

Sound Recordist:

  • Previous experience in documentary or commercial production.

  • Proficiency with professional audio gear and field mixers.

  • Strong attention to detail and ability to adapt to on-location challenges.

Driving Production Assistant:

  • Valid driver’s license with a clean driving record.

  • Previous on-set production experience preferred.

  • Ability to lift and move production equipment.

  • Strong work ethic, reliability, and problem-solving skills.


Compensation

  • Paid positions; rates to be discussed based on experience and role.

Marketing Coordinator – Team Socials

Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.

Job Responsibilities

  • Plan, create, and schedule high-impact social media content across multiple platforms.

  • Drive brand storytelling with fun, engaging, and unconventional ideas.

  • Collaborate with the creative team to bring unique fan experiences to life online.

  • Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.

  • Engage with the fan community to foster interaction and loyalty.

  • Maintain brand standards while experimenting with creative concepts.

Requirements

  • Proven passion for social media marketing and creative storytelling.

  • Strong understanding of trending social platforms and digital engagement strategies.

  • Ability to work under tight deadlines while maintaining high-quality output.

  • Collaborative spirit with excellent communication skills.

  • Self-driven, adaptable, and committed to pushing creative boundaries.

Compensation

  • Competitive pay, commensurate with experience.

  • Opportunity to work in a high-energy, innovative sports entertainment environment.

Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.

Job Responsibilities

  • Direct live broadcast services, including calling the show, operating switchers, and managing camera operations

  • Coordinate graphics, audio, and technical elements for a professional on-air presentation

  • Operate PTZ and remote cameras in both ENG and studio formats during live services

  • Frame and compose shots, perform smooth camera movements, and multitask during live direction

  • Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters

Requirements

  • Minimum 3 years of experience in live video production or camera operation

  • Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems

  • Strong leadership, communication, and multitasking skills under time-sensitive conditions

  • Physical stamina for extended standing and equipment operation, with excellent vision and hearing

  • Ability to troubleshoot and maintain high technical and creative standards

Compensation

  • Competitive pay based on experience

  • Up to $350 per service for Production Directors

  • Up to $300 per service for Camera Operators

Job Description
A creative production team is currently seeking skilled crew members for an interior design series filming a short run in early September. This is a paid opportunity supporting a small, agile team on location. Crew members will play an integral part in ensuring smooth operations for a fast-paced set environment.

Job Responsibilities

  • Operate FX9 camera for filming select scenes

  • Assist camera operators and manage equipment setup (Camera Assistant / DMT)

  • Provide hair and makeup services for the host (HMUA)

  • Support general production needs, pickups, and set preparation (Production Assistants)

Requirements

  • Must be available for 3–4 days between September 11th and 22nd

  • Production Assistants must have a valid driver’s license for crew pickups

  • Local or New York-based crew preferred for logistical convenience

  • Portfolio or CV required for consideration

Compensation

  • All roles are paid (rate details upon application)

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
11-14-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!