The Hinkley Marketing team is a game changer. To say we are passionate about this company is an understatement. We are deeply passionate about infusing beauty and inspiration into everything we do, seamlessly aligning it with the Hinkley brand. Our team possesses a profound appreciation for both the written word and digital prowess, enabling us to craft compelling content across various media platforms. Being part of this dynamic group means becoming an enthusiastic Hinkley brand advocate with a keen eye for design and style. Furthermore, impeccable time management skills and the ability to deliver high volumes of work swiftly, all with a smile, are crucial when collaborating with this energetic and highly creative team.
At Hinkley, our mission is to create chic, innovative lighting that illuminates the special moments of life, from the hustle of day-to-day moments to the joyful glow of memorable occasions. We’ve been around a long time and learned a few things along the way… and one of the most important is that meaningful experiences with our products and our people are more important than business transactions. It’s the relationships that matter: with our customers, colleagues and partners. We call it ‘Life Aglow.’
This full-time role is based at Hinkley company headquarters in Avon Lake, OH. This position is NOT A FULLY REMOTE ROLE, it will require 4 days in office work but it does have the flexibility for up to 1 day per week remote.
Summary: The Director of Marketing will lead the cross-functional marketing process with a growth mindset. This role is responsible for the development, direction, and execution of all Hinkley’s marketing initiatives to support strategic goals and to increase brand awareness, qualified lead generation, and ensure profitability that meets or exceeds Hinkley’s budgeted sales goals. These efforts require expertise analyzing and understanding key business and marketing performance metrics and underlying drivers in addition to strong communications and project management skills. This role reports to the Executive Vice-President of Sales & Marketing.
Primary Tasks and Responsibilities
- Own the complete marketing process to deliver best-in-class marketing campaigns and activities.
- Ensure projects are properly mapped out, assigned, communicated and delivered in a timely manner.
- Collaborate with leadership team to understand business objectives and revenue goals to ensuring alignment with strategic objectives.
- Identifies marketing trends and insights; optimizes spend and performance based on the insights.
- Develops digital marketing strategy by studying economic indicators, trends and tracking changes in supply and demand to maximize future growth strategies and opportunities.
- Maintain a deep understanding and knowledge of our consumer – who are they, what are they like, what makes them buy our product. Identify current and future needs. Help find key insights about our consumers and competitors that impact our marketing.
- Oversees the marketing staff, providing direction and execution of all marketing content, including advertising (print and digital), sales literature, website presence, product marketing, social marketing, influencer partnerships, email marketing, videos, brand publications, trade shows, high impact visual merchandising projects, event planning, sales tools and public relations efforts for all of Hinkley.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Collaborates with internal teams to create landing pages and plan & run A/B testing, conversion testing and other experiments to optimize user experience.
- Measures and reports performance (ROI) of all digital marketing campaigns and assesses against goals and budgets.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Set direction and make recommendations for continuous improvement of marketing technology platforms. Participate in the selection and management of related vendors and agencies, as needed.
- Work with Creative Director to execute brand messaging strategy and standards to ensure brand mission and brand platform comes to life across all brand touchpoints.
- Develop and execute an ongoing content creation and promotion strategy. Coordinate with our content generators and users on the scope and direction of content creation.
- Set high level direction for our social media accounts. Works with team to design, build, and maintain our social media presence. Conduct social media audits to ensure best practices are being used.
- Coordinate with sales team to create marketing campaigns for trade, showroom, hospitality, eCom and landscape channels. Work with the team on lead qualification and marketing-to-sales handoff processes.
- Develop clear and measurable KPIs and goals, report progress regularly, communicate results, and re-incorporate results to improve future campaigns.
- Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, Pinterest and so on.
- Act as the owner of our website performance, with a focus on optimizing for search and user experience. Analyze digital data to draw key recommendations around website optimization
- Build a high-performing cross-functional marketing function by ensuring proper hiring and selection. Coaches and leads team members by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results. Ensures strategy is understood and executed across the team.
- Adheres to Hinkley core values.
Supervision Exercised: Provide leadership and direction to Marketing Department, inclusive of Website Administration, Channel Marketing, Marketing Services and Brand Development.
Level and Type of Education Required
- Bachelor’s degree in Marketing, Design or Business required.
- MBA or graduate degree in related field preferred.
Related Work Experience Required
- 10+ years’ proven success of increasing responsibility in a digital marketing leadership role.
- 7+ years’ experience leading traditional marketing aspects for a highly visible brand (including traditional print, pitching advertising concepts, launching marketing campaigns and channel marketing support tools).
Necessary Specialized Training, Knowledge, Skill and Abilities
- Familiarity with the latest trends, technologies, and methodologies in direct digital marketing, content creation, and social media.
- Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization.
- Well-versed in developing customer-driven marketing strategies based on consumer insights, competitive landscape and brand knowledge.
- Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
- Thrives in an environment that is fast-paced, rapidly changing and customer service-oriented.
- Proficient in Microsoft Office products including Word, Excel, PowerPoint and Outlook.
- Hands-on experience with SEO/SEM, Google Analytics, Salsify, BizarreVoice and CRM software. NetSuite experience a plus.
- Working knowledge of user interface design, information architecture and web design procedures.
- Excellent verbal communication skills, able to interface with sales, product management and leadership with ease.
- Excellent relationship building skills and knows how to influence working teams and key partners.
- Superior presentation skills including handling complex business issues.
- Experience managing creative, media, and research agencies.
- Ability to lead, direct and mentor staff of marketing professionals.
- Strong project management, problem-solving, and analytical thinking skills.
- Maintains a positive, open and objective attitude.
Work Environment and Physical Requirements
The following descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to work in an office and perform in a corporate environment
- Occasionally asked to assist in tasks outside of office environment (i.e.: distribution center)
- Ability to sit for prolonged periods of time
- Ability to view computer screen and type on a keyboard
- Ability to see color, differences between colors, shades and brightness.
- Ability to converse over a telephone (hear, speak)
We are committed to providing a total reward package including a market-competitive salary, an annual performance bonus, and so much more! Our benefits package includes a 401(k) plan with generous company match, comprehensive health insurance, paid time off (PTO), paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts.
WHAT IS AT OUR CORE:
➢ Working as a professional family which cares about people
➢ Passion for growth and doing whatever it takes
➢ Empowering people to take action and try new things
➢ Common vision and goals
➢ Focus on the customer & end user
➢ Hinkley quality & brand really meaning something
➢ Honesty and integrity
➢ Enjoyment, fun, friendliness, life-work balance
Hinkley is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.
Hinkley
Related jobs:
Job Description
A non-union micro short film is seeking professional crew members for a one-day shoot in Orlando, FL. This is a paid opportunity to join a passionate and collaborative set with a focus on quality production and creative execution. Crew members will also receive IMDb credit for their work.
Job Responsibilities
-
Camera Operator: Must provide and operate a personal 4K camera for all production needs
-
Sound Recordist/Boom Operator: Handle on-set audio recording and boom operation
-
Collaborate with the director and team to ensure smooth shoot execution
-
Arrive on time and prepared for a one-day shoot on July 13th
Requirements
-
Must be based in or able to work in Orlando, FL
-
Experience with film/short-form content preferred
-
Equipment-ready (applicable to camera role)
-
Dependable, team-oriented, and professional attitude
-
Available on July 13th for the full day
Compensation
-
Paid opportunity (rate TBD upon contact)
-
IMDb credit provided
Job Description
A vibrant and comedic 30-minute mockumentary pilot centered on the quirky staff of a fictional country club is currently in post-production. The team is seeking a talented Colorist and Sound Designer to bring the final polish to this fun, fast-paced project. This is a great opportunity for creatives who love character-driven comedy and want to help elevate a playful, narrative piece to broadcast-ready quality.
Job Responsibilities
-
Colorist:
• Perform color correction and color grading to enhance mood and visual consistency
• Collaborate with director/editor to maintain visual tone and comedic pacing
• Deliver final color output optimized for various platforms -
Sound Designer:
• Design and mix sound elements including dialogue, ambient effects, and transitions
• Ensure sound levels and quality are balanced throughout the episode
• Add comedic sound cues and timing adjustments as needed
Requirements
-
Proven experience working on short films, pilots, or web series
-
Proficiency in industry-standard software (DaVinci Resolve, Pro Tools, etc.)
-
Strong sense of comedic timing and visual storytelling
-
Ability to work remotely or be based in Los Angeles
-
Availability starting early July
Compensation
-
Paid opportunity (rate based on experience)
-
Candidates should submit both their reel and rate for consideration
Job Description
The creative team behind the time-travel short PEGASUS is seeking passionate collaborators for a retro-themed pilot filming this fall in South Carolina. This is a non-paid, portfolio-building opportunity to join a studio-pitchable sci-fi production rooted in 1980s nostalgia. Ideal for creatives looking to gain on-set experience while helping bring a unique vision to life.
Job Responsibilities
Sound Mixer
-
Record high-quality audio during on-location shoots
-
Monitor sound levels and troubleshoot technical issues
-
Prior on-set experience preferred
Wardrobe Designer
-
Style cast members in authentic 1988 fashion
-
Source, adapt, or create retro garments to fit character profiles
-
Coordinate with director and art department for visual continuity
Requirements
-
Based in or able to work in South Carolina
-
Open to all experience levels, though experience is a plus
-
Must be collaborative, creative, and reliable
-
Enthusiasm for sci-fi storytelling and 1980s aesthetic preferred
Compensation
-
Unpaid (passion project)
-
Studio pitch exposure
-
Great for résumé and reel building
Job Description
A high-energy indie short film in the psycho thriller genre is seeking talented and passionate crew members for a production featuring high-profile leads. The shoot will take place in Atlanta, GA, and is open to local applicants only. If you’re ready to contribute your skills to a dark, gripping story with a powerful cast, this is your chance to be part of something cinematic and intense.
Positions Needed
• Director of Photography (own gear a major plus – women strongly encouraged to apply)
• Production Designer
• Costume Designer
• First Assistant Director
• Sound Mixer
• Set Production Assistants
Requirements
• Must be available for the full shoot: June 30 – July 3
• Local to Atlanta, GA
• Prior film set experience preferred for all roles
• Able to collaborate in a fast-paced, professional production environment
Compensation
• Paid (rate to be discussed upon application)
Job Description
A dynamic TV production is seeking a dedicated Production Coordinator to support a fast-paced shoot near Stamford, CT. This role involves a mix of in-office pre-production and on-location fieldwork. If you’re organized, communicative, and thrive in both office and outdoor environments, this is a fantastic opportunity to be part of a hands-on television production.
Job Responsibilities
• Coordinate logistics and scheduling for both pre-production and shoot phases
• Work closely with producers and crew to manage daily operations
• Ensure equipment, documents, and supplies are organized and delivered as needed
• Support outdoor rural shoots with field coordination and on-the-ground problem solving
Requirements
• Must be available from the week of June 16 through approximately August 10
• Able to work in-office in Stamford, CT for at least 3 days a week from June 16 to July 4 (2 days WFH)
• Fully available in the field from July 6 through August 10
• Experience coordinating rural outdoor shoots preferred
• Must be organized, proactive, and able to work independently in a fast-paced environment
Compensation
• Competitive pay based on experience
• 8-week commitment with hybrid and fieldwork flexibility
Job Description:
Join the creative team behind Something Greater, a hybrid drama/music video student thesis project by director Brett Kilheffer, featuring music from Josh Kain. This 8-minute short film blends cinematic storytelling with music video aesthetics and explores themes of redemption, addiction, fatherhood, and second chances.
The production takes place in the LA area and is looking for passionate, collaborative crew members interested in working on an emotionally resonant, visually rich student film.
Job Responsibilities:
-
Production Designer: Provide vision and create environments that reflect the mood and story.
-
BTS Photographer: Capture high-quality behind-the-scenes content.
-
Set Dresser: Help build and dress sets for each scene.
-
Grips: Assist with rigging, setup, and support for the camera and lighting departments.
-
Production Assistant (PA): Support all departments and help ensure smooth operations on set.
Requirements:
-
Availability from June 18 to 22
-
Based in or able to work locally in the LA area
-
Resume and/or reel required for Production Designer and BTS Photographer roles
-
Enthusiastic team player with a collaborative spirit
Compensation:
-
Copy/Credit/Meals
-
Unpaid (Student Thesis)
Job Description
A mini-documentary rooted in a powerful family history is seeking passionate crew members to join a meaningful low-budget project. The film will explore the legacy of Dr. James Still, a Black doctor known as “the doctor of the pines,” and William Still, a pivotal figure in the Underground Railroad and a supporter of Harriet Tubman. This intimate and historical storytelling piece needs creative collaborators who are eager to bring depth and authenticity to Black history through documentary filmmaking.
Job Responsibilities
-
Set up and operate cameras for on-location interviews and B-roll
-
Manage lighting equipment to ensure proper tone and mood for various scenes
-
Execute color correction and grading to achieve consistent visual storytelling
-
Edit raw footage into cohesive and emotionally resonant segments
Requirements
-
Prior experience in documentary production preferred
-
Strong interest in historical and cultural storytelling
-
Ability to work with minimal resources and maintain quality
-
Collaborative spirit and creative problem-solving skills
-
Access to personal equipment is a plus
Compensation
-
Low-budget production (passion project)
-
Meals and credit provided
-
Ideal for individuals looking to build a meaningful portfolio
Job Description
A surreal, festival-driven psychological horror short film is seeking dedicated crew members to help bring an intense, symbolic story to life. Titled Lost in Nightmares, this indie project explores grief, obsession, and fractured reality through striking visual storytelling. Ideal for creatives looking to gain IMDb credit, portfolio material, and experience with meaningful, genre-defying work.
Job Responsibilities
Grip:
-
Assist with camera support and lighting setup
-
Ensure safe and efficient execution of technical on-set operations
Assistant Director (AD):
-
Oversee on-set scheduling and crew coordination
-
Maintain workflow and ensure production stays on track
Script Supervisor:
-
Track continuity, script changes, and scene coverage
-
Work closely with the director to ensure script integrity during filming
Requirements
-
Passion for indie film and surreal storytelling
-
Collaborative and punctual team player
-
Previous experience preferred but not mandatory
-
Must be available for shoot dates (TBD)
-
Strong interest in building portfolio content and film festival exposure
Compensation
-
Unpaid role
-
IMDb credit
-
On-set meals provided
-
Portfolio-building opportunity on a stylized, cinematic short
Job Description
A commercial production is hiring experienced, local crew members for a one-day shoot in Blacksburg, Virginia. The shoot will take place across two locations and is open only to local hires. This is a great opportunity for professionals in lighting, camera, and production to work on a fast-paced commercial set.
Job Responsibilities
-
Execute lighting setup and support on set (Gaffer/Lighting Technician)
-
Manage camera focus and assist with lens changes and gear (1st AC)
-
Support general production operations, errands, and crew coordination (PA)
-
Ensure timely arrival and efficient execution of tasks
Requirements
-
Local to Blacksburg, VA
-
Relevant on-set experience in assigned role
-
Production Assistants must have a personal vehicle
-
Availability for the full shoot day
-
Reel and gear list preferred (if applicable)
Compensation
-
Gaffer/Lighting Technician: $550/day
-
1st Assistant Camera (1st AC): $400/day
-
Production Assistant (PA): $375/day
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities