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- Staff / Crew
Summary:
The main function of marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.
Responsibilities:
- Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling and coaching employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
- Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
- Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
- Provides information by collecting, analyzing, and summarizing data and trends.
- Accomplishes marketing and organization mission by completing related results as needed.
Skills:
- Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills.
- Ability to work independently and manage one’s time.
- Ability to keep information organized and confidential.
- Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.
Education/Experience:
- Bachelor’s Degree in marketing, communications, or journalism.
Crystal Equation Corporation
TradeTrax is an innovative web and mobile app-based job management and data analytics platform for the production homebuilding industry. TradeTrax is flipping the homebuilding process on its head… providing a new framework for collaboration and productivity.
We are looking for candidates with an entrepreneurial mindset who have a track record of success, thrive in a fast-paced environment, and are genuinely motivated to play a vital role in the growth of an early-stage company.
The TradeTrax Marketing Manager will be instrumental in shaping our brand narrative and visual aesthetics. They must be able to proficiently manage the nuances of content creation and digital media optimization as well as the broader spectrum of marketing disciplines. Reporting into the Chief Sales Officer, the role while emphasizing content creation and digital media, will also focus on overall marketing strategy for the business to include but not limited to branding, campaign development, and effective use of various marketing tools and platforms.
Responsibilities:
o- Spearhead the company’s content creation and marketing strategics, ensuring alignment with our goals and brand values.
o- Create and manage diverse content (images, video, written) across digital and industry-focused media channels to include:
- Creating and maintaining an editorial calendar.
- Write compelling and extraordinary copy and review to ensure internal brand/verbal style guidelines are met.
- Ensure design work aligns with internal brand/visual style guidelines.
- Perform quarterly content audits and gap analysis to identify needs.
o- Implement SEO best practices and tactics to enhance online visibility and drive organic traffic.
o- Work closely with both sales and customer service to create impactful customer-facing presentations, illustrations, and tools to succinctly showcase our platform.
o- CRM management including:
- Design, plan, manage, and optimize integrated digital campaigns to generate new business opportunities within our target market.
- Integrated marketing campaigns utilizing CRM to automate as much of the process as possible.
- Create lead capture forms and embed within backend workflows and CRM architecture.
- Create and define email nurturing streams in line with target market and lead profile types.
o- Monitor and analyze campaign, web & content performance, and provide regular reports and recommendations to internal stakeholders.
o- Work closely with leadership to determine key industry events and/or tradeshows, manage booth displays and signage, demo sites, event presentations, sales and marketing collateral, prizes and giveaways, etc.
o- Various marketing support activities as needed in line with the needs of a fast-growing start-up.
o- Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to identify and exploit new opportunities and best practices.
Experience and expertise:
- 2+ years of B2B marketing experience with a strong focus on content strategy, planning and generation.
- Bachelor’s degree in a related field and/or equivalent combination of education and related experience.
- Proven experience in developing and executing marketing strategies and tactics that drive growth and revenue.
- Strong and dynamic writing skills in all lengths, formats and mediums.
- Sharp eye for design, layout and visual flow (effective for mediums).
- Self-directed and can thrives in a fast-paced environment.
- Demonstratable understanding of principles, best practices, and tactics of SEO.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.
- Ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
- Management of third-party contractors (I.e., graphic designers, videographers/ video).
- Strong attention to detail and abhorrence of typos and grammatical errors.
- Experience in Adobe Suite a plus (Illustrator, Photoshop, etc.) preferred.
- Basic proficiency in HubSpot.
TradeTrax, Inc.
Position: Creative Producer
Status: 1099 Contractor
Work Hours: 10-20 hours per week
Compensation: $15-$20 per hour (Dependent on Commitment)
Required: Must live in Utah County, Utah (hybrid position)
About Us:
Lulabee Media is a boutique marketing agency with a focus on empowering teachers through the monetization of their digital worksheets, curricula, and other resources. We’re at the forefront of creating distinctive content that not only educates but also engages and sells. We pride ourselves on pushing boundaries and creating unparalleled work for our clients.
Role Overview:
Ever scrolled through TikTok or Reels, watched an ad, and thought, “I could do that”? Well, here’s your chance to prove it. We have a lot of growth in short-form video ads. I’m looking for someone who can help me meet this growing demand. As a Creative Producer at Lulabee Media, you’ll steer our visual storytelling, transforming educational materials like student worksheets, tests, and curricula into compelling content that hooks viewers and moves products. You’ll be central to carving out my brand’s niche, particularly through video content that uplifts our clients’ offerings.
Key Responsibilities:
- Creative Production: Craft, film, and edit engaging content, staying attuned to social media trends.
- Scriptwriting and Directing: Write persuasive ad scripts and direct filming to authentically represent educational products.
- Content Preparation: Print and prepare digital teaching aids for tutorial videos.
- Video Filming & Editing: Create tutorial videos and ads that are both creative and captivating, using various editing software.
- Growth and Adaptability: Embrace the evolving nature of this role and be willing to grow with the job as it expands and adapts.
- Organization & Planning: Maintain a creative calendar, manage assets, and ensure timely delivery of content.
- Collaboration: Regularly sync with management and participate in team meetings to align on creative direction.
- Perform all other tasks that are assigned.
Qualifications & Skills:
- Must live in Utah County, Utah, and be able to commute around Utah County on a weekly basis.
- Demonstrated experience in video editing/content creation, with a portfolio to show for it.
- Proficiency in Google Suite and familiarity with social media ad platforms (Facebook, TikTok, Pinterest, Google).
- Skilled in video and image editing software (iMovie, Capcut, Canva, Adobe, etc.).
- Strong writing abilities for ad headlines, body copy, and short ad phrases.
- Previous experience in a similar role or a strong portfolio demonstrating creative capabilities.
- Ability to understand and interpret creative briefs accurately.
- Excellent time management skills with a proven track record of meeting deadlines.
- Exceptional interpersonal and communication skills.
- Self-driven with an ability to work independently, showcasing initiative in tasks.
What We Offer:
- Flexible Hours: Work when your creativity flows best.
- Project Diversity: Engage with a variety of projects to expand your portfolio and expertise.
- Supportive Culture: Enjoy the freedom of remote work while being part of a cooperative and supportive team.
- Professional Growth: Receive coaching on running ads and acquiring clients, with the possibility of increasing hours as the business grows.
How to Apply:
Ready to join and grow with Lulabee Media? Send your resume and a portfolio link (optional) explaining why you’re the perfect fit to Lauren Bennett at [email protected]. Looking forward to meeting you!
Lulabee Media
Summary: This position reports to the Senior Buyer, based in Orange, CA.
To perform this job successfully, the individual must be able to complete the following essential duties and responsibilities:
- The position will focus on partnering and assisting the Product Leaders on product development, product lifecycle and portfolio management, pricing strategy, customer penetration collaboration, profit optimization, inventory flow management, and strategic global sourcing.
- The position is wide in scope of responsibilities and requires the candidate to be able analyze and execute quickly, tackling and straddling multiple responsibilities simultaneously.
- Decisions are expected to be delivered and executed quickly, with robust reasoning and analytical corroborations.
- The position requires exceptional leadership skills in managing up- and down-, ensuring collaborative and constructive decision making process.
- The candidate must demonstrate strong interpersonal skills—i.e. humility and self-awareness—and be adept at knowing when/how/how much to engage him/herself in collaborative processes.
- Hands-on approach is a requirement of the job: SKU by SKU level engagement with demonstrated obsession for reasoning and quantification process is a prerequisite trait of a successful candidate.
- The candidate must have a high level of curiosity and propensity to ask the right questions.
- The candidate must be aggressive in execution but fluid and agreeable in collaborative settings.
- Practical experience in inventory planning is required.
- While we do not have a strict industry-specific experience requirement, we have a strict requirement on demonstrated and proven (via education or experience) abilities in quantitative, reasoning, leadership faculties, as well as comprehensive understanding of product development, inventory management, and/or strategic sourcing.
- Do not apply if you do not meet all of the requirements outlined above.
Additionally the candidate must meet the following Education and/or Experience requirements:
- Bachelor Degree in relevant field (preferred)
- Strong quantitative, analytical, and reasoning skills.
- Strong interpersonal qualities.
- High level of comfort in working with details.
- Complex Excel modeling experience.
- Minimum of 3 years of work experience
- Experience working in a fast-paced, entrepreneurial environment
- Proven ability to drive complex execution processes, including managing people who may not have reporting relationships
- Strong verbal/written communication skills
Salary Range: $90,000-$100,000. Estimated annual pay for new hires generally ranges between $100,000 and $115,000 or more, depending on experience, education level and annual bonuses.
This role has the following physical demands:
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand and walk.
- The employee must occasionally lift, pull and move up to 50 pounds. Specific vision abilities required by this job include close vision.
Benefits: MSI offers a comprehensive benefits package that includes:
- Referral, Holiday, and Annual Bonuses
- Annual pay increases
- Paid Time Off
- Medical, Dental, and Vision Insurance
- Company-paid Short Term and Long Term disability;
- Company-paid Life Insurance
- Tuition Reimbursement
- Traditional and Roth 401(k) plans with company matching contributions
- Charitable donation matching programs
- Free, company-sponsored 1-on-1 tutoring for children/dependents of MSI employees in grades k-12, including free tutoring for SAT and ACT tests.
About MSI: Founded in 1975, MSI is a leading supplier of flooring, countertop, wall tile, and hardscaping products in North America. Headquartered in Orange, California, MSI also maintains over 30 state-of-the-art showroom and distribution centers across the U.S. and Canada. MSI’s product line includes an extensive offering of quartz, porcelain, ceramic, LVT, natural stone and glass products imported from over 36 countries on six continents.
Over the years, MSI has been the recipient of many prestigious awards including:
- Top 5 fastest growing companies – OC Business Journal
- Supplier Diversity Award – Home Depot
- #1 Flooring Distributor multiple years in a row – Floor Covering Weekly
- Top Workplaces Award winner multiple times – Top Workplaces
- MSI Founder named the Entrepreneur of the Year – Ernst and Young
MSI is an equal opportunity employer that celebrates diversity and fosters inclusion and belonging for all employees. We provide a work environment that allows all employees to do their best work, free from all forms of discrimination. No employee or applicant will be discriminated against on the basis of race, ethnicity, age, sex, gender identity or expression, sexual orientation, citizenship status, military status, religion, disability status, or any other legally protected group.MSI provides reasonable accommodations for all employees and applicants. If you believe you require an accommodation, please speak with your recruiter or a member of our HR team.
MSI
Calling all paid media folks! LHH (formally Paladin) has partnered with a leading digital marketing agency in the Greater Phoenix, Arizona market, specializing in B2B marketing with a full service agency model. They are seeking a talented and experienced Paid Search Manager to join their team and be part of an exciting time of agency growth. The ideal candidate will be well-versed in a variety of digital marketing channels, tools, and platforms, and will play a pivotal role in driving success for their vast client roaster.
In this role you will be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns for an exciting book of business in varied industries. Your primary focus will be on paid search, but you will also work with paid social, native advertising, display advertising, content syndication, account-based marketing (ABM), programmatic advertising, video placements, and other digital marketing channels. You must have a strong background working with a variety of media channels with the ability to offer suggestions for media optimizations, budgets, and client KPI’s. The digital channels you will be working in include paid social, paid search, native ads, content syndication, ABP, display, programmatic and CTV among others. We are looking for the total paid media guru!
This role is 100% onsite in their East Valley office and can pay between $75,000-$95,000 annually.
Responsibilities:
- Develop and execute multi-channel digital marketing strategies to generate leads and drive ROI for clients.
- Manage and optimize paid search, paid social, native, display, and programmatic campaigns to achieve campaign objectives.
- Create and manage campaigns on various platforms, including Google Ads, LinkedIn, Facebook Business Manager, and other digital campaign management tools.
- Implement account-based marketing (ABM) strategies to target key accounts and decision-makers within target companies.
- Monitor, analyze, and report on campaign performance, providing actionable insights to improve results and meet client goals.
- Collaborate with cross-functional teams to create high-quality content for various digital marketing initiatives.
- Stay up-to-date with the latest trends, technologies, and best practices in B2B digital marketing.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years of experience in demand generation and digital marketing within an agency environment.
- Experience working on B2B accounts in an agency environment.
- Proficiency in using digital marketing channel-specific campaign management tools and platforms, including but not limited to Google Ads, LinkedIn, and Facebook Business Manager.
- Strong analytical skills with the ability to interpret data and provide insights.
- Excellent project management skills, including the ability to manage multiple campaigns simultaneously.
- A results-driven mindset with a focus on achieving and exceeding client objectives.
- Exceptional communication and client management skills.
- Certifications in relevant digital marketing platforms are a plus.
Sound like you? We’d love to tell you more. Apply here to be considered!
LHH
Jackson Healthcare is seeking a dynamic, values-driven, analytical digital marketing manager to develop and execute digital plans, programs and content in support of the organization’s overall marketing strategy.
The digital marketing manager will oversee day-to-day activities across various external-facing websites, leverage data analytics to inform web and email marketing strategies, enhance social media programming, and heighten the organization’s overall digital presence. Successful candidates for this position will have experience with web content management systems, SEO/SEM, marketing automation platforms, data analytics, popular social media channels, and multimedia content development, as well as a passion for evaluating and optimizing the overall effectiveness of digital engagement across platforms and channels.
This position is hybrid and located at Jackson Healthcare’s headquarters in Alpharetta, Georgia and will report into the corporate marketing department.
ROLES & RESPONSIBILITIES:
- Oversee day-to-day digital activities, including managing external websites and publishing/maintaining content on each site
- Create and execute SEO/SEM strategy and tactics to drive tangible results
- Create and execute strategy and tactics for email marketing campaigns, leveraging marketing automation platforms
- Develop and execute effective paid advertising campaigns across platforms, including social media channels and Google Ads
- Partner with internal team on e-newsletter strategy; lead programming to grow subscribers and increase engagement; maintain tools in marketing automation platform
- Support social strategy and tactics, leveraging social listening and reputation management tools to obtain insights
- Produce compelling multimedia content from longer form copy and video, including micro-video and basic graphics, to be published across various digital platforms
- Collaborate with team to develop strategy and execute tactics for podcast series
- Define and report on key performance metrics for digital engagement campaigns and communications activities
- Manage partnerships with external vendors, including digital marketing firms
- Collaborate with cyber security team to meet security and infrastructure protocols
QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS:
- A BS/BA in Marketing, Business, or a related field required
- 5-7 years of experience in digital marketing required
- Expertise leveraging analytics tools to inform decisions
- Proficiency with SEO tools and marketing automation platforms
- A/B campaign testing experience
- Experience working with external firms
- Strong attention to process and detail
- Effective verbal and written communications skills
- A natural curiosity around performance and metrics, and a passion and drive to test, measure, analyze, adjust and optimize digital channels and content to ensure optimal performance and experiences
- A curiosity and interest in keeping abreast of emerging technologies andcreative strategies to stay on the forefront of the role and digital marketing space
- Experience in video content creation and editing strongly preferred
- Proficiency in CMS platforms preferred
- Agency + corporate work experience preferred
- A deep commitment to Jackson Healthcare’s mission and core values
- A team-oriented approach and curiosity and commitment to serving others
KNOWLEDGE, SKILLS, AND ABILITIES:
This Role Requires:
- Exceptional analytical and technical skills. Must be able monitor and report on key performance metrics across various digital platforms; and develop and execute successful digital strategies informed by analytics.
- Outstanding planning and organizational skills. Must be proactive and anticipate needs; develop plans, create timelines and meet deadlines; and seamlessly manage multiple marketing program initiatives.
- Team player. Must have a customer-centric approach to work and the ability to collaborate effectively across teams, functions and businesses that are part of the Jackson Healthcare family of companies.
Jackson Healthcare
WSIL/KPOB-TV announces an opportunity for a Digital Sales Coordinator based in Carterville, IL. An integral part of Allen Media Broadcasting, WSIL/KPOB-TV is the ABC-TV Affiliate covering the Southern Illinois, Western Kentucky, Southeast Missouri, and Northwest Tennessee markets. This role offers a chance to join a dynamic, energetic, and supportive team within a company that prides itself on a rewarding work culture.
The Digital Sales Coordinator will report directly to the Digital Sales Manager and is essential in supporting the Marketing Consultants and Sales Managers. The primary goal of this position is to assist in meeting or exceeding digital revenue goals, contributing significantly to the team’s growth and professionalism. This role involves managing digital campaign elements using various project management tools and ensuring the smooth running of digital operations.
Key Responsibilities:
- Utilize project management and internal campaign trafficking tools to schedule and process digital advertising orders and requests.
- Enter and maintain digital campaigns utilizing station and vendor operating systems.
- Support the Digital Sales Manager and Marketing Consultants in overseeing and reporting on all digital campaigns.
- Keep DSM/GSM informed of any critical fulfillment/workflow issues.
- Attend internal and external meetings.
- Perform other duties as assigned.
- Future potential to sell digital products and services.
Digital Marketing Assistant Requirements:
- Proficiency in Google Suite of Products and Canva, as well as MS Office Suite including Excel, Word, and PowerPoint.
- Ability to multi-task and meet deadlines.
- Experience in digital marketing.
- Knowledge of digital display and video advertising.
- Excellent communication and interpersonal skills.
To apply, please send your resume and cover letter to Jeremy Weaver ([email protected]) or apply directly at https://allenmediabroadcasting.com/careers/wsil.html
NO PHONE CALLS, PLEASE.
Disclaimer: Full vaccination against Covid-19 is required (subject to any medical or religious accommodations or other applicable law). Additionally, any offer of employment is contingent upon a successful background screening.
Harrisburg TV, LLC is an EOE-M/F/D/V employer.
WSIL-TV
Job Title: Customer Relationship Management Manager
Location: Troy, MI – ONSITE
Length: Long Term
About HTC Global Services:
Shaping careers since 1990 – our long-tenured employees testify to the work culture. Join our global employee base of 12,000 and help us bring human expertise to tech to deliver purposeful solutions that amplify value.
Job Overview:
If you are a proactive problem-solver and have a history of success in either Sales/Account Management, Inbound Call Center/Tech Support Quality Performance or Management we would love to hear from you today!
The Manager, Client Relations is responsible for the day-to-day guidance and leadership of the client relations team and manages multiple client relationships; on and/or off-site management of the partner relationship between IT Service Desk and multiple clients. You will be part of a team responsible for maximizing client satisfaction and the achievement of performance metrics, SLA’s for your accounts. Your day-to-day achievements will help support client retention and renewals and assist with client relationships to ensure satisfaction and resolving performance issues related to an inbound KPI driven call center. This individual will oversee service contracts and will be responsible for establishing a relationship with HTC and client IT staff and Hospital Management to ensure HTC’s Service Desk is providing excellent customer service and meeting contractual SLA’s.
Responsibilities:
- Manage a team of Client Relationship Managers by promoting and sharing best practices, maintaining standards of operations and promoting process improvement related to reporting solutions and mentoring client relations team.
- Responsible for the day-to-day oversight of internal/external client relations functions.
- Monitor the overall delivery of the service engagement and resolve any concerns by acting as a point of contact for escalations.
- Analyze workload requirements, monitor schedules, and ensure that all requirements are met in a timely and accurate manner.
- Ensures submission of proper timekeeping such as processing payroll, reviewing and approving time off requests, maintaining proper staffing levels and ensuring proper time-keeping practices are adhered to in accordance with HTC policies and procedures.
- Oversees account quality and operational performance, ensuring deadline adherence, reaction to industry trends and ensuring plan execution maps align with client objectives.
- Demonstrates an ability to develop internal and client correspondence, communication plans, and new business proposals.
- Ensures performance expectations through coaching, career development planning and goal setting that is reviewed regularly, including during the performance review process for all direct reports.
- Provides excellent customer service by being attentive, respectful and responsive.
- Develops strategy for the retention and growth of the existing client base while ensuring that the account management team delivers cost-efficient, quality service.
- May be individually responsible for managing key accounts.
- Deliver a data driven approach to driving success measures based on client contractual SLAs and industry best practice.
- Work closely with internal departments and develop a collaborative relationship to ensure timely resolution of client inquiries and improvement of service levels.
- Coordinate and supervise daily / weekly / monthly activities of team members.
- Demonstrates good planning and organizational skills necessary to achieve business goals.
- Engage in Voice of the Customer activities to build and maintain strong relationships with existing clients.
- Develop and maintain documented departmental processes.
- Participate in activities such as client events and conferences to help promote the business.
- Implement strategies to ensure client retention.
- Provide feedback to company stakeholders on client needs and preferences.
- Analyze client data and trends to identify areas for improvement.
Knowledge, Skills and Abilities:
- Knowledge of Help Desk/Call Center environments.
- Excellent people skills to influence, understand and drive results.
- Passion for world class customer service with the ability to become the client’s best advocate ensuring continual improvement and increased customer satisfaction to ensure continued renewals
- Strong analytical skills and demonstrated ability to effectively analyze data to identify trends and performance results.
- Ability to manage large projects, teams, on multiple sizable accounts.
- Demonstrated ability to deliver timely, accurate work product and demonstrate good follow up and follow through.
- Must be able to function well with pressure, make decisions quickly and manage confidential information.
- Ability to manage to timelines, stay organized and follow Project Management best practices is highly desired.
- Prior Management/Leadership Skills.
- Knowledge of Healthcare Operations is a big plus.
Job Requirements:
- Experience in Call Center Management, Sales, Account Management or Customer Service within the Healthcare sector or other related experience.
- Bachelor’s degree in business or computer science is preferred but not required.
- Proficiency with MS Office software skills (Word, Excel, PowerPoint, Outlook).
Benefits:
HTC’s competitive package includes besides compensation Health, Dental, Vision, Disability coverage, both short and long term, Life Insurance, Flexible Spending, 401k, and Paid Vacation.
Move ahead:
Our success as a company is built on practicing inclusion and embracing diversity. HTC Global Services is committed to providing a work environment free from discrimination and harassment, where all employees are treated with respect and dignity. Together work to create and maintain an environment where everyone feels valued, included, and respected. At HTC Global Services, our differences are embraced and celebrated. HTC is an Equal Opportunity Employer. We respect and seek to empower each individual and support our workforce’s diverse cultures, perspectives, skills, and experiences. HTC is proud to be recognized as a National Minority Supplier and an equal opportunity employer of protected veterans.
HTC Global Services
Overview:
The Marketing Manager will report directly to the CEO and work harmoniously with the Global Creative Director (Europe) to coordinate marketing efforts and align the EU campaigns within the Americas. As part of the Senior Leadership team, the position will be required to work onsite in Battle Creek daily at our newly renovated corporate office, unless on the road at an event or show. This crucial role will enhance and springboard our products on social media, create new marketing streams in new and untapped markets, and assist the Sales department in developing a marketing strategy for new business areas that complement existing offerings.
Responsibilities:
- Maintaining/Gaining a vast knowledge of Aerospace products and services to speak intelligently with current and prospective clients, including how they stack up to the competition.
- Promoting the company’s existing brands and introducing new products, including but not limited to aircraft sales, aircraft parts, restaurant services, restaurant marketing, etc.
- Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the marketing goals.
- Oversee Social Media schedules which includes creating/posting content and responding to comments and messages.
Required Skills:
- Bachelor’s degree (B. A. / B. S.) from a four-year college or university
- (6+) years of related experience preferably in the aerospace/aviation industry
- Minimum of five (5) years of related Marketing, Branding, and Advertisement experience in a capacity running a marketing department.
- Any of the following: aircraft sales, aircraft parts, restaurant services, restaurant marketing, etc
Confidential
The Category Manager/E-Commerce will be responsible for growing and expanding our current catalog for the SWCORP Brands. This role will partner directly with Sales, Marketing and Supply Chain to help identify opportunities in the marketplace by using gap analysis, product and category research, and competitive analysis to maximize sales conversion. In addition to evaluating current catalog health, the Category Manager will also work with Sales and Marketing to identify product assortment needs. The successful candidate will be the main point of contact for several vendor partners and focus on managing the business relationship, including improving business terms to drive sales and margin improvements. An excellent understanding of eCommerce business concepts, practices, and procedures is MUST. An excellent eCommerce Category Manager must have extensive experience in understanding consumer needs in a Soft or Durable Goods industry. The goal is to increase the sales and profitability of the business to drive sustainable growth.
Responsibilities:
- Analyze data and insights to determine industry and consumer trends
- Devise long-term development strategies for product categories
- Develop exit strategies for unsuccessful products
- Build relationships with vendors to achieve better pricing and quality of services
- Partner with Supply Chain to place appropriate orders to ensure product availability
- Determine the positioning of a product category to maximize visibility
- Work with Marketing and Sales teams to determine competitive pricing and promotional activities of a product category
- Make forecasts for product demand to ensure the sustainability of inventory
- Assume responsibility for budget development and revenue for the category
Requirements:
- ERP software experience required
- Knowledge of Amazon and other Big Box E-commerce retailer business processes and tools. Home Improvement Big Box preferred.
- Experience sourcing new products from China.
- Soft or Durable goods experience. Home Improvement Preferred.
- Strong Analytical skills in pricing strategies for product and margin
- Strong knowledge in Microsoft Office Suite, particularly Excel.
- Strong written and verbal communication skills.
- Strong multi-tasking skills.
- Proven experience as a category manager or similar role
- Solid knowledge of category management, marketing, and sales principles
- Understanding of data analysis and forecasting methods
- Excellent communication and people skills
Education and Training:
- Minimum of 3-4 years of e-commerce and category management experience.
- Desired systems experience includes retailer vendor portals, Microsoft Office and ERP systems
SWCORP