TradeTrax is an innovative web and mobile app-based job management and data analytics platform for the production homebuilding industry. TradeTrax is flipping the homebuilding process on its head… providing a new framework for collaboration and productivity.
We are looking for candidates with an entrepreneurial mindset who have a track record of success, thrive in a fast-paced environment, and are genuinely motivated to play a vital role in the growth of an early-stage company.
The TradeTrax Marketing Manager will be instrumental in shaping our brand narrative and visual aesthetics. They must be able to proficiently manage the nuances of content creation and digital media optimization as well as the broader spectrum of marketing disciplines. Reporting into the Chief Sales Officer, the role while emphasizing content creation and digital media, will also focus on overall marketing strategy for the business to include but not limited to branding, campaign development, and effective use of various marketing tools and platforms.
Responsibilities:
o- Spearhead the company’s content creation and marketing strategics, ensuring alignment with our goals and brand values.
o- Create and manage diverse content (images, video, written) across digital and industry-focused media channels to include:
- Creating and maintaining an editorial calendar.
- Write compelling and extraordinary copy and review to ensure internal brand/verbal style guidelines are met.
- Ensure design work aligns with internal brand/visual style guidelines.
- Perform quarterly content audits and gap analysis to identify needs.
o- Implement SEO best practices and tactics to enhance online visibility and drive organic traffic.
o- Work closely with both sales and customer service to create impactful customer-facing presentations, illustrations, and tools to succinctly showcase our platform.
o- CRM management including:
- Design, plan, manage, and optimize integrated digital campaigns to generate new business opportunities within our target market.
- Integrated marketing campaigns utilizing CRM to automate as much of the process as possible.
- Create lead capture forms and embed within backend workflows and CRM architecture.
- Create and define email nurturing streams in line with target market and lead profile types.
o- Monitor and analyze campaign, web & content performance, and provide regular reports and recommendations to internal stakeholders.
o- Work closely with leadership to determine key industry events and/or tradeshows, manage booth displays and signage, demo sites, event presentations, sales and marketing collateral, prizes and giveaways, etc.
o- Various marketing support activities as needed in line with the needs of a fast-growing start-up.
o- Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to identify and exploit new opportunities and best practices.
Experience and expertise:
- 2+ years of B2B marketing experience with a strong focus on content strategy, planning and generation.
- Bachelor’s degree in a related field and/or equivalent combination of education and related experience.
- Proven experience in developing and executing marketing strategies and tactics that drive growth and revenue.
- Strong and dynamic writing skills in all lengths, formats and mediums.
- Sharp eye for design, layout and visual flow (effective for mediums).
- Self-directed and can thrives in a fast-paced environment.
- Demonstratable understanding of principles, best practices, and tactics of SEO.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments.
- Ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
- Management of third-party contractors (I.e., graphic designers, videographers/ video).
- Strong attention to detail and abhorrence of typos and grammatical errors.
- Experience in Adobe Suite a plus (Illustrator, Photoshop, etc.) preferred.
- Basic proficiency in HubSpot.
TradeTrax, Inc.
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