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OVERVIEW

The Director, Marketing will serve as the owner of the Fortress Building Products’ brand and all marketing activities for the company with the aim of competitive product differentiation and increased market share. The Director, Marketing will establish strategy and direct advertising and communication efforts including positioning, messaging, public relations, and content. Additionally, this role will be responsible for the development and adoption of a holistic brand message for Fortress Building Products.

The Director, Marketing must be a creative thinker with a deep understanding of our consumer and customer needs, attitudes, and behaviors and be able to translate that knowledge into actionable communication strategies to support brand growth. This position will report to the SVP, Sales & Marketing.

COMPANY

Built on the strength of more than 50 years of innovation, Fortress Building Products is one of the strongest brands in the residential, multi-family and commercial building products industry. Based in Texas, Fortress® has been named to the Inc. 5000 Fastest Growing Private Companies list twice. The company has also earned a spot on the Dallas Mid-Market 50 Fastest Growing companies with revenues under $750 million for two years running.

OUR CORE VALUES

Work Hard, Play Hard – We seek passionate people. We take our work seriously and we take the enjoyment of our lives seriously.

Positive, Can Do Attitude – We are optimistic, we set challenging goals and we find a way to accomplish them. We approach challenges with the intention of finding solutions.

Compete & Win As A TEAM – We put the TEAM first. Our team is what makes our company great. We are a competitive group that like to win. We keep score.

Innovate & Seek Continuous Improvement – We believe it can always be better. We want better products and processes. We want to be better individuals. We want to be a better organization.

We Are Respectful – We respect fellow team members, our partners, ourselves and our company. We are known to be “the good guys”.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Owns the Fortress Building Products (FBP) brand. Monitors communications and brand usage and ensures consistency across all publicly circulated materials to ensure that all outward facing aspects of Fortress Building Products meet the overall company branding objectives.
• Working with the SVP, Sales & Marketing and Product Director(s) assures cohesive brand strategy for FBP, each sub brand, and product category.
• Creates brand strategy to introduce new products and their associated pricing.
• Owns product marketing strategy and demand creation.
• Works with the SVP, Sales & Marketing and Product Director(s) to develop marketing strategies and new product offerings to set the direction for FBP in selecting target markets and customer segments.
• Monitors, tracks, and reports industry and competitor trends to the management team.
• Researches and analyzes customer feedback and insights.
• Utilizes Wrike, FDP, and other product development methodologies to ensure marketing and brand strategies are in place to accelerate product and service delivery.
• Helps lead annual business planning activities in order to optimize, model, and manage FBP products and brands for tangible sales growth.
• Supports setting marketing/sales objectives for the group and developing strategies and tactics in support of FBP’s mission and goals.
• Owns the development and execution of promotional campaigns and related materials through advertising, public relations, web, e-mail, social media, and direct mail channels nationally and regionally.
• Owns the management of Fortress’ library of sales materials including brochures, sell sheets, case studies, product animations, videos, and photography.
• Oversees the fulfillment process and vendor relationship for all samples, collateral, displays, and marketing materials.
• Leads relationships with agency partners to ensure the most effective messaging and positioning of the organization.
• Organizes the company’s participation in tradeshows, exhibitions, conferences, and seminars; including securing exhibition space, planning booth layout, promotional campaigns, and promotional materials to leverage at the event while remaining within budget.
• Develops and monitors the process and capture of leads for the sales team and collaborates with the Customer Experience & Enablement Team on utilization of the CRM.
• Establishes and monitors monthly performance metrics for the Marketing team.
• Responsible for developing and managing FBP Marketing budget.
• Directs the planning, attraction, selection, retention, and development of staff to ensure the availability of the required management and professional talent.

SUPERVISORY RESPONSIBILITIES: Direct responsibility to lead, manage, and hold accountable the following positions and indirect responsibility for all employees that report into these positions. Responsibilities include interviewing, hiring, and developing direct reports; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Brand Marketing Manager
• Digital Marketing Manager
• Channel Marketing Specialist
• Agency Partners

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience/Additional Requirements

• Bachelor’s degree in marketing, business, or related field required. MBA preferred.
• Minimum of 10 years in marketing, branding, advertising, and/or agency management roles
• Minimum of 2 years in a direct management role
• Minimum of 5 years in related industry experience preferred
• Solid understanding of marketing fundamentals such as market needs, structure, and drivers is essential
• Demonstrated success translating knowledge of consumer and customer needs, attitudes, and behaviors into actional communication strategies to support brand growth
• Experience in budgeting
• A forward-thinker with a solid understanding of how to formulate short and long-term business strategies
• Strong problem-solving and critical thinking skills with a willingness to roll up your sleeves to get the job done
• Excellent written, verbal, and presentation communication skills
• Proficiency in desktop publishing, graphic design, and multimedia marketing software
• Experience with Microsoft Office Suite and project management applications such as WRIKE
• Experienced with CRM systems such as Salesforce
• Up to 25% travel

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required. Ability to uphold the stress of traveling.

• ACKNOWLEDGEMENTS: The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

Fortress Building Products

About Burlingame Studios

Based in the beautiful San Francisco Bay Area, Burlingame Studios is an independent mobile gaming company (hybrid work environment) creating lifestyle games for all. With a focus on creative expression, we strive to create a casual gaming space where everyone’s inner designer can bloom. Our flagship product is Garden Joy, a mobile landscaping game that allows players to create stunning true-to-life outdoor settings with beautiful plants, decor, and more! Garden joy is rated 4.8 in the App Store, has been featured on Google Play, and is poised to grow rapidly.

Burlingame Studios is looking for a motivated and highly skilled Associate Product Manager. Join us in making a cutting-edge product which enables its players to create dazzlingly real designs to share with their friends and the world.

The ideal candidate has experience in data analytics and/or product management, but if you are well versed in one and are looking to expand upon the other, this can be a great fit. We want you to be passionate to make your mark on a game that is poised to be even bigger with your help. 

What You’ll Be Doing:

• Lead end-to-end feature and AB testing efforts through execution of roadmap: pre-analysis, feature design/specs, collaborate with dev and QA teams, design and set up AB tests, post analysis, and repeat
• Live ops: manage game configurations to carry out and measure in-game monetization and content strategies
• Use analytics to find new opportunities and make recommendations for improvements; this can include new user flow, UA/marketing, IAP/ads merchandising, content, technical performance, and more

Requirements:

• 1-4 years relevant experience in data analytics and/or product management
• Working proficiency with SQL and data visualization tools
• Excellent communication skills; to be expressed through specs, graphs, recommendations, synthesizing inputs 1from multiple teams
• A scrappy and curious mentality, with a strong sense of ownership

Bonus Points:

• Passion for plants, landscaping, design
• Familiarity with mobile gaming and app development
• Experience working at a startup during rapid growth
• Local to the SF Bay Area

What We Offer:

• Hybrid work environment
• Medical, dental and vision benefits
• Flexible Spending & Health Savings Plans
• 401(k)/Roth Retirement Savings Plans
• Unlimited PTO & 11 paid holidays
• Life, AD&D & disability insurance
• Employee assistance plan
• Suite of additional, voluntary benefits including pet insurance

Please submit resume to: [email protected]

Burlingame Studios

An international architecture firm is looking to add an experienced Marketing Coordinator to its team. This role is located in Los Angeles, is on a hybrid schedule, and is a permanent position.

A successful candidate will have experience with the AEC industry, a history of proposal management, quality control, and strong graphic and writing skills. An ideal candidate is proactive, highly organized, able to manage multiple projects with hard deadlines, and consistently displays teamwork, service ethic, results orientation, and professionalism.

Key Responsibilities

• Prepare and produce deadline-driven responses to Request for Qualifications (RFQs) and Proposals (RFPs)
• Manage content, layout, proofreading, editing, and overall quality control
• Maintain CRM system as it relates to marketing and business development pursuits
• Keep current marketing collateral templates including new projects, current projects, team resumes, and proposal & qualification packages
• Assist with the planning and implementation of photoshoots
• Maintain digital graphics library, Open Asset

Skills and Experience

• Bachelor’s Degree in marketing, communications, design, or journalism preferred
• Advanced skills in Adobe Creative Suite (InDesign, Photoshop & Illustrator)
• Deltek Vision database experience a plus
• Strong accountability and ownership of the product
• Results-driven with self-initiative
• Ability to manage and prioritize multiple tasks simultaneously
• Outstanding communication, writing, and editing skills
• Demonstrated creativity and flexibility in solving problems
• Excels in a fast-paced and deadline-driven work environment
• Ability to thrive in a team environment and collaborate successfully
• Knowledge of the AEC industry and marketing fundamentals
• Reliable, dependable, and punctual

Hours: 9:00 am to 6:00 pm PDT

Salary: $75,000-$85,000

REF#: 62643 | MS

Bespoke Careers

Marketing Project Manager 

Join our team and take on this exciting opportunity to combine your project management expertise with your passion for marketing. We are seeking a dynamic and talented individual to join our team as a Marketing Project Manager. In this role, you will be responsible for overseeing and executing projects while also assisting our brand + marketing initiatives. 

Responsibilities: 

1. Project Management: 

• Lead and manage cross-functional projects, including product launches, from initiation to completion, ensuring adherence to timelines and quality standards. 
• Define project scope, objectives, and deliverables in collaboration with the marketing team. 
• Develop comprehensive project plans, including resource allocation, task assignment, and risk management. 
• Own execution of special brand initiatives including our experiential bus activations and holiday campaigns. 
• Monitor project progress, identify and anticipate potential roadblocks, and implement effective solutions and suggest process improvements, tools and optimizations where needed. 
• Foster strong communication and collaboration among team members and stakeholders to ensure project success. 

 2. Marketing + Brand Communication:

• Help develop, support and execute go-to-market strategies and executional plans to determine product-market fit for product launches, collaborating closely with cross-functional teams
• Responsible for managing brand calendar ensuring all cross-functional initiatives are aligned 
• Help develop, support and execute all marketing events 
• Implement tracking and monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for improvement
• Help outreach for paid creators and manage deliverables
• Help organize + execute brand photoshoots and development of campaign assets
• Support influencer and affiliate marketing initiatives
• Stay updated on industry trends and best practices in marketing to drive innovation and competitive advantage.

Requirements: 

• Bachelor’s degree. 
• 2+ years of marketing experience in the beauty industry 
• 2+ years of project management experience
• Proven experience in project management, preferably in beauty and digital environment.
• Demonstrated success in developing and executing social media strategies across various platforms. 
• Strong understanding of influencer marketing and experience in managing influencer  collaborations. 
• Excellent communication skills, both written and verbal, with the ability to craft compelling  content. 
• Analytical mindset with proficiency in analyzing data and performance metrics. 
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment. 
• A proactive, creative problem-solver with the ability to work independently in a fast-paced  environment 
• Passion for Clean Beauty and Skincare!
• Proficiency in social media management tools and analytics platforms. 
• Familiarity with Asana project management tools is a plus.

Odacité Skincare

Why Norstella? Norstella unites market-leading companies that all have a shared goal of improving patient access. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making.

Together, we help our clients:

• Assess the market need and competitive landscape
• Know precisely which drugs to prioritize in their portfolios
• Find out where the launch difficulties will be—before they’re difficulties
• Track and improve market access post-launch

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. At Norstella, we don’t just deliver information and insights. We deliver answers you can act on.

Have you wondered how life saving drugs and therapies are created, tested, marketed and made available to patients in need? Have you wondered how clinical trials are conducted at a global scale? How governments and health authorities regulate various organizations participating in this marketplace? Have you wondered how those companies and insurance providers price a certain drug, and how a care provider determines the right treatment for a given patient? If yes, Norstella could the next step in your career.

Job Description

We are looking for an experienced Program Manager to manage a Program of continuous improvement within our product engineering domain.

Reporting to VP of Technology PMO, this Program Manager will work closely with major stakeholders within the Strategic Intelligence business unit to ensure the software development Program is defined and the roadmap is being delivered upon effectively. The Program consists of new product development and enhancements, data integrations and machine learning, replatforming and product assimilation. This includes driving cross team activities, delivering what is expected, on time, with right number and mix of resources and to budget. This role will be responsible for the reporting on and tracking of this information.

We are looking for someone with great communication skills, high attention to detail, an analytic/statistical mindset and most importantly, the ability and willingness to keep learning in this ever-changing technology landscape.

In this opportunity as Program Manager, you will be expected to:

• Establish, drive and report on Program progress to the defined roadmap, including managing, tracking, and escalating on cross Program risks, issues and dependencies.
• Champion and embed ways of working across the technology, product, and content teams.
• Create and manage Program plans, capturing milestones, deliverables and changing scope.
• Communicate effectively; present reports and data to large audiences/senior leadership.
• Understand the technology Program strategy and help ensure that projects undertaken align with overall strategy by enabling decision making.
• Identify need for Project Management resource where relevant.
• Organize and compile estimates from various business functions. Create corresponding cost models that can be used to track and monitor actual Program and project cost to date.
• Build good relationships with key stakeholders to ensure clear understanding of Program requirements through transparent communication and effective change management.
• Manage, advise, and contribute to appropriate Program documentation and governance, including business cases and funding asks.
• Ensure that Program governance and best practices are followed in line with the PMO.
• Promote knowledge sharing with lessons learnt and feedback loops to ensure continuous improvement and best practice.
• Track capacity and output of multiple teams within a larger tech department.
• Use analytic and spreadsheet-type software to manage budget and headcount statistics.
• Be proactive, and a self-learner.
• Be an excellent teammate, focusing on results, collaboration and winning as a team.
• Be an “agile” person. You desire a fast-paced dynamic work environment.

Requirements

• Relevant qualification for the role, e.g., Agile, APM (PMQ), PRINCE2, PMBOK etc.
• Excellent knowledge of Atlassian and Microsoft applications; Jira, Confluence, Excel, PowerPoint, Project etc. Knowledge of SmartSheet a plus.
• Familiarity with agile software development practices
• Previous budget holder responsibilities
• Ability to effectively communicate technical information and updates to non-technical teams.
• Experience working in a matrix-based organization, building relationships and trust across a teams and functions.
• Confidence to ask relevant and probing questions of key stakeholders.
• Ability to form, lead, coach and develop a cross-functional team and work with a range of stakeholders, proactively leading from the front and making things happen.
• Ability to switch between diving into details and creating the big picture such that you cover the depth and breadth of the Program.
• Experience within pharma/healthcare sector is a plus.

Benefits

The expected base salary for this position ranges from $100,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunities employer and does not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, color, nationality, ethnic or national origin, religion or belief, disability or age. Our ethos is to respect and value people’s differences, to help everyone achieve more at work as well as in their personal lives so that they feel proud of the part they play in our success. We believe that all decisions about people at work should be based on the individual’s abilities, skills, performance and behavior and our business requirements. Norstella operates a zero tolerance policy to any form of discrimination, abuse or harassment

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you. 

Citeline

Career Fulfillment & Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque’s core values are central to our culture of customer satisfaction. Do you share them?

• Innovation with results that matter
• Deliver what you promise
• Can-do attitude
• Open, direct & respectful communications
• We care deeply
• We practice humility

At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

You will work closely with the Product Management team and other leaders in the company to help define the vision for our market-leading product. Over time you will be expected to develop your own evidence-based perspective on customer needs in our target markets, for our target users, and help move the product feature set to address unmet market needs.

You will be responsible for defining the mission and contents of each product release based on inputs from colleagues, customers, and prospects.

You will be the embodiment of “the customer” to the product development team and, as such, will work closely with UI, Software, Documentation, and Content developers during the development process and help make good decisions on behalf of customers and users.

You will coordinate with technical support, pre-sales engineers, sales, marketing, and services functions to ensure that Deque as a whole is ready for the launch of each release.

You will be the authoritative representative of the product development team at conferences and to highly-qualified prospects and special customers.

Primary Responsibilities

• Providing vision and direction to the Agile development team and stakeholders throughout the project and create requirements
• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Act as a product evangelist to build awareness and understanding of Deque’s mobile products
• Attend and present at industry conferences to promote Deque’s products with the goal of enhancing Deque’s value as a thought leader in accessibility
• Create blog posts, videos and other collateral that showcase Deque’s products
• Work closely with Product Owner to define product vision, road-map and growth opportunities based on business and customer impact
• Drive product launches including working with marketing teams, executives, and other product management team members
• Communicate product release plans and set the expectation for delivery of new functionality
• Stay abreast of technological enhancements in the industry and foster innovation to keep the product up to date with the industry
• Liaise with the customers to solicit feedback on the product and the company
• Follow our competitors and the industry

Requirements

• Four years of product management experience for an enterprise software company using agile processes
• Track record of delivering data driven solutions with a customer-first mindset
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to all stakeholders
• Established background in launching software or services in partnership with engineering teams and high degree of proficiency in prototyping, iterative development, understanding of Agile principles
• Experience successfully driving end-to-end delivery of data and intelligence solutions, including a wide variety of mechanisms, e.g. dashboards, APIs, real time alerts, etc.
• Ability to make data-driven decisions and build roadmaps to push the product forward
• Knowledge of current software development practices, technologies, and tools
• Background in software development or pre-sales technical support
• Demonstrated ability to lead problem-identification discussions
• Sharp analytical and problem-solving skills
• Creative thinker with a vision
• Strong written and verbal communication skills
• Outstanding communication, presentation, and leadership skills
• Excellent organizational and time management skills
• Experience in working at a geographically dispersed company is a plus
• Attention to details
• Accessibility knowledge is desirable

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

• Remote; Based in US

How to Apply

• Apply by submitting your resume and a cover letter. Applications without a cover letter will not be considered.

In your cover letter

• Explain your interest in joining Deque and how you align with our Core Values
• Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is 140K – 180K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.

Thank you for your interest in joining our exciting company!

Deque Systems, Inc

We are looking for a Social Media Manager for our client to develop and execute social media strategies that increase brand awareness, drive traffic to their website, and generate leads. The ideal candidate will have a strong understanding of social media platforms, content marketing, and analytics. They will also be able to work independently and as part of a team to deliver results.

Specifically, the Social Media Manager will be responsible for:

• Developing and executing social media strategies that align with business goals
• Creating engaging content that resonates with target audience
• Managing social media accounts and responding to comments and questions
• Measuring the results of social media campaigns and optimizing strategies accordingly
• Collaborating with other departments to ensure social media efforts are aligned with overall marketing goals

Requirements:

• 3 – 5 years of social media management
• Bonus if it’s in education!
• Must be an analytics and ads manager wizard
• Must have experience working with day-to-day campaign ads building and optimizing, have A/B testing experience and this is for both Paid & Organic!
• Bachelor’s Degree

If this sounds like a great fit, please send your resume to [email protected]

For more information about Arrowmac and all of our jobs, please visit www.arrowmac.com

Arrowmac

Graphic Designer/Social Media Manager

With more than 125,000 babies born since 1986, Boston IVF is one of the most experienced fertility centers in the world. We proudly offer the most innovative fertility treatments, groundbreaking reproductive technologies – and so much more. We diagnose the most difficult cases. We instill hope. We offer advice and a shoulder to lean on when our patients need it most. Our sole mission is to provide individuals and couples with the best chance for a successful pregnancy – and each day we cherish the bonds we form with our patients.

Boston IVF has a full time opening for a Graphic Designer/Social Media Manager. This is a Hybrid position and working at the Waltham Facility. Must be located in the Greater Boston Massachusetts area.

At Boston IVF, we have a deep commitment to diversity, equality, and inclusion. We are dedicated to building a diverse team, fostering an inclusive culture for every employee, and upholding an environment where everyone is treated with compassion and respect.

Graphic Designer And Social Media Manager

KEY RESPONSIBILITIES

• Ambitiously translates Boston IVF brand story and services into easily understandable and compelling graphic designs and social media posts.
• Owns all aspects of social media – from initial concept to design to copywriting to implementation.
• Owns all aspects of graphic design for print collateral, email, and digital marketing – from initial concept to implementation.
• Creates/maintains monthly social media content calendars.
• Engages with key industry opinion leaders and influencers for content-sharing opportunities.

SKILLS / REQUIREMENTS

• Strong graphic design experience
• Degree in design + portfolio required.
• Extensive experience with managing social media pages for a business or organization
• Strong knowledge of Photoshop, Illustrator, InDesign, and other graphic design software
• Strong understanding of social media platforms (IG, FB, YouTube, Twitter)
• Excellent copywriting and editing skills a must.
• Video production/editing experience a plus
• Primarily remote position – but all applicants must live within Greater Boston

Boston IVF

Overview

WBDC is seeking an enthusiastic Marketing Assistant for its growing organization. Reporting to the Client Services Manager, this position supports the organization’s marketing strategy and implementation.

The ideal candidate will be a team player and comfortable in a significant support role working at a fast pace on a variety of tasks. This position requires a highly detailed individual who is passionate and experienced in marketing, social media, special events and database management; must have excellent writing, proofreading and Microsoft Office skills. This candidate must possess a strong and proactive sense of initiative and follow-through, allowing needs and/or problems to be detected early when possible, and to be communicated and addressed promptly and successfully. The Marketing Assistant plays a critical role in the overall marketing strategies for the organization and will have an opportunity to join a dynamic team at a rapidly growing non-profit that sits at the forefront of business development for women in Connecticut.

WBDC is currently operating on a hybrid work model, with staff expected to be in the office 3 days/week. This position will be based in WBDC’s Stamford office and will support our work across the state. Travel to our offices in Stamford, New Haven or New London, as well as other locations across Connecticut will be required on a regular basis. The salary range for the role is $40,000 – 45,000 plus benefits.

Duties and Responsibilities

• Support WBDC’s marketing efforts to increase the organization’s reach, attract new clients, and encourage community, legislator, stakeholder and donor support and engagement.
• Draft marketing materials, including (but not limited to) email newsletters, social media posts, special event programs, press releases, and website content.
• Assist with client service initiatives and research, database maintenance and customization.
• Support podcast production by booking and coordinating guests, drafting episode descriptions and promotional copy.
• Assist in collecting information from clients to be used in marketing campaigns.
• Assist with website maintenance and updates.
• Conduct research on various topics and prepare materials for events and special projects.
• Support social media marketing through development and scheduling of posts and engagement with followers.
• Track deadlines across marketing campaigns.
• Coordinate with outside marketing and public relations firms to ensure projects are completed in a timely and efficient manner.

Qualifications

• Undergraduate degree
• Preferred 2 years of marketing experience, and experience working in an office and deadline-driven environment
• Proven ability to handle multiple concurrent assignments, prioritize projects, meet deadlines, and synthesize information quickly
• Comfortable working with a small team in a fast-paced environment, and can manage change and thrive in a growth culture
• Strong writing, editing, and verbal communication skills, and strong interpersonal skills
• Exceptional organizational skills, attention to detail, and commitment to accuracy
• Must be able to work independently and comfortable making decisions within purview
• Knowledge of basic marketing strategies
• Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook; proficiency with email marketing, social and digital media
• Proficiency in Canva, WordPress and Descript a plus
• Passion for information management and experience with databases and data maintenance
• Ability and desire to work at WBDC events outside of office hours
• Must have own transportation as this position requires travel between locations

About Us

Headquartered in Stamford with regional offices in New Haven and New London, the Women’s Business Development Council (WBDC) is the statewide leader of entrepreneurial education for women. The Women’s Business Development Council’s (WBDC) mission is to support economic prosperity for women and strengthen communities through entrepreneurial and financial education services that create and grow sustainable jobs and businesses across Connecticut. WBDC educates, motivates and empowers women to achieve economic independence and self-sufficiency. Since 1997, WBDC has educated and trained nearly 18,000 clients in all of Connecticut’s 169 towns—helping women to launch, sustain and scale over 13,300 businesses, create and maintain 29,000 jobs in Connecticut, and access more than $66 million in capital. Visit ctwbdc.org for more information.

WBDC offers a competitive benefit package including health, dental, vision, and life insurance, a retirement plan, paid time off, and holidays, in a supportive working environment.

Women’s Business Development Council

SUMMARY

The Director of Marketing leads a cross-functional marketing team in seasonal go to market (GTM) campaigns and product marketing strategy. This role pursues growth and increased market share for the company. The Director of Marketing oversees the strategic planning and implementation of all marketing activities, with a focus on Digital Marketing, for North and South America. This role oversees distribution of marketing assets globally.

JOB DUTIES

• Direct strategic planning, development and implementation and measurement of all marketing messaging programs promoting business plans, communications, and company products aligning with sales and business objectives.
• Lead brand strategy, consumer and customer marketing, communications, and content to maximize the impact of product innovations, launch, and market penetration strategy.
• Oversee media buying decisions ensuring increased awareness of company brand while driving seasonal brand messages aligning with product launches.
• Plan and oversee the marketing budget, strategically deploying resources across functions.
• Manage digital marketing strategy to optimize tools, programs and channels such as D2C, retail, affiliate, email, online shopping channels, blogs, vlogs and more.
• Direct messaging for internal and external partnerships with management, business units, sales, outside agencies, or other stakeholders for a unified marketing message strategy to deliver a positive return on investment (ROI).
• Develop and drive a compelling, consistent, and authentic voice of the Pelican brand.
• Build and Maintain brand standards and trademark documents; coordinates annual review of trademarks and renewal with legal department.
• Cultivate subject matter expertise on competitive landscape, value propositioning, and industry trends for sales teams, channel partners, and the broader organization.
• Lead a cross functional marketing team toward defined business objectives that support the growth and scale of the Pelican brand.
• Performs additional related duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Marketing or related field
• Eight years (8) experience in consumer product marketing
• Three (3) years in a leadership capacity developing high performing staff in the areas of website development, digital marketing, social media, marketing campaigns, catalog design, etc.
• Skilled communicator with an ability to communication and influence internal and external stakeholders.
• Proficient with analysis and design software
• Advanced knowledge of internet marketing campaigns, including SEO, SEM
• Advanced knowledge of web analytics (e.g., Google Analytics, WebTrends etc.) and Google Adwords.

PREFERRED QUALIFICATIONS

• Master’s degree in Marketing or related field
• Ten years (10) experience in consumer product marketing
• Five years (5) years in a leadership capacity developing high performing staff
• Experience in Digital Marketing
• Manufacturing marketing experience

Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Pelican Products, Inc.