SUMMARY
The Director of Marketing leads a cross-functional marketing team in seasonal go to market (GTM) campaigns and product marketing strategy. This role pursues growth and increased market share for the company. The Director of Marketing oversees the strategic planning and implementation of all marketing activities, with a focus on Digital Marketing, for North and South America. This role oversees distribution of marketing assets globally.
JOB DUTIES
- Direct strategic planning, development and implementation and measurement of all marketing messaging programs promoting business plans, communications, and company products aligning with sales and business objectives.
- Lead brand strategy, consumer and customer marketing, communications, and content to maximize the impact of product innovations, launch, and market penetration strategy.
- Oversee media buying decisions ensuring increased awareness of company brand while driving seasonal brand messages aligning with product launches.
- Plan and oversee the marketing budget, strategically deploying resources across functions.
- Manage digital marketing strategy to optimize tools, programs and channels such as D2C, retail, affiliate, email, online shopping channels, blogs, vlogs and more.
- Direct messaging for internal and external partnerships with management, business units, sales, outside agencies, or other stakeholders for a unified marketing message strategy to deliver a positive return on investment (ROI).
- Develop and drive a compelling, consistent, and authentic voice of the Pelican brand.
- Build and Maintain brand standards and trademark documents; coordinates annual review of trademarks and renewal with legal department.
- Cultivate subject matter expertise on competitive landscape, value propositioning, and industry trends for sales teams, channel partners, and the broader organization.
- Lead a cross functional marketing team toward defined business objectives that support the growth and scale of the Pelican brand.
- Performs additional related duties as assigned.
MINIMUM QUALIFICATIONS
- Bachelor’s Degree in Marketing or related field
- Eight years (8) experience in consumer product marketing
- Three (3) years in a leadership capacity developing high performing staff in the areas of website development, digital marketing, social media, marketing campaigns, catalog design, etc.
- Skilled communicator with an ability to communication and influence internal and external stakeholders.
- Proficient with analysis and design software
- Advanced knowledge of internet marketing campaigns, including SEO, SEM
- Advanced knowledge of web analytics (e.g., Google Analytics, WebTrends etc.) and Google Adwords.
PREFERRED QUALIFICATIONS
- Master’s degree in Marketing or related field
- Ten years (10) experience in consumer product marketing
- Five years (5) years in a leadership capacity developing high performing staff
- Experience in Digital Marketing
- Manufacturing marketing experience
Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Pelican Products, Inc.
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