Marketing Assistant

Overview

WBDC is seeking an enthusiastic Marketing Assistant for its growing organization. Reporting to the Client Services Manager, this position supports the organization’s marketing strategy and implementation.

The ideal candidate will be a team player and comfortable in a significant support role working at a fast pace on a variety of tasks. This position requires a highly detailed individual who is passionate and experienced in marketing, social media, special events and database management; must have excellent writing, proofreading and Microsoft Office skills. This candidate must possess a strong and proactive sense of initiative and follow-through, allowing needs and/or problems to be detected early when possible, and to be communicated and addressed promptly and successfully. The Marketing Assistant plays a critical role in the overall marketing strategies for the organization and will have an opportunity to join a dynamic team at a rapidly growing non-profit that sits at the forefront of business development for women in Connecticut.

WBDC is currently operating on a hybrid work model, with staff expected to be in the office 3 days/week. This position will be based in WBDC’s Stamford office and will support our work across the state. Travel to our offices in Stamford, New Haven or New London, as well as other locations across Connecticut will be required on a regular basis. The salary range for the role is $40,000 – 45,000 plus benefits.

Duties and Responsibilities

• Support WBDC’s marketing efforts to increase the organization’s reach, attract new clients, and encourage community, legislator, stakeholder and donor support and engagement.
• Draft marketing materials, including (but not limited to) email newsletters, social media posts, special event programs, press releases, and website content.
• Assist with client service initiatives and research, database maintenance and customization.
• Support podcast production by booking and coordinating guests, drafting episode descriptions and promotional copy.
• Assist in collecting information from clients to be used in marketing campaigns.
• Assist with website maintenance and updates.
• Conduct research on various topics and prepare materials for events and special projects.
• Support social media marketing through development and scheduling of posts and engagement with followers.
• Track deadlines across marketing campaigns.
• Coordinate with outside marketing and public relations firms to ensure projects are completed in a timely and efficient manner.

Qualifications

• Undergraduate degree
• Preferred 2 years of marketing experience, and experience working in an office and deadline-driven environment
• Proven ability to handle multiple concurrent assignments, prioritize projects, meet deadlines, and synthesize information quickly
• Comfortable working with a small team in a fast-paced environment, and can manage change and thrive in a growth culture
• Strong writing, editing, and verbal communication skills, and strong interpersonal skills
• Exceptional organizational skills, attention to detail, and commitment to accuracy
• Must be able to work independently and comfortable making decisions within purview
• Knowledge of basic marketing strategies
• Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook; proficiency with email marketing, social and digital media
• Proficiency in Canva, WordPress and Descript a plus
• Passion for information management and experience with databases and data maintenance
• Ability and desire to work at WBDC events outside of office hours
• Must have own transportation as this position requires travel between locations

About Us

Headquartered in Stamford with regional offices in New Haven and New London, the Women’s Business Development Council (WBDC) is the statewide leader of entrepreneurial education for women. The Women’s Business Development Council’s (WBDC) mission is to support economic prosperity for women and strengthen communities through entrepreneurial and financial education services that create and grow sustainable jobs and businesses across Connecticut. WBDC educates, motivates and empowers women to achieve economic independence and self-sufficiency. Since 1997, WBDC has educated and trained nearly 18,000 clients in all of Connecticut’s 169 towns—helping women to launch, sustain and scale over 13,300 businesses, create and maintain 29,000 jobs in Connecticut, and access more than $66 million in capital. Visit ctwbdc.org for more information.

WBDC offers a competitive benefit package including health, dental, vision, and life insurance, a retirement plan, paid time off, and holidays, in a supportive working environment.

Women’s Business Development Council