OVERVIEW
The Director, Marketing will serve as the owner of the Fortress Building Products’ brand and all marketing activities for the company with the aim of competitive product differentiation and increased market share. The Director, Marketing will establish strategy and direct advertising and communication efforts including positioning, messaging, public relations, and content. Additionally, this role will be responsible for the development and adoption of a holistic brand message for Fortress Building Products.
The Director, Marketing must be a creative thinker with a deep understanding of our consumer and customer needs, attitudes, and behaviors and be able to translate that knowledge into actionable communication strategies to support brand growth. This position will report to the SVP, Sales & Marketing.
COMPANY
Built on the strength of more than 50 years of innovation, Fortress Building Products is one of the strongest brands in the residential, multi-family and commercial building products industry. Based in Texas, Fortress® has been named to the Inc. 5000 Fastest Growing Private Companies list twice. The company has also earned a spot on the Dallas Mid-Market 50 Fastest Growing companies with revenues under $750 million for two years running.
OUR CORE VALUES
Work Hard, Play Hard – We seek passionate people. We take our work seriously and we take the enjoyment of our lives seriously.
Positive, Can Do Attitude – We are optimistic, we set challenging goals and we find a way to accomplish them. We approach challenges with the intention of finding solutions.
Compete & Win As A TEAM – We put the TEAM first. Our team is what makes our company great. We are a competitive group that like to win. We keep score.
Innovate & Seek Continuous Improvement – We believe it can always be better. We want better products and processes. We want to be better individuals. We want to be a better organization.
We Are Respectful – We respect fellow team members, our partners, ourselves and our company. We are known to be “the good guys”.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Owns the Fortress Building Products (FBP) brand. Monitors communications and brand usage and ensures consistency across all publicly circulated materials to ensure that all outward facing aspects of Fortress Building Products meet the overall company branding objectives.
- Working with the SVP, Sales & Marketing and Product Director(s) assures cohesive brand strategy for FBP, each sub brand, and product category.
- Creates brand strategy to introduce new products and their associated pricing.
- Owns product marketing strategy and demand creation.
- Works with the SVP, Sales & Marketing and Product Director(s) to develop marketing strategies and new product offerings to set the direction for FBP in selecting target markets and customer segments.
- Monitors, tracks, and reports industry and competitor trends to the management team.
- Researches and analyzes customer feedback and insights.
- Utilizes Wrike, FDP, and other product development methodologies to ensure marketing and brand strategies are in place to accelerate product and service delivery.
- Helps lead annual business planning activities in order to optimize, model, and manage FBP products and brands for tangible sales growth.
- Supports setting marketing/sales objectives for the group and developing strategies and tactics in support of FBP’s mission and goals.
- Owns the development and execution of promotional campaigns and related materials through advertising, public relations, web, e-mail, social media, and direct mail channels nationally and regionally.
- Owns the management of Fortress’ library of sales materials including brochures, sell sheets, case studies, product animations, videos, and photography.
- Oversees the fulfillment process and vendor relationship for all samples, collateral, displays, and marketing materials.
- Leads relationships with agency partners to ensure the most effective messaging and positioning of the organization.
- Organizes the company’s participation in tradeshows, exhibitions, conferences, and seminars; including securing exhibition space, planning booth layout, promotional campaigns, and promotional materials to leverage at the event while remaining within budget.
- Develops and monitors the process and capture of leads for the sales team and collaborates with the Customer Experience & Enablement Team on utilization of the CRM.
- Establishes and monitors monthly performance metrics for the Marketing team.
- Responsible for developing and managing FBP Marketing budget.
- Directs the planning, attraction, selection, retention, and development of staff to ensure the availability of the required management and professional talent.
SUPERVISORY RESPONSIBILITIES: Direct responsibility to lead, manage, and hold accountable the following positions and indirect responsibility for all employees that report into these positions. Responsibilities include interviewing, hiring, and developing direct reports; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
- Brand Marketing Manager
- Digital Marketing Manager
- Channel Marketing Specialist
- Agency Partners
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience/Additional Requirements
- Bachelor’s degree in marketing, business, or related field required. MBA preferred.
- Minimum of 10 years in marketing, branding, advertising, and/or agency management roles
- Minimum of 2 years in a direct management role
- Minimum of 5 years in related industry experience preferred
- Solid understanding of marketing fundamentals such as market needs, structure, and drivers is essential
- Demonstrated success translating knowledge of consumer and customer needs, attitudes, and behaviors into actional communication strategies to support brand growth
- Experience in budgeting
- A forward-thinker with a solid understanding of how to formulate short and long-term business strategies
- Strong problem-solving and critical thinking skills with a willingness to roll up your sleeves to get the job done
- Excellent written, verbal, and presentation communication skills
- Proficiency in desktop publishing, graphic design, and multimedia marketing software
- Experience with Microsoft Office Suite and project management applications such as WRIKE
- Experienced with CRM systems such as Salesforce
- Up to 25% travel
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job operates in a professional office environment. This role routinely uses standard office equipment.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand; talk, hear, and use hands and fingers. Specific vision abilities required by this job include close vision requirements. Light to moderate lifting is required. Ability to uphold the stress of traveling.
- ACKNOWLEDGEMENTS: The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
Fortress Building Products
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