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InTown Suites is one of America’s largest wholly-owned economy extended stay hotel brands with 196 properties in 22 states. Since 1989, this extended stay brand has experienced high occupancy rates, leading to sustained growth and stability for its employees, even during economic downturns. InTown and Uptown Suites are proud to provide our employees with a culture that embraces and is committed to building a diverse, equitable, and inclusive workforce. Come join our 1,400 (and growing) team members!

Our Mission:

To make every guest’s stay memorable with small gestures that make a big difference.

Our Vision:

To be the #1 choice for affordable extended stay living.

Description

Position Summary:

This position will be responsible for driving both paid and organic channels to boost market share and demand for both InTown and Uptown Suites brands. The ideal candidate is an analytical thinker who thrives in a fast-paced, team environment.

I. Position Responsibilities: Essential

  • Analyze and interpret data across multiple sources including Google Analytics, Ads, and Property Management system to identify trends and opportunities to increase revenue
  • Monitor functionality and content consistently across online channels including the InTown and Uptown websites, central reservation system, online travel agencies (Expedia, Booking.com), etc
  • Collaborate with the VP of Marketing and the agency of record to develop strategies to improve channel performance (return on ad spend, guest lifetime value, conversion, etc.)
  • Design and deploy promotional campaigns across property, web, social, email, and text platforms
  • Develop monthly blog and social content calendars
  • Collaborate with internal and external teams to maintain brand consistency and messaging
  • Help manage and boost brand awareness through PR content and reputation channels
  • Assist with call center and field training calls

II. Essential Skills/Credentials/Experience/Education

  • BA or BS degree in Marketing/Advertising
  • Must have 4-5 years marketing experience
  • Hospitality experience a plus but not required
  • Must be able to read, speak, understand, and write the English language
  • Be a strong team player with the ability to work harmoniously with a diverse workforce
  • Must have excellent communication, verbal and written skills; positive attitude, self-starter with strong initiative and competitive mind set with a passion for the hotel business
  • Exercise superior communication, presentation, organization, time management, and listening skills
  • Must be detail oriented, an analytical thinker and have the ability to multi-task and prioritize daily tasks/schedule
  • Technical Skills
  • Google Analytics Certified
  • Google Ads
  • Moz
  • WordPress
  • Blueshift or related email automation platforms
  • Reputation monitoring platforms
  • Microsoft Office, Excel, & PowerPoint
  • Must work out of the corporate office in Sandy Springs, GA (North Atlanta)

III. Mental and Physical Demands

Work Environment:

  • Typical office environment – moderate noise level.

Physical Demands:

  • Indoor work with hard and carpeted surfaces.
  • Must be able to remain in a stationary position 50% of the time
  • This position is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
  • Extensive use of hands and fingers for manipulation of keyboard, answering phone calls, calculator, copy machine, computer printer and other office productivity machinery.
  • Use of computer terminal, which requires extensive eye contact with a video display terminal.
  • The person in this position frequently communicates with employees/vendors. Must be able to exchange accurate information in these situations.
  • The position will be physically located in the Atlanta office; working remotely (outside of Company Directed Guidelines) is not permitted. Currently, the in-office work model is a hybrid with 2 days remote/3 days in the office.

Travel Demands:

  • 5% or less

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee’s ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by managers/supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate..

InTown Suites

Our client, a dynamic company specializing in culinary exploration through streaming content, is looking for a Content Distribution Manager to join their team full-time!

This is a hybrid position, requiring three days onsite (Tues-Thurs). Fridays are half days all year round!

As a Content Distribution Manager, you will oversee the distribution and playout of culinary streaming content. You will manage the end-to-end process of content distribution, ensuring seamless delivery to their viewers.

Responsibilities for this role include but are not limited to:

– Developing a strategic plan for streaming content to reach global audiences efficiently

– Coordinating with distribution partners and internal teams to ensure timely delivery of streaming TV content

– Managing relationships with streaming platforms to ensure optimal content delivery, serving as the main point of contact for channel vendors (Roku, Freevee, Tubi)

– Monitoring live streams and VOD playback and addressing any technical issues to ensure a high-quality viewing experience

– Managing the playout operations, including scheduling, timing, and monitoring of streaming TV content

– Tracking and analyzing content performance metrics, audience engagement, and user feedback to make data driven decisions for content optimization

The ideal Content Distribution Manager will have:

– Proven experience in managing FAST TV distribution and playout operations

– Strong knowledge of playout & scheduling systems; any experience with Amagi Cloudport a huge plus

– Ability to interpret data and make data-driven decisions as it relates to programming scheduling

Creative Circle

Our Boston based agency client looking for a Creative Resources Manager with 5+ years’ experience in a Traffic or Project Management role in an advertising or creative agency in Boston. You’ll track resources across multiple departments and have a strong understanding of both print and digital projects–

Daily Responsibilities:

  • Manage resource scheduling for the concept, content and design teams.
  • Quickly assign incoming work based on availability and skillset to ensure all project timelines are met.
  • Monitor projects and workloads, working with teams and staff to adjust assignments and deadlines accordingly. A thorough understanding of team capacity is required in order to make decisions about handling work internally or externally; decision maker on when to outsource projects
  • Maintain systems and practices that make it clear who is responsible for what task.
  • Communicate regularly with all necessary teams to ensure people have visibility into the status of their work.
  • Manage the day-to-day planning on assigned projects with Project Manager and/or Account team.
  • Weekly connection meetings with all members of creative team to ensure schedule and resourcing alignment
  • Lead the process and work with different departments to recruit and develop relationships with a trusted group of partners and freelancers in all areas of our business to enhance creativity, skillset, capacity, and value for all
  • Working with team leads to proactively seek required skillsets for future projects and client needs
  • Manage administrative tasks for all partners including, onboarding, quotes, work confirmation and invoicing/payment
  • General understanding of project financials. You’ll be required to work closely with the Accounts team to review project budgets, partner quotes to deliver profitable projects that maintain targets
  • Ongoing management and improvement of processes related to the freelance network
  • Ensuring legal and administrative aspects of outsourced projects have been considered including insurance, licenses, non-disclosure agreements, contracts and releases
  • Work with department leads to ensure team workflow is running efficiently and all projects are delivering value to client
  • Work with department leads to ensure quality thresholds are achieved as determined by creative departments

Creative Cove Inc.

*LOCAL CANDIDATES ONLY, NO RELCOATION PACKAGE*

SIOP Manager – Sales, Inventory, and Operations Planning

**They need someone with Manufacturing SIOP/Demand Planning

experience. Especially someone who has stood up a program.**

Responsibilities:

  • Lead the monthly Sales, Inventory, and Operations Planning (SIOP) process in delivering a predictable, reliable cross-functionally integrated Plan that aligns with the company’s objectives with a focus on balancing demand and supply, optimizing inventory, and minimizing lead-times.
  • Develop, maintain, and utilize a Balanced Scorecard of KPIs to align performance with financial, operational, and strategic objectives.
  • Enhance reporting for monthly/quarterly/annual reviews and drive story telling with data.
  • Leverage analytics to provide timely data insights and recommendations to stakeholders throughout various areas of the organization.
  • Work closely with Manufacturing, Procurement, and Logistics to ensure sufficient capacity exists in the supply and distribution networks.
  • Set and maintain inventory targets.
  • Monitor and maintain visibility to inventory health, evaluating performance, and proactively driving attention and marshalling required resources to develop and execute action plans to resolve issues.
  • Embed structure, discipline, and continuous improvement into the SIOP process to enable robust, efficient action planning and decision making.
  • Monitor functional group adherence to SIOP procedures, roles and responsibilities, and timelines.
  • Oversee monthly SIOP process including scheduling meetings, coordinating content input, and preparing the Executive SIOP meeting deck, capturing action items, and issuing meeting minutes.
  • Synthesize large amounts of data, decompose complex problems, and communicate across various levels of the organization using a variety of communication techniques including data visualization.
  • Formulate and develop a strategic roadmap to mature the SIOP function and process.
  • Be a change agent by continuously identifying, assessing, and leveraging process, technology, and capability enhancements.
  • Oversee lifecycle planning (new production introduction (NPI) and end-of-life activities).
  • And actively engage all stake holders to balance expectations with SIOP performance

Requirements:

  • Bachelor’s degree in supply chain, Operations Research, Mathematics, Engineering, or Business Management (Master’s degree preferred)
  • 10+ years of strategic and in-depth, hand-on planning and operations experience
  • Experience implementing and leading a SIOP/S&OP/IBP process with a proven track record of achieving financial, service, and operational performance targets.
  • Strong E2E Business / Supply Chain Understanding; understands tradeoffs of balancing revenue, margin, and inventory to achieve sustainable, profitable growth.
  • Be an inspiring and authentic leader, with demonstrated strength in coaching and developing a team, both employees and managers of others
  • Strong executive presence and storytelling
  • Excel at simplifying complex operational issues and turning data into actionable insights through the use of data visualization.
  • Turn data into actionable business insights.
  • Influencing & relationship building skills to drive action with appropriate urgency across critical cross-functional partnerships.
  • Experience developing and executing innovative solutions that delivered a step-change in business results.
  • Strong business, operational, financial and root cause acumen with a corrective action mindset
  • Knowledge and experience using ERP (Infor-LN preferred) and planning systems required; implementation experience a plus.
  • Exceptional ability to think creatively, generate options, build consensus, and execute.
  • Strong project leadership, strategy development, process design, and change management skills
  • Demonstrated success navigating ambiguity and being resilient in a dynamic multi-faceted business environment.
  • Passion for driving continuous improvement; mature existing processes, systems, etc.
  • Lead and solve complex organizational problems with a focus on continuous improvement.
  • Strong interpersonal skills with an ability to collaborate and communicate effectively both cross-functionally and with executive leadership, senior management, peers, and team members.
  • Seasoned people manager skilled at establishing goals, motivating and holding people accountable, and driving results through metrics.
  • Capable of developing talent, inspiring new ways of working, building resiliency, and leading an organization to excellence

Judge Direct Placement

$$$

The Vendor Manager is responsible for managing the overall health and effectiveness of CrossCom’s Variable Field Tech (VFT) Network and for developing and maintaining strong relationships with our VFTs to ensure the efficient and cost-effective supply of required services. Direct reports will include staffers that engage in prospecting, recruiting, and support related to the VFT network. As a key manager in the organization, the Vendor / VFT Manager will have accountability to ensure that appropriate capacity and the proper skillsets exist (at scale) within the VFT network. The Vendor / VFT Manager is also responsible to expand the VFT network into new skillsets and new territories when required. Key responsibilities, required Experience/Education, and Competencies are detailed below.

Responsibilities

  • Identify potential VFTs and assess their suitability based on quality, cost, reliability, and compliance with company standards.
  • Negotiate contracts and agreements with vendors to secure favorable terms, pricing, and service level agreements.
  • Collaborate with legal and admin teams to ensure contract compliance and risk mitigation.
  • Cultivate strong and mutually beneficial relationships with VFTs, serving as the primary point of contact.
  • Generate regular reports on VFT performance, cost savings, and KPI; conduct thorough vendor evaluations and performance reviews to ensure vendors meet or exceed established criteria.
  • Monitor vendor performance to ensure adherence to quality standards and compliance with product specifications; implement quality improvement initiatives as needed.
  • Analyze pricing structures and cost strategies to identify cost saving opportunities; develop and implement cost reduction strategies while maintaining quality standards
  • Ensure VFTs comply with all relevant regulations, industry standards, and company policies.
  • Assess and mitigate risks associated with VFT relationships.
  • Use data-driven insights to make informed decisions and improvements.

 

Qualifications

·        Bachelor’s degree in business, supply chain management, or a related field (Master’s degree preferred).

·        Proven experience in vendor management or procurement, with a minimum of 5 years in a similar role.

·        Working knowledge of Structured Cabling/Low Voltage (CAT5 / CAT6), Telco, and Retail IT industry concepts highly desired / preferred.

·        Strong negotiation, communication, and interpersonal skills.

·        Excellent analytical and problem-solving abilities.

·        Familiarity with contract law and procurement regulations.

·        Proficiency in using software, BI Tools to create and utilize vendor KPI.

·        Ability to work collaboratively in a cross-functional team environment.

·        Detail-oriented and highly organized.

·        Results-driven with a focus on achieving cost savings and efficiency.

Competencies

·        Strong leader with the ability to motivate team members and achieve successful outcomes

·        Strong decision-making and execution skills

·        Excellent communication skills

·        Strong industry awareness

·        Strong People skills

·        Demonstrated ability to adapt and be resourceful

·        Superior negotiation skills

·        Solid analytical and presentation skills

·        Strong conflict management skills

·        Proven ability to network

·        Proficient in use of Microsoft Excel (minimum skill requirement includes being able to use features such as V-Lookup, creating and manipulating pivot tables, producing multi-scale charting, keyboard shortcuts, etc.)

·        Proficient in use of Microsoft Word, to assist in creating and modifying Department documentation

·        Proficient in use of Microsoft PowerPoint, to create and update various slide content for both internal and external use

·        Must be results oriented and demonstrate an appropriate sense of urgency as required to successfully deliver on required Department targets

CrossCom

$$$

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our client’s digital transformation and business growth.

Job Responsibilities:

  • Responsible for the procurement operation and commercial management of procurement projects, including progress management, demand management, commercial negotiations, price management, contract management, and issue management during execution.
  • According to the business development strategy, formulate procurement strategies and implementation; responsible for the development, management, performance evaluation, and improvement of suppliers.
  • Collect and analyze market trends, grasp market changes, and provide a basis for procurement decisions.
  • Possess the ability to streamline and diagnose processes and promote cross-team problem-solving.

Job Requirements:

  • Aligns with Tencent’s corporate culture, displays integrity and responsibility, excels in cross-team collaboration, and possesses strong interpersonal communication skills.
  • Bachelor’s degree or higher, with over 8 years of experience in procurement business or supply chain management. At least 2 years of experience working locally overseas or in charge of overseas procurement. Preference given to those with IT and software procurement experience, as well as administrative procurement experience.
  • Experience in independently managing procurement projects, profound knowledge in the procurement field; outstanding business negotiation skills, passionate, resilient, meticulous in work, responsible, and high stress tolerance.
  • Strong organizational management skills, logical thinking abilities, problem-solving capabilities, and document editing skills.
  • Demonstrates good learning and communication skills, problem analysis and resolution abilities, and can work under pressure.
  • Excellent written and spoken English and Chinese (Mandarin), in order to communicate with various stakeholders in headquarters

Tencent

Design Traffic Manager (Studio Manager)

The Matrex Design Traffic Manager’s duties are to oversee the flow of design projects through various departments while in the design process, assign projects to the correct designer, and ensure departments complete projects on time. As a traffic manager, you also build out schedules and work with account teams and all departments to establish deadlines for each project stage. A successful design traffic manager keeps everything running smoothly and provides client satisfaction.

Requirements and Qualifications:

  • Proven experience in creative traffic management and content delivery.
  • Excellent written and verbal communication skills.
  • Strong organizational, analytical, problem-solving, and multi-tasking skills.
  • Able to work under tight deadlines and handle multiple tasks simultaneously.
  • Able to work independently and as part of a team.
  • Excellent interpersonal skills and customer service orientation.

Scheduling Duties and Responsibilities:

  • Work with all departments to develop and implement traffic plans with deadlines that ensure the timely and accurate delivery of content.
  • Have ownership to solve schedule challenges, remove barriers, and rebalance workloads.
  • Monitor activity and keep daily Design Schedule reports current.
  • Have daily morning check-in with each designer to identify barriers and project status.
  • Have a constant awareness of upcoming design work through conversation with account teams.
  • Prepare and maintain detailed reports on content delivery performance.

Project Duties and Responsibilities:

  • Assure completion of required account team paperwork.
  • Keep the financial team abreast of upcoming quotes to approve.
  • Assure account team has all kick off meeting material organized.
  • Record notes during meetings and distribute for review immediately following.
  • Help set tone for well managed meetings.
  • Initiate conversation for a constant awareness of potential project delivery challenges that might arise.

Vendor Duties and Responsibilities:

  • Develop and maintain good vendor partner relationships.
  • Assure vender relationships in all creative areas of expertise.

All inquiries will remain completely confidential.

Matrex Exhibits

$$$

Overview

Vectrus is seeking a professional who will provide general or specialized administrative support to the National Geospatial-Intelligence Agency (NGA). The candidate will provide a wide variety of services to the agency’s Talent Acquisition Office in the areas of external recruitment; external hiring and marketing events; pipeline forecasting; selections and offers; pre-hire assessments; student programs; and in executing the agency’s talent acquisition plan. As an additional duty to the incumbent’s current contract role, Vectrus is seeking a Task Order manager to take an active role in engagement execution, project management and key business development activities.

Responsibilities

  • Staff Officer Responsibilities:
  • • Providing general administrative support to the Talent Acquisition Office staff (less than 40% of their time).
  • • Receiving and acting on guidance and direction from the applicant management team to accomplish general and routine office requirements.
  • • Coordinating, collecting, screening and disseminating HR materials in accordance with the process associated under account management and pipeline management.
  • • Using NGA systems to support recruitment and hiring.
  • • Maintaining the content of the Talent Acquisition website to include posting and updating recruitment and hiring information.
  • • Maintaining SOPs, templates, and guidance as directed by the government.
  • • Planning and integrating hiring processes and strategies into mission and career service roles and responsibilities.
  • • Processing and managing external applications and coordinating with NGA Recruiting, hiring managers, and applicants to support the external hiring process.
  • • Ensuring compliance with the agency established processes, to include fair and consistent human capital procedures and practices.
  • • Supporting current/future position requirements to ensure recruiting is appropriately focused and timely to produce high quality candidate pools.
  • • Scheduling and participating in required engagement meetings, working groups, town halls and other events as required to support the Talent Acquisition Office.
  • • Preparing, editing, and modifying white papers, briefings, reports and other documents.
  • Task Order Manager Responsibilities:
  • • Responsible for the successful execution of the task order. Serves as the main point of contact on the project with contract leadership. General responsibilities will include, as appropriate, managing personnel resources and assignments, developing work schedules, Profit and Loss responsibilities for the project, aiding other task order managers, and assisting the contract Program Manager (PM) in the following actions: manage cost, staffing, schedule, deliverables, and quality assurance.
  • • Ensures all deliverable requirements are met, progress is achieved in a timely manner, resolving all task order performance issues.
  • • Communicates effectively, both orally and in writing, with task order personnel and senior management, and organizing, directing, and coordinating execution of task order activities within negotiated time frames.
  • • Provides clear leadership, technical direction, and guidance to all task order personnel.
  • • Ensures accurate record keeping and quality of services.
  • • Tracks and aids the PM in filling vacant positions in a timely manner at the Task Order level.
  • • Manages subcontractor resources as necessary (e.g., integrating subcontractor work performed on order requirements, managing the work distribution to subcontractors).
  • • Develops project plans.
  • • Supports the maintenance of the project’s document (e.g. SharePoint) repository.
  • • Conducts performance reviews, task delegation, project scheduling, project financials, quality review and client management.
  • • Works with Vectrus leadership to develop proposals for delivery to NGA on new work efforts.
  • • Acts as the lead point of contact with the task order client

Qualifications

  • Education / Certifications: One-year related experience may be substituted for one year of education, if degree is required.
  • Bachelor’s or equivalent experience in Human Resources or related field
  • Required Qualifications:
  • 11-14 Years’ experience as Staff Officer or Office Manager, 7+ years project management experience of teams 10 personnel or more.
  • Minimum 12 months demonstrated experience working within the Intelligence Community
  • Minimum 24 months demonstrated experience using SharePoint and using the electronic publishing applications such as the Microsoft Office Suite.
  • Performing monthly and yearly reviews, and scheduled or non-scheduled situational counseling for employees
  • Excellent organizational skills
  • Excellent oral/written communication
  • Experience working for executive level federal clients GS15 or higher
  • Experience managing in a fast-paced environment.
  • Desired Experience:
  • Master’s degree in human resources or related field.
  • Understanding/knowledge of NGA hardware/software tools available (i.e. SharePoint, People Soft, MS Outlook Macros, etc.).
  • Management experience of teams 20 personnel or more
  • Proposal development experience
  • o Project Management Professional (PMP) certified.
  • Skills
  • Proficient with PC computer platforms and Microsoft Office Suite
  • Strong communication (oral and written), interpersonal and customer service skills.
  • Ability to coach and mentor junior staff members.
  • Ability to communicate clearly in writing and verbally.
  • Ability to obtain and maintain firm independence and abide by firm ethics requirements.

We are committed to an inclusive and diverse workplace that values and supports the contributions of each individual. This commitment along with our common Vision and Values of Integrity, Respect, and Responsibility, allows us to leverage differences, encourage innovation and expand our success in the global marketplace. Vectrus is an Equal Opportunity /Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, protected veteran status or status as an individual with a disability. EOE/Minority/Female/Disabled/Veteran.

Vectrus

Planet Technology is seeking a Senior Demand Generation Campaign Manager to join one of our cybersecurity technology clients.

Location: Hybrid. 2 days/week onsite in Boston, MA

As Senior Demand Generation Campaign Manager, you will join their growing marketing team. The ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings.

Responsibilities:

  • Campaign strategy and planning: Collaborate with key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
  • Develop and execute end-to-end marketing campaigns: Plan, create, and implement integrated marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.
  • Content creation and coordination: Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as landing pages, videos, webinars, emails, social media posts, and advertisements.
  • Continuous improvement in targeting & conversion: Continuously improve top-of-funnel targeting to increase funnel conversions through closed-won. Continuously learn where to best meet target personas/ICPs where they live, then optimize based on the updated information.
  • Lead generation and nurturing: Implement lead generation strategies to capture and nurture leads throughout the buyer’s journey, using marketing automation tools and CRM systems. Work with web team to continuously analyze lead gen analytics from website, making recommendations on improvements to increase conversions.
  • Analytics and reporting: Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend rapid optimizations for current and future campaigns.
  • Budget management: Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
  • Collaborative teamwork: Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.

Requirements:

  • Bachelor’s degree in marketing, business administration, or a related field.
  • 5+ years of experience in B2B marketing campaign development and management, in the cybersecurity space
  • Experience marketing to cybersecurity professionals
  • Expertise in account-based marketing methodologies and tools (Zoom MarketingOS, 6Sense or similar)
  • Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)
  • Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
  • Ability to think strategically, develop campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes.
  • Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
  • Ability to create compelling campaign content and collaborate effectively with cross-functional teams.
  • Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively.
  • Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels. Provide leadership and guidance to junior team members.

Planet Technology

$$$

B2B EdTech SaaS

US Remote (Eastern Time Zone)

$90-98k + Extensive Benefits

The company

Zeren are excited to be partnering with the world’s most inspiring learning platform for people and organisations. The company have grown to a team of over 50 people and have built an online marketplace curated from 200+ of the best learning providers globally. So far, they’ve supported thousands of employees from fast growing tech scale-ups and progressive businesses like HelloFresh, GoCardless, King and Freetrade to power their learning culture and they’re only just getting started on their mission to help unlock everyone’s full potential.

Your responsibilities:

• Define and establish the global paid media demand generation strategy

• Lead on performance marketing campaigns (PPC, paid social and programmatic) to generate leads and help their conversion through the funnel with retargeting

• Be the in-house expert on content repurposing and distribution to make sure that we have multiple touch points with our target audience, while increasing the ROI of each piece of content created

• Taking ownership of media budgeting, performance forecasting, measurement and reporting

• Analyzing the performance of digital demand generation campaigns across all digital channels and offering strategic and tactical growth optimization guidance to meet pipeline targets

• Managing relationships with third-party agencies and determining the best partners to support demand generation efforts

• Advising go-to-market teams on the most effective creative strategies, formats, and customer journeys to develop top-tier lead and nurture campaigns

• Working closely with the rest of the team to define tactics to generate leads for various campaign types, including webinars, events, whitepapers, gated content, and case studies

• Leveraging audience insights by persona, title, segment, region, and channel to enhance cost efficiencies in terms of lead, MQL, SQL, and customer acquisition

• Bringing a strong commercial acumen and a proven track record in Account-Based Marketing to the table

What will make you a great fit

• 3+ years of experience in leading demand generation initiatives

• Expertise in content distribution through both paid and non-paid channels, with a primary focus on MQL and SQL generation

• Expertise in planning integrated funnel demand generation campaigns spanning across multiple channels (paid digital, organic, community etc) and formats (video content, whitepapers, case studies, webinars, events, research, sales enablement and others)

• Track record of successfully working in cross-functional teams, namely sales, product and customer success

• Excellent communication and influencing skills

• Experience testing hypothesis quickly to learn and advance our overall marketing strategy

• Commercial mindset and ability to establish the right processes and frameworks when working with the sales teams

• Experience working with and maximising B2B martech tools including Hubspot and Outreach

• Have prior experience in the B2B SaaS industry, with a preference for experience working in SaaS

What’s in it for you

• Healthcare plan – provided by United

• 401 (k) plan

• Learning and Development – $1,000 learning budget each year + unlimited learning leave to drive your own development

• Flexible working hours

• Distributed working – $500 WFH allowance

• The latest technology to enable you to be as effective as possible

• 25 Holiday Days + your local bank holidays

• Your birthday off

• 1 ‘life event’ day off per year

• Seasonal Hours – 2-hour lunch breaks on Tues & Thurs in Winter, finish at 2pm on Fridays in Summer

• Mental Healthcare – Unlimited qualified therapy-based support

ZEREN

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