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- Pennsylvania
The Digital Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the Coen Markets, Coen Tire and NES brands, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building brand awareness, driving consumer traffic, fuel/food/inside sales for Coen Markets, tire sales for Coen Tire, and product and services sales for NES. These efforts including growing the sign ups, user-based and digital marketing to Club Coen, Coen’s loyalty program. The Digital Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation, and ongoing management of a continually evolving strategy.
Mission & Guiding Principles:
It is Coen Markets’ mission to impress and satisfy guests with every visit, and make their lives simpler through following the seven core principles that guide us in every decision we make:
- Do the right thing, right now, every time
- Embrace change
- Communicate with transparency
- Respect and value guests and team members
- Treat our vendors as partners
- Have a passion for winning
- Committed to making a positive impact on our community
Responsibilities & Essential Functions:
Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
- Build and manage performance reports through Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website and campaign optimization: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings
- Manage the maintenance and utilization of Club Coen loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with CMO and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Be agile: Respond quickly to opportunities and threats as campaigns progress.
- Operate marketing software, platforms and digital scheduling tools such as Feathr, Hootsuite, Facebook Ad Manager, LinkedIn Business Manager, Google AdWords. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Innovate: Stay up to date on what is happening in the digital marketing and technology space and be willing and ready to test and learn.
Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics, including consumer traffic data gains and financial growth to Coen, to ensure continued success.
- Other responsibilities as required by business need
Functional Capabilities:
- Brand Advocate
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Loyalty Marketing and Data Analytics
- Marketing Automation; SMS, Email & other Digital Marketing
- All other duties as assigned
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of professional experience in marketing with roles of increasing responsibility
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program, including Adobe Dreamweaver and Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) or similar.
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms such as Google analytics, email/marketing automation, SMS marketing, Geo-targeting, CRM/databases, Google AdWords, Facebook and LinkedIn Advertising, social media management platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Strong understanding of the principles of marketing, communications and analytics.
- Sound project management and organization skills, strong attention to detail, ability to complete projects timely and accurately. Ability to multitask, operate under pressure, and prioritize.
- Highly effective communication (verbal and written); strong interpersonal skills; strong team building and ability to work in a team environment; strong comfort and impact presenting to internal teams.
- Team player. Ensures team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes.
- Ability to formulate recommendations based on a broad set of inputs and facts.
- Ability to work effectively in ambiguous situations with the ability to be decisive while working cooperatively with others.
- Possess a keen interest in professional development, learning and growth
- Must be at least 21 years old.
- Must be able to pass pre-employment testing, including background check, drug screen, and Motor Vehicle (MVR) check.
Licensure/Certification:
- Valid State Driver’s License, proof of insurance, and reliable transportation is required
PM20
PI192014892
Coen Markets
Balance Marketing Group, a rapidly growing integrated marketing company, is seeking a passionate and talented Social Media Manager to add to our digital accounts team.
The Social Media Manager will leverage social media to express our client brands effectively and directly engage with consumers to promote and inspire confidence in their services and products.
In this role, you will:
- Research target audiences, schedule posts, update news feeds as needed
- Copy write for posts and blogs, design basic graphic elements when needed
- Analyze trending topics and new social media platforms for future growth opportunities.
- Monitor social channels to gain customer insights and competitive intelligence.
- Create reports showcasing important business and social metrics for presentation to management.
Key Responsibilities
- Provide digital leadership and unique strategies for all designate client social platforms and communities including: Facebook, Instagram, Twitter, YouTube, etc.
- Develop unique content for all brands social media platforms. This includes daily posts, copy, art direction, photos and video.
- Identify opportunities, tools and trends in the social space and recommend the best course of action with justifiable metrics.
- Develop and foster relationships with key bloggers and other influencers.
- Understand current trends, technologies and advancements in social, mobile and online review sites.
- Maintain consistent system of measurement and evaluation of social and mobile program success.
- Perform your job function always taking into account the core values of Balance Marketing Group and our clients
Required Skills
- Ability to work on numerous projects simultaneously with aggressive turnaround deadlines.
- Ability to communicate directly with clients and take responsibility to learn and perform tasks assigned to you.
- Ability to maintain high standards of proofing and quality assurance.
- Demonstrate ability to follow direction and collaborate on projects within a team environment
- Social Media Proficiency – Understanding and ease of use with Facebook, YouTube, Instagram, Twitter, Snapchat, etc.
- Computer Skills – above average skills in PowerPoint, Excel, and Word. Experience with cloud based project management systems and CRMs helpful.
BMG is an Equal Opportunity Employer
Job Type: Full-time
Job Location:
- Berwyn, PA 19312
Required education:
- Bachelor’s
Required experience:
- Marketing: 1 year
Balance Marketing Group
Job Summary
The Creative Director will have demonstrated design leadership in TV, print, in-store and online marketing. This role has a mastery of multiple marketing/creative mediums, excellent typography and layout skills, advanced understanding of written and visual communications, excellence in concept creation, and adept at finding the connecting aesthetic. This role drives collaboration across marketing teams and across the enterprise (merchants, operations, leadership); with a mastery of guiding process and teams of multiple creatives (writers, videographers and designers).
Job Description
- Experience Required: 5 to 10 years; 8+ years of design experience in the consumer market, ideally in retail (food, lifestyle or fashion). Experience leading photo and video creative direction and production, videography, photography, typography, and information design. Tactical experience managing a developing brand and knowledge of best practices
- Education Desired: Bachelors Degree
Job Responsibilities
- Lead the content & visual creative creation process;
- develop and champion a consistent vision to support the overall brand across all marketing channels and campaigns
- Act as an evangelist for innovative and on-brand creative across the company
- Collaborate with merchant, operations and BU leadership teams on brand story, design, editorial, video, digital, online and retail experience
- Develop and build a creative team of thinkers and innovators
- Manage brand style guide and support and/or lead marketing objectives
- Care deeply about the creative integrity of our brand and the overall business goals across varying functions
- Guide all creative efforts of the team to deliver a great and unique brand experience
- Be Data/Research driven but recognize the importance of insights/trends from TMs, customers and prospects to understand their needs.
About Us
At Giant Eagle Inc., we’re more than just food, fuel and convenience. We’re one giant family of diverse and talented Team Members. Our people are the heart and soul of our company. It’s why we strive to create a nurturing environment that offers countless career opportunities to grow. Deep caring and solid family values are what makes us one of the top work places for jobs in the Greater Pittsburgh, Cleveland, Columbus and Indianapolis Areas. From our Warehouses to our GetGo’s, our grocery Stores through our Corporate home office, we are working together to put food on shoppers’ tables and smiles on their faces. We’re always searching for the best Team Members to welcome to our family. We invite you to join our Giant Eagle family. Come start a lasting career with us.
Giant Eagle
‘Mayor of Kingstown’ Casting Police
- 18 AND OLDER
- you must have full day availability – we film 10-12 hour days
- you must covid test (if you test with us you will be paid $80)
- we are actively going through any and all submissions but looking for people who know they have last minute availability!
‘Mayor of Kingstown’ Casting Office Employees
All Genders – All Ethnicities
- 18 AND OLDER
- you must have full day availability – we film 10-12 hour days
- you must covid test (if you test with us you will be paid $80)
- we are actively going through any and all submissions but looking for people who know they have last minute availability!
‘Mayor of Kingstown’ Casting Cop Bar
- All Genders – All Ethnicities
- Off Duty Cop Types, Bar Broads, Bar Regulars
- 18 AND OLDER
- you must have full day availability – we film 10-12 hour days
- you must covid test (if you test with us you will be paid $80)
- we are actively going through any and all submissions but looking for people who know they have last minute availability!
‘Mayor of Kingstown’ Casting Pedestrians
- 18 AND OLDER
- you must have full day availability – we film 10-12 hour days
- you must covid test (if you test with us you will be paid $80)
- we are actively going through any and all submissions but looking for people who know they have last minute availability!
If you are a Marketing professional with a track record of Media Planning experience, please read on!
Job Title: Associate Media Director
Location: Philadelphia, PA
Salary: $90k-$140k
Requirements: Bachelor’s Degree with 7+ years experience
This would be an amazing opportunity for you if you are looking a role that will provide professional growth and new challenges yet balanced with great culture and quality of life!
Top Reasons to Work with Us
- Diverse Work Environment.
- Continued Professional Growth.
- Tuition Reimbursement.
What You Will Be Doing
- Work with account and media teams to develop Media Action Plans to outline campaign parameters prior to the development of the media plan.
- Displays an in-depth understanding of client’s business and their advertising objectives.
- Directs media planning and buying activities for assigned accounts.
- Develop relationships with clients, acting as the day to day client contact.
- Establishes and maintains positive relationships with outside vendors, primarily media representatives and their management to ensure a favorable agency reputation.
What You Need for this Position
- Bachelor’s degree with 7+ years experience working with agencies.
- Experience with Paid Search & Paid Social Media.
- Proficiency in social media platforms such as Facebook, Twitter, Instagram, etc..
- Experience with strategies and overall direction for paid search delivering KPIs.
- Ability to provide analysis of paid search performance based on data.
What’s In It for You
- Salary: $90k-$140k
- Medical, Dental, Vision Insurance.
- PTO
We are actively interviewing so APPLY TODAY!
Email Your Resume In Word To
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
- Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : JL17-1703434 — in the email subject line for your application to be considered.***
Joe Livengood – Recruiter – CyberCoders
Applicants must be authorized to work in the U.S.
CyberCoders, Inc is proud to be an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work – In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
CyberCoders
Healthcare Commercial Casting Call
Talent Needed for Healthcare Commercial!
Talent needed for Filming in Harrisburg,PA or Williamsport, PA!!
Rate: $900 per person.
Talent is responsible for traveling themselves to the filming location in Harrisburg, PA or Williamsport, PA if located outside those areas.
(Travel stipend of $100 and 1 night hotel stay included for Pittsburgh,PA locals)
ALL TALENT WILL ONLY WORK ONE DAY.
Filming is in Harrisburg, PA on 9/20 OR 9/21.
Filming in Williamsport, PA on 9/22 OR 9/23.
There is currently no vax mandate for this job.
Mask use will be enforced on set though when not filming.
ROLES:
- All genders and ethnicities
- Ages 18+ for various roles.
Baby
- Ages 3-6 months old with Real Dad and Mom.
- THESE ROLES WILL DEFINITELY WORK IN WILLIAMSPORT ON 9/22 OR 9/23.
Rate: $900 per person.
We are committed to inclusive, diverse casting. Please submit without regard to age, sex, ethnicity, disability, race, color, national origin, sexual orientation or gender identity or any other basis protected by law unless otherwise specifically indicated.
Benefits Include: Medical, Dental, Vision, STD, LTD, Life, 401k, and Paid Time Off
The Opportunity: IST is looking for friendly, service-oriented, customer focused people with a passion for excellence. We offer professional training, skill enhancement and opportunities to advance toward supervisor, assistant manager and site manager positions.
Benefits Include: Medical, Dental, Vision, STD, LTD, Life, 401k, and Paid Time Off
Compensation: up to $15.00/hr USD, DOE
Amenities: Near Commuter Lines
Responsibilities:
- Shift is 10:00am to 7:00pm daily M-F
- Operating mailing, copy and fax equipment
- Pick-up and deliver mail, parcels, copy jobs and faxes to customers
- Scanning of files and incoming mail
- Shipping & Receiving, includes managing a loading dock accepting pallets of materials and shipping out pallets of materials
- Maintain the highest levels of customer care while demonstrating a friendly and cooperative attitude
- Handle time-sensitive material like confidential, urgent packages
- Maintain copier equipment
- Demonstrate flexibility in satisfying customer demands in a high volume, production environment
- Consistently adhere to business procedure guidelines
- Take direction from supervisor or site manager
- Participate in cross-training Maintain all logs and reporting documentation; attention to detail
- Adhere to all safety procedures
- Perform other tasks as assigned
Qualifications:
- High school diploma or equivalent (GED) – College Degree is a plus and allows a fast track plan to management
- Customer Service/ Hospitality/ Retail background preferred
- Professional appearance and demeanor
- Keyboarding and windows environment PC skills
- Excellent communication skills both verbal and written
- Ability to effectively work individually or in a team environment
- Competency in performing multiple functional tasks
- Ability to meet employer’s attendance policy
- A valid drivers license and reliable transportation to and from work
- Lifting up to 55 pounds
IST Management Services