Anthropologie Group Senior Manager, Growth Marketing
Founded in 1992, Anthropologie (www.anthropologie.com) operates more than 175 retail stores in North America and Europe, and ships to over 100 countries worldwide via our ecommerce channels. We cater to fashionable, educated, and creative women between the ages of 28 to 45, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in unÂexpected, delightful ways. Our unique product assortment includes women’s apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.
Anthropologie’s Marketing team seeks a Senior Manager for Growth Marketing to develop and implement digital marketing strategies to drive growth for emerging categories and initiatives within Anthropologie Group brands. This role is highly cross-functional where teamwork, innovation, analysis and strategic thinking are critical aspects of this position’s responsibilities.
We are looking for a leader who is highly analytical, has experience across multiple digital marketing channels and can articulate a vision connecting the dots between our customers and attributes of our unique product assortment needed to drive growth. You will collaborate closely with business and creative leads, ad tech stakeholders to develop strategic briefs that align to channel and business growth goals.
In this role, thought leadership, collaboration, and clear communications are key. The ideal candidate has serious analytical chops, is curious and a self-starter.
Responsibilities
· Translate emerging category business goals into tactical media plans
· Serve as Marketing Central point of contact for Merch partners regarding digital marketing strategies for emerging categories and initiatives
· Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition
· Work cross-functionally with paid marketing, brand marketing and analytics teams to develop high-impact integrated campaigns
· Work closely with Analytics to develop analytics tools to track, measure and report out on impact of digital marketing campaign strategies
· Contribute to other team projects and initiatives, remaining flexible and willing to contribute
Qualifications
· 7-10 years of marketing experience, preferably in a growth marketing role or a related field such as digital marketing or product marketing. Candidates should have a strong track record of developing and executing successful marketing campaigns and driving growth for the business
· 3-5 years of experience managing a team of marketing professionals
· High degree of project management skill
· Experience in multiple marketing channels such as email marketing, social media marketing, and paid advertising. Candidates should have a deep understanding of each channel’s strengths and weaknesses and be able to advise on campaign opportunities across multiple channels.
· Experience in data analysis and marketing analytics. Candidates should be comfortable working with tools such as Google Analytics and Excel and be able to analyze complex data sets to make data-driven decisions.
· Finally, senior managers for growth marketing should have experience working in a fast-paced, high-growth environment. Candidates should be comfortable working under pressure, be able to manage multiple projects and deadlines, and be able to adapt quickly to changing business needs.
About You
· Passion for digital, staying on top of the changing ecosystem including advertising formats, channels and technologies
· An innate curiosity and ability to breakdown complex analyses into concise, straightforward recommendations and marketing initiatives
· A collaborative, ‘team-first’ attitude, leave ego at the door
· Growth mindset
· Positive, can-do, problem solving attitude, purposeful, but ability to have fun, etc.
Education: Bachelor’s Degree in marketing, business, analytics, or a related field
Location: Philadelphia, PA
Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
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