New York Casting Calls & Acting Auditions

Town Hall—a high-growth agency providing digital marketing services to nonprofit and higher education clients-seeks a Media Director to lead media planning and activation across our client portfolio of education and mission-driven brands. This role will report to the Media Group Director and is responsible for developing high quality media strategy and campaign execution; understanding the clients’ industry and business objectives; mentoring and coaching planning and activation associates; and acting as a partner to creative and account teams to deliver business-impacting results for our clients.

The Town Hall office is located in midtown Manhattan and we are working in-office three days per week. Remote candidates are not currently being considered for this position.

What You’ll Do

The Performance Marketing Media Director will be a champion for excellent media practices, develop effective strategy and tactical recommendations, and ensure campaigns are executed correctly. The Performance Marketing Media Director will generously share their marketing and media knowledge with all teams and seek to leverage emerging digital media opportunities and tools. In collaboration with their teammates, the Performance Marketing Media Director will nurture and expand existing client relationships by driving

In collaboration with the Media Group Director, the Performance Marketing Media Director will manage internal and external media team partners, delegating tasks and reviewing deliverables before representing the team’s work with the wider internal team and at one-off and recurring client meetings. Working closely with account managers and the creative team, the Media Director will ensure a cohesive campaign approach and messaging to drive clients’ business results. Day-to-day collaborators for this role include the Media Group Director, Senior Media Planner, Media Buyer, Search Analyst, Account Manager, and Associate Creative Director.

Sample Day-to-Day Responsibilities

• Develop comprehensive media strategies with an analytical approach that leverage paid social, paid search, display, and emerging technologies to reach clients’ campaign and business objectives
• Create cross-platform tactical media plans, detailing audiences, learnings agenda, and ongoing testing plans
• Ensure campaign set up, targeting, budgets, and tracking are implemented correctly ahead of campaign launch
• Collaborate with Analyst to develop measurement strategies and insights from campaign data
• Provide insights for client-facing reports; deliver presentations to clients as needed
• Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers
• Oversee documentation and plans developed by media team members, ensuring highest quality and comprehensive materials are delivered to the client
• Attend and contribute during internal and client-facing meetings, speaking to media campaign performance and insights-driven recommendations
• Facilitate communications with external vendors and partners
• Manage a cohesive team consisting of buying, planning and analytics professionals working across one or more clients
• Provide leadership, mentorship, and technical expertise
• Collaborate with Media Group Director to establish internal policies and POVs on agency partnerships, the media landscape, and current client business cases

Requirements

• 8+ years experience in a digital marketing/advertising role, media planning and/or activation experience required
• Experience working on higher education or cause/non-profit clients is a plus, with a focus on performance-media
• The successful candidate will demonstrate a track record of the following behaviors:
  • Responsive: to clients and teammates, using excellent communication skills to inform, educate and collaborate
  • Proactive: anticipates issues and questions and sets the team up for continued, long-term success
  • Analytical: uses data to drive insights, developing hypotheses and testing plans that illuminate new insights and drive clients’ business results
  • Innovative: continually seeking out new opportunities and tools for media team and client investment, not settling for “business as usual”
• Managing campaign budgets, accruals and actualizations
• Knowledge of media buying and the interplay of platforms within the funnel
• Experience with and/or working knowledge of the following platforms:
  • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience; The Trade Desk
  • Paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
  • Paid search, such as Google Ads, Microsoft Bing
• Ability to run Google Analytics custom reporting, analyze performance trends, and speak to reporting insights
• Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

Benefits

• Starting salary $115,000, commensurate with experience
• Health care plan (medical, dental and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Town Hall Agency

Ready to join one of the fastest-growing marketing agencies in the country? You’ve arrived at the right place!

We Are:

A team of proven growth marketers, creatives, and data scientists who help unlock rapid growth for some of the world’s most iconic brands. We’ve successfully grown many companies from hundreds to millions in revenue. We have worked with VC-backed startups and Fortune 500 brands including Nike, Ghostery, P&G, American Express, J&J, Heineken, Southern Marsh, and many others. We are based out of New York City and support startups and scale-ups around the globe.

We Are Looking For:

We are looking for an experienced Paid Search Specialist (SEM) to join our team and manage our clients. We’re looking for a highly analytical and strategic digital marketer who can help us optimize our SEM campaigns and take them to even greater heights. This is a great opportunity for those who have experience managing SEM campaigns for a D2C brand or B2B SaaS Products.

You Will Get To:

• Provide strategic insight on emerging trends and industry developments as they impact the SEM landscape
• Launch SEM campaigns from scratch for a variety of clients (predominantly for D2C, B2B SaaS, and healthcare companies) & optimize our bidding strategy across thousands of keywords
• Become an expert on our client’s brands and goals and develop creative solutions that boost the brand’s reputation and conversions
• Have a deep understanding of our client’s products + competitors so you can launch the most effective ad campaigns that have high engagement
• Liaison with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
• Work with the client to continually test the full SEM funnel, including ad copy and landing page optimization and re-marketing
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
• Act as an advisor to guide a client on improving their bottom-of-funnel performance to lower a client’s overall CAC and improve LTV
• Staying on top of client communication and demonstrating strong project management skills

You Have:

• Minimum 4+ years of experience managing SEM campaigns across Google, Bing, and Apple Search
• At least 7 figures in ad spend ($1 million – $10 million minimum) across your career
• Demonstrated history of achieving profitable ROAS whether that’s for a variety of clients or in-house
• Deep knowledge liaisoning with products to set up events on different ad platforms as well as ensuring all events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as Rockerbox, AppsFlyer, etc is a major plus)
• You must have experience working with the branding/creative team to produce high-quality ad assets that have proven to capture an audience’s attention and are on par with the branding guidelines
• You must have experience walking through a reporting structure to communicate/display ad performance across search, display, Youtube, shopping, etc and report on ongoing experiments that need to be tested
• You must be highly analytical and prioritize achieving client KPIs
• Expertise with the intersection of paid, owned, and earned media in SEM campaign orchestration
• Passionate about the SEM landscape and can demonstrate thought leadership in the space
• You have strong knowledge of Google Analytics, Semrush, Ahrefs, MOZ, etc
• Experience working with an SEO specialist to identify keyword opportunities that have led to high ad engagement is a major plus.

Benefits:

• Premium Healthcare (Medical, Dental, Vision)
• 401k with Match
• One Medical
• Commuter Benefits
• Unlimited PTO Policy
• Generous Parental Leave Policy
• Remote Work Policy
• Flexible Work Schedule
• Summer Fridays
• Annual Retreat
• Home Office Allowance
• Learning Budget
• GymPass – Company-Sponsored Gym Discounts at Most Major Local and National Gyms

Compensation: ​$77,000 – $100,000

NoGood

ROLE DURATION

3-month booking with option to extend over a total duration of 10-15+ months. (Tentative start date of mid-September 2023.)

ABOUT THE ROLE

m ss ng p eces is looking to hire a Senior Digital Producer who will primarily serve as the internal project lead to oversee the creation of an exciting Meta Quest VR Game with a brand Client over the next 10-15+ months, and to provide other departmental support to our immersive team.

The Senior Digital Producer will lead and work closely with design, development, art, and QA to oversee the project being delivered on-time, within budget, and ensuring a quality product is delivered to the Client and Consumer. The Senior Digital Producer must be able to communicate well with the dev teams, source and manage key vendors, and interface directly with internal and external stakeholders. Previous experience in game development and/or VR development is preferred. Our ideal candidate will be organized, proactive, detail-oriented, personable, and excited to bring a game to market with the backing and support of a major fitness brand.

Apart from their responsibilities to the game’s development, the Senior Digital Producer will lend support to the department as we pitch and produce other digital projects. They will directly support the Head of Production as well as the Executive Producer, and will conduct product research, handle vendor outreach, and assist with scoping and bidding projects. This person may also be asked to assist in the supervision of small to mid-range digital productions, with responsibilities encompassing oversight of vendor partners and to serve as the point person for Agency & Client through delivery.

RESPONSIBILITIES

• Manage internal and external teams for duration of game development process (clients/stakeholders, design and development teams, creatives, etc.).
• Lead and own the entire project process for internal and external stakeholders; from approved GDD, through production, testing/QA, client demos and reviews, launch and post launch roadmap.
• Identify potential timeline and resourcing constraints and develop risk mitigation techniques to minimize issues.
• Build and maintain project plans, schedules, and roadmaps considering dependencies across design and development teams to ensure successful release.
• Communicate often and openly, provide transparency on project status and risk to stakeholders and project team members in order to ensure they are properly informed of any impacts from upcoming releases.
• Meet with project team members regularly to coordinate priorities and identify blockers.
• Manage project scope and budget, identify, and actively manage scope creep and manage client/stakeholder expectations, as well as actualize project costs per Company wrap guidelines.
• Partner with key stakeholders to ensure that projects will be shipped with high quality.
• Review data from analytics to guide decision making for post-launch product development and support.

REQUIREMENTS

• Passion for making & playing games.
• 5+ years of experience executing projects within an interactive, digital, or gaming studio.
• Deep understanding of game development, software development process, and project management practices preferred.
• Knowledge of VR gaming landscape & hardware preferred.
• Knowledge of risk and limitations of VR and gaming technologies preferred.
• Experience with the full development cycle from concept development through launch and into live operations.
• Stellar project management process within a technology setting, including budget management, production schedules, Client status meetings, documentation, and vendor management.
• Demonstrated technical aptitude. Preferred experience with development programming or game development.
• Experience in, or interest to learn Showbiz budgeting software, bid letter drafting, and developing scopes and project timelines.
• Detail-oriented with the ability to learn quickly and prioritize tasks in a fast-paced and changing environment.
• Ability to work independently and multi-task detailed diverse concepts and technologies under demanding timelines.
• Excellent communicator to the management team and customers; able to adapt communication styles across audience and stakeholder groups (both verbal and written).
• Experience with problem solving and identifying risk proactively.
• Experience managing remote teams.
• This is a hybrid position, and will require the selected candidate to work in-person at our Greenpoint (Brooklyn, NY) office a minimum of three (3) days a week.

SALARY: $3,000-4,000/week, depending on experience.

ABOUT US

m ss ng p eces is the new wave production and entertainment partner for content and immersive experiences that inspire culture. As the industry shifts and evolves through new mediums & new demands, we bring the missing pieces to the table to make content and immersive experiences with diverse creatives across storytelling, technology, and physical experiences – all supported by world class integrated production.

m ss ng p eces is committed to cultivating a diverse and inclusive workplace and is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, marital status, sex, sexual orientation, national origin, genetics, disability, age, veteran status, or other legally protected status.

m ss ng p eces

Coordinates and maintains marketing initiatives for the Company by implementing marketing campaigns, maintaining promotional materials inventory, assist in planning meetings and trade shows, develop web content, and overall work to strengthen and promote brand recognition and sales.

Assist with building company sales goals and efforts to increase revenue and launch products as needed. Provide support for the internal and external sales team.

JOB ACCOUNTABILITIES:

· Ensure consistent presentation of company image through digital, print, and social media advert by upkeep of the Company’s websites including but not limited to, content updates, additions, search engine optimization, etc.

· Willingness to learn medical software and adapt quickly

· Promotes products or services at conventions, seminars, and trade shows.

· Assists in preparation and attends meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists

· Contributes to the maintenance and growth of the Company’s Social Media Account based on market trends and goals of the Company

· Helps to manage and develop marketing materials ensuring they are relevant by assessing current inventory and forecasting future supply demands.

· Assist in the artwork design, creation, and execution of brochures, business cards, advertisements, presentations, coupons, flyers, etc.

· Works closely with sales to ensure campaign goals are achieved and tracks public responses.

· Assists with maintaining sales training materials for when new sales representatives join the company.

· Listens to and works closely with the sales team, enabling them to meet their objectives by providing them with the appropriate tools and materials to attract and drive new business

· Assists with monitoring bid sites and assists with completion of all Bids, RFP’s and RFI’s.

· Prepares reports by collecting and analyzing information.

COMPETENCIES:

• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives
• Problem Solving – Identifies and resolves problems time efficiently; Gathers and analyzes information; Develops solutions; Works well in group problem solving situations; Uses reason
• Customer Service – Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance
• Cost Consciousness – Works within approved budget; Develops and implements cost saving measures; Conserves company resources
• Oral Communication – Speaks clearly and persuasively; Listens and gets clarification when necessary; Responds informatively to questions
• Written Communication – Writes clearly and concisely; Edits work; Varies writing style to meet specific needs; Presents numerical data effectively; Able to read and interpret written information
• Social perceptiveness
• Working knowledge of Microsoft Office (Word, Excel, Outlook, Teams, etc), Adobe Creative Suite
• Knowledge of WordPress, Google Analytics, and SEO a plus.
• Willingness to learn new technologies to enable marketing to stay current in the marketplace

SUPERVISORY RESPONSIBILITY:

This position does not have supervisory responsibilities.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The physical demands to successfully perform the essential functions of this job are as follows:

• While performing the duties of this job, the employee is regularly required to sit for prolonged periods of time; talk or hear.
• The employee is occasionally required to stand; climb or balance; and stoop, kneel, crouch or crawl.
• Ability to uphold the stress of traveling.
• The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

POSITION TYPE/ EXPECTED HOURS OF WORK:

This is a Full-Time Non-Exempt* position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m

TRAVEL:

Ability to travel up to but not limited to 20% of the year, domestic & international

JOB QUALIFICATIONS:

• Minimum Education: Bachelor’s degree or higher in Marketing, Communications, or related field
• Minimum Experience: 2 years in social media marketing, sales and SEO
• Preferred Experience: 3-5 years, or equivalent combination of education and experience
• Valid Driver’s License
• Experience in Trade Show Coordination a plus

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Salary: $40,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person

EndoSoft

Global entertainment company seeking a Marketing Manager to join their team onsite in New York City. This exciting opportunity is with one of the most popular TV network brands in the business! This role is focused in full cycle campaign development and management. This position will be located on site in the New York office and is a 6+ month contract with potential for extension or conversion to permanent employment.

• Rate range: $30-40/hr

Responsibilities:

• Manage 360 degree campaigns & projects across creative marketing from strategy to analysis
• Lead campaigns on specific programs & franchises including developing creative/marketing briefs, execution, and communication across departments
• manage and track budgets and production
• media buying and strategy
• integrate primary and secondary research in regards to consumer behavior and motivations
• manage and oversee timelines, route materials for approval, asset delivery

Required Qualifications:

• 5+ years experience in a marketing / advertising position within broadcast TV / entertainment
• BA degree in related field
• experience in brand management, entertainment/media/television marketing, or image oriented consumer product marketing or advertising agency experience
• project management and budgeting skills
• must provide examples of marketing plans, show launches, creative campaigns
• passion for entertainment and pop culture

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Our client is a dynamic and innovative tech company seeking a results-driven and experienced Marketing Manager to join their team and lead marketing efforts. The ideal candidate will have a strong background in both B2B and B2C marketing, possess a deep understanding of digital marketing strategies, and excel in utilizing key marketing tools and platforms to drive demand generation and overall marketing success.

Note: This position is in office full time in White Plains, New York.

Position Overview:

As the Marketing Manager, you will play a pivotal role in shaping our marketing initiatives to drive growth and support our holistic marketing strategy. You will be responsible for developing and executing integrated campaigns, leveraging your expertise in various marketing technologies, including HubSpot, Salesforce, Mailchimp, and Google Analytics. In addition to driving demand generation efforts, you will collaborate closely with cross-functional teams, contributing to audience definition, campaign strategy, marketing content planning, and supporting product marketing initiatives, such as Go-To-Market (GTM) strategies. Your role will also involve people management, requiring strong leadership skills to guide and mentor a team of marketing professionals. This position offers the unique opportunity to work in a tech-focused environment and requires a hands-on approach to achieve marketing excellence.

Key Responsibilities:

• Develop and execute integrated B2B and B2C marketing campaigns that drive demand generation and achieve business objectives.
• Utilize your deep digital marketing aptitude to optimize performance across various channels, including social media, email, web, and search.
• Leverage marketing technologies such as HubSpot, Salesforce, Mailchimp, and Google Analytics to track, measure, and report on campaign effectiveness and ROI.
• Collaborate with cross-functional teams to define target audiences, create compelling messaging, and develop holistic campaign strategies.
• Lead the development and planning of marketing content that resonates with target audiences and supports brand messaging.
• Support product marketing initiatives, including Go-To-Market (GTM) strategies, by providing insights and collaborating on campaign execution.
• Manage a team of marketing professionals, fostering a collaborative and innovative work environment.
• Stay current with industry trends, competitive landscape, and emerging technologies to ensure marketing strategies remain relevant and effective.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 4+ years of experience in marketing roles, with a demonstrated track record in B2B and B2C environments.
• Strong digital marketing aptitude with hands-on experience in HubSpot, Salesforce, Mailchimp, Google Analytics, and other relevant platforms.
• Proven experience in driving demand generation initiatives and achieving measurable results.
• Ability to contribute to a holistic marketing strategy, including audience definition, integrated campaign strategy, and marketing content planning.
• Experience supporting product marketing initiatives, including Go-To-Market (GTM) strategies.
• People management experience with the ability to lead and inspire a team.
• Comfortable working in a fast-paced tech or B2B environment.
• Exceptional communication, collaboration, and leadership skills.
• Ability to commute into White Plains, New York 5 days a week.

What We Offer:

• Competitive salary and bonus
• Comprehensive benefits package, including health, dental, and retirement plans..
• Collaborative and inclusive work culture that values innovation and creativity.
• Professional growth and development opportunities within a rapidly evolving industry.
• If you are a passionate and driven marketer with a strong digital marketing aptitude, a proven track record in B2B and B2C environments, and the ability to lead and inspire a team, we invite you to apply for this exciting opportunity to shape the future of digital advertising at our innovative AdTech company.

Robert Half

We are looking for a hybrid CRM Manager for a top retail company in New York City! This position will be hybrid and located in the New York office.

Responsibilities:

• Manages the strategic development and CRM initiatives. Devises and implements strategies to deliver program goals.

• Direct experience of managing 1:1 campaigns from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email, sms, direct mailing).

• Ensure that agreed Marketing Communications activity is managed to time and budget.

• Contribute to the development of customer strategies.

• Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied.

• Collaborates with global CRM team and cross-functional areas to execute and evolve the company program.

• Partners with external and internal resources to develop a deep understanding of results and provide synthesized learnings & implications of direct marketing activities.

• Drives the customer experience across channels – – including email, OMNI, and in-store touchpoints; connecting assets, offers, perks and trigger emails.

• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.

• Collaborates with global CRM team to manage budget & forecasting for CRM related activities.

• Collaborate with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology.

Required Qualifications:

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field.

• 5+ years of experience where the desired knowledge and skills have been developed and demonstrated.

• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization

• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.

• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.

• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment.

• Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like).

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Find Your Marketing Sweet Spot

Chocolate, cookies, snacks, crackers and more! Find your sweet spot with pladis – the company where sweet and savory treats are part of your marketing life! pladis is a global organization which is home to the iconic brands of Godiva, Flipz, Turtles, McVities, and Carr’s. We are looking for marketing stars who want to be an integral part of a dynamic team that will bring these brands to more people around the world. Consumers are at the heart of our business. We build brands that consumers love and are part of their everyday lives with our focus on marketing prowess and doing things differently.

Join us in our promise to deliver happiness to the world with every bite!

Our ABM will be responsible for supporting the development and execution of marketing strategy and tactics. In this role, you will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of our brands – including enhancing brand positioning and equity, managing the budget, and working cross functionally with Sales, Supply Chain, R&D, and Finance, as well as our agency partners to ensure annual business objectives are achieved or exceeded.

Responsibilities

• Lead business analytics (share, volume, competition) to drive business objectives. Analyze consumption & consumer data. Translate learnings and insights into actionable recommendations.
• Manage and track overall marketing budget
• Support development of strategy and execution of annual marketing plans
• Contribute to the development of the long-term strategy for the brand, including brand objectives, integrated marketing plans, and budgets
• Lead cross functional team in the development and execution of new product launches and seasonal executions
• Partner with agencies and cross-functional teams on creative development and execution of brand activations / 360 marketing plans
• Collaborate with key cross-functional partners including Packaging team, Shopper, Supply Chain, Finance, and Sales
• Manage agency and partnership relationships

Skills & Experience

• 2-3 years of marketing experience or a combination of sales and marketing experience is required
• Solid understanding of P&L and budget management experience
• Solid project management experience
• Ability to develop and create new initiatives for the brand and assigned businesses
• Ability to work within and lead a cross functional team required
• Strong business analytics, consumer insights development, understanding of core marketing levers and advertising experience are required
• Understanding of marketing strategies, IRI/Nielsen syndicated data and research methodologies
• Fundamental understanding of other functional areas that impact the business P&L
• Ability to prioritize, multi-task and maintain attention to detail
• Strong ability to work in teams and build good working relationships
• Proficient in Microsoft Office (Word, Excel, PowerPoint)

Qualifications

• BA/BS in Marketing or a related business field is required, MBA preferred

pladis Global

Role: Email Marketing Manager

Location: New York City, NY (Hybrid – Tuesday – Thursday in office)

NOTE – multi-brand retail / ecommerce experience is required for this role

Our client is a well-known retailer and online marketplace specializing in the consumer electronics space. They are based in New York City and have been serving customers for several decades.

They are seeking an email marketing manager to join their dynamic and fast paced environment. As an Email Marketing Manager, this person will be responsible for owning the performance and KPIs of the email channel. They will play a crucial role in defining strategies and roadmaps for the email channel, collaborating closely with cross-functional teams to ensure successful execution of 360 marketing campaigns.

Responsibilities:

• Take full ownership of the email program, including testing, analytics, and reporting, to support online and retail store business.
• Focus on acquiring and growing email subscribers, retaining them, and engaging them through segmentation strategies.
• Develop and maintain email strategies, marketing calendars, campaign plans, and deployment processes.
• Oversee end-to-end campaign execution, including ideation, collaboration with team members, implementation, testing, optimization, reporting, and analysis.
• Implement best practices for email marketing, such as contact strategies, design, A/B testing, segmentation, and personalization.
• Implement and track metadata for product, brand, and custom segments in all email campaigns.
• Create and manage reporting and analytics to track channel performance and optimize campaigns to meet or exceed KPIs.
• Utilize web and internal analytics tools to identify marketing, customer, and product insights.
• Assist in planning seasonal campaigns, forecasting, and scheduling work for upcoming campaigns.
• Stay updated on industry trends and competitors in email marketing to inform strategies, testing, and technology adoption.
• Collaborate with agencies and third-party vendors.

Requirements:

• 5+ years of experience in managing and executing email marketing campaigns coming from a high volume retailer
• Prior experience working with an email service provider (ESP) and familiarity with platforms like Sailthru, Bluecore, and others
• Proficient in creating and setting up email campaigns, as well as extracting analytics and reports from ESP platforms
• Strong background in managing high-volume and multifaceted email programs, including reporting on results
• Thorough understanding of email fundamentals, including CAN-SPAM requirements, segmentation, and performance metrics
• Knowledge of HTML and basic coding for email marketing
• Results-driven mindset with expertise in email and retail metrics and ROI analysis
• Successful track record of managing integrated email marketing programs for multi-channel retail companies
• Exceptional analytical and problem-solving skills, with the ability to analyze reporting using tools like Google Analytics, Tableau, and Excel
• Excellent written and verbal communication skills

Compensation: $110 – 125k base

Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other things.

1479742

AC Lion Digital Executive Search

Senior Director of Marketing

Consumer Packaged Goods

New York – Hybrid

$220,000 – $260,000 + Bonus + LTI

THE COMPANY

This is an enterprise-level company focused on consumer packaged goods with a large portfolio of well-known brands. This company offers a great opportunity for growth, a good WLB, and excellent culture.

THE ROLE

As the Senior Director of Marketing, you will oversee a portfolio of face care brands and provide strategic leadership and direction to this division. You will be shaping and executing marketing strategies that drive brand recognition, customer engagement, and revenue growth. You can expect to be involved in the following:

• Developing a roadmap for implementing marketing strategy
• Oversee the planning and execution of product launches
• Build, mentor, and manage a marketing team
• Develop and execute digital marketing campaigns
• Own the marketing budget and optimize resource allocation
• Establish KPIs and analytical framework
• collaborate closely with Development, Product, and Sales teams
• Lead strategic meetings with executive stakeholders

YOUR SKILLS & EXPERIENCE

• 10+ years experience in marketing
• 5+ years experience in team building/management
• Deep understanding of SEO, SEM, social media, and influencer advertising
• Expertise in the skincare, cosmetics, or personal care industry, specifically within the facecare sector
• Experience overseeing the planning and execution of product launches

Harnham