As the Director of Marketing, you will play a pivotal role in shaping the brand image, driving brand awareness, and developing innovative marketing strategies to engage our target audience. You will partner with our CEO and Creative Director to ideate initial concepts and creative direction for brand campaigns, events, and collaborations in order to achieve communication and marketing goals. Â
- Brand Strategy: Develop and execute a comprehensive marketing strategy that aligns with the brand’s vision, mission, and values, while establishing FFORME as a leading luxury fashion brand.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns that encompass digital, social media, influencer marketing, PR, and traditional channels to drive brand visibility and engagement.
- Content Strategy: Oversee the development of compelling and engaging content that resonates with our target audience and strengthens our brand identity.
- Social Media: Own and leverage social media ensuring digital amplification of press activity, brand collaborations, and customer experiences
- Partnerships and Collaborations: Identify and foster strategic partnerships and collaborations with influencers, fashion publications, and other luxury brands to enhance our brand’s reach and credibility.
- Budget Management: Responsible for managing and allocating the marketing budget effectively to maximize ROI while maintaining financial discipline.
- Sustainability Initiatives: Integrate sustainability and ethical practices into marketing efforts to showcase our commitment to environmental and social responsibility.
Experience
- 6-10 years of relevant experience, experience working within small, lean organizations a strong plus
- Excellent leadership and communication skills
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
FFORME
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