About Abe’s Vegan Muffins
Abe’s Vegan Muffins is the #1 best-selling brand of vegan and allergy-friendly baked goods in the U.S. The real Abe was born with a serious food allergy to peanuts, tree nuts, eggs, dairy, soy, and sesame. So his dad and uncle (our company founders) set out to make a line of delicious muffins, cakes, and brownies that all kids (and parents!) can enjoy together. Our crowd-pleasing recipes are what have made us so successful. Learn more at www.abesmuffins.com.
About Our Culture
We are a founder-run, independently owned company that has grown to be a successful consumer brand, with our products distributed at Whole Foods, Target, and many other grocers.
As a natural foods manufacturer, we take pride in our on-site day-to-day operations at our bakery facility in West Nyack, NY (~30-40 mins outside of New York City). Thus, we expect admin & management roles to be with us on-site during the week.
As Abe’s continues to scale, your role will be to help solidify our brand as a household name by driving awareness of our brand and availability of our products. The role reports directly to the Head of Marketing. The person in this role has the opportunity to make their mark and build a legacy within a fun, purpose-led, and growing company.
Who You Are And What You’ll Do
We are looking for an intelligent, detail-oriented, and visually driven aspiring marketer with a passion for brands in a retail environment. The ideal candidate will drive the business forward with high standards for marketing and sales materials, out-of-the-box awareness-driving tactical ideas, and sales team support during key trade shows like the Natural Products Expo West.
This individual will gain broad visibility into the workings of a growing foods manufacturer, with a focus on prioritizing the marketing tactics that drive growth for the business over the next few years. You’ll work directly with & learn from our Head of Marketing, who is responsible for setting the broad strategy for the brand and the go-to-market strategy each year.
Specific responsibilities:
– Marketing & communications tactical execution: ability to develop a natural, empathetic understanding of our target market and to communicate with them effectively using the brand’s look, feel, and tone. You’ll be responsible for executing activations for Abe’s content, collaborations, and partnerships to ensure a cohesive message and aesthetic are being presented to our audience.
– Go-to-market plan execution: alongside our Head of Marketing, you’ll help manage and execute elements of the annual go-to-market plan, such as paid media campaigns, content strategy execution, trade show booth planning and execution, and experiential/buzz-driving campaigns.
– Social media monitoring & coordination: you’ll come with a point of view about our organic social media presence and help ensure our content strategy is being executed efficiently and effectively across key channels.
o Preferred but not required: interest in and facility with creating content for our channels on an ongoing basis; social media community management (engaging with fans’ comments and posts)
– Product detail management: across our portfolio, you’ll help ensure products are accurately reflected on our website and retailer websites/portals.
– PR and influencer management: in partnership with our Head of Marketing, you’ll help execute PR and influencer outreach efforts to ensure our brand is gaining traction with thought leaders. This requires strong writing and project management skills.
– Marketing & sales materials support: you’ll help update and ensure the accuracy of various marketing & sales materials (sell sheets, sales decks, product images, product copy) used by our sales team.
What You’ll Need To Succeed:
- Bachelor’s degree required
- Ability to work on site in West Nyack, NY
- Understanding of digital marketing including social media management; past internship or job experience is helpful but not necessary.
- A propensity to roll up your sleeves and proactively get things done accurately
- Clear demonstration of strong project management skills and attention to detail
- Ability to deliver both verbal and written communication in a simple, compelling manner
- Ability to think strategically, both from a brand and portfolio view
Pay: The pay range for this position is $60,000-$72,000. Abe’s Vegan Muffins takes into consideration a wide range of factors in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Abe’s Vegan Muffins
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