Preferred in NYC area; coming into the office 3 days per week (Tuesday to Thursday). This role can be fully remote if not based in the NYC area.
What You’ll Do:
- Help expand community and build affiliate programs by balancing commerce goals with brand value, pushing boundaries of community-generated content creation and activating new audiences with intention
- Plan and manage the community marketing calendar including product launches and evergreen campaigns
- Create and deploy gifting campaigns in a timely manner
- Recruit and accept new members to the community program at scale
- Draft and submit briefs to brand team for all design and asset needs
- Deploy e-mail and SMS comms in collaboration with the CRM team
- Deploy challenges to drive revenue and generate UGC
- Maintain database of top community members and analyze community/affiliate performance
- Share top UGC with brand and paid media teams to leverage cross-functionally
- Create content toolkits for community members to inspire and support their content creation journey
- Send surveys to the community and interpret the data presenting changes or improvements to the program
- Foster inclusivity, intimacy, and acceptance with our community members
- Ideate ways to elevate the program and have fun with our community!
What You’ll Bring:
- 3+ years of relevant community marketing experience
- A proven track record of executing campaigns with community, affiliates, referral, and/or micro creator programs at scale
- Demonstrated track record of building strong relationships and delivering programs/campaigns that exceeded anticipated results
- Love for social media platforms, and trends, constantly on the pulse of trending content and creators
- Experience using Klaviyo, AirTable, Google Suite, Shopify, and social media tools/marketing platforms or lead generation CRM tools
- Experience with BI tools such as Looker, Chartio, etc
- Strong copy-writing and brief writing skills
- Strong verbal and written communication and presentation skills to effectively articulate ideas
- Fun vibes!
Parade
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