New York Casting Calls & Acting Auditions

Our client, a prestige beauty company, is looking to hire a Senior Manager of Paid Media in their NYC office on a hybrid basis (in-office 3 days/wk). This person will report into Global Marketing and be responsible for building awareness and conversion through yearly activation and communication plans. 

 Job Duties Include:

• Have a passion for pop culture, social media, and trends to and to use those for unique and innovative approaches to the companies 360-degree communication plans
• Collaborate with Global Marketing on key launches and activations with the ability to create and develop comprehensive media and communication plans that will drive brand awareness and sales across all channels
• Work directly with external digital agency partners to develop strategic communication plans 
• Contribute recommendations for future initiatives and give on insights, trends, and competitor activity 
• Identify premier partners for digital content creation and lifestyle photography
• Lead the process of creating ideas for media, eCommerce and social media posts and have team execute said ideas 
• Manage communication with external agency on internal brand website updates
• Recommend testing strategies to optimize performance from delivery to purchase to other engagement by backing up with clear objectives and measures of success
• Keep the brand at the forefront of developments in digital marketing consistently reviewing new technologies
• Generate and sustain a budget tracker of media spend to guarantee  the company is not overspending and they are delivering maximum ROI
• Partner with brand team on influencer activations across multiple media platforms

Job Qualifications Include:

• Minimum 5+ years of related experience, preferably in beauty and/or luxury
• Experience with external agencies / vendors with the ability to build and maintain strong, collaborative relationships with agencies and media partners
• Experience with Amazon and ecomm platforms, a plus
• Experience with Google Analytics, SEO/SEM optimization, paid social campaigns
• Self-motivated and solutions-oriented professional, with proven ability to deliver creative marketing solutions on time and within budget

 
Salary: $110k-$115K

**PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!

Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 
Pyramid Consulting Group, LLC

Join the fastest growing media brand in the life sciences!

The leading media brands in biotech and precision medicine are seeking a creative, innovative, and energetic B2B Marketing Manager to join its dynamic team. In this new role, you’ll take a hands-on approach to developing and executing integrated marketing strategies that drive revenue, engage high-priority audiences, and build deep community connections among our diverse subscribers and readers.

As the B2B Marketing Manager, you will:

• Develop innovative, omnichannel marketing campaigns that drive revenue across the brand’s core products and services
• Utilize cutting-edge marketing technology to create and execute impactful content journeys that engage diverse target audiences including readers, advertisers, and subscribers
• Generate top of funnel awareness among sales prospects as well as utilize account-based marketing tactics to nurture prospects through to qualified leads
• Develop and execute a dynamic integrated marketing strategy aimed at retaining existing and driving new subscribers for the brand’s premium subscription service
• Spearhead market intelligence efforts, including gaining actionable feedback and insight via reader surveys and focus groups as well as researching and monitoring competition to ensure brand remains well-positioned to attract market share
• Oversee brand’s highly active Twitter, Facebook, and LinkedIn pages, developing engaged communities of readers and brand loyalists and influencers
• Develop dynamic partnerships with major industry meetings, conferences, and associations aimed at building brand awareness, securing subscriptions, and generating qualified leads
• Demonstrate ROI and provide regular outcomes reporting to company stakeholders

Requirements:

• College degree
• 7-10 years’ experience in B2B marketing
• Exceptional written and verbal communication skills
• Understanding of advertising-driven business model as well as paid content subscription models
• Proven record of delivering highly engaging marketing experiences across channels and to diverse audience segments
• Ability to rapidly learn and adapt to new technology
• Proficiency in Microsoft Office, Google Ads, Twitter, Facebook, and LinkedIn
• Passion for science or medicine a plus

We’re Offering:

• An opportunity to grow with an evolving, dynamic, and successful organization
• Competitive compensation, including a comprehensive benefits program (medical, FSA, dental, vision, 401k with match, short-term disability, and voluntary coverages such as long-term disability, life insurance, accident, and critical illness)

Interested candidates are encouraged to reply with a cover letter and resume.

www.genengnews.com

Informing, inspiring, and advancing global innovation to support a healthy, sustainable future

Mary Ann Liebert, Inc. is a global media company dedicated to creating, curating, and delivering impactful peer-reviewed research and authoritative content services to advance the fields of biotechnology and the life sciences, specialized clinical medicine, and public health and policy.

Since our founding in 1980, we have focused on identifying areas of the greatest need in the fields we serve. We believe that specialist information powers better research, productivity, and outcomes. Today, our exceptional educational content and technology-enabled services inform leading researchers and clinicians around the globe, equip them with the tools and applications to make a difference in the lives of others, and enable them to make the next great scientific and medical breakthroughs.

GEN (Genetic Engineering & Biotechnology News)

Our client is a fast growing established developer, manufacturer and distributor of fragrances globally. They are looking for a new Supply Planning Manager to join their team.

This role is 4 days a week in office in NYC

Job description:

• Works directly with Brand Director to identify and fuel current and future revenue stream.

• Supports regions in prioritizing and executing initiatives with the global brand teams.

• Analyze business across all dimensions, identify opportunities, gaps, and key trends and ensure executional excellence across regions.

Accountabilities:

The Global Trade Marketing Manager is responsible for all the trade marketing aspects of their own brands on a global scale.

Market analytics/Business reporting:

• Synthesize market and consumer intelligence from regions.

• Collect qualitative and quantitative market data.

• Provide quarterly business update to cross-functional colleagues and licensor.

• Share best business practices with global regions when relevant.

• Analyze franchise performance and make recommendation (highlight key insights, sales strategy, and market).

• Development, etc.).

• Determine and agree upon price positioning of all new launches with Global Marketing and CCO.

Market development:

• Provide research on best practices, retailer trends, competitive actions, category trends, alternative channel opportunities and regional trends.

• Analytical support across global business development dimensions.

• Manage market-specific projects (i.e., new market requests).

• Collaborate with, communicate with and influence all global functional teams to ensure needs of markets are understood.

• Identify opportunities to improve business reporting by market, category, and channel and processes to maximize brand efficiency.

• Oversee and compile regional calendar and brand programs (sampling, events, merchandising).

• Ensure that global brand calendars meet the long-term plan of all regions.

• Work in conjunction with Packaging/Global Marketing/Regions to identify opportunities/challenges within current and future business models.

Distribution:

• Manage global distribution database, including new door and channel opening approval.

Global Marketing Development:

• Take part in the new launches development and ensure timeline is respected to meet INDC and OCD.

• Interface with all cross-functional teams in the NPD process.

Operational Marketing tools:

Ownership of all trade marketing tools:

• Marketing book

• Marketing sheets

• Marketing calendar

• Product technical data

• Visual rights calendar

• Web templates

• Social media assets

• Pricelist

Forecasting:

• Create and monitor forecast reporting.

• Analyze and challenge the regions when needed.

• Gather global needs, compile and report monthly forecast of both saleable and POSM items.

Qualifications

• BA/BS degree (Business degree preferred) and 3+ years of proven relevant experience in Operational/Trade marketing.

• Strong analytical skills and strong MS Office (PowerPoint, Excel skills).

• Business oriented, result driven.

• Strong organizational skills, attention to detail and focus on quality of work.

• Global mind set. Ability to adapt to changes and to different cultures and time zones.

• Team player.

• Excellent communication skills, oral and written.

• International background (as university exchanges or similar) will be an added value.

• Fluent in English. French is a plus.

24 Seven Talent

Solomon Page, a leading provider of staffing and executive search solutions, is looking to add a Social Media Coordinator to its Corporate Marketing team. Reporting into the Marketing Director, this position will be responsible for collaborating with marketing and sales professionals to develop successful social media campaigns to drive candidate recruitment for the company’s Healthcare Staffing division. Duties include building out social media profiles, including but not limited to TikTok and Instagram, generating content, communicating with freelance Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success. Success is represented through audience growth and candidate engagement, creating an online community to attract and retain travel nurses and other roles in healthcare. This role will start as an hourly freelance role with a potential to turn into a full-time position.

Responsibilities:

• Generate content, specific to the Healthcare Staffing industry, for TikTok and Instagram accounts
• Create engaging text, image, video, and reel content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Stay up-to-date with changes on all social platforms, ensuring maximum effectiveness
• Understand KPIs and define them specifically for social media
• Collaborate with designers and copywriters to provide attractive and informative campaigns
• Facilitate online conversations with customers and respond to queries
• Track customer engagement and SEO to optimize campaign content
• Establish relationships/networks of industry professionals or influencers on social media

Qualifications (Required):

• 4+ years of experience as a Social Media Coordinator or similar role
• Experience in the healthcare or healthcare staffing industry
• BS degree in Marketing, New Media, or relevant field
• Understanding of how to build a social media following for B2B business
• Proficient in business posts on social media platforms, including TikTok and Instagram
• Must be able to multitask
• Critical thinker and problem-solver
• Works well with a team
• Organized and self-motivated
• Excellent time management
• Exceptional at communication and building relationships

Qualifications (Preferred):

• Understand SEO and web traffic data
• Experience researching buyer and consumer persona
• Understand social media KPIs

If you meet the qualifications above and are interested in this role, apply today!

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

The Ideal candidate must be based in NYC. The role will require working evenings to respond to customers.

Bubble is seeking a passionate and ambitious Social Media Manager who can accelerate the impact of social media on Bubble’s stratospheric growth. You’ll be responsible for building and executing Bubble’s social strategy, with a heavy focus on community management, creating compelling content in tandem with Bubble’s creative team, and translating marketing and product messaging through our social platforms whilst staying true to Bubble’s aesthetic and brand values. 

Bubble currently has 317k+ followers and 4.6 million likes on TikTok, the right candidate will have the DNA to drive this incredibly important business channel; along with our other social platforms. 

This role will include some evenings and weekends to align with community activity on our social channels and brand requirements.

Salary range $75k – $85k

In this role you will:

• Lead an always-on Social Media strategy: establish viral and engagement driven growth tactics and content curation for all social channels, with a heavy focus on TikTok. Oversee all deliverables, community management and growth and engagement goals.
• Build and execute a differentiated channel strategy across TikTok, Instagram, and Twitter; communicating and holding true to Bubble’s DNA and brand values
• Serve as a thought leader across social and share best practices, general guidance and brand standards + guidelines
• Manage the development of the brand’s social editorial calendar, translating high-level marketing strategy and messaging into relevant weekly and daily content to support consistent campaigns and new product launches while creating new social-led editorial
• Define and manage content creation plans to support the brand’s channels as well as those of retail partners. Includes website, emails, ad campaigns, social platforms, in store, retailer dotcoms etc. Focus on digital first assets and inventive brand storytelling
• Work hand in hand with creative to develop compelling and engaging brand assets to drive new launches, support core hero products and bring brand storytelling to life
• Collaborate with partnerships and editorial teams to execute integrated campaigns across paid, earned and owned channels
• Produce monthly and quarterly analytics reporting processes, including influencer and social media results and provide insights, recommendations, and track against KPIs
• Lead and develop the Social Media Coordinator, with scope for future team growth

Who you are

• 5 years experience of managing social marketing content and strategy (must include meaningful experience across TikTik including growing social follower counts/virality)
• Social media obsessed! You possess an understanding of digital and social platforms, emerging social technologies/platforms, and internet trends and culture
• Extensive experience and understanding of TikTok
• Content Creator by nature, possess content creation skills
• You’re passionate about community building through social media and have a genuine passion for proactive and reactive community engagement. 
• Ability to incorporate humor and trends into comments and posts
• Understand that social media isn’t always 9-5 and can plan your time and schedule around peak moments
• Communicative, trustworthy, and able to meet and anticipate deadlines
• Strong copywriting & copy-editing skills
• Team management and leadership

Bubble

GENERAL SUMMARY:

The Marketing Manager is responsible for developing brand-elevating and customer-relevant marketing strategies that drive profitable business growth for the Emerging Businesses/Growth Brands division and ultimately the Victoria’s Secret business. This position will have a leadership role in managing and growing Victoria’s Secret’s Partner Marketing Program working closely with both Marketing and Merchandising Teams to create and execute custom marketing strategies, campaigns, and promotions for Victoria’s Secret’s third-party brand partners. This role is vital to developing and maintaining Victoria’s Secret’s third-party brand relationships.

PRINCIPLE RESPONSIBILITIES:

• Support the development of holistic marketing strategies for Emerging Businesses including key brands and product launches, seasonal moments, and co-op marketing plans.
• Ideate and implement organic and co-op marketing initiatives to drive traffic, volume, and profit to the VS Market Collection on site as well as building strong brand affinity for the Victoria’s Secret brand.
• Create and manage detailed seasonal marketing calendars inclusive of both organic and co-op plans for paid media, email, app, social, PR, influencers, print (direct mail/package inserts/bounce-backs), in-store support, and promotions.
• Manage communication of and cross-functional execution of project plans and deadlines to achieve marketing objectives on time and within established budgets.
• Analyze marketing data and customer insights to identify key opportunities to build the brand and optimize marketing efforts.
• Provide competitive analysis, actively participate in brainstorming sessions, mine for innovation, and recommend strategies to better compete in the marketplace.
• Create financial forecasts and manage marketing budgets in partnership with finance to ensure targeted goals are met while maximizing performance and ROI.
• Own communication about co-op marketing program with third party brands.
• Actively participate in third-party brand meetings related to co-op marketing including pitching, hindsight reviews and market week.
• Support Director of Marketing in developing new strategies and opportunities for co-op marketing program.

QUALIFICATIONS/CAPABILITIES:

• Bachelor’s degree in Marketing or related field
• 5+ years’ experience in Marketing or related field
• Experience in Marketing in an entrepreneurial setting is a strong plus
• Experience with agency management a strong plus
• Experience with relevant Marketing (Digital, Traditional and Social Media) platforms is a strong plus
• Knowledge of co-op marketing› and retail media networks a strong plus.
• Displays understanding of Marketing funnel and customer journey from awareness, to purchasing, point of view of the customer, pain points, and finding growth opportunities.
• Highly analytical mindset: ability to organize and synthesize data to develop insights and presentations to leadership teams
• Ability to problem solve for tactical issues as well as proven strategic thinking
• Self-starter with strong attention to detail, excellent organization, and project management skills
• Motivated to perform in a fast-paced environment
• Creative thinker who can bring new ideas to the business and keep the brand relevant
• Ability to navigate a matrixed organization and build consensus
• Collaborative partner with a team-oriented approach
• Occasional travel to New York City/Columbus offices, business trips and stores

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, pregnancy, genetic information, marital status or any other protected category recognized by state, federal or local laws. We only hires individuals authorized for employment in the United States.

Victoria’s Secret

Who We Are:

Founded by a dream team of world-class cosmetic scientists, MIT engineers, and developers. Function of Beauty is a leader in customized beauty that creates personalized hair, skin, and body care products.

The Perks:

Function of Beauty perks includes eligibility for medical, dental, and vision starting the month after you are hired. You also receive short-term and long-term disability, 401(k) with company match, paid time-off, safe and sick time, and discounted customized products. As a growing company there is plenty of room for professional growth. Function of Beauty believes in great employee culture, so we often have employee events for our people.

Position Summary:

The Marketing team is hiring for a Marketing Manager that will report into the Executive Director, Marketing. The Marketing team focuses on launching new product categories and SKU’s. The team has a laser focus on delivering project milestones on time, in budget, and with superior quality while partnering with cross functional stakeholders.

We are looking for a seasoned NPD lead with a detail oriented lens and proven advanced portfolio management. As a Marketing Manager you will collaborate with Creative, Retail Marketing, Research & Development, Regulatory, and Finance. You are a self-starter who is excellent at follow-through and creative problem solving. You are persistent and adaptable, always eager to learn something new.

What You’ll Do:

New Product Feasibility Evaluation:

• Translate portfolio analysis into strategy and execution for the US Market
• Find white spaces
• Recommend SKU rationalization (fragrances, colors, low sellers)
• Determine size of opportunity + target audience

Financial and Competitive Analysis:

• Forecasting
• Pricing
• Return on investment
• Costing direction
• Competitive review

Artwork Project Management:

• Create and manage timelines with stakeholders through creative and regulatory reviews
• Organize briefs through to artwork trafficking and approval

Implementation of New Programs:

• Support team with formula testing and sustainability
• Recruitment and tracking formula samples
• Summarize formula evaluations
• Maintain brand archives

External Partnerships with vendors:

• Support lab and contract manufacturer briefs for formula development for haircare
• Identify packaging and fragrance direction

Who you are:

• 5 years of experience in global marketing product development with 2+ years in developing hair products
• Strong passion and enthusiasm for the hair care category
• Experience in product concepting, ideation, packaging, formula design
• Experience in go to market asset production: creative briefs to internal creative team and agencies
• Proven track record of delivering and planning project timelines
• Experience in working with labs, fragrance houses and CMS
• Creative and analytical thinker with an ability to simplify and navigate through complexity to find ways to get the job done.
• Leans in, helps teammates, makes it happen.
• Creative thinking and flexibility.
• Strong verbal and written communication skills.
• Ability to work collaboratively across functional teams with a positive attitude
• Able to influence and provide feedback to shape business decisions, provide recommendations grounded in facts gathered from cross functional partners (labs, demand planning, retail team)

This is a hybrid role and is required to report to the NYC office 2x/week.

Employment Category:

• Full Time, Exempt

The anticipated annual base salary range for this role is $75,000 – $95,000. Actual compensation will be commensurate with experience, qualifications, knowledge and skills.

The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to successfully do the job.

Function of Beauty is an Equal Opportunity Employer

Function of Beauty

AInvest is seeking a highly motivated and collaborative Product Manager to lead product creation for a super-fast-growing, artificial intelligence fueled, trading and investing fintech startup!

The Nitty Gritty

The backstory on the AInvest and why we need to hire you!

AInvest is a new and exciting Fintech company that is changing the financial industry by utilizing Artificial Intelligence to provide data, market news, quote, trading, investment tools and social platforms to our users. Our platform lowers the investment barrier and helps investors make more efficient investment decisions. Our mission is to build a futuristic AI investment tool to help investors improve their ability to make profit and control risk levels.

This role is an ideal opportunity for someone who is excited to get their hands dirty, design, and grow our next generation of trading platforms in a fast-paced team. This person will have the unique opportunity to influence our overall corporate strategy and help shape the company’s vision as we provide our customers with the best experience in the industry.

As a Product Manager, you would make it possible to launch new products and reach 10,000 users by the end of the year. The candidate with growth as the main focus, should be passionate about delivering an excellent customer experience, achieving product objectives, and working with multiple partners. Candidates are expected to have successful product growth experience.

Responsibilities

• Research and analyze users’ investment logic or stock selection, stock diagnosis logic from website news, forums and social media etc.
• Research and define the meaning of financial indicators. For example, define the indicator calculation logic of “high dividend”
• Excavate and discover the points that users pay attention to in the market, which can be quickly sorted into stock selection indicators
• Responsible for customer and market analysis, competitive product research and demand collection of financial trading products
• Based on data analysis on app, web and other product functions, including user behavior analysis, function analysis, and summarize users’ pain points from data analysis, create high-quality product documents and product prototypes using software such as Axure, and continuously improve business efficiency and experience through product innovation

Qualifications

• Bachelor’s degree in Finance or Engineer related field or equivalent practical experience
• 3+ years working experience in product management, product marketing and user growth and worked closely with product and engineering teams
• Sensitive to customer demand and market change, and have the ability to mine demand and transform it into product and growth opportunities
• Ability to work independently and a strong sense of ownership
• Excellent communication skills (both written and verbal)

Preferred

• Strong track record of series successful user growth
• Relevant trading or business experience in financial market
• Experience working at a fast-paced financial services company

The Inside Skinny

Why you should quit your job right now and join this organization!

AInvest is well funded by the largest Fintech in China with 400 million users and represents a unique opportunity to join a new exciting company, at an early stage to own the look and feel from the beginning.

AInvest does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.

AINVEST

MAIN JOB OBJECTIVE

Director, Global Operational Marketing- China, will be the primary liaison between the China local market in accordance with the vision and plan of Global Marketing and Global Retail. They will be charged with planning and collaborating go-to-market campaigns, generating competitive intelligence and analysis, following local digital and consumer trends, and sharing China market best practices to global partners, and co-developing business strategies. The Director, Global Operational Marketing- China, will be a champion of building relationships, and will promote sharing of diverse knowledge, skills, and experiences with local teams and cross functional partners including global marketing, product development, global retail, education, digital, creative and pricing.

A strategic and creative thinker, the Director, Global Operational Marketing- China, will proactively improve collaboration, communication and effectiveness to meet both global and local business needs.

RESPONSIBILITIES

• Drive speed to market in China, partnering cross-functionally to deliver campaign calendar
• Act as the advocate of China market, work collaboratively with global cross-functional teams to develop campaign strategy
• Serve as the subject matter expert of China’s ecosystem across online and offline channels
• Foster collaborative relationships between cross-functional teams and the local China team
• Conduct and present business analysis to support brand strategies against budget processes and market development projects
• Synergize and synchronize the marketing calendar and activation for the Chinese consumer across key markets
• Collaborate with Global Online/Digital teams to support the growth of the International Online business and omni-channel initiatives
• Evaluate new growth opportunities across all channels while supporting the existing business needs
• Conduct and present business analyses to support brand strategies against budget processes and market development projects
• Create and present quarterly up to date China Market Reviews to the management team and cross-functional teams
• Work with Global Retail team to develop education, retail experience, and visual merchandising strategy for campaigns and on-going practices
• Partner with Global Operations and local team to develop forecast plan for new launches

What you will learn in the first 6 months:

You will have a rich understanding of the global strategy and the local go-to-market execution, inclusive of both the long-term vision and mid-term/short-term goals & activation.

What you will achieve in 12 months?

• You will become the expert in the local market, representing their needs and serving as their voice to the Global team. You will see influential results in successful campaigns, application of new initiatives and process improvement, on both global and local teams.

PROFILE

• Bachelor’s Degree in Finance, Economics, Business or related field; MBA highly preferred, but not required
• Minimum of eight years’ experience in a global business development role
• Previous experience working with Asian markets and in Travel Retail required
• Fluency in Mandarin required
• Excellent business acumen and analytical skills
• Results-oriented & ability to make fast decisions and necessary corrective actions
• Commercial knowledge acquired from previous experiences in managing key accounts, trade marketing or field role
• Excellent knowledge of the retail skincare industry and consumer behaviors
• Superb communication, presentation and organizational skills
• Ability to collaborate with various business partners effectively and to manage by influence
• Highly resourceful and flexible with the ability to problem solve in a timely manner
• Strives for excellence in execution

Based in New York, NY

Salary Range:

• $135,000 – $155,000

Fresh

The Director of B2B Marketing will be responsible for the strategic creation and execution of marketing efforts (across email, digital, and print) to acquire new corporate clients, grow existing user base, and launch new services/products. This role will work directly with the leaders of the Product, Sales, and Account Management departments to identify new and creative approaches to convert both corporations and their employee base.

To be successful, you will have deep expertise in reaching a business audience, knowledge of what levers to use across the entire sales funnel, and can influence business leaders to support our efforts, which focus on employee base adoption.

• Responsible for leading B2B marketing team to increase engagement and revenue from existing and new clients
• Support the sales and client service teams in meeting their respective goals and in executing the campaigns
• Provide continued development and direction of the B2B/B2B2C brand, tone and image. Oversee creative (copy/visual) development to ensure adherence. Maintain a mindset as the voice of the client
• Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts
• Ideate (and manage) the rollout of new product lines; marketing messaging and materials via Salesforce/Marketo, site placements and talking points
• Support the UI/ UX and develop content for B2B client acquisition experiences and existing client tools and experience
• Lead strategy and attendance of live and/or virtual events including project planning, content, participants and talent, registration process, event hosting technology, and follow-up communication.
• Maintain efficient and effective processes to execute custom marketing for marquee clients.
• Manage direct reports in the execution of all efforts, including providing direction, communication strategy, best-practices, implementing processes and QA, prioritization and deadlines, etc.
• Develop marketing briefs and project plans to provide vision and direction for campaigns and initiatives
• Lead associate communications strategy and maintain tools to support sales and account management teams in awareness of B2B campaigns, version-controlled collateral, processes, FAQs, etc.

Qualifications

• 7+ years marketing experience – B2B (B2B2C or B2C)
• Consistent track record of exceeding annual KPI goals (company acquisition, product utilization, revenue)
• Proven results in increasing brand/product awareness
• Salesforce experience or similar tool required
• Hands-on email marketing automation and execution experience is a must – preferably Marketo
• Adobe Analytics or Google Analytics experience is required
• Prior work experience with selling to corporate HR teams inthe benefits, health, or recruiting space is ideal
• Experience supporting a sales and service team

Pay: $90-$130,000/yr plus bonus

Additional Information

EBG offers outstanding employee benefits including:

• Medical, Dental & Vision
• 401k Match
• Short Term Disability, Long Term Disability (Company Paid)
• Company Paid Basic Life and AD&D
• Additional Voluntary Benefits
• Flexible Work Arrangements
• 3 Weeks of PTO + 5 Personal Days
• Paid Holiday Break from Christmas to New Year
• Paid Holidays
• Fitness Centers (location dependent)
• Annual Day of Giving
• Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cardsto full-time employees to experience and enjoy the savings marketplace!
• Most benefits begin the first of the month after your start date

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.

EBG