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- New York
Reporting to the Director of Communications, the Senior Manager of Communications will be responsible for managing and executing a range of public relations and communications activities to support the Firm’s global strategy and business development goals. These activities include the full suite of media relations, internal communications, awards and rankings, byline articles, and other related projects to support the firm’s many leading practices and individuals, as well as the firm’s overall position in the market. This is a highly visible position requiring the ability to: manage and develop team members; successfully advise partners on potential press opportunities and prepare them for press interviews; successfully develop relationships with and work across various administrative departments throughout the firm, such as Recruiting, Diversity & Inclusion and Social Responsibility; efficiently manage a high volume of daily work with constantly shifting priorities; and bring a creative flair for developing ideas for public relations and successfully implementing them.
Primary Responsibilities and/or Essential functions:
- Identify opportunities for the firm to further support and elevate its profile through multiple channels, including media coverage, thought leadership initiatives, and other firm communication vehicles
- Assess and advise on risks associated with media engagement and other communications activities and propose best way forward
- Act as a spokesperson for firm announcements and in responding to inquiries from the media
- Develop effective relationships with partners and other key stakeholders, earning their trust and respect as a trusted resource on best practices related to public relations and media engagement
- Prepare partners and other stakeholders for media interviews, including developing materials, such as key messages and talking points
- Collaborate with Business Development and other colleagues in developing integrated external communications plans to support strategic initiatives, and in developing content for various uses
- Supervise and oversee members of Business Development Communications team, ensuring timely dissemination of Firm press releases and news items/deal announcements; submissions to many awards and ranking organizations; and placement of byline articles highlighting the broad strength of the firm, individuals and practices.
- Create original content for award nominations, website announcements, internal communications, and other potential marketing and business development uses, as needed.
- Proactively measure and report on impact of activities and ROI of communications efforts
- Special projects as they occur or are needed.
- Any additional responsibilities as required by manager.
Knowledge, Skills & Ability:
- 7+ years of PR, communications, or marketing experience, preferably in the professional services realm.
- Experience leading teams and supervising team members.
- Must have significant media relations experience.
- Experience developing and implementing public relations plans and activities
- Leader who can command a room and interface with individuals at all levels at the firm.
- Articulate with strong influencing and persuasion skills and superior ability to collaborate cross functionally and across offices.
- Team player who can effectively collaborate across all levels and departments within the firm
- Demonstrated track record of exhibiting good judgement
- Demonstrated ability to know how to package and pitch ideas to the media and other audiences
- Excellent organizational and multi-tasking skills and the ability to handle multiple projects on a regular basis.
- Ability to successfully prioritize multiple demands and meet deadlines under pressure.
- Impeccable attention to detail and creative flair.
- Familiarity/comfort with business and legal jargon.
- Aptitude for understanding new technologies quickly.
- Must be proficient in Microsoft Office, Adobe and other publishing software.
- Superior team player; positive attitude; high energy, drive, determination and collaborative nature.
- Previous experience working in a legal or professional services environment highly preferred
Education/Certifications:
- Bachelors Degree required.
Estimated salary range is $185,000 – $210,000. Compensation decisions within the range are dependent on the facts and circumstances of each case including but not limited to the individual’s skills, experience, and qualifications.
Weil, Gotshal & Manges LLP
About ByHeart
ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want all parents to feel amazing about feeding.
We build each product from the ground up: a team of pediatricians, breast milk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health inform our next-to-nature approach. We hand-pick the most wholesome ingredients from partners and farms that we consider family. We take pride in what we put in and in what we keep out of each recipe. ByHeart is only the 5th FDA-registered infant formula manufacturer in the US, and the only new infant formula brand to complete its own clinical trial in over 15 years. Our formula is blended in proprietary small batch process in our owned facility in Reading, PA with rigorous quality and safety controls. Parents deserve farm-to-formula accountability. Innovation isn’t easy, but we believe in a better feeding future.
With over $190M in pre-market funding, we take our investors and board members as seriously as we take our formula: they come from a vast landscape of expertise, ranging from life sciences development to consumer media and direct to consumer disruption, and more. We launched our Whole Nutrition Infant Formula in March 2022, and are advancing a pipeline of mom and baby nutrition products & markets to follow.
About Our Culture
A committed team is (and always has been) the fuel that propels ByHeart forward. ByHeart is comprised of world-class doctors, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who believe in no-compromise nutrition, farm to formula accountability, parent partnership and net positive impact for babies (and their parents!), meaning all families (including those of our own ByHeart team) have the very best health choices – whenever and wherever they need them.
At ByHeart, we say people are our number one priority, but we want our actions to speak louder than our words: we offer a fully comprehensive benefits package to every employee on the team, plus flexibility to achieve personal work-life balance. Join us to empower parents with the very best nutrition choices for baby – from (even before) day one.
Role Description
Reports To: Victor Castro, General Manager – E-Commerce
Location: New York City, HQ
Start Date: ASAP
As we aspire to build a best-in-class customer lifecycle marketing program, ByHeart is looking for an experienced, strategic and operational leader who will be responsible for leading the vision, ownership, and implementation of our customer lifecycle marketing, customer retention, and loyalty and community strategy.
As a key partner to the Sr. Director of Customer Acquisition, VP of Brand, and Director of Parent Experience, this person will oversee all our multi-channel retention marketing programs across email, push, SMS, direct mail, and inserts with the goal of maximizing customer lifetime value and driving loyalty and brand affinity while increasing NPS and CES scores. The key metrics this role will be responsible for tracking and improving include: building and improving the health of our prospect lists, increasing conversion rate from prospects to customers, improving product refill rates, reducing customer churn, and increasing engagement with our brand and communities while building a fanatical customer base.
The right candidate must have a track record of successfully defining and executing short-and long-term customer retention and lifecycle marketing roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Finally, as with any start-up, we need a leader and a do-er; someone who can develop a strategy and delegate appropriately but also get in the weeds and execute programs, no matter how tactical.
This leader should be passionate about leading, mentoring, inspiring and collaborating with a team. ByHeart is building a culture where agility, humility, courage, energy, passion, enthusiasm, collaboration, integrity, and an unwavering commitment to succeed and win as a team is without compromise.
Role Responsibilities
- Oversee, refine and manage the end-to-end engagement and promotional strategy for retained customer cohorts
- Lead all current owned marketing programs and initiatives to drive profitable sales and near-term incremental revenue while influencing longer term customer behavior
- Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current customer base, in line with new customer segmentation output, and implement productive tactics to grow revenue and AOV through retention, cross-sell and win-back initiatives
- Own and lead the management of email, SMS, and overall contact lists – focusing on list health, growth, and engagement – while supporting acquisition and retention targets
- Undertake a thorough customer journey mapping initiative and work with Product Management, Brand Marketing, and Parent Experience teams to identify, understand and optimize key customer segments and layer on lifecycle marketing opportunities, leveraging UX journey mapping, LTV analysis, product innovation, and experimentation with emerging technologies to improve customer lifetime value
- Direct and monitor promo, email, sms, and campaign calendars; and implement plan modifications to optimize performance and quickly address shortfalls when they occur
- Partner and provide strong guidance to Product Management and Content teams to define targeted content and campaigns that increase customer engagement and purchase frequency
- Manage all retention marketing vendors, and as needed, onboard new third-party partnerships to enhance the end-to-end CRM marketing process across triggered, transactional, and ad-hoc campaigns
- Own, manage and enhance the ByHeart’s loyalty program strategy, and collaborate with growth marketing team to support referral program, to reward and retain our highest-value and most loyal customers, focused on participation and upward migration
- Ensure compliance with internal guidelines and best practices including CAN-SPAM and CCPA and similar, and help team manage resolution of issues as they arise
- Define and own goals, objectives, KPIs, and monthly budget and revenue forecasts, plus monitor & meet targets on monthly, quarterly and annual basis.
- Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure short-term and long-term impact of Retention and CRM strategies
- Lead a rigorous testing strategy (A/B and multivariate tests) alongside the growth and digital product team to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
- Support and collaborate on post-campaign testing/analysis, and iterate to maximize revenue contribution
Skills & Qualifications
- 5+ years of retention marketing experience across areas including email, CRM, loyalty/rewards, SMS, push, direct mail, customer segmentation, and promotions in a B2C environment
- Experience working in, and understanding the dynamics of consumer E-Commerce technologies a plus
- Expert knowledge of email / SMS / CRM marketing and reporting tools
- Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
- Strong leadership skills and a proven ability to manage high-performing teams and vendor relationships
- Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
- Excellent leadership skills and organizational savvy with a bias towards a high-collaboration, team-oriented, matrixed environment with proven success partnering with digital product, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams
- Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations
- Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
- Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
- Bachelor’s Degree required in Business Administration, Marketing, or related field. MBA preferred.
The minimum annual salary for this position is $150,000 and the maximum is $165,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits
ByHeart
SENIOR MANAGER, COMMUNICATIONS
About BCRF
Breast cancer is a complex disease with no simple solution. Every diagnosis is unique and puts lives at risk. We must stop breast cancer in its tracks, and research is the answer.
Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. We invest in a wide range of research—prevention, diagnosis, treatment, survivorship, and metastasis—because each area of investigation informs another, propelling us toward the solutions we urgently need.
We convene and connect the best minds in science—giving them the opportunity to pursue their most innovative ideas. Our combination of investment and cross-disciplinary collaboration accelerates the entire field and builds momentum for new discoveries. BCRF-funded investigators have been behind every major breakthrough in breast cancer research, and the field is moving faster than ever. We can’t stop now.
With you, and the entire BCRF community, we are fueling the world’s most promising research. Join us—together, we will bring the end of breast cancer into focus. Learn more and get involved at BCRF.org.
ABOUT THE COMMUNICATIONS TEAM
The Communications and Engagement team drives increased awareness and visibility of BCRF’s mission and leadership through:
- The development and curation of the BCRF brand identity and campaign;
- Public relations and media outreach;
- A content and marketing strategy for all digital channels, including email, social media, video/podcasts andbcrf.org; and, BCRF publications, including a bi-annual newsletter and annual report.
Additionally, the team leads engagement through direct and Peer-to-Peer fundraising along with other digital strategies, raising more than $7 million online annually.
The team serves as a strategic partner for all departments across the Foundation to facilitate powerful marketing and communications efforts for the Development and Events, Corporate Partnerships and Research teams.
ABOUT THE ROLE
The Senior Manager, Communications serves a critical role in the execution of BCRF’s communications and engagement strategy, and reports to the Managing Director of Communications.
The Senior Manager works cross-departmentally to:
· direct media relations for BCRF events
· support press efforts for corporate partners and Foundation thought leadership
· help create engaging content across all verticles
· facilitate the production of collateral across the Foundation
Primary responsibilities include:
Public Relations: Manage Foundation PR efforts including:
· Events: Working with the Development & Events team and agency partners to create and implement strategies for all signature, regional and other fundraising events including:
§ pre-event support (driving agency partners and vendors including photo/video, leading press communications, creating spokesperson and ambassador talking points, identifying potential ambassadors and event guests);
§ crafting and disseminating calendar listings and pitches regarding events and honorees to garner coverage of flagship and regional events
§ onsite management (supporting agency partners, photo/videographers and red carpet, ensuring BCRF materials such as step-and-repeats, face books and shot sheets are available);
§ post-event follow-up (media tracking and analysis reports, assisting in donor, VIP, media and vendor follow-up, including photo sourcing and delivery);
§ managing and/or facilitating all press outreach for select events
· Independent Fundraisers: Pitching BCRF fundraisers to local news outlets in key markets across the U.S.
· Shop Pink Program: Collaborating with the Corporate Partnerships team to aid in the promotion of BCRF’s Shop Pink program and other partner-related needs, including assisting in media events, creating and implementing an influencer engagement strategy, crafting program-specific collateral and copy while coordinating the fulfillment of partner-related requests
· Research: Assist in securing media opportunities and responding to deadline-driven press inquiries and requests; identifying appropriate media stories and pitching BCRF spokespeople for commentary; producing all necessary media interview prep documents. Flag articles featuring BCRF or relevant breast cancer stories to inform PR efforts and strategies
Publications and Editorial: Assist with and facilitate editorial projects across verticals by:
· Identifying appropriate event-related stories (featuring honorees or major donors) for bi-annual newsletter, annual report and website, as well as other external communications materials (i.e. BCRF’s podcast)
· Assisting in the production of BCRF’s bi-annual newsletter, annual report and other publications
· Providing proofreading and copyediting support for various communications projects and collateral
· Regularly providing timely updates across BCRF to key stakeholders in advance of promotion of events, key donors, corporate partners and researchers
Digital: Assist with maintenance of website, update copy for event pages and content as needed and requested, ensuring updated photo galleries for BCRF events and independent fundraisers by:
· Creating social media toolkits for event attendees and ambassadors and coordinating social media editorial calendars with the digital team
· Adding blog articles, including press releases and podcast updates to the website using the CMS tool
Brand Campaign: Assist in the creation of brand and storytelling campaigns by:
· Identifying influencers and others impacted by breast cancer for BCRF brand campaigns and other storytelling initiatives
· Supporting activities related to the production of BCRF brand campaigns, including participant outreach and cultivation, and photo shoots as needed
Plus, potential additional duties as the team seeks to achieve its ambitious goals.
ABOUT YOU
This role coordinates and works with every member of the Communications team, serves as primary contact for cross-departmental requests from the Development & Events team and manages various agency partners and vendors.
The ideal candidate will have experience in client-facing roles and will be a self-starter with a strong work ethic, superb communication and organizational skills, and the ability to prioritize, problem-solve and multi-task under deadline.
The ideal candidate will be extremely responsive, an enthusiastic consumer of all media (print, web, broadcast), passionate about mission-driven causes, a positive team player with the drive, ambition, know-how, and creativity necessary to help advance team efforts while managing ongoing projects and administrative tasks simultaneously.
Experience and Education:
- Bachelor’s degree in communications, public relations, journalism, marketing, or related field
- 7 – 10 years applicable experience working in media relations at an agency or as in-house communications for a company or non-profit organization, particularly those hosting large scale events
- Excellent writing and editing skills – samples will be requested as well as completion of an edit test
- Strong communications skills
- Thorough research and analytical skills
- Extremely detail-oriented with project management skills and experience
- Knowledge of working in Cision
- Experience working within a CMS
- Experience working on social media platforms and tools utilized for those platforms
Given this role, the incumbent must be able to deliver communications support at events taking place at night and occasionally on weekends (with advance notice); occasional travel required.
CONTEXT
Work Environment:
While performing the duties of this role, you would regularly work in a hybrid remote/in-office NYC arrangement.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel, or operate objects, tools or controls, and reach with hands and arms. The employee is frequently required to stand, talk, and hear.
Position Type/Expected Hours of Work:
This is a full-time position. There will be occasional need to work extra hours on evenings and weekends to fulfill the requirements of the role, particularly during BCRF fundraising event seasons.
Travel:
Some travel is required for this role.
How to apply:
Please send a cover letter and resume with the subject line Sr Manager Communications to [email protected]. Candidates who share both why they’re a good fit and their salary expectations are more likely to qualify. Only short-listed candidates will be contacted. Please no phone calls. All inquiries will be held in confidence.
Compensation:
The compensation range for this role is $75,000-$85,000 annually along with an exceptional benefits package focusing on employee physical, financial and mental wellness.
Please note this role description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this role. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.
OUR COMMITMENTS
BCRF is proud to be an Affirmative Action/Disabled/Veterans Equal Opportunity Employer.
BCRF upholds an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, marital status, age, physical or mental ability, veteran status, military obligations, genetic information, or any other basis protected by applicable law.
This policy applies to all applicants, employees, consultants, third-party workers.
The Breast Cancer Research Foundation
Marketing Assistant – Hiring Now
We’re pleased to announce 4-6 new Marketing Assistant opportunities in New York suitable for career starters, recent or former graduates, career changers, and others with an interest in sales, marketing and consumer behavior!
If you have a pleasant and professional nature, can influence or persuade others, and have a friendly disposition… we want to meet you!
We have smashed our 2022 goals & are in an amazing position! That means we’re able to expand our sales and marketing team even further! Are you ready to be the next member of our team?
About the Marketing Assistant role:
This opening will combine face to face marketing, sales and business development. You’ll begin with basic customer interaction to help promote and sell our client’s services. Within a matter of weeks, ambitious, dedicated people will have the chance to advance into a leading role where you’ll be assisting in the development of others. Those able to balance both whilst producing consistent results will be given the chance to advance into an assistant business management role in under 12 months.
Duties of the role include:
- Promotional marketing and brand representation at our private site events
- Engaging with the public through promotional advertising activities, on a face to face basis in areas of heavy footfall
- Completing a number of sales transactions daily including capturing full new customer details in a discrete manner
- Product demonstrations and service explanations – use your winning personality to gain the potential customers interest
- Practicing your public speaking and leadership abilities
- Working as part of a team at live events engaging with the public
- General relationship building, customer service and sales activities
We run daily product-training workshops to ensure you have a full understanding of how to explain our clients’ products and services to their potential customers. We also provide ongoing guidance and advice for those looking to grow both personally and professionally.
If you’re looking for a career where:
- there’s lots of variety and no two days are the same
- you’ll work with supportive, like-minded people
- you’ll be challenged and forced to “think on your feet”
- you’ll gain highly-sought-after transferable skills
- you’ll be in control of your progression and earnings
- you’ll be undergoing personal and professional development
- you’ll be expanding your comfort zone and overcoming challenges
Look no further…
What can we offer you in return?
Marketing Assistant’s will receive recognition, rewards and other incentives for setting and breaking records, improved performance, high rolling, assisting new team members and more!
Progression and advancement opportunities will become available as we continue to grow and expand. We always look to promote from within based on results and capabilities, not on age, seniority, or office politics!
Working at Marketing Everywhere is no ordinary job. Not only will you work with an amazing team of colleagues there is a wide range of benefits available including:
- Great compensation
- Flexible Work Schedule
- Access to major sports events
- Black Tie Events
- Travel Opportunities
- Monthly Bonuses and incentives
- Plus much more!
If you have a positive attitude, understand that rejection and failure are part of the process and are willing to take chances, … we want to meet you!
Before applying, please confirm you’re:
- Over the age of 18
- Eligible to work in the USA
- Able to commute to Downtown New York
- Comfortable working with customers face-to-face
- Willing to learn and expand comfort zones
- Capable of working independently and with a team
- Able to start right away (or within 2 weeks)
All applications will be reviewed, but not all applicants will be contacted. If your application is successfully shortlisted, you will receive a call, email and text message from our recruitment team. Please respond ASAP to ensure you’re able to arrange a digital chat with a hiring manager!
Marketing Everywhere
About this Role:
We are looking for an experienced and knowledgeable digital marketing analytics and strategy expert to join our Global Digital Marketing team. As our Digital Marketing Analytics & Strategy Manager, you are the subject matter expert in B2B/B2C customer relationship management (CRM) data, analytics, insights, and strategy work driving omni-channel activation and measurement.
A thorough understanding of digital, offline, and customer relationship management data ecosystems and analytics is needed with the ability unlock the value of a unified 360o view of the customer to influence business outcomes using measurable data. You will generate useful insights to ensure all marketing initiatives benefit from customer-centric data-driven strategies. In addition, you will support performance reporting on all Global Marketing activities. Functioning as a liaison between Digital Marketing and our customers, you will manage key projects and timelines, build processes, and manage team members to support a collaborative and agile way of working.
This job is a part of the Global Marketing functional area which focuses on developing and implementing marketing programs to support the organization’s business goals, driving strategies to secure new business and position the CBRE brand, products and services, and thought leadership successfully in the market.
Digital Marketing at CBRE
This is an exciting time to join the growing team as we are undertaking a multi-year digital transformation designed to drive tangible growth and client and prospect engagement across the business globally. Having launched the new CBRE.com in 2021, and with the continued evolution of our martech stack, we are committed to using best practices to fuel business outcomes. As part of this transformation, we are focused on demonstrating data-driven benefit and value to the CBRE business. In addition, we and CBRE are highly focused on diversity, employee experience and a great workplace culture.
What You’ll Do:
Support the optimization of our customer relationship management data and analytics activities. This includes omni-channel efforts like paid media, email campaigns, targeted customer growth campaigns, and personalization.
We are seeking a candidate who:
* Is data-driven, highly-skilled CRM subject matter expert motivated by testing and learning, and is expected to help the business reach its vision to drive digital marketing strategy and will be a collaborator in shaping the future of the team.
* Brings an omni-channel view and understanding to all aspects of execution and measurement and is experienced with deriving data insights, and multi-channel campaign analysis.
* Can function as an expert in the digital, CRM and data ecosystems. This includes our email service providers (ESP), data warehouse and customer data platform (CDP), providing operational support and training.
* Builds and maintains successful relationships across Digital Marketing partners: Marketing, Business Segments, Brand and Content Centers of Excellence, Product, Technology, Talent and beyond.
* Assesses big picture priorities and team strengths to prioritize and assign ongoing project work according to timelines. (to onshore and offshore teams) while ensuring that quarterly and annual objectives are achieved.
* Leads priority projects for the Customer Data, Analytics and Strategy tower leader including large scale cross-stakeholder initiatives and other targeted campaigns.
* Can develop a robust email/omni-channel campaign testing strategy including tests across all aspects (creative, copy, segmentation, product and messaging).
Customer and Performance Data Analysis
* Manage customer insight data analysis projects to steer strategy and support the wider marketing team. Build customer audiences that support personalization and segmentation initiatives.
* Review data related to key Analytics & Strategy reports, and proactively derive and recommend insights based on analysis.
* Support the work this tower does for our Center of Excellence. Be proactive in improving our CRM and Marketing Performance analysis activities.
Reporting
* Analyze data and prepare monthly and quarterly reporting on customer insights and performance. Help create repeatable and scalable reporting solutions. Responsible for weekly reporting and measurement of each campaign initiative using SFMC, customer, email, and campaign data.
* Look beyond your day-to-day to proactively identify areas for growth and be able to engage with partners outside of your immediate team for solutions.
* Use insights to devise an optimization and testing strategy for all initiatives in all channels. Set Regional critical metrics and track performance and create/share reports with markets and Global teams.
CBRE
THIS IS BLUE APRON
Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.
WHO’S IN THE KITCHEN
Blue Apron is looking for an experienced Manager of Lifecycle Marketing to lead the development of programs that will increase retention, boost cross-selling / up-selling and friend referrals. The right candidate must have a track record of successfully defining and executing short-term and long-term customer retention roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Partnering closely with our Growth, Product, Insights and Data teams, you will be responsible for understanding the needs of our customers to create communication programs that engage and delight them.
WHAT’S ON THE MENU
INSIGHTS
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Leverage existing customer insights and analytics to inform retention initiatives
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Analyze leading indicators of churn, cancellation reasons and customer reviews to identify retention trends to address
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Identify opportunities to increase LTV throughout the entire customer journey – inclusive of early tenure, upsell, cross sell, churn prevention, renewals and winback
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Work to refine and deepen our understanding of the Blue Apron customer segments, leveraging our rich behavioral data to craft personalized, relevant touchpoints for our customers
LIFECYCLE MARKETING STRATEGY & IMPLEMENTATION
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Partner with Sr. Director to develop, manage and enhance Blue Apron’s retention strategy, collaborating with growth marketing and product teams to develop friend referral program, retention/churn interventions and winback initiatives
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Develop onboarding and reactivation programs that drive long-term retention, combining data-driven insights with a fun and creative approach to communications.
TESTING & PERFORMANCE ANALYSIS
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Partner with growth and digital product teams, to develop a rigorous testing strategy (A/B and multivariate tests), to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
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Collect, monitor, and analyze metrics, working with analytics to develop dashboards, and reporting to relevant business stakeholders on business evolution
NECESSARY INGREDIENTS
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5+ years of retention marketing experience with track record of identifying opportunities and developing programs to drive customer-focused retention from early tenure management, engagement, upsell and win-back
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Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
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Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
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Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
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Strong analytical and problem-solving skills; comfortable leveraging data to drive decisions and a passion for continuous testing and optimizations
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Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
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Experience working in, and understanding the dynamics of a subscription business is a plus
- Experience developing loyalty programs a plus
- Familiarity with Looker Google Analytics, and Amplitude
WHY WE LOVE THIS DISH
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Competitive compensation range: $100,000 – $130,000
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Annual Performance based Bonus
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Employee Discount Program
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Health, dental and vision benefits
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401(k) with company match
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Generous Paid Time Off
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Excellent opportunities for advancement
Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Blue Apron
Stojo is a global consumer packaged goods company on a mission to end disposable culture. We design collapsible, reusable products that are a sustainable and convenient alternative to single-use plastics. We’re going through the consumer’s life, replacing each single-use item with a beautiful, wildly functional reusable alternative…and we’re just getting started. We believe in having fun with less, finding magic in the small things, and building good habits. Sound interesting? Read on!
To apply, please send a short note about yourself & resume to [email protected]. (Only applicants who write a personalized note will be considered.)
About The Role
We’re looking for a detail-oriented and operationally minded Marketing + E-Commerce Manager to join our team. You’ll be responsible for high level planning and project management of our marketing calendar, testing growth and retention strategies across our marketing channels, and managing our e-commerce website and KPIs. You’ll oversee and manage a junior team of direct reports to execute on day-to-day tasks and reporting on: e-commerce, performance marketing, customer experience, email marketing & SMS, and influencer program, and website development. You’ll report to the Marketing Lead and play a central role in all things marketing & e-commerce, gaining valuable hands-on experience growing a DTC brand. This is a full-time remote position.
We’re looking for someone who’s excited to join a lean and scrappy team, and who is ready to help take Stojo to the next level. The perfect candidate is an organized team leader who is proactive, persuasive, and can work independently with minimal supervision.
Roles & Responsibilities
- Marketing Team Management
- You’ll oversee and manage a hardworking and eager team of direct reports, guiding them with high level strategy and brand objectives, so they can help execute on campaigns and day-to-day tasks.
- 1 direct report on the Email Marketing & SMS Team
- 3 direct reports on the Customer Experience + Analytics Team
- 1 direct report on the Influencer Strategy Team
- 1 direct report on the Website Development Team
- Support in planning and project management internally and with agency partners on all marketing campaigns & website initiatives.
- Develop and own our marketing calendar, executing overall seasonal marketing strategy based on company priorities and customer mindset.
- Assign and project manage ad hoc requests across various marketing functions, including email, advertising, CX, affiliate, & social.
- Functional Ownership of Website
- This person must have a strong functional aptitude in managing and navigating our Shopify store, but will have executional support
- Support the execution of customer acquisition (paid social), site conversion, and retention (email + SMS) strategies.
- With a focus on our key company and marketing objectives, develop a best in class customer and community experience with an eye for generating incremental sales and building a hyper-engaged community of Stojo Fans (influencers, customers).
- Growth / Performance
- Develop, innovate, and find creative ways to grow the e-commerce business and brand awareness.
- Plan and project manage digital marketing campaigns, including email, SMS, social media and paid social ads.
- Oversee Reporting & Take ownership of e-commerce KPIs
- Monitor and analyze overall performance of digital experience KPIs and communicate performance, successes, and resolutions to the team.
- Develop and implement plans and tactical execution to drive ongoing improvement of key metrics including conversion, AOV, repeat customer, site traffic, etc.
- Budget + planning
- Support Marketing Lead on inputs for marketing budget
- Maintain strong awareness of company wide profitability goals and manage revenue and expenses to achieve goals.
Who you are
- You’re meticulously organized, operationally minded, and self-managed.
- You have 2-3 years of experience managing a small team
- You lead with kindness, and have a “no task is too small”, can-do attitude.
- You’re eager to learn about what we’re building at Stojo.
- You’re excited about the DTC space and are passionate about building a mission-driven sustainable lifestyle brand. Must have strong experience in the DTC world.
- You stay informed on marketing and e-commerce industry trends, and love having your finger on the pulse on all things marketing, digital and social platforms. You’re excited to drive and test new initiatives that contribute to business goals.
- You’re a great writer and communicator and have a strong sense for brand and design / aesthetics.
- You’re tech savvy & have experience with Shopify, Klaviyo, Attentive, Google Analytics, Google Suite (Gmail, Google Drive, Google Sheets, Google Docs, etc.), Asana, and all relevant marketing platforms.
- Ability to think of your feet while problem-solving quickly and efficiently.
- Willingness to laugh! We are a team of workhorses who love to laugh and not take ourselves too seriously.
Benefits, Comp + Perks
- Salary and equity commensurate with experience
- Hands-on experience with a growing DTC brand.
- Significant potential to grow within the company.
- Remote working & flexible Paid Time Off Policy.
- Medical, dental, and vision benefits.
- Positive culture and team full of passionate people who love what we’re building.
Stojo is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
To apply, please send a short note about yourself & resume to [email protected]. (Only applicants who write a personalized note will be considered.)
Stojo
Do you play well with otters? If so, come join our team. The Wild Center (TWC) is seeking a highly motivated marketing & communications professional for a full-time position at a natural history museum in the heart of New York State’s Adirondack region. As the Marketing & Communications Coordinator, you’ll help us promote the Center, build awareness of our work and enhance our brand. This position should be interested in and/or experienced in marketing, communications, public relations, digital content creation and social media. We are looking for passionate, curious, and motivated people to join our burgeoning team this year. Come be a part of a team that values creativity, enthusiasm, learning together, and having fun while working in a supportive atmosphere.
Essential Duties and Responsibilities
- Assist with TWC marketing and communications campaigns, including: audience development, media research, social media marketing, digital and traditional media campaigns, event planning, and data reporting and analysis.
- Work closely with various departments to develop, plan, shoot and edit digital content via YouTube, Facebook, Instagram, Twitter, TikTok and wildcenter.org.
- Create and maintain email marketing campaigns
- Create graphics and design print collateral
- Assist in website development and maintenance
- Represent the Center during media, journalist, and influencer onsite visits
- Other cross-departmental duties as assigned
- Work schedule: Tuesday-Saturday, 40 hour work week. Some holidays and evening work will be required.
Qualifications
- Knowledge of social media (Facebook, Instagram, Twitter, TikTok, YouTube)
- Knowledge of marketing analytics dashboards (Google Analytics, Meta Analytics, etc.) preferred
- Experience with WordPress a plus
- Technical skills including photographic and video abilities, and experience with Adobe Creative Suite (Photoshop, InDesign, Premiere) a plus
- Strong creative writing and copywriting preferred
- Flexibility and the ability to adapt to change – we work in a dynamic setting with shifting daily duties
- Self-motivated – you seek opportunities to learn and grow and can thrive independently
- Experience planning, shooting and editing video
- Teamwork and collaboration – we work in a team based environment and offer support across departments
- Organization and time management skills – you will work on multiple tasks concurrently
- Maturity and professionalism – we will consider you if you demonstrate the above skills regardless of level of education completed
- An interest in natural history and climate science and working on- and off-site during all seasons
- Policies – be prepared to adhere to all Wild Center policies including NYS Covid safety procedures and regulations. COVID-19 vaccination is required as a condition of employment.
Compensation & Benefits
- Pay Range: $40,000-$45,000 annually
- Comprehensive benefit package including medical, dental, supplemental and life insurance plans, health savings account, SIMPLE IRA retirement, employee assistance program.
- Paid vacation, sick/personal time, and holidays.
- Possibility of flexible scheduling and some remote work depending on department needs.
- The opportunity to work with 50 species of live exhibit animals, trails across a 115 acre campus located along the Raquette River and in a new interactive climate solutions exhibit.
- Access to regional reciprocity pass for employees to receive free or reduced admission to area museums or attractions.
- Professional networking opportunities with leaders in the science education field.
- The Wild Center strives to create an environment where our team thrives both personally and professionally. While life on the job can move at a fast pace, we appreciate the times we can slow down. Whether it’s sharing stories over a staff potluck, being wowed by cool science facts, or taking a break during a meeting to view a cute animal – we make time to grow together as a community.
To Apply
Open our Marketing & Communications Coordinator Application or go to wildcenter.org/careers to access the job description and application link. Attach a resume and cover letter within the application form. Address the following in your cover letter:
- Describe your experience planning a digital marketing campaign
Application deadline is 4/28/2023, 5pm EST. For technical issues email [email protected].
The Wild Center
Friends of the Israel Defense Forces (FIDF) is a humanitarian nonprofit that provides life-changing support for the courageous young men and women of the Israel Defense Forces (IDF), veterans, and their families. We transform their lives through empowering educational, financial, well-being, and cultural initiatives as they protect the State of Israel and her people. Inspired by them, we strive to champion a culture of courage worldwide, ensuring a secure and thriving Israel today and forever.
Our community of supporters and staff are passionate, courageous, impactful. Our work is driven by core value that transcend gender, age, political leanings, nationality, and religion. Our vital mission and breath of programs resonate with a diverse array of supporters – all are welcome!
FIDF spans 24 chapters across the United States and Panama, proudly offering a variety of innovative programs and opportunities. Our workplace is vibrant and dynamic, encouraging bold creativity, ingenuity, and vision. We’re searching for new talent to contribute to our mission and team.
POSITION SUMMARY
FIDF is currently seeking a full-time Young Leadership Campaign Manager, who will report to the National Young Leadership Director and will be a member of the dynamic, professional, and fast-paced National Young Leadership team. The National Young Leadership Campaign is a newly established campaign focused on developing and implementing an organization-wide strategy to engage and fundraise within a key demographic group of young professionals, ages 21-40, with a focus on building a lay leadership talent pipeline.
The focus of this job is making connections with people, motivating, and inspiring them to achieve fundraising results. Poise and an engaging, empathetic communication style based on natural warmth and enthusiasm is the key to achieving the goals of this job.
The work involves driving toward results by enrolling the commitment and buy-in of others, both colleagues and local Board members. While the job requires strong initiative and self-direction, results are only achieved with and through people. Knowledge and skill in how to successfully influence and persuade others by understanding how their individual needs and motivations link to goals is essential.
This role has variety of tasks and is dynamic and changing; and requires regularly meeting and pro-actively establishing relationships with existing and new Young Leaders. The ability to understand, quickly react and motivate others to adapt is a critical key to success.
ESSENTIAL JOB DUTIES
- Cultivate and steward new and existing Young Leadership donors to retain and grow
- Create and manage peer-to-peer fundraising campaigns
- Create and manage pipeline reports to support chapter growth
- Coordinate logistics and execute all local events including local chapter committee meetings, parlor meetings, Shabbat dinners, large-scale parties, etc.
- Represent FIDF at various events to engage prospects and identify partnership opportunities
- Manage local YL communications and related tasks including, but not limited to; responding to requests for information from donors and executing chapter e-blasts/newsletters
- Curate and maintain local social media campaigns in collaboration with the National media team
- Effectively utilize the CRM platform in support of donor relationship management
- On occasion, assist with the local chapter events and campaigns
- Board Governance
- Effective communication with the local lay leaders and providing in a timely and accurate manner all information necessary for success
- Work with local Board members and serve as a resource to those who engage in prospect/donor cultivation, solicitation, and stewardship
- Provide timely and accurate reporting to local Board members
It is important for the Campaign Manager to have a sincere and genuine interest in the importance of FIDF’s mission of supporting soldiers, families, and veterans of the Israel Defense Forces.
KEY PERFORMANCE INDICATORS
- Develop and maintain 120 significant donor relationships
- Recruit a minimum of 100 new Young Leadership Members in the first 12 months
- Find and secure new donors >$1,800
- Recruit for the National Young Leadership Mission to Israel
- Chapter data integrity to support decision making and prospect management
- Manage a local expense and fundraising budget, as part of the National YL initiative
JOB CHARACTERISTICS:
- Manage multiple initiatives occurring simultaneously
- Sense of urgency for goal achievement within a fast-paced environment
- High focus on people and relationships
- Confident, enthusiastic, persuasive influencer, stimulates others to action
- Creative self-starter and the ability to work both independently and as a team player
- Strong commitment to results
- Leadership based on ability to motivate others
QUALIFICATIONS:
- Bachelor’s Degree from an accredited college/university
- Minimum of 5 years of fundraising, events, and/or community building experience
- Understanding of local Jewish community not required, but preferred
- Excellent written, oral, and communication skills
- Knowledge of Microsoft Office 365 applications required and experience using CRM tools, with Raisers Edge experience preferred
- Ability to travel locally required. Occasional international travel to Israel as well as occasional working on Sundays and evenings required
FIDF is an equal opportunity employer that is committed to equity, diversity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Friends of the Israel Defense Forces (FIDF)
Job Title: Consumer Marketing Insights Manager – (Luxe/Beauty)
Client Location: New York, NY
Salary/Pay Rate: $45.00 to $51.00/hour
Job Description:
The CMI Luxe Brand Director places the consumer at the heart of the brand strategic development, delivering and driving consumer & market intelligence insights into a growth strategy for the business.
The CMI Luxe Brand Director is the key partner to infuse consumer centricity among the brand development team to accelerate US Luxe brands international development focusing on Kiehl’s, Urban Decay, IT Cosmetics, Youth To The People.
PROJECT MANAGEMENT
Identify brands CMI needs, design creative and adapted testing plans & methodologies for brand and portfolio
building, manage testing budget.
Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global
analysis/connecting dots into action oriented recommendations.
Communicate, promote, influence high quality recommendations at the right level in the organization to
impact business decisions
BRAND STRATEGY
Transform data & insights into concrete strategic actions partnering with the brand teams.
Upskill multidisciplinary brand teams (marketing, retail, social, education…) by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy
Keep a constant connection to the consumers by seeing/speaking to consumers, following trends, liaising with CMI community from Luxe DMI in Paris, Country DMI, Global trends.
Anticipate and prepare key meetings: prepare discussed topics, align with involved DMI CMI & Country/Zone teams
Develop and build strong relationships with brand team, become a key strategic partner for brand and portfolio development.
The target hiring compensation range for this role is $45.00 to $51.00/hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
Aquent
Unlock Your Acting Potential: New York City Casting Calls and Auditions on Project Casting
New York City, often dubbed the “Big Apple,” is not only the largest city in the United States but also a global epicenter for the performing arts. From the dazzling lights of Broadway to the bustling film and television studios, NYC offers a plethora of opportunities for actors at all stages of their careers. If you’re an aspiring actor looking to break into the industry or a seasoned professional seeking new roles, Project Casting is your gateway to the city’s vibrant casting calls and auditions. In this comprehensive guide, we’ll explore how Project Casting can help you navigate the competitive landscape of New York City’s entertainment industry.
Why New York City?
A Hub for Entertainment
New York City boasts a rich cultural heritage and a dynamic entertainment scene. It’s home to:
•Broadway Theater: The pinnacle of live theatrical performances.
•Film and Television Studios: Including Silvercup Studios and Kaufman Astoria Studios.
•Independent Film Scene: A thriving community of indie filmmakers.
•Commercial and Modeling Opportunities: Numerous advertising agencies and fashion shows.
The city’s diverse backdrop and iconic locations make it a favorite for filmmakers and producers, leading to constant demand for fresh talent.
Introducing Project Casting
What is Project Casting?
Project Casting is a leading online platform that connects actors, models, and other performers with casting calls and auditions across the United States. It offers a user-friendly interface where talent can find opportunities ranging from major film productions to local theater projects.
Why Use Project Casting for NYC Opportunities?
•Comprehensive Listings: Access a wide array of casting calls specific to New York City.
•Real-Time Updates: Stay informed about the latest auditions and opportunities.
•User-Friendly Search: Filter casting calls by type, location, and role requirements.
•Industry Insights: Gain valuable information on audition tips, industry trends, and networking events.
Navigating New York City Casting Calls on Project Casting
Setting Up Your Profile
To maximize your chances of landing a role, start by creating a compelling profile:
•Professional Headshots: Upload clear, high-quality photos.
•Resume: Include your acting experience, training, and special skills.
•Demo Reel: Showcase your talent through video clips of past performances.
Searching for Casting Calls
Use the platform’s search function to find opportunities:
1. Visit the Project Casting Website: Navigate to Project Casting.
2. Select Location: Choose “New York City” or specify boroughs like Manhattan, Brooklyn, or Queens.
3. Filter by Category: Select categories such as film, theater, commercials, or modeling.
4. Review Listings: Browse through the casting calls that match your criteria.
Understanding Casting Call Details
Each casting call provides essential information:
•Role Description: Details about the character, including age range, ethnicity, and personality traits.
•Project Type: Indicates whether it’s a film, commercial, theater production, etc.
•Audition Dates and Locations: Know when and where to show up.
•Submission Requirements: Instructions on how to apply, including materials to submit.
Tips for Success in NYC Auditions
Preparation is Key
•Research the Project: Understand the production’s tone, style, and context.
•Know Your Material: Memorize lines and be ready to perform with confidence.
•Dress Appropriately: Wear attire that fits the character without being a full costume.
Professionalism Matters
•Be Punctual: Arrive early to allow time for check-in and preparation.
•Bring Necessary Materials: Have extra copies of your headshot and resume.
•Positive Attitude: Maintain enthusiasm and courtesy throughout the process.
Networking Opportunities
Auditions are also a chance to network:
•Connect with Peers: Build relationships with other actors and industry professionals.
•Stay in Touch: Exchange contact information for future collaborations.
Unique Opportunities in New York City
Broadway and Off-Broadway Productions
Project Casting lists auditions for:
•Musicals and Plays: Opportunities to perform on some of the world’s most renowned stages.
•Workshops and Readings: Get involved in the development of new works.
Film and Television Roles
With numerous productions shooting in NYC, casting calls are plentiful:
•Major Studios: Auditions for films by prominent directors and producers.
•Independent Films: Opportunities to take on challenging roles in indie projects.
•Television Series: From network shows to streaming platforms like Netflix and Hulu.
Commercials and Print Ads
The city’s advertising industry offers:
•Commercial Spots: Appear in national or regional advertisements.
•Modeling Gigs: Opportunities for print and digital campaigns.
Success Stories
Testimonials
•“Project Casting has been an invaluable resource. The platform is easy to use, and I’ve found numerous auditions that led to significant roles.” – Michael L., Actor
•“Being new to NYC, I didn’t know where to start. Project Casting connected me with casting calls that matched my type and experience level.” – Tanya S., Actress
Leveraging Project Casting Beyond Auditions
Educational Resources
•Blog Articles: Access tips on acting techniques, industry news, and career advice.
•Workshops and Classes: Find information on acting classes and workshops in NYC.
Community Engagement
•Forums and Groups: Participate in discussions with fellow actors.
•Social Media: Follow Project Casting on platforms like Instagram and Twitter for updates.
Staying Safe and Informed
Avoiding Scams
Project Casting strives to verify all postings, but actors should:
•Research Productions: Ensure the legitimacy of the project and casting directors.
•Never Pay to Audition: Reputable casting calls do not require payment to apply or audition.
Adhering to COVID-19 Protocols
•Stay Updated: Be aware of any health guidelines or requirements.
•Follow Instructions: Comply with any safety measures outlined in the casting call.
Conclusion
New York City is a land of endless possibilities for actors, and Project Casting serves as a valuable tool to unlock these opportunities. By providing a centralized platform for casting calls and auditions, it simplifies the search process and connects talent with the projects that suit them best. Whether you’re dreaming of gracing the Broadway stage, starring in a film, or appearing in a commercial, Project Casting can help you navigate the vibrant NYC entertainment landscape.
Take the Next Step
•Visit Project Casting Today: Start exploring casting calls in New York City at Project Casting.
•Create Your Profile: Set up a compelling profile to catch the eye of casting directors.
•Stay Persistent: The road to success requires dedication, so keep honing your craft and applying to opportunities.
Embark on your acting journey in the city that never sleeps, and let Project Casting be your guide to the spotlight.


