Music Video Casting Calls and Auditions

AquaPhoenix Scientific, located in Hanover, PA has an opening for an experienced Marketing Manager. The Marketing Manager is responsible for utilizing the latest media marketing techniques to reach the target audience, build brand awareness, and increase customer engagement using various platforms including social media. The ideal candidate would have a strong background in digital marketing with the ability to work in HubSpot Marketing to plan, build and measure the success of campaigns. Familiarity with B2B inbound and outbound marketing strategies.

Primary roles & responsibilities:

• Email marketing – Create email campaigns to drive growth with new and existing customers.
• Leverage data to segment customers to build target audiences.
• Monitor performance and continuously look for ways to improve conversion and engagement rates.
• Ability to produce well-crafted content.
• Social Media Marketing – Plan, create and publish social media postings on all social channels.
• Understand trends and best practices.
• Manage traditional advertising as needed (print, events, etc.)
• Assist with pre and post tradeshow activities.
• Manage company and product branding initiatives and standards.
• Work effectively with the sales team on lead generation and nurturing strategies.
• Manage vendor and trade organization relationships.
• Collaborate with marketing team members for cohesive organic and paid marketing strategies.

Requirements:

• Bachelor’s degree in marketing, or related discipline and/or ability meet the job requirement through a minimum of 3-5+ years.
• 3-5 years’ experience in similar role
• Proficient with HubSpot Marketing CRM
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and Adobe Creative Cloud
• Strong time management and organizational skills
• Photo and video editing skills a plus
• Ability to express ideas and concepts in a clear and concise manner.

 AquaPhoenix is driven by a company culture that inspires a flexible, fun, ‘can-do’ approach to business. We are an industry leader in water testing kits and reagent manufacturing, as well as a distributor of thousands of testing products and supplies for a multitude of industries including industrial water treatment, cleaning & sanitation, oil & gas, environmental, water conditioning, and education.

If you are looking for a great work environment, competitive pay, bonus opportunities, career growth, and exceptional benefits that includes health, dental, vision, 401(k), STD/LTD, and generous paid time off consider a career with AquaPhoenix Scientific. We are an Equal Opportunity Employer that embraces diverse skills, perspectives and ideas that help our business grow. Minorities, females, protected veterans, and individuals with disabilities are urged to apply. For more information or to apply, please visit www.aquaphoenixsci.com. 

AquaPhoenix Scientific

Hey you – yeah, you! It’s time for takeoff, superstar. You know who you are. You’re smart without taking yourself too seriously. You can play hard, work hard, and get behind our core qualities:

·      Respect dealt straightforward

·      Flock comes first

·      Ask questions

·      Pull your weight

·      Expand your skillset

When you fly with us, you join a team that knows how to live life and get the job done without working a million hours a week. We’re all about backing up words with action and proof. Which is why we’ve assembled an employee perks and benefits package well worth a double take. That means unlimited (and enforced) PTO and 12 weeks of fully paid maternity leave. Not bad, right? It’s just part of what makes us a pick for 2020 Best Places to Work.

Cardinal Digital Marketing is seeking a skilled and motivated Creative Director to lead our company’s creative, UX, and development initiatives. This role involves managing creative and development projects, overseeing the production of high-quality work for clients, and shaping our offerings to meet evolving needs. The ideal candidate will have a strong background in digital design and development, direct team management experience, and excellent communication skills. Reporting to the SVP of Operations, the Creative Director will take ownership of quality and execution while maximizing team talents and fostering cross-functional collaboration.

RESPONSIBLIITIES

• Shape and guide agency’s creative and development offerings, staying current with industry trends and anticipating needs.
• Oversee production of all creative and development work, ensuring timely delivery and meeting expectations. Supervise workflow, deadlines, and budgets.
• Manage Lead Web Developer and Design Specialists, fostering a positive and collaborative team environment. Customize solutions for client needs.
• Collaborate with agency leadership to develop growth strategies and continuous improvement.
• Drive market research and branding initiatives for clients and partners.
• Implement processes and best practices to streamline workflows and enhance efficiency.
• Produce impressive ads, landing pages, websites, and campaigns in collaboration with media and account teams.
• Assist account team in timely and professional issue resolution.
• Present work to key clients, gather feedback, and make necessary adjustments to align with their goals.
• Foster trusted relationships with key clients for satisfaction with design & development services.
• Oversee development of exceptional creative copy that meets clients’ requirements.
• Participate in new business pitches and contribute to proposal development.

QUALIFICATIONS

• A minimum of 7 years’ experience in a professional environment involving website design & development and digital advertising, with agency experience preferred.

• Proven management and leadership experience, with a track record of mentoring and developing creative teams.

• Strong portfolio demonstrating expertise in design and development, including websites, digital design, and video.

• Expertise in industry-standard design and development tools, such as Adobe Creative Suite, HTML, CSS, JavaScript, and popular content management systems (WordPress preferred).

• Excellent communication and presentation skills, with the ability to clearly articulate creative or development concepts and rationale to both internal teams and clients.

• Strong organizational and time-management skills, with a commitment to delivering high-quality work.

• Experience leading market research, developing brand positioning, and creating brand identity.

We expect great things from our team members. So it’s only fair that you have high expectations for us too. From flexible schedules and work-from-home opportunities to competitive pay and parental bonding time, we’re always adding benefits to make working with us more, well, beneficial. Here are a few of the highlights.

· Work From Home – For locals, some days you want the in-person experience, others you want to skip the commute and keep on the sweatpants. No problem. The Flockers in Atlanta are required to come into the Chamblee office 1-2x per week to share the energy of the teams who are creating outstanding work.

· Flex Time – Need to run out for a few hours for an appointment or personal issue? Go for it and make up the time on your schedule. Or if you need a whole day, go ahead and take it off. As long as you are pulling your weight and meeting Cardinal qualities, we’re all about flexibility.

· Unlimited PTO – Do I need to say more?

· Dog Parent? Bring them on in! Our Chamblee office is dog-friendly… maybe even a little dog-obsessed.

· $$$ and Benefits – We understand that talented people are in high demand these days, and we’ll compensate you accordingly. In addition to generous pay and bonus opportunities, we also offer a 401K with company match, and full benefits (medical, dental, and vision).

If you enjoy being client facing in the digital world and want to join a fun and hardworking environment, we encourage you to apply! Come join one of Atlanta’s best and brightest digital marketing agencies.

Cardinal Digital Marketing

The Content Director plays an essential role in leading our Content Marketing practice area. This role oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer loyalty. The ideal candidate is an expert in all things related to content and channel optimization, brand consistency, customer experience, localization, analytics and measurement.

This is a great opportunity to work on a variety of mediums supporting the written, visual and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with friendly, collaborative and talented people making an impact in our world, you’re going to love working with the Crafted team.

Role and Responsibilities

• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyer persona
• Map out short- and long-term content strategies that support and extend marketing initiatives and determine which methods work for the brand and why
• Develop multi-channel content calendars defining the owners in each vertical
• Lead and mentor our internal and external team of writers to ensure all content is on brand and effective
• Employ the best practices in grammar, messaging, writing and style
• Conduct ongoing usability tests to gauge content effectiveness
• Gather data and analytics to make recommendations based on those results
• Evolve standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
• Leverage market data to develop content themes/topics that support a point of view for target personas
• Lead the maintenance of content inventories and matrices
• Ensure consistent global experience and implement appropriate localization/translation strategies

Your Required Education and Professional Experience

• Bachelor’s degree in English, Journalism, Public Relations or related Communications field
• Passion and enthusiasm for content marketing, branding and demand generation
• Ability to work in a collaborative and innovative team environment
• Successful experience in the following:
• Developing content marketing programs for B2B brands, preferably related to manufacturing, that are optimized to drive revenue and MROI
• 5+ years of experience leading a team in multi-channel content creation (publishing, journalism, etc.)
• Creating compelling messages for different target personas
• Experience with or understanding of AI-generated content tools
• Leading and inspiring teams of creative and content contributors to achieve client goals and objectives
• Creating an organized library of content for client-specific SEO, translations and version control

Your Personal Attributes & Skills

• Strong leadership skills: confidence, presence and poise, high cognitive and emotional intelligence, competitiveness, empathy, resiliency, work ethic, leading by example
• Team player who works well collaboratively and is quick to credit others
• Positive attitude with humility and a sense of humor
• Strong results orientation and ambition to advance career
• Excellent interpersonal, written and oral communication skills
• Effective time management skills and the ability to multi-task; calm under pressure
• Commitment to ensuring subordinates’ job satisfaction, developing their skill sets and advancing their careers
• Strong intellectual curiosity and high attention to detail
• Desire for autonomy and proactive initiative
• Comfortable with (and eager to create) change and fluidity based on circumstances

What We Offer

• Be part of a team that likes to have fun and is focused on quality work and performance
• Competitive salary, health insurance, disability, 401k match and quarterly profit-sharing
• Paid time off for holidays, vacations, sick or personal

Crafted

Title: Marketing Communications Manager

Location: Mountain View, CA (hybrid)

Duration: 8+ months

Our client team focuses on partner engagement and growth of Ads product partners, leveraging scalable channels to communicate both mandatory and business-growth focused communications. SMS partners closely with sales, product, marketing, and strategy teams to further the Ads product acceleration plans.

This position would support the team on critical projects to ensure development of priority initiatives. The individual would partner closely with our marketing and analyst team members, to deliver on critical email communications, aligning with global teams to ensure consistency in messaging and strategy, and with analyst teams to ensure the right publishers are targeted for each communication. Additional priority projects focused on other scalable channels (webinars, video, social media, etc) will be assigned based on bandwidth.

Ensure all priority email communications under the monthly strategy are progressing with all relevant inputs included

1. Proactively meet/communicate with sales, product, and marketing teams to ensure monthly priorities are adequately addressed, adjust strategy based on business needs and goals.
2. Work closely with core team analysts to identify key data insights to inform strategic decisions and address business priorities.

Skill/Experience/Education

Mandatory

Education: Bachelors degree

1-3 years experience in marketing strategy

1-3 years experience in copywriting or other marketing-focused writing role

1-3 years experience using data insights to lead decision making

Effectively communicate across audiences, situations, and contexts in both a written and oral format

Understanding of consumer behavior and key audience needs.

Need someone who is able to give constructive creative feedback.

The candidate should be able to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes.

Media placement Understanding of how to place content through various channels (e.g., TV, radio, magazines, media/social media).

Project management skills Ability to effectively prioritize work, display reasonable judgment in setting priorities, and recognizing when help is needed. This includes the ability to determine long-term versus short-term priorities.

Social media Understanding of how to facilitate the creation and sharing of information, ideas, career interests, and other forms of expression via virtual communities and networks.

Desired

Experience working collaboratively on owning end-to-end independent projects

Experience working in data analytics/data strategy role

Google Ads certification

The hourly pay range for this position is $63.22 – $70.24/hr (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location). Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

*Note: Disclosure as required by the Equal Pay for Equal Work Act (CO), NYC Pay Transparency Law, and sb5761 (WA)

About Synergis

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law

For immediate consideration, please forward your resume to Jennifer Viray at [email protected].

If you require assistance or an accommodation in the application or employment process, please contact us at [email protected].

Synergis

Job Overview:

·        The marketing coordinator position is responsible for the following:

o   Developing, implementing, and overseeing all marketing and advertising efforts

o   Creating branded content for various mediums

o   Managing various social media platforms

o   Planning and organizing events

o   Supporting sales and operations teams

Responsibilities and Duties:

·        Develops marketing and advertising strategies, plans, objectives, and campaigns for various entities using available data and through coordination with management

·        Creates branded print, image and video content

·        Conducts research to analyze market trends, consumer behavior, and competitive landscape, and prepares reports by collecting, analyzing, and summarizing data

·        Ensures all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation

·        Designs, implements, and manages marketing and advertising campaigns including print, broadcast, and online content

·        Creates, maintains, and strengthens overall brand through all media avenues

·        Manages social media content and interaction

·        Coordinates with outside SEO partner and reports results

·        Prepares marketing reports by collecting, analyzing, and summarizing data for measuring program success

·        Supports sales staff by providing data, market trends, forecasts, account analyses, and other related information

·        Plans and organizes meetings, events, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating contact lists

·        Creates and manages stock of current promotional materials and products

·        Manages internal rewards program

·        Monitors budgets by comparing and analyzing actual results with plans and forecasts

·        Acts as a point of contact for media inquiries

·        Develops, coordinates, and oversees special projects on an as-needed basis

Education and Experience:

·        Associate’s or bachelor’s degree, preferably in Marketing, Communications, or a related field of study

·        Two years of relevant experience

·        Familiarity with Microsoft Office products, photo/video/design software, web analytics, SEO/SEM, Google Adwords, and CRM/CMS tools

·        Experience with photography, video, and drones

Competencies:

·        Communication

·        Creativity

·        Attention to Detail

·        Relationship Management

Available Benefits:

·        Comprehensive benefits package

·        401(k) and profit sharing

·        Paid holidays & vacation/sick time

Supervisory Responsibility:

·        None

Work Environment:

·        This job operates in a professional office environment and requires the use of standard office equipment such as computers, phones and photocopiers/scanners

Physical Demands:

·        The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

Position Type / Expected Hours of Work:

·        This is a full-time position and regular work hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. with the ability to work outside of or in addition to those hours as needed

Travel:

·        Travel expectation is approximately 20%

Other:

·        Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

·        Heller’s Gas is an Equal Opportunity Employer

Since 1941, Heller’s Gas has supplied propane products and custom fireplaces to residential, commercial, industrial, and agricultural customers in the Mid-Atlantic Region and beyond. Family owned and operated, we at Heller’s Gas pride ourselves on providing customers with quality products at an affordable price combined with unbeatable service and support.

If you are interested in joining a rapidly expanding family-owned company with excellent opportunities for growth, please contact us to apply or for more information!

Contact Information

Heller’s Gas

500 N. Poplar Street

Berwick, PA 18603

Phone: (570) 752-8451

Fax: (570) 752-8456

Apply online at

www.HellersGas.com

Heller’s Gas

About the Company:

Grant Cardone Enterprises (GCE) is the world leader in education, consulting, and management for small businesses around the world. Founded by renowned business expert, Grant Cardone, Grant Cardone Enterprise has helped small businesses grow and scale for over 30 years. Cardone’s strategies are taught through online programs, workshops, one-on-one coaching, and large scale events.

Thanks to his 3 decade track record helping over 2 million businesses 10X their revenues, the Grant Cardone Enterprises empire now spans Business Education, Investment, Private Equity, Philanthropy, and Technology Development.

Position: Social Media Coordinator

Grant Cardone Enterprises is looking for a social media coordinator who has a strong background in writing and concepting creative ideas. Ideally, this person will be an outgoing individual who is proactive and excels at communication. The right candidate will be a quick thinker who can adapt to a fast-paced and always evolving environment. This ‘Superstar’ will be working in conjunction with the creative department consisting of graphic designers, video editors, media buyers, web developers, and our community management team.

Responsibilities:

• Assist in managing company social media accounts
• Ensure brand consistency in copy through tone, voice, and terminology
• Write engaging copy for social media posts. This includes one-liners for graphics and long form/short form copy for posts.
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Day-to-day moderation across multiple social media on our social media pages
• Delete spam or inappropriate comments from our social media posts
• Manage Employee Advocacy Program (Bambu) to ensure the promotion of company news and posts internally.
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, Snapchat, Pinterest, YouTube, Reddit, TikTok, and LinkedIn
• Follow social media trends and keep up to date with the digital landscape.
• Aid in creating content (video, photo, graphics) when needed for social media campaigns or trends.
• Ensure progress on all platforms by assisting in reporting analytics periodically
• Send text message communication via Community App

Requirements:

• Bachelor’s degree in Marketing, Journalism, Public Relations, or relevant experience
• 1-2 years of social media management experience
• Experience with Social Media Management Software such as Hootsuite, Sprout Social, Later, HubSpot, Planoly, etc.
• Basic to Mid-level proficiency in Adobe Suite including Photoshop, Illustrator, After Effects, and Premiere Pro
• Strong copywriting skills
• Fundamental design skills
• Excellent analytical and time-management skills
• General knowledge of Search Engine Optimization and internet ranking for web content
• Proven success working in a fast-paced, high-growth environment
• The ability to multi-task with efficiency, poise, and confidence in a fast-paced environment
• Photography skills are a plus
• Customer Service/Sales mentality

This is full-time Monday to Friday 9am to 6pm, with additional hours/times as needed in Aventura, FL

Cardone Enterprises is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

Grant Cardone Enterprises

The Marketing and Communications Manager, Recurring Revenue, is responsible for positioning and promoting Wabash as a leader in the transportation aftermarket space. This role will own the planning, execution, supervision, and performance metrics of all marketing and communications strategies related to Wabash Parts & Services. By building a trusted rapport and partnering with key stakeholders to understand our markets and customers, competitive advantages, and industry trends, this role will directly support business growth initiatives for the Recurring Revenue Value Stream as the ecosystem evolves and grows. Marketing communications programs will be developed around key initiatives including, but not limited to: ecommerce, Trailers as a Service, private labeling, dealer network expansion, and overseeing the launch of a digital marketplace brand.

Your Responsibilities:

• Ownership marketing Wabash’s state-of-the-art eCommerce parts site to our dealer channel
• Develop annual promo strategy with Wabash Parts leadership to drive promotions
• Create templates for Sales to use for promotions/banners
• Gatekeeper for site design changes and conducting quarterly audits of brand (voice and visuals)
• Provide updates on-platform product listing standards (e.g., description, image quality)
• Work with subject matter experts to update and expand the unique value proposition of Wabash Parts & Services on onewabash.com; monitor and regularly update content for SEO and oversee SEM programs
• Partner with event team to strategically promote Wabash Parts & Services solutions at key trade shows and Wabash’s Ignite conference
• Develop content calendar for persona-based communications programs and execute tactical elements to support, such as: email marketing, digital content (websites, social, SEO/SEM, geotargeting, etc.), showroom assets, video production, training tools, etc.
• Partner with Wabash’s IT and Digital Transformation teams to understand Wabash’s technology roadmap and develop an activation plan for integrated marketing communications specific to Recurring Revenue
• Manage third party partners/agencies for deliverables such as photo/video shoots and production, customer stories, interactive tools, etc.
• Train and conduct educational webinars as key updates and support tools are available
• Become fully knowledgeable of, and adhere to, Wabash’s Enterprise Brand Guidelines in all work
• Manages and provides quarterly updates on the budget for Recurrent Revenue Marketing; anticipate shifting business needs and respond appropriately (reallocate, cut, or make a case to add spend)

Let’s Talk About Your Qualifications:

• Bachelor’s Degree and previous experience in marketing communications (5-7 years), specifically in Aftermarket
• Leads campaigns, from strategy through execution, always analyzing and seeking areas for continuous improvement
• Exceptional written and verbal communications skills
• Excellent project and time management skills
• Agile multi-tasker
• Office 365 required. Working knowledge of Adobe Creative Suite a plus
• Google analytics, Google AdWords, CMS, email marketing

Wabash

Our growing healthy meal delivery business is seeking a self-motivated Marketing Manager with a creative eye for storytelling to plan, develop and implement different marketing strategies that delight, educate, and engage key audiences.

This is a full-time position in a hybrid setting. You will have the flexibility to work from home 2-3 days per week, and in the office 2-3 days per week. The role reports to the GM and CEO. You will get to work closely with the leaders of the company to fulfill the vision of growth for the company and the brand.

Success Traits

• Strong visual skills and a creative eye for digital content.
• Demonstrated track record of creating high-quality and impactful social media assets.
• Detail-oriented, and self-motivated.
• Strong graphic design skills.
• Enthusiastic team player and collaborator.
• Creative thinker and strategist, willing and able to bring new ideas for execution.
• Passion for good food and a healthy lifestyle.

Responsibilities

• Build a range of engaging social media content (e.g. videos, photos, polls, key messages, etc.) across the company’s social accounts, in addition to setting up new social accounts.
• Create, write/edit, schedule, and publish daily posts on platforms including – but not limited to – Facebook, Instagram, Twitter, and LinkedIn.
• Capture, edit, and manage photos and videos for social media purposes.
• Analyze and assess performance across social media channels. This includes the performance of individual posts and content to measure effectiveness, efficiency, and impact. Prepare consistent reporting and analysis to track social performance.
• Create and manage content calendar to ensure posts are effectively and strategically executed.
• Provide real-time social media monitoring of comments on platforms, develop a strategy for replying, and direct customer questions to appropriate teams.
• Plan, create, and execute paid social ad campaigns on Facebook, Instagram, YouTube, Google, and LinkedIn platforms.
• Identify new and emerging trends and insights across all platforms to help optimize digital strategy and uncover opportunities to reach new audiences.
• Collaborate with the GM and CEO on the business’s overall social media strategy to meet revenue goals, build brand awareness, and enhance audience engagement.
• Design and prepare marketing material such as promotional items for events, flyers, posters, etc.
• Create and maintain weekly newsletters to customers.
• Create and update branded materials such as logo bags, labels, delivery vans, and uniforms.
• Outreach to vendors and clients to set up and oversee marketing events.
• Other duties as assigned.

Minimum Education and Experience

• BS or BA degree required in Communications, Marketing, Journalism, or a related field.
• A minimum of 3-5 years experience managing social media on behalf of an organization.
• Hands-on experience using and managing various social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.
• Demonstrated track record of creating original social media content with images or videos.

Skills Preferred

• Strong communication, copywriting, and editing skills.
• Excellent organizational skills; ability to manage multiple projects and set priorities.
• Knowledge and understanding of the social media landscape, including engagement strategies, content types, and implementation.
• Understanding of video editing basics and using Adobe Premiere, iMovie, or other in-app tools.
• Experience with social media scheduling tools.
• Adept with Adobe Creative Cloud, Canva, and Microsoft Office Suite.

Special Considerations:

Flexibility to occasionally work off hours and weekends for special events.

How to apply:

For employment consideration, please submit a cover letter, resume, and salary requirements.

*** Applications missing these items will NOT be considered***

Healthy Fresh Meals

Portobello Job Description 2023 Revision 1.0

JOB TITLE: Brand Manager

EMPLOYER: Portobello America

DEPARTMENT: Marketing

REPORTS TO: Vice President of Marketing

LOCATION: Baxter, TN (Onsite) will discuss relocation as remote positions are not available.

Salary: Confidential information. Salary will be discussed upon initial interview. Please provide salary expectation at the time of application.

EFFECTIVE DATE: 1/9/2023

SUMMARY:

We are seeking a Manager who will be responsible for Portobello America & brand

marketing, creative and communications and building our brand reputation in the market.

DUTIES AND RESPONSIBILITIES:

• Responsible for marketing and creative activities both digital and traditional (planning, directing, and coordinating marketing efforts), including guiding the day-to-day activities of partner agencies. Develop and execute marketing strategies, concepts, and approaches across digital and print platforms/touchpoints (Ecommerce website, partner websites, Content, Video, Web, Social, Influencer Strategy, and Digital PR, packaging, sample boards, Client showrooms etc.).
• Manage external communications / public relations. Support corporate communications efforts including trade, client, and business media management; production of company videos, presentations; and efforts to engage with Clients.
• Owns qualitative and quantitative consumer insights data collection, net promoter scores and reporting as well as actionable insights.
• Manage the portfolio of key agency relationships and service providers necessary for the success of the company’s marketing strategy. Set, execute, forecast and manage marketing budgets to support achieving all financial goals. Allocate resources based upon optimal return on investment.
• Work closely with vendors as needed on the coordination of all tasks and activities including holding them accountable to co-developed goals and metrics.
• Collaborates on participation and execution of events, conferences, and trade shows in support of the brand strategy.
• Ensure all marketing output is aligned with overall business goals, values, and strategies.
• Own the marketing strategy and updates to our websites in partnership with our digital and IT teams as it relates to CRM, visual design, copywriting and content, imagery, videos, and storyline content including PortobelloAmerica.com.
• Research competitors to stay current and ahead of the market trends

• Build process and reporting to measure success of marketing initiatives to inform optimization and scalability.
• Ensure appropriate insights are shared across teams to drive decision making and performance.
• Build and manage the company’s brand strategy, including awareness and positioning.
• Develop brand guidelines and ensure they are adhered to in all marketing activities across the company.
• Collaborate on translating the brand experience.
• Responsible for developing and maintaining all corporate identity efforts, internally and externally.
• Leads the Company’s sustainability communication efforts. Develops appropriate strategies to identify and communicate sustainability points of difference, and to report on our broader ESG accomplishments.
• Drive the early sales cycle, collaborating with Portfolio Management, Product Development and Sales to identify and advance new product launches. Enable them to meet their commercial objectives by providing appropriate tools and materials (ex: trend books, catalogs, room scene images, videos). Work closely with the sales group to develop strong marketing programs.
• Copywriting collaboration and execution from collection naming ideation, storytelling and website copy.
• Owns photography database in partnership with digital team.
• Partner with legal to secure needed IP for brands, logos and collections and other needed registrations.
• Manage marketing, including the use of Salesforce.com and Materialbank.com.
• Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES:

• May directly supervise employees within the marketing department.
• Carries out supervisory responsibilities in accordance with the organization & policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or related degree required.
• 5+ years’ experience in a marketing role with a record of accomplishment preferable in the consumer products industry. 2+ years of digital marketing experience preferred.
• Excellent written and verbal communication skills.
• Negotiation skills with the ability to manage multiple vendor relationships.
• Knowledge of the digital media space and website management.
• Time management and prioritization abilities.
• Strong PowerPoint and Excel skills required as well as proficiency with the MS Office suite.

COMPETENCIES:

• Experience increasing brand awareness and preference across multiple platforms.
• Brand planning experience, with a broad grasp of digital strategies across Content, Video, Web, Social, Influencer Strategy and Digital PR.
• Ability to take a data-centric approach to marketing strategy. Demonstrated track record of planning, executing, tracking and post-mortem analysis of marketing initiatives.
• Highly organized.
• Strong copywriting skills. Exceptional interpersonal, verbal, written and presentation communications skills.
• Strong understanding of effective PR communications.
• Competence to work independently and with minimum direction.
• Dynamic, polished, high energy, focused, and driven. Very sharp, innovative, and accustomed to “figuring it out”.
• Thrives in a fast-paced environment and is willing to respond to requests with urgency and enthusiasm.
• Must be both hands on and strategic with the ability to navigate between the two.
• Ideally, experience working within a startup / fast growing company in the flooring and/or ceramic tile industry.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

Physical demands for this position frequently include: the ability to remain in a stationary

position, move about freely inside and occasionally outside of the office, and the

operation of mechanical controls, such as a keyboard.

• Domestic travel Up to 30% – International 5%

Portobello America

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Needs:
SEO, brand creation, graphic design, copywrite, social media.
Vaco