The Marketing and Communications Manager, Recurring Revenue, is responsible for positioning and promoting Wabash as a leader in the transportation aftermarket space. This role will own the planning, execution, supervision, and performance metrics of all marketing and communications strategies related to Wabash Parts & Services. By building a trusted rapport and partnering with key stakeholders to understand our markets and customers, competitive advantages, and industry trends, this role will directly support business growth initiatives for the Recurring Revenue Value Stream as the ecosystem evolves and grows. Marketing communications programs will be developed around key initiatives including, but not limited to: ecommerce, Trailers as a Service, private labeling, dealer network expansion, and overseeing the launch of a digital marketplace brand.
Your Responsibilities:
- Ownership marketing Wabash’s state-of-the-art eCommerce parts site to our dealer channel
- Develop annual promo strategy with Wabash Parts leadership to drive promotions
- Create templates for Sales to use for promotions/banners
- Gatekeeper for site design changes and conducting quarterly audits of brand (voice and visuals)
- Provide updates on-platform product listing standards (e.g., description, image quality)
- Work with subject matter experts to update and expand the unique value proposition of Wabash Parts & Services on onewabash.com; monitor and regularly update content for SEO and oversee SEM programs
- Partner with event team to strategically promote Wabash Parts & Services solutions at key trade shows and Wabash’s Ignite conference
- Develop content calendar for persona-based communications programs and execute tactical elements to support, such as: email marketing, digital content (websites, social, SEO/SEM, geotargeting, etc.), showroom assets, video production, training tools, etc.
- Partner with Wabash’s IT and Digital Transformation teams to understand Wabash’s technology roadmap and develop an activation plan for integrated marketing communications specific to Recurring Revenue
- Manage third party partners/agencies for deliverables such as photo/video shoots and production, customer stories, interactive tools, etc.
- Train and conduct educational webinars as key updates and support tools are available
- Become fully knowledgeable of, and adhere to, Wabash’s Enterprise Brand Guidelines in all work
- Manages and provides quarterly updates on the budget for Recurrent Revenue Marketing; anticipate shifting business needs and respond appropriately (reallocate, cut, or make a case to add spend)
Let’s Talk About Your Qualifications:
- Bachelor’s Degree and previous experience in marketing communications (5-7 years), specifically in Aftermarket
- Leads campaigns, from strategy through execution, always analyzing and seeking areas for continuous improvement
- Exceptional written and verbal communications skills
- Excellent project and time management skills
- Agile multi-tasker
- Office 365 required. Working knowledge of Adobe Creative Suite a plus
- Google analytics, Google AdWords, CMS, email marketing
Wabash
Related jobs:
A&R Manager – Music Industry
Job Description: We are seeking a passionate and experienced A&R Manager to join our dynamic team. The A&R Manager will play a crucial role in discovering, signing, and developing new talent, as well as working closely with established artists to help shape their music careers. This role requires a deep understanding of the music industry, excellent interpersonal skills, and a keen ear for emerging trends.
Job Responsibilities:
- Identify and scout new musical talent that aligns with the label’s vision and goals.
- Develop and maintain relationships with artists, managers, and other industry professionals.
- Work with signed artists to develop their sound, image, and overall brand.
- Coordinate with producers, songwriters, and other creatives to guide the recording and production process.
- Oversee the creation of demos, and manage the process from pre-production through to final release.
- Stay up-to-date with current music trends and industry developments to inform scouting and artist development strategies.
- Collaborate with marketing, PR, and distribution teams to maximize the commercial success of releases.
Requirements:
- Proven experience as an A&R Manager or in a similar role within the music industry.
- Strong network of contacts within the music industry.
- Excellent communication and negotiation skills.
- A deep understanding of various music genres and current trends.
- Ability to work under pressure and manage multiple projects simultaneously.
- Passion for music and a commitment to discovering and nurturing talent.
- Strong organizational skills and attention to detail.
Compensation:
- Competitive salary, commensurate with experience.
- Additional benefits and opportunities for growth within the company.
Casting Call for Actors, Makeup Artists, and Staff for Hawaii’s #1 Rated Haunted House – Trial of Fears
Job Description: Waikiki Trolley presents an exciting opportunity to be part of Hawaii’s top-rated haunted house, Trial of Fears. We are looking for enthusiastic and creative individuals to join our team as actors, makeup artists, and staff. If you love Halloween, enjoy scaring people, and have a flair for the dramatic, this is your chance to get paid to be part of an unforgettable experience.
Job Responsibilities:
- Actors: Bring the haunted house to life by portraying terrifying characters that will engage and scare visitors. Perform in various scenes, maintaining energy and enthusiasm throughout the event.
- Makeup Artists: Create realistic and horrifying looks for actors using makeup, prosthetics, and special effects. Work closely with the creative team to ensure each character’s appearance enhances the overall experience.
- Staff: Assist with the operation of the haunted house, including managing guest flow, ensuring safety protocols are followed, and providing general support to the team.
Requirements:
- Actors: Prior acting experience is a plus but not required. Must be comfortable in costume and makeup, and able to stay in character for extended periods. Strong improvisation skills are desirable.
- Makeup Artists: Must have experience in makeup application, especially in creating horror or special effects looks. A portfolio showcasing your work is required.
- Staff: Must be reliable, professional, and able to handle the demands of working in a fast-paced, high-energy environment. Customer service experience is a plus.
Compensation:
- Competitive pay for all roles, with additional perks such as working in a fun, dynamic environment and being part of a highly popular event.
Cameraman Needed for Vlogging Project with Woody & Charleston White
Job Description: We are seeking a skilled cameraman for an upcoming vlogging project featuring Woody and Charleston White. This is a paid gig that requires someone with experience in vlogging, including both filming and editing. The project will involve capturing dynamic content in a vlog style, requiring attention to detail and creativity.
Job Responsibilities:
- Film vlog-style content featuring Woody and Charleston White.
- Ensure high-quality video production using your own equipment, including microphones.
- Edit footage to create a polished final product that aligns with the project’s vision.
- Work closely with the team to capture the essence of the content and deliver it on time.
Requirements:
- Must have experience in vlogging or similar video production roles.
- Own a camera with the necessary equipment, including microphones.
- Strong video editing skills are required.
- Ability to work efficiently under tight deadlines and manage time effectively.
- Must be reliable, professional, and able to take direction.
Compensation:
- This is a paid opportunity. Compensation details will be provided upon selection.