The Marketing and Communications Manager, Recurring Revenue, is responsible for positioning and promoting Wabash as a leader in the transportation aftermarket space. This role will own the planning, execution, supervision, and performance metrics of all marketing and communications strategies related to Wabash Parts & Services. By building a trusted rapport and partnering with key stakeholders to understand our markets and customers, competitive advantages, and industry trends, this role will directly support business growth initiatives for the Recurring Revenue Value Stream as the ecosystem evolves and grows. Marketing communications programs will be developed around key initiatives including, but not limited to: ecommerce, Trailers as a Service, private labeling, dealer network expansion, and overseeing the launch of a digital marketplace brand.
Your Responsibilities:
- Ownership marketing Wabash’s state-of-the-art eCommerce parts site to our dealer channel
- Develop annual promo strategy with Wabash Parts leadership to drive promotions
- Create templates for Sales to use for promotions/banners
- Gatekeeper for site design changes and conducting quarterly audits of brand (voice and visuals)
- Provide updates on-platform product listing standards (e.g., description, image quality)
- Work with subject matter experts to update and expand the unique value proposition of Wabash Parts & Services on onewabash.com; monitor and regularly update content for SEO and oversee SEM programs
- Partner with event team to strategically promote Wabash Parts & Services solutions at key trade shows and Wabash’s Ignite conference
- Develop content calendar for persona-based communications programs and execute tactical elements to support, such as: email marketing, digital content (websites, social, SEO/SEM, geotargeting, etc.), showroom assets, video production, training tools, etc.
- Partner with Wabash’s IT and Digital Transformation teams to understand Wabash’s technology roadmap and develop an activation plan for integrated marketing communications specific to Recurring Revenue
- Manage third party partners/agencies for deliverables such as photo/video shoots and production, customer stories, interactive tools, etc.
- Train and conduct educational webinars as key updates and support tools are available
- Become fully knowledgeable of, and adhere to, Wabash’s Enterprise Brand Guidelines in all work
- Manages and provides quarterly updates on the budget for Recurrent Revenue Marketing; anticipate shifting business needs and respond appropriately (reallocate, cut, or make a case to add spend)
Let’s Talk About Your Qualifications:
- Bachelor’s Degree and previous experience in marketing communications (5-7 years), specifically in Aftermarket
- Leads campaigns, from strategy through execution, always analyzing and seeking areas for continuous improvement
- Exceptional written and verbal communications skills
- Excellent project and time management skills
- Agile multi-tasker
- Office 365 required. Working knowledge of Adobe Creative Suite a plus
- Google analytics, Google AdWords, CMS, email marketing
Wabash
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