Our growing healthy meal delivery business is seeking a self-motivated Marketing Manager with a creative eye for storytelling to plan, develop and implement different marketing strategies that delight, educate, and engage key audiences.
This is a full-time position in a hybrid setting. You will have the flexibility to work from home 2-3 days per week, and in the office 2-3 days per week. The role reports to the GM and CEO. You will get to work closely with the leaders of the company to fulfill the vision of growth for the company and the brand.
Success Traits
- Strong visual skills and a creative eye for digital content.
- Demonstrated track record of creating high-quality and impactful social media assets.
- Detail-oriented, and self-motivated.
- Strong graphic design skills.
- Enthusiastic team player and collaborator.
- Creative thinker and strategist, willing and able to bring new ideas for execution.
- Passion for good food and a healthy lifestyle.
Responsibilities
- Build a range of engaging social media content (e.g. videos, photos, polls, key messages, etc.) across the company’s social accounts, in addition to setting up new social accounts.
- Create, write/edit, schedule, and publish daily posts on platforms including – but not limited to – Facebook, Instagram, Twitter, and LinkedIn.
- Capture, edit, and manage photos and videos for social media purposes.
- Analyze and assess performance across social media channels. This includes the performance of individual posts and content to measure effectiveness, efficiency, and impact. Prepare consistent reporting and analysis to track social performance.
- Create and manage content calendar to ensure posts are effectively and strategically executed.
- Provide real-time social media monitoring of comments on platforms, develop a strategy for replying, and direct customer questions to appropriate teams.
- Plan, create, and execute paid social ad campaigns on Facebook, Instagram, YouTube, Google, and LinkedIn platforms.
- Identify new and emerging trends and insights across all platforms to help optimize digital strategy and uncover opportunities to reach new audiences.
- Collaborate with the GM and CEO on the business’s overall social media strategy to meet revenue goals, build brand awareness, and enhance audience engagement.
- Design and prepare marketing material such as promotional items for events, flyers, posters, etc.
- Create and maintain weekly newsletters to customers.
- Create and update branded materials such as logo bags, labels, delivery vans, and uniforms.
- Outreach to vendors and clients to set up and oversee marketing events.
- Other duties as assigned.
Minimum Education and Experience
- BS or BA degree required in Communications, Marketing, Journalism, or a related field.
- A minimum of 3-5 years experience managing social media on behalf of an organization.
- Hands-on experience using and managing various social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, etc.
- Demonstrated track record of creating original social media content with images or videos.
Skills Preferred
- Strong communication, copywriting, and editing skills.
- Excellent organizational skills; ability to manage multiple projects and set priorities.
- Knowledge and understanding of the social media landscape, including engagement strategies, content types, and implementation.
- Understanding of video editing basics and using Adobe Premiere, iMovie, or other in-app tools.
- Experience with social media scheduling tools.
- Adept with Adobe Creative Cloud, Canva, and Microsoft Office Suite.
Special Considerations:
Flexibility to occasionally work off hours and weekends for special events.
How to apply:
For employment consideration, please submit a cover letter, resume, and salary requirements.
*** Applications missing these items will NOT be considered***
Healthy Fresh Meals
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